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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

11:21

306: Roundtable Discussion - What Professional...

Brand You Personal Branding ·

2021/12/14

Over the next couple of episodes, I introduce you to a number of my friends who are experts when it comes to professional marketing. If you’ve listened to my podcast, you most likely have heard from some of them before. These are the only people in the world that I have personally trained and licensed to teach the strategies taught in my book! I stand behind each of them and would recommend their services to anyone. You can learn more about each of the coaches here: www.mikekim.com/yatbcoaches

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06:29

305: The 3 Stories That Sell

Brand You Personal Branding ·

2021/12/07

Newsflash! Storytelling has been used in marketing since marketing existed. In business and marketing, we need to be able to tell stories but which stories should we tell? Listen in for the three stories we need to be able to share to succeed. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn

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07:54

304: The 8 Step Blueprint to Build A Personal Brand...

Brand You Personal Branding ·

2021/11/30

In this episode, I unpack the 8 Step Brand You Blueprint. If you’re struggling with your business, it’s likely there is a breakdown in one of these steps. Be prepared to take notes on the 8 steps so you can identify which one you may need to work on. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram

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05:47

303: The 3 Types of Content People Tune Into (Which...

Brand You Personal Branding ·

2021/11/23

Let’s talk content! There are three reasons why people tune in to content. Listen in to hear what the three reasons are, which one your content falls into, and why you need to weave in the other two types. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe

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12:05

302: The Messenger is More Important Than the Message

Brand You Personal Branding ·

2021/11/16

In this episode, we talk about why a great message is not enough to land you the opportunities and exposure you want. There are three questions you need to answer to determine your place under the personal branding umbrella and be recognized as a thought leader in the industry. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on

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14:47

301: What's the Difference Between A Thought Leader,...

Brand You Personal Branding ·

2021/11/09

In this episode, I break down the differences between a thought leader, expert, and influencer. These are simple distinctions but carry a lot of ramifications for anyone looking to truly build their personal brand. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE

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07:22

Welcome to You Are The Brand!

Brand You Personal Branding ·

2021/11/02

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts

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34:56

BYP 300: When To Re-brand and Personal Thoughts From...

Brand You Personal Branding ·

2021/08/25

Episode 300 is a solo show about why you should consider rebranding, why you shouldn’t, and some personal reflections on the Brand You podcast -- and all that I’ve experienced and learned since starting the show in 2014. Believe it or not, the podcast was named Up and to the Right for about 6 months before I did my first podcast rebrand. There are two reasons to rebrand: If people don’t understand who you are and what you do If you’re attracting the wrong customer Up and to the Right was not

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21:04

BYP 299: Read to Lead with Jeff Brown

Brand You Personal Branding ·

2021/08/18

Jeff Brown, the host of the 4-time best business podcast nominee Read to Lead Podcast, has joined efforts with marketing expert Jesse Wisnewski to bring the business audience a simple habit to boost any career. Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career teaches both why and how reading can be the key to a more successful career. It is responsible for unlocking limitless creativity and influence. It is known to reduce stress, improve decision-making skills,

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25:25

BYP 298: The Surprising Gift of Doubt with Marc Pitman

Brand You Personal Branding ·

2021/08/11

In this episode, my friend Marc Pitman shares how to use uncertainty to become the leader you want to be. Marc and I met at a Love 146 event years ago. As a reminder, Love 146 is a nonprofit I support that provides care for children who have been trafficked and the sales from my book are going to the cause. Marc’s most recent book The Surprising Gift of Doubt is for the high-performing leader. We discuss if feelings of doubt and insecurity ever go away and how to manage them, the enneagram and how

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30:39

BYP 297: Own Your Career, Own Your Life with Andy Storch

Brand You Personal Branding ·

2021/08/04

Andy Storch is a performance coach, speaker, consultant, and the author of the new book, Own Your Career, Own Your Life. He is the host of not one, but two podcasts and the founder and host of the Talent Development Think Tank conference. Andy has unfortunately been battling cancer but you would never know it because he always has a smile on his face and an infectious, never-quit attitude. Andy has been on the show before but this time we discussed his creative process for writing his book and

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32:23

BYP 296: Survive and Thrive with John Meese

Brand You Personal Branding ·

2021/07/28

John Meese is a serial entrepreneur and author of the newly released book, Survive and Thrive. You can have three perspectives in the world: the historian who is focused on the past, the reporter who focuses on the now, and the futurist who looks toward the future and tries to predict what will happen. John is without a doubt a futurist. In this episode, we have a good conversation about where he sees things going (especially post-pandemic) for all businesses. He relates the shutdown to 9/11 because

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32:00

BYP 295: Book Yourself Solid with Matthew Kimberley

Brand You Personal Branding ·

2021/07/21

Matthew is the host of the new podcast, Marketing for Coaches, and the author of How to Get a F*cking Grip. He is also one of the managing partners with Book Yourself Solid where he trains and certifies business coaches. In this episode, we dive into what marketing for coaches should look like. I am a marketer and a coach, so you could say I fit right into his target audience. We also talk about how coaches can get more clients with (or without) marketing, along with: The correlation between

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28:43

BYP 294: 5 Ways to Keep Your Sanity During Insanely...

Brand You Personal Branding ·

2021/07/14

In this episode, I flesh out these five principles that have kept me sane during the insanely busy season that was my book launch! Don’t let your mouth overload your back. Play the game that plays to your strengths. Talent doesn’t replace the need for hard work, it clarifies it. You are the average of the 5 people you spend the most time with. The last mile is always the least run. BONUS: Train through the injury. I gleaned these principles from various sources including motivational

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38:23

BYP 293: Tell Stories, Change Lives with Rob Morris...

Brand You Personal Branding ·

2021/07/07

After learning I wrote a book, my nephew said he wanted to write one, too. That melted me so of course, I had to have him do the opening to this episode! I don’t have kids but they‘ve always been close to my heart. Several years ago I went on a partner trip with Rob Morris of Love146, an organization that helps children rescued from trafficking. Rob is an incredible storyteller and he uses this skill to literally change lives. There are some incredible insights in this interview, and I hope you'll

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25:05

BYP 292: Your Message Matters with Jonathan Milligan

Brand You Personal Branding ·

2021/06/30

The desire to have flexible hours and the ability to work from anywhere has never been more popular. Yet self-doubt, fear, technology challenges and more keep many people from sharing their message with the world by pursuing their passion and starting a thriving business. Jonathan Milligan is the author of the book, Your Message Matters. Jonathan and I have been longtime friends and in this interview, we talk about the confidence to believe your message, define your message, market your message, and

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25:56

BYP 291: My 2021 Birthday Episode and the Fear of...

Brand You Personal Branding ·

2021/06/23

As I complete yet another trip around the sun, I wanted to share a few things I've been doing to stay sharp, push my productivity, and process many of the things going on in the business. One of the big things I'm working through is how we as human beings can navigate the fear of success. So much of the time we think fear of failure is what will cripple us, but I'm starting to think there's a flip side to that coin. In this episode you'll hear some terrific insights from several of my friends as

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36:15

BYP 290: Avoid These SEO Mistakes (Especially If You...

Brand You Personal Branding ·

2021/06/16

Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong. Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me. Tune in and

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28:46

BYP 289: How I Built My Book Launch Team

Brand You Personal Branding ·

2021/06/09

Shownotes: mikekim.com/byp289 Building a book launch team is generally a good idea for a few reasons. You want folks who have read the book before the title releases, so that you can get reviews. If people enjoy the book, they can help spread the word about it once it releases. You can also get legit feedback on which parts of the book resonated with readers, which you can turn around and use in your marketing. Tune in and you’ll also get the inside scoop on the process I used to get people on the

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29:07

BYP 288: 5 Reasons Why I'm Ferociously Committed to...

Brand You Personal Branding ·

2021/06/02

It was an incredible feeling to finally hold my book in my hands, and in today's episode I share a recording I made just minutes after receiving my shipment of books. I hope it inspires you to keep going, no matter what endeavor you are on. One of the new endeavors I'm on is YouTube, and I am 100% committed to being strategic and intentional on this channel for five reasons: Lazy re-purposing of content does not work in today's world I want to be "searchable" and YouTube is the best way to make

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