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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

15:07

#559:The Value Exchange - Mercenaries are not US

Let"s Talk Loyalty ·

2024/07/09

This is another week of the Wiser Loyalty series podcast, which is hosted byAaronDauphhinee, CMO of the Wise Marketer Group, and the CEO, Bill Hanifin.These leading loyalty marketers unveil constructs form the Loyalty Academy™ curriculum which leads to candidates achievingtheir Certified Loyalty Marketing Professional™ (CLMP™) designation.In this episode, they explore constructs for “How to Create a Winning Value Proposition” (course #106) and building upon last week's discussion on the importance

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40:53

#558: Insights on Emotional Loyalty with Comarch's...

Let"s Talk Loyalty ·

2024/07/04

This episode is available in audio format on ourLet's Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.The idea of “emotional loyalty” has been raised many times on our show, but never before in such breadth and depth as in today’s conversation.It’s a really big idea and one that brand marketers and loyalty marketers know is critically important but often struggle to achieve.My guest today is hugely passionate about the topic and she wrote an article about it (in French) for herself and her

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43:14

#557: Accor Live Limitless: Emotional Connections and...

Let"s Talk Loyalty ·

2024/07/03

In this episode, Carly Neubauer, Co-Founder and Director of Elevate Loyalty, sits down with Chris Mills, Vice President of Loyalty & Partnerships for Accor across Middle East, Africa & Asia Pacific. With over a decade of experience in loyalty and digital marketing, Chris shares insights from his journey leading the transformation of Accor’s award-winning loyalty program, Accor Live Limitless (ALL). Discover how ALL, spanning over 40 hotel brands, prioritizes emotional connections to deliver

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17:10

#556: Creating Winning Value Propositions - Know Your...

Let"s Talk Loyalty ·

2024/07/02

The Wiser Loyalty series podcast is hosted by Aaron Dauphinee and Bill Hanifin from the Wise Marketer Group.They tap into courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum and bring that material to life with current market examples.In this episode, our hosts bring fresh content from The Loyalty Academy™ on “How to Create a Winning Value Proposition” (course #105).The “CVP” as we refer to it is the centerpiece of loyalty program strategy and an important

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33:30

#555: Marigold's Top Ten Tips to Drive Lifelong...

Let"s Talk Loyalty ·

2024/06/27

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Most marketers today are facing a perfect storm and increasing pressures - whether it's consumer's concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer resources. Today's episode is a masterclass in tools, tips and techniques for loyalty marketers in 2024, as we're joined by Michele Fitzpatrick from Marigold

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50:54

#554 : Puntos Colombia: Más Que un Programa de...

Let"s Talk Loyalty ·

2024/06/26

This episode of Let's Talk Loyalty is in Spanish.En este episodio conocimos de parte deMariana Botero, CEO dePuntos Colombia,lo que ha pasado en la plataforma de lealtad más relevante de la región y modelo a seguir de una coalición exitosa, como ha sido su evolución después de 6 años de haberse lanzado en el mercado de Colombia. Hoy la plataforma tiene más de 7.3M de usuarios que reciben beneficios en su día a día de parte de 3,700 aliados que conforman el ecosistema.Mariana nos habló de la visión

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17:25

#553: Adventures in Loyalty Financials – Sharing some...

Let"s Talk Loyalty ·

2024/06/25

Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin andAaronDauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning for loyalty programs and the material is based on the Loyalty Academy™ course: Loyalty Financial Modeling (#105).Throughout the month, we’ve covered the

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22:24

#552: Meeting Dr Anna Pruska (CEO) and Piotr...

Let"s Talk Loyalty ·

2024/06/20

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.This episode is very different to our usual episodes as it was recorded quite spontaneously at a recent event.The Comarch User Group is an annual meeting of Comarch’s clients who come together in the city of Krakow in Poland tolearn, network, and be inspired.We were lucky enough to be invited again this year, and like most of the audience it was our first opportunity to meet Dr Anna Pruska,

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44:37

#551: What We Thought We Knew About Retention and...

Let"s Talk Loyalty ·

2024/06/19

Daniel McCarthy is Assistant Professor at Emory University Goizieta School of Business. In this interview,Danunpacks several deep layers of understanding around measuring retention and customer lifetime value. He highlights a concern that businesses state improved performance against reduced churn rates. It is not that simple.He dives into differences of retention and churn measurement across subscription and non-subscription, across different industries and even the impact of a free trial in a

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15:56

#550: Practice Checking for Sanity to Sustain Your...

Let"s Talk Loyalty ·

2024/06/18

Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning for loyalty programs and the material is based on the Loyalty Academy™course: Loyalty Financial Modeling (#105).Ensuring that your investment in

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37:11

#549: WestJet's Loyalty Transformation & Evolution

Let"s Talk Loyalty ·

2024/06/13

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today’s episode features a fascinating conversation with WestJet, Canada’s second biggest airline, as they embark on a significant transformation journey.WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Today, they operate to more than 100 destinations worldwide, with a team of over 14,000 people and nearly 200

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37:07

#548: Inside the Relaunched Carter’s Rewards Program...

Let"s Talk Loyalty ·

2024/06/12

This episode focuses on thenewly relaunchedCarter’s Rewards - the loyalty programme of a $3Bn children’s apparel retail business. The successful relaunch lowered customer thresholds, added tiers, and accelerated its personalization strategy.WithKevinSevers, the Director of Retention forCarter’s.Kevinis a seasoned Director with 18 years of marketing experience spanning retail, CPG, automotive, and consulting. Previously, he was a Director of E-commerce at Hertz and spent nearly a decade CPG

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14:47

#547: Winning the CFO’s Heart in Loyalty Finance

Let"s Talk Loyalty ·

2024/06/11

Last week we kicked off a month-long discussion of Loyalty Financial Modeling with Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee. Drawing from material in Course #105 – Introduction to Loyalty Finance, Aaron and Bill are walking you through the essentials that you need to know to break through the “black box” of loyalty finance.This week, Bill goes solo and takes a close look at the assumptions that matter most for your financial model and how to create an assumption set

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33:26

#546: Loyalty TV LIVE with Mastercard - Influencing...

Let"s Talk Loyalty ·

2024/06/06

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Mastercard recently hosted its latest Excellence in Customer Engagement Summit in Dubai, and Loyalty TV was delighted to attend.Against the backdrop of market uncertainties and a rapidly evolving consumer landscape, this Summit brought together industry experts and thought leaders to discuss perspectives and share success stories on how organizations can win over the consumers of today and

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01:00:08

#545: Loyalty Simplified: Beyond Metrics and Into...

Let"s Talk Loyalty ·

2024/06/05

In this insightful episode, we delve into the true essence of customer loyalty with Mark Proctor who is the Head of Loyalty & Retention at BIG4, Holiday Parks of Australia.Mark Proctorchallenges the conventional metrics often used to gauge loyalty, advocating instead for a focus on emotional connection and customer convenience. Through personal anecdotes and industry examples, Mark Proctordiscusses the journey of creating successful loyalty programs, the importance of embracing failure for

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17:00

#544: Setting Strong Loyalty Financial Foundations

Let"s Talk Loyalty ·

2024/06/04

The Loyalty Academy™ senior faculty members, Bill Hanifin andAaronDauphinee, are your hosts for this week’s "Wiser Loyalty" podcast episode.We’re kicking off a new month with fresh content from The Loyalty Academy™ curriculum that provides an Introduction to Loyalty Financial Modeling (course #105).This weekAaronand Bill look into some starting point considerations for brands and program operators to think through in order to be on sound financial footing.This is the starting point for a

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35:36

#543: Langham Hospitality Group Launches "Brilliant...

Let"s Talk Loyalty ·

2024/05/30

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.The Langham Hospitality Group recently launched its “Brilliant by Langham” loyalty programme after a comprehensive two year project, led by Susan Nisbet, their VP of Loyalty.Langham Hospitality Group is the wholly-owned subsidiary of Great Eagle Holdings, which operates a family of distinctive hotels under various brands across Asia, Europe, North America and the Middle East.In today’s

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39:39

#542: Global Loyalty Marketing and Travel Trends with...

Let"s Talk Loyalty ·

2024/05/29

Today’s episode of Let's Talk Loyalty is created in partnership with our friends in Mastercard.Our guest today is Kate Mescal-Pevzner, Senior Vice President of Global Cardholder Services for Mastercard, who joins us to share her insights on key trends in the global loyalty industry, as well as some incredibly exciting statistics from Mastercard on how people’s travel habits are changing.While you won’t be surprised to hear that people are traveling more and more for unique experiences, it was

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17:10

#541: Reward Experiences Made Memorable for Members

Let"s Talk Loyalty ·

2024/05/28

The Loyalty Academy™ senior faculty members, Bill Hanifin andAaronDauphinee, are back from CRMC 2024 to bring you this week’s "Wiser Loyalty" podcast episode.This is the last week of this month’s topic series which is drawing constructs from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108).This week the share their perspectives on the importance of creating seamless, brand aligned, and remarkable redemption experiences for members or

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45:17

#540: Canadian Automobile Association Shares the...

Let"s Talk Loyalty ·

2024/05/23

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today’s interview features a return guest, Steve Allmen, EVP of Strategy and Partnerships with the Canadian Automobile Association.Steve joins us on Loyalty TV to explain how global "roadside assistance" organisations around the world are evolving in 2024.He also shares how the "Canadian Automobile Association" obsesses about creating value for its members, whether they are drivers or

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220 results

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