x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

26:41

#525: Operationalizing AI in the Enterprise with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/20

AI is, of course, at the top of every business leader's mind as questions come up about how it will inevitably fit into their tech stack. The issue here is that bringing in disruptive tech like AI where the details aren't 100% ironed out introduces a whole lot of risk when dealing with highly sensitive financial data, health records, etc. Today we’re going to talk about operationalizing AI in industries where highly sensitive customer data is involved, and how to be successful while balancing those

en

36:15

#524: Gary Vaynerchuk on capturing and leveraging...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/17

When the battle for consumer attention is fierce and ever-changing, understanding how to effectively capture and leverage this attention is crucial. Today, we're joined by Gary Vaynerchuk, serial entrepreneur, Chairman of VaynerX, CEO of VaynerMedia, and author of the new book— his seventh—called “Day Trading Attention” and we’re going to talk about the evolution of attention in marketing, the power of storytelling, and the future of digital advertising. Resources Learn more about Day Trading

en

20:38

#523: The Dojo model and its transformative effect...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/15

In the evolving landscape of today’s professional world, the pressing need for continuous skill development has never been more apparent. In this series we’ll dive into how the Dojo model transforms an organization’s learning culture. I’m excited to introduce part 2 of a special series on continuous skill development, brought to you by TEKsystems, a global provider of business and technology solutions. To help me discuss this topic, I’d like to welcome Prakamya Choudhary, from

en

25:44

#522: The Dojo model and its transformative effect...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/13

In the evolving landscape of today’s professional world, the pressing need for continuous skill development has never been more apparent. In this series we’ll dive into how the Dojo model transforms an organization’s learning culture. I’m excited to introduce part 1 of a special series on continuous skill development, brought to you by TEKsystems, a global provider of business and technology solutions. To help me discuss this topic, I’d like to welcome Danny Lopez from TEKsystems. Resources The

en

28:30

#521: Predictive Real-Time Marketing ROI with Guan...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/10

Today we’re going to talk about predictive, real-time marketing ROI - what it is, how to get there, what’s blocking many brands from achieving it, and what it looks like to start realizing this North Star goal. To help me discuss this topic, I’d like to welcome Guan Wang, Sr. Director, Global Marketing Intelligence at Snowflake. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here:

en

27:07

#520: Alignment of goals and incentives in the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/08

In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during a major transformation or through continuous iterative improvements. Joining us to explore this topic is Michael Vanderhoof, Director of Product Management at Charles Schwab. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter

en

25:16

#519: The innovation gap, with Tanvir Khan, Chief...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/06

There is a gap between organization’s aspirations to innovate and what they are actually achieving. Recent research from global consulting firm NTT Data uncovered that while 96% of execs believe innovation is a primary source of achieving growth over the next two years, only 21% are able to definitively meet their innovation goals. Today we’re going to talk about narrowing this innovation gap and what organizations can do to meet more of their innovation goals. To help me discuss this topic, I’d

en

25:22

#518: Gen AI Governance in the Enterprise with Alon...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/03

Generative AI has made it abundantly easy to create all types of content, but what about the integrity of our content - whether that’s inaccuracies, plagiarism, or even detecting if something is AI-generated in the first place?Today we’re going to talk about content governance in a world where AI-generated copy is everywhere, making management, monitoring, and analysis an imperative in the enterprise. To help me discuss this topic, I’d like to welcome Alon Yamin, CEO and Co-founder at

en

29:08

#517: Fostering a culture of continuous improvement...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/01

Understanding and leveraging data, as well as fostering a culture of continuous improvement, are paramount for success in marketing today. Today, we're diving into these concepts with Mana Ionescu, FVP Digital Marketing at AXOS Bank, who brings a wealth of experience in demystifying marketing concepts and debunking myths. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to

en

24:47

#516: Customer and data centricity with Lamees Butt,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/04/29

Today we’re going to talk about using customer-centric approaches combined with data-centric tools and processes to improve customer engagement and foster lasting customer satisfaction. To help me discuss this topic, I’d like to welcome Lamees Butt, SVP Global Alliances and Channels at Zoovu, an AI Content Discovery platform for enterprise businesses. Resources Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology,

en

25:30

#515: Predictive analytics and a first-party data...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/04/26

Anyone listening to this show has heard us talk quite a bit about AI’s impact on marketing and the customer experience. We’ve covered a pretty broad cross section of approaches, but as you’ve likely heard on this show and in many of the other places you get information, it seems like generative AI is getting a lot of the attention these days. While our discussion will likely touch on Gen AI, today we’re going to focus more on predictive analytics and predictive modeling, another area of AI that is

en

29:04

#500: March Madness Special: Hyper-paced CX in the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/03/22

Welcome to our first March Madness episode - and in the spirit of this, today we’re going to talk about the customer journey and experience in an industry that has one of the highest velocity of transactions, yet with very little differentiation between brands. The iGaming industry, which includes sports betting and online casinos is often looked at as a commodity product/service with little differentiation between brands. Incentives, like bonuses of free money for gambling, wear out. As we know and

en

27:09

#499: AI and Digital Transformation with Jonathan...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/03/20

Today we’re going to talk about AI’s incorporation into both existing and new digital transformation initiatives, and what some of the implications are when doing so. We’ll also be touching on some of the ideas in Infinum’s recent report, Beyond Buzzwords: Decoding the Digital and AI Revolution. To help me discuss this topic, I’d like to welcome Jonathan Boakes, Managing Director at Infinum. Resources Get the latest news and updates on LinkedIn here:

en

26:31

#498: The value of B2B2C E-commerce with Carlos...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/03/18

Today we’re going to talk about the value of B2B2C, and how to create a win-win situation for all parties involved despite the challenges and risks associated with B2B2C and self-service models, in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. To help me discuss this topic, I’d like to welcome Carlos Manalo, Co-CEO and Co-Founder at The Office

en

26:50

#491: Data collection done right with Sean Falconer,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/03/01

Today we’re going to talk about doing data collection right, by also exploring how to do it wrong, and what brands need to pay attention to when they are collecting information to power personalized experiences, marketing efforts, and many other aspects of the business. To help me discuss this topic, I’d like to welcome Sean Falconer, Head of Marketing & Developer Relations at Skyflow. Resources Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and

en

195 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...