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Marketing Guides for Small Businesses

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company"s marketing system or leave it out as it may not apply to your business. Either way, you"ll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each

business marketing

All Episodes

00:44:18

Re-finding Your Marketing “Why”

Marketing Guides for Small Businesses ·

2022/02/14

You know, all too often, we go through the motions of marketing and sales without taking a moment to reflect on WHY we are doing what we do. Sure, we blog. We optimize. We post and tweet. We build. We meet. But what does it all MEAN? So today, we’re going to help you take a step back from the day to day, stop going through the motions and ask: Am I still helping who I want to? Does my mission still have meaning? Do my people still believe that? Items we discuss: How often do you

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00:34:46

Marketing in 2022: What You Need to Know

Marketing Guides for Small Businesses ·

2022/02/07

Marketing, like many other industries, changes at a rapid pace each year. Follow along with our predictions and some insights as we share what we see as changes and more of the same this year. Do you agree or disagree with any of our predictions? While the start of a new year is a good time for these lists and predictions, it is important to understand that change happens throughout the year and that some change happens faster than we expect, while other changes happen slowly - how many

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00:41:07

How to Master the Sale: Know The Customer Journey's 7...

Marketing Guides for Small Businesses ·

2022/01/31

In this episode we’re tackling the customer journey. These are the seven steps that someone goes through to buy and become a repeat customer. The steps are: know, like, trust, try, buy, repeat, refer. A way to explain the customer journey would be like this...No matter what product or service you sell, your customers, buyers or clients go through a few common steps from the time they find out about your offer until the time they buy from you. I recently did a deep dive presentation with

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00:44:48

How to Build a Good Client / Marketing Agency...

Marketing Guides for Small Businesses ·

2022/01/24

The Client And Agency Are Not Always Right: The Smartest Steps To Set, Correct, Save And Grow A Business Relationship The client is not always right. But the agency is not always right either. The way we communicate throughout the duration of a business relationship means everything but let’s face it: Anybody who says they’ve figured out how to have the perfect client relationship every time is lying. There’s the honeymoon phase when everybody’s excited. But then, it’s not long before

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00:46:23

How Valuable are Fractional CMOs?

Marketing Guides for Small Businesses ·

2022/01/17

Fractional Chief Marketing Officers (CMOs) are those professionals a company would hire on a part-time or fractional basis. Perhaps the company has a marketing team great at the day-to-day execution but needs the strategic vision and path that a CMO can provide - this would be an ideal opportunity for a fractional CMO. Today we have a guest on the podcast, Casey Stanton, who is the foremost expert in building a business as a fractional chief marketing officer. After working in a marketing

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00:47:48

The Deadly Cost of 'Free' - How Free Can Kill Your...

Marketing Guides for Small Businesses ·

2022/01/10

Free offers are everywhere. Free iPad when you open a bank account, free decoder ring with your Fruit Loops, Act Now And Get A Free months membership, Buy one get one free. Our world is filled with free offers because we as consumers love free stuff. No doubt about it, there’s nothing like the thrill of getting a great deal and the marketing industry is full of free offers. But what if there’s a hidden cost to free. What if by accepting a free offer you’re actually hurting your

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00:49:25

5 Marketing Experts’ Favourite Marketing...

Marketing Guides for Small Businesses ·

2022/01/03

With so many new marketing tools and tricks and tips coming at you each week, which ones really matter? Which stand the test of time? Which are favoured by marketing professionals who use these tools day in and out on either their own company marketing or their clients’ marketing. Each of the five Marketing Guides explained some of their favs and why. You’ll have to tune in to hear the whole show, but here are some highlights of what was discussed: Ian had SEM RUSH as a go to as well as

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00:46:44

The Pros and Cons of Hiring Multiple Marketing...

Marketing Guides for Small Businesses ·

2021/12/13

To lay the groundwork for our discussion in this episode, when we talk about marketing experts, we mean those people who have a talent or expertise in ONE THING that you are hiring them for ...some examples could be a web developercontent writergraphic designeremail marketing expertphotographer - specific experts you need to get your marketing work out the door. When we talk about a marketing team, we mean a coordinated group of people who are hired to work as your marketing team and these

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00:48:04

“Marketing For The Business Owner Who Has No Time”

Marketing Guides for Small Businesses ·

2021/12/06

Today, we’re going to dive into a topic that virtually every small business owner struggles with and never has enough of: Time. Specifically, we’re talking about having enough time in your day, your week, your month for doing one of the most important activities to develop and grow your business: Marketing. You have a million things to do in a day. We get it. We’re business owners too. And yet, if you don’t have time for Marketing, what’s the small business owner to do? Well, as it turns

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00:31:05

Want to Supercharge Your SEO? Try Guest Podcasting

Marketing Guides for Small Businesses ·

2021/11/29

Can't wrap your head around starting your own company podcast? You don't have to do all the heavy lifting to benefit from this powerhouse channel. Try guest podcasting. We'll cover guest podcasting in this episode and discuss: How does one go about getting booked as a guest on a podcast?What is the 'one sheet' and why it is important to guest podcasting.Why is guest podcasting such a powerful SEO tactic?Advice for someone who is making their first guest podcast appearance.How to find

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00:38:30

SEO Scams & How To Avoid Them

Marketing Guides for Small Businesses ·

2021/11/22

Today we’re going to talk about some, but probably not all, of the SEO scams out there so you will be able to recognize and avoid them. In this episode, we answer common questions about SEO scams such as: Misleading reporting Guest postingDomain authority link buildingGoogle SEO partnersYour website isn't rankingGoogle listing is about to expire We rank #1 for this keyword Join in for the conversation and find out which scams to look out for and which "scams" sound odd but are in fact not

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00:45:46

How Companies Can Leverage Photo & Video to Build a...

Marketing Guides for Small Businesses ·

2021/11/15

Lisa Staff and Deevo join us from Sprout Connectors. This is a full-service creative agency with a focus on social media management and content storytelling. Both Lisa and Deevo are accomplished photographers and entrepreneurs who have been growing their voice through their own podcast called the Mind Body Business show that explores central topics to the human race and the planet as a whole. They believe in the power of the human spirit, innovation, and like to push the bubble on

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00:46:19

Where Does Marketing Stop and Sales Start? How...

Marketing Guides for Small Businesses ·

2021/11/08

Today we’re talking about marketing and sales. Particularly where marketing stops and sales starts...or should start. We’ll discuss why the marketing/sales hand-off is a hard thing to do in many companies. And what to do about it. On our panel today we’ve got five experienced marketing consultants all with different views and experiences on this topic and we’ll share what has worked and what hasn’t. Say it with me LEADS DON’T MEAN SALES...you still need to qualify and close your

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00:46:41

Lane Houk: Building SEO Signals Through Content

Marketing Guides for Small Businesses ·

2021/11/01

Lane Houk of Signal Genesys dropped by our studio to talk about his company and the unique benefits users get when using the platform. Marketing agencies and company owners will be very interested to find out how ranking, brand awareness and the consistent promotion of your company's or clients' online properties. How to keep that content working for you long after it has been written and published to the web. This episode is a real game changer, you don't want to miss it.

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00:45:09

Power Partnering: How To Achieve 24X More Business...

Marketing Guides for Small Businesses ·

2021/10/25

You know, you don’t have to do this thing called New Business Development alone. Especially not as a small business owner. The secret sauce is not in going to more events and drinking a lot more coffee with people but actually developing deeper relationships with what we call Power Partners. We cover: What is a Power PartnerHow to become a Power PartnerMistakes to avoidVirtual Power Partners Join in and learn how to use this valuable tactic for the months and years to come to help grow

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00:34:51

Zach Anderson on Website Lead Capture, Speed of...

Marketing Guides for Small Businesses ·

2021/10/18

We’re excited to be talking with Zach Anderson of MoLoMedia about: Website Lead CaptureSpeed of ResponseText Message Marketing Learn the answers to help your own company's website presence. We asked Zach: What does text-enabling your website mean and why is it so important?Is it possible to use a web text widget to call or text someone in a company or even contact different people or departments?Why is the speed of response from the business so important? What’s the difference between SMS

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00:42:46

Is Your Website Stale? Why Refresh Your Website ...

Marketing Guides for Small Businesses ·

2021/10/11

Nobody likes stale bread and nobody likes a stale website, not your prospects, your customers, and definitely not Google. You may be asking yourself ‘what makes a website stale, why does it matter, and how can I freshen it up’. So let’s get fresh today and jump into this important topic. We cover: Broken LinksOutdated Copyright StampsNot Enough InformationNo Call to ActionAnd more Join in and learn what to look for on your own company website and see what quick fixes you can do today and

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00:37:33

John Jantsch Book Interview - The Ultimate Marketing...

Marketing Guides for Small Businesses ·

2021/10/04

John Jantsch of Duct Tape Marketing fame drops by for a lively interview about his latest book. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth is available widely in bookstores and online. The Guides interview John who continues his practical advice for business owners. It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their

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00:56:56

Marketing Trends You Need To Be Aware Of

Marketing Guides for Small Businesses ·

2021/09/27

Important and relevant marketing trends covered in this podcast include: Mobile-first - what that means Voice search - what is it?Google Analytics - always the "go to"?Online upsells, downsells and bumps and what that meansSetting your company apart from the competitionChat botsMarketing automationLocal search There are a lot of topics covered, but all in a practical and sensible way. Tune in to find out more.

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00:44:14

Burned by Your Last Marketing Agency? Here's What to...

Marketing Guides for Small Businesses ·

2021/09/20

This episode we tackle the unfortunate situation some business owners face, and that is what to do when you felt like you've been burned by your marketing, SEO, web developer or branding agency. By "burned" we mean that they could have taken your money without delivering services, done a bait and switch or left you with a bug-infested website. Nevertheless, your company paid good money in good faith for good services you feel you didn't get and now you feel burned. So how do you ever trust a

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260 results

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