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PODCAST

SEO Is Not That Hard

Are you eager to boost your website"s performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you"re a beginner or a seasoned SEO

business marketing

All Episodes

12:57

How to optimize your content with KeywordsPeopleUse

SEO Is Not That Hard ·

2024/10/14

Send us a textSee the new feature in this Youtube VideoSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on T...

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12:58

Always get a second opinion

SEO Is Not That Hard ·

2024/10/11

Send us a textEver wondered how a second opinion could revolutionize your SEO strategy? Join me, Ed Dawson, as I reveal the critical importance of external feedback in our latest project at Keywords People Use. We’ve developed a groundbreaking feature that integrates with Google Search Console to help you identify and fix content mismatches, ultimately boosting your search engine rankings. Through a mixture of personal anecdotes and the development journey, you’ll get an insider’s view on why...

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9:02

Google Tag Manager

SEO Is Not That Hard ·

2024/10/09

Send us a textEver felt overwhelmed by the myriad of tracking codes needed to optimize your website's performance? Imagine a world where you only need to place a single piece of code once and manage everything else through an intuitive web interface. Join me, Ed Dawson, as I unravel the wonders of Google Tag Manager, your new best friend for seamless website management. From my recent Shopify setup experience, I’ll share how Tag Manager revolutionized my workflow, saving time and reducing the...

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13:29

Online dirty tricks

SEO Is Not That Hard ·

2024/10/07

Send us a textEver wondered how a top-performing product can face drastic setbacks in a different market? One of our mastermind members did just that, discovering a remarkable disparity in the reception of his luxury product between the UK and the US. Join me, Ed Dawson, as we unravel this intriguing tale on "SEO is Not That Hard." In this episode, you'll learn about the unexpected challenges of selling on Amazon, the ripple effects of Brexit on small businesses, and the persistence needed to...

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12:29

Workflow Automation tools and AI

SEO Is Not That Hard ·

2024/10/04

Send us a textEver wondered how to free up more time in your day by automating repetitive tasks? Learn how to master the tools that can change your workflow forever. Join me, Ed Dawson, as we explore the world of workflow automation and AI, featuring top tools like Zapier, Make.com, and n8n.io. Discover how these platforms can link your systems and automate your daily processes—and hear a candid account of my journey to effectively leverage email lists for promoting new podcast episodes and c...

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9:05

FAQ's increase engagement

SEO Is Not That Hard ·

2024/10/02

Send us a textEver wondered why your website's FAQs might be more powerful than your testimonials? In this episode of "SEO is not that hard," I'm Ed Dawson, and I'm here to reveal how strategically answering frequently asked questions can dramatically boost your site's engagement and search engine rankings. Drawing inspiration from Tass Boba’s insightful LinkedIn post, we delve into real-world data that underscores the impact of clickable FAQs. Prepare to discover how you can harness this oft...

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11:12

New Free Digital PR Ideation Tool

SEO Is Not That Hard ·

2024/09/30

Send us a textReady to revolutionize your digital PR game and amplify your online presence? Discover the transformative power of "idiot online," an innovative free tool by Search Intelligence that churns out 100 tailor-made digital PR ideas for your website in just 30 seconds. On this episode of "SEO is Not That Hard," I, Ed Dawson, take you through the tool's functionality, my personal experience using it for broadband.co.uk, and how AI-driven prompts can generate engaging story angles effor...

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7:18

Neat Competitor Research Tip

SEO Is Not That Hard ·

2024/09/27

Send us a textEver wondered how smaller websites manage to rank alongside industry giants without a vast backlink profile? Discover the secret sauce in this episode as I, Ed Dawson, unravel a game-changing competitor research strategy inspired by Freddie Chatt of the Summer of SEO. This episode promises to equip you with the insight to turn the tables on high-authority sites by focusing your analysis on lower authority competitors in the top 10 search results. Learn from my own journey with B...

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1:37

Update: Google kill the Cache Operator

SEO Is Not That Hard ·

2024/09/26

Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on...

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13:52

AI Agents - The next wave of AI

SEO Is Not That Hard ·

2024/09/25

Send us a textEver wondered how AI agents are reshaping the landscape of SEO and web development? Join me, Ed Dawson, on this episode of "SEO is not that hard" as we uncover the groundbreaking evolution from stateless large language models like ChatGPT to the sophisticated, memory-retaining AI agents of today. We focus on tools like Cursor AI, which are setting new standards for integrating AI with coding and project management. Through my personal experiences and experiments, I'll walk you t...

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10:35

Google linking to the Wayback Machine

SEO Is Not That Hard ·

2024/09/23

Send us a textCurious about how Google's latest move could revolutionize your SEO strategy? This episode of "SEO is Not That Hard" promises to unravel the intrigue behind Google's decision to link to the Wayback Machine in their search results. Join me, Ed Dawson, as we explore why Google has shifted away from offering cached page results and how leveraging the Internet Archive's vast collection of web snapshots can impact your SEO practices, website development, and competitive analysis.&nbs...

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9:21

Are indexing tools about to get hit?

SEO Is Not That Hard ·

2024/09/20

Send us a textIs it possible that your favorite indexing tools are on Google's chopping block? Brace yourself for an eye-opening discussion as Ed Dawson reveals the recent overhaul of Google's indexing API. On September 11th, Google introduced stern measures to curb the misuse of their API, historically reserved for job postings and broadcast events. The new red warning in Google's documentation signals a crackdown on the API's abuse, threatening access revocation for those who attempt to gam...

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14:54

Exact Match Domains - good or bad?

SEO Is Not That Hard ·

2024/09/18

Send us a textEver wondered if the words in your domain name still matter for SEO? Join me, Ed Dawson, as we dissect the journey of exact match domains (EMDs) and their evolving role in search engine optimization. We'll pull back the curtain on how EMDs once ruled the SEO landscape until Google's pivotal 2012 update reshaped the rules. You'll get the lowdown on how Google now integrates EMDs into its ranking system without giving them undue credit, smashing common myths, and revealing that EM...

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11:18

Can SEO make you a millionaire?

SEO Is Not That Hard ·

2024/09/16

Send us a textCan SEO transform you into a millionaire? Join me, Ed Dawson, as I explore this intriguing question backed by my 20 years of expertise in the field. Discover the true potential of SEO through my personal journey with broadbandcouk, where strategic optimization led to millions in revenue. Learn why SEO isn't a shortcut to riches but rather a powerful tool when paired with a robust business model. In this episode, I unpack the realities of building and monetizing assets via SEO an...

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15:50

SEO vs PPC

SEO Is Not That Hard ·

2024/09/13

Send us a textHow can you transform your online marketing strategy to achieve sustainable growth? Join me, Ed Dawson, as I unravel the intricate world of SEO and PPC in this episode of "SEO is Not That Hard." Drawing from my two decades of experience, I promise you'll gain a deep understanding of the strategic shift from PPC to SEO for long-term profitability. Reflecting on my early days with broadband.co.uk, I illustrate how low competition in the early 2000s made PPC highly profitable and h...

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12:19

Cloudflare is so much more than just a CDN

SEO Is Not That Hard ·

2024/09/11

Send us a textCould you be missing out on the hidden potential of Cloudflare? Join me, Ed Dawson, as I share my latest insights from Jono Alderson's eye-opening presentation at the Hive MCR conference. Discover how Cloudflare can do more than just speed up your website—learn about its advanced features that allow you to add programmatic functionality without touching your original site. From caching to altering page content and intercepting requests, this episode is packed with advanced techn...

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13:07

Rank and Rent - Call Tracking

SEO Is Not That Hard ·

2024/09/09

Send us a textEver wondered how to turn your SEO skills into a passive income stream? Discover the secrets behind the rank and rent model, a groundbreaking strategy where you can generate valuable leads for local service providers without ever picking up a tool yourself. Join Ed Dawson in this insightful episode of "SEO is not that hard," where he unpacks the mechanics of building and monetizing websites that target specific services in specific areas, like plumbers in Manchester. Ed shares e...

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12:22

Use ChatGPT to discover problems that need solving

SEO Is Not That Hard ·

2024/09/06

Send us a textCracking the SEO code is easier than you think—what if you could transform common customer issues into a goldmine of traffic and leads? Join me, Ed Dawson, as I share groundbreaking strategies on how to harness the power of ChatGPT for content creation in this must-listen episode of "SEO is Not That Hard." As a veteran SEO developer and entrepreneur with over two decades in the industry, I'll guide you through the process of generating insightful content ideas that address real ...

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7:08

Breaking News - Core Update Complete - First impressions

SEO Is Not That Hard ·

2024/09/04

Send us a textCurious about how Google's latest core update might have transformed your web traffic and sales? Join me, Ed Dawson, as I unravel the effects of the recently completed August 2024 Broad Core Update on my portfolio of sites. You'll discover firsthand accounts of traffic increases ranging from 20% to nearly 100%, even on sites we haven't touched in a year. This episode is a must-listen if you want to understand whether your traffic boost is the result of your hard work or Google's...

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10:59

Intent Shift vs Question Shift

SEO Is Not That Hard ·

2024/09/04

Send us a textEver wondered how the true purpose behind a search query can change in the blink of an eye? Join me, Ed Dawson, as we unlock the mysteries behind intent shift and question shift in the realm of SEO. Imagine searching for "Christmas trees" in November with the intent to buy, but by January, that same search might be about disposal methods. This episode dives into how Google adapts to these changing user intents by monitoring behavior and click patterns, ensuring the search engine...

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361 results

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