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PODCAST

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives. In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive,

business marketing

All Episodes

00:42:52

Unpacking the Power of Thought Leadership to Drive...

Predictable B2B Success ·

2023/03/24

Are you ready to stand apart from the competition and become a true Thought Leader? "B2B decision makers indicate that thought leadership is a very important tool in their ability to determine the value of potential vendor or partner whom they want to work with. So it's got that bottom line impact." Ben Laws is the Executive Vice President, and Deputy US Lead for Business Marketing at Edelman, a global communications firm. He has extensive experience in shaping an organization's story,

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00:32:27

The billion dollar pitch whisperer: John Livesays...

Predictable B2B Success ·

2023/03/21

Discover the power of storytelling and become memorable and magnetic to win the sale with your unique emotional hook! "People buy emotionally and back it up with logic. You're not telling a story. People forget numbers. But when you tell a story, you become memorable and magnetic, and then they start to go, okay, now we see the solution to our problems." - John Livesay. John Livesay is an incredible keynote speaker and the author of "Better Selling Through Storytelling" and "The Sale is in

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00:35:40

How to use product-led growth to easily supercharge...

Predictable B2B Success ·

2023/03/17

Discover how product-led growth can help you supercharge your business and unlock new levels of success! You will learn how to use product-led growth to supercharge your business and achieve higher levels of success. "Successful people are not afraid to be uncomfortable at times, so never be afraid to be the dumb person in the room and ask for help early and often." Nick Lumsden is the co-founder and CTO of Tenacity Cloud, which helps businesses avoid technical debt and wasted cloud

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00:37:29

How smart business leaders can encourage...

Predictable B2B Success ·

2023/03/14

"Collabradabra: Unlock the Magic of Profitable Growth with Authentic, Optimistic Relationships." "The best way to profitable growth is through having collaborative relationships with clients externally and collaborative cultures internally - it starts with the deliberate intention to collaborate." Peter Anthony is an author, speaker, and master of professional communication. He is an expert in collaboration and has run workshops for thousands across twelve countries over the past 20 years,

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00:49:47

How CEOs can use the art of storytelling in business...

Predictable B2B Success ·

2023/03/10

When Park Howell, a veteran marketer, noticed traditional advertising was no longer effective, he embarked on a journey to unpack Hollywood movies to uncover the power of storytelling and create an algorithm for brands to hack through the noise and connect with their audiences. This endeavor leads to a significant paradigm shift. "Our jobs as sales, marketing, B2B executives, whatever, is to make that fiction become a reality. Show them what a brighter tomorrow is going to look like. And then

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00:36:46

How to unlock growth with strategic narratives to...

Predictable B2B Success ·

2023/03/07

Discover how building a strategic narrative can revolutionize your category creation process and grow your business! You will learn to use strategic narrative building to transform your category creation process and expand your business. "It's not the smartest or the quickest that survive, but those who are most responsive and able to change." - Andrew Davies. Andrew Davies is the Chief Marketing Officer at Paddle, a payments infrastructure for SaaS businesses. He has extensive experience

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00:46:53

How to shorten the sales cycle and drive growth easily

Predictable B2B Success ·

2023/03/03

Discover the secret to shortening the sales cycle and easily growing your business! "It is okay to disqualify. However, it is better to get them out quicker than spend a waste a bunch of time trying to get them to close or worse yet, actually closing them and then having a headache that you can't get rid of." - Kevin Snow. Kevin Snow is the founder and CEO of Time On Target, an Army veteran, entrepreneur, sales expert, and technology gate. He has helped businesses close over $150,000,000 in

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00:44:37

How to actually listen to understand and drive...

Predictable B2B Success ·

2023/02/28

When Oscar Trimboli's VP suggests he could "change the world" if he could "code the way he listens," he embarks on a journey to become a masterful listener, discovering the powerful interplay between the speaker's 125 words per minute, the listener's 400 words per minute and the speaker's 900 words per minute of thinking - and the compelling central conflict between hearing and taking action. You will learn five actionable listening steps to understand and drive revenue growth. "If you could

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00:34:49

How to create an automated sales funnel to scale your...

Predictable B2B Success ·

2023/02/24

With the courage to reach out to his mentor, Dan Portik shares how he embarked on a journey of reinvention, discovering the power of prospecting and closing sales to achieve his goal of writing a bestselling book and creating a movie about his mentor. In simple steps, you will learn how to create an automated sales funnel to maximize your business growth. "I can't stress enough that hard work and elbow grease never fails. The numbers never fail if you do it properly." Dan Portik is a

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00:37:57

How to tackle lead nurturing challenges backed by...

Predictable B2B Success ·

2023/02/21

In this podcast episode, Vin Turk, a computer engineering expert, uses his technical know-how to create a revolutionary platform for marketers to connect with the right business professionals and drive compelling outcomes, despite the complexity of the ever-evolving marketing technology landscape. You will learn how to create an effective lead-nurturing program that drives conversions to overcome lead-nurturing challenges. "Let's build a better mousetrap, let's take them to the finish line,

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00:54:42

How to use value creation strategies to lead, drive...

Predictable B2B Success ·

2023/02/17

In this episode, Karl Yaacoub shares insights from his journey in discovering the art of creating value for businesses, only to uncover the compelling central conflict between serving shareholders and customers. "It is an iterative process, it takes a lot of trial and error because every market is different, every company, every industry is different. And so like with any product you're introducing to the market there has to be some kind of market testing, some kind of pivoting involved in

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00:58:30

How operations management strategies fuel actionable...

Predictable B2B Success ·

2023/02/14

Tommy Yionoulis, a visionary entrepreneur and SaaS founder, takes on the daunting challenge of salvaging the crumbling Quiznos franchise by transforming their paper-based audit process into an automated system, uncovering the key to preventing million-dollar mistakes. You will learn how to use operations management strategies to gain powerful insights and accelerate your business growth. "I'm a vision guy. I'm not a detailed guy. I am forced to be a detailed guy just so we can keep moving the

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00:46:52

How to build a data driven customer success program...

Predictable B2B Success ·

2023/02/10

Discover the secret to customer health with scientific rigor and an analytical approach to understanding customer churn, adoption, retention, and expansion. "When it comes to customer success, it's not just a Boston Tea Party - it's a long-term process that requires scientific rigor and analytical understanding to get to the nirvana of customer health and happiness much quicker." Manasij Ganguli is the founder and CEO of Zap Scale, a software that helps B2B SaaS companies retain customers,

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00:40:27

How to assist customers and drive growth without...

Predictable B2B Success ·

2023/02/08

When Irina Poddubnaia faced the challenge of managing ecommerce orders, she was forced to grapple with the difficult task of retaining customers, preventing miscommunications, and tackling the chaotic customer service process - all while trying to maintain her business's reputation. You will learn how to maximize customer satisfaction and drive growth without extra resources by discovering the secret today! "With that said, since then, the system evolved to various niches and submissions

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00:42:01

How to use the secrets of a remarketing strategy to...

Predictable B2B Success ·

2023/02/03

When Amanda Klitsch, is tasked with helping marketers quickly capture leads, she advocates for an empathetic approach, stressing the need to build strong relationships with the audience and emphasizing the value of testing and optimizing to maximize return. You will learn how to unlock the power of remarketing to boost your success and discover its secrets. "No one buys anything because they saw an ad, especially in the business space. So there is a real need to build that relationship and

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00:50:20

How to develop an entrepreneurial mindset that...

Predictable B2B Success ·

2023/01/31

When Ken Burke sold his company for a ten-digit exit, he thought he'd be enjoying the beach, but instead, he became a serial entrepreneur and re-empowered himself as a leader to build a new software company from nothing, facing the central conflict of his own culture vs the culture of his investors. Ken Burke is the founder and CEO of the Entrepreneur Now Network and author of "Intelligent Selling: The Art and Science of Selling Online" and "Prosper: Five Steps to Thriving in Business and

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01:00:45

How to document business processes to quickly drive...

Predictable B2B Success ·

2023/01/27

In this podcast episode, Alexis Kingsbury, an experienced management consultant, shares his passionate journey to empower business owners with his unique process to help them break free from an overwhelming workload, reclaim their time, and achieve success without sacrificing their work-life balance. You will learn the essential steps to quickly document business processes for maximum growth and scale. "Scaling beyond those 42 hours becomes nearly impossible because you're already at full

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00:45:02

How to easily operationalize your brand with a...

Predictable B2B Success ·

2023/01/24

With his goal of creating a better way to do business, Bobby Gillespie sets out to operationalize his brand to empower his team and customers but discovers the courage and clarity needed to make it all work is not so simple. You will learn how to maximize growth for your brand by creating a motivating culture through easy implementation. "The secret to happiness is growth. Personal and professional growth. Learning new things, discovering new stuff, seeing new places and just not sitting

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00:47:32

Accelerate business growth: How to grow fast with...

Predictable B2B Success ·

2023/01/20

When Donatas Jonikas, a marketing consultant, decides to jump into the startup space to explore innovative ideas, his bold undertaking leads to an ambitious research of over 1000 startups in order to validate his book idea and uncover a compelling central conflict. You will learn how to use data-backed, proven methods to accelerate business growth. "I love innovative ideas. I love to help people build something that was never built before, to bring into reality just ideas. Which was like,

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00:46:17

How to use powerful sales gamification techniques to...

Predictable B2B Success ·

2023/01/17

Reach your peak performance with gamification and unleash the power of coaching, questioning, and rewarding. Here's what I cover with sales gamification expert Christopher Cumby in this episode: How can gamification be used to help improve company culture and employee engagement?What are the keys to high performance and how can individuals become more efficient and productive?How can businesses use AI technology to help their teams work smarter and more effectively? Christopher Cumby is an

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520 results

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