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PODCAST

Media Roundtable

TheMedia Roundtableisn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.We created this show in service of theChief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring

business

All Episodes

00:38:29

Responsible Media and Our Culture — Mansueto Ventures...

Media Roundtable ·

2022/03/16

This panel will get real about responsible media and our culture, breaking down the shifting responsibilities of consumers, brands and media. We will discuss: Is it now up to you as a media consumer to determine what's true and what isn't? Everyone says they want just the facts from news media. What does that mean? What is the responsibility of brands to align themselves with truthful content, We will introduce Barometer and we will discuss why, apart from what Barometer is doing in podcasts)

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01:05:39

Hosts of Add to Cart Show What Blending Comedy &...

Media Roundtable ·

2022/03/09

Tackling tough social issues while being funny at the same time is a tall order, few can do well. This week’s Media Roundtable guests are one of the few. Kulap Vilaysack and SuChin Pak produce the hit podcast Add to Cart where they share physical and metaphorical items they’re adding to their carts in tangential, honest conversations. Apple Podcasts spotlighted the show and fan reviews say it’s “Like a warm cup of tea and cookies with besties.”

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00:56:59

Veteran Journalist Mosheh Oinounou Shares the Power...

Media Roundtable ·

2022/03/02

Oinounou is that incredibly rare thing–a voice of reason. To listen to him is to feel calmer and more informed. After seeing how the incentive structure of the media landscape rewards the most opinionated and click-baity news coverage, Oinounou is trying, and succeeding with a different approach. Oinounou has created his own curated and well-sourced news channel, Mo News, on Instagram where he shows tremendous respect for his nearly quarter-million strong audience. He informs without panicking, and

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01:19:04

What is Fact? What is Fiction? Media Critic Virginia...

Media Roundtable ·

2022/02/23

No one sees the truth and the Internet like Virginia Heffernan. Online since she was a child in the ‘70s, Heffernan is a Harvard Ph.D. whose book examining digital culture, “Magic and Loss: The Internet As Art ” was called “An illuminating guide to the internet” by the Wall Street Journal. Heffernan’s a contributing editor for Wired, frequently writes for The LA Times, The Atlantic, and the NY Times, and hosts the podcast This is Critical which fans call “my drug of choice” and “a joy to listen

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00:57:46

Super Bowl Ads Join Media Roundtable: Who Scored, Who...

Media Roundtable ·

2022/02/16

This episode of Media Roundtable is a little different than the norm. Last Sunday, over 100M viewers tuned in to watch the best of the best collide to establish dominance in America’s greatest showdown. We’re not talking about the Rams and Bengals; we’re talking about the commercials, and in true Media Roundtable fashion, the impact they have on the world. This week, latter-day madmen, Stew Redwine and Jason Harris break down the biggest winners and losers during what they’re calling The Nostalgia

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01:03:22

The State of the Podcast Business with Bryan Barletta

Media Roundtable ·

2022/02/09

If you want to understand the future of podcast advertising, spend 5 minutes with Bryan Barletta. This week, The Media Roundtable gives you almost an hour with the self-described “Podcast ad-tech by day, dungeon master by night.” Barletta is a towering authority when it comes to podcast ads. With an ad-tech background from Claritas and Megaphone, he founded Sounds Profitable, a weekly podcast ad-tech newsletter and podcast jam-packed with industry insights that are actually enjoyable to listen

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01:11:55

Culturati Host, Kierna Mayo Gives Us the Path to an...

Media Roundtable ·

2022/02/02

It’s Black History Month and if you want to learn from someone who has been on the front lines of advancing underrepresented Black voices over the past 3+ decades, you may want to tune into this week’s episode. This week’s guest, Kierna Mayo has played Queen and Kingmaker since the ’80s, in equal parts as a cultural critic, curator, and contributor. This conversation goes deep and offers levity at times, but is challenging to anyone who concerns themselves with living anti-racist.

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01:01:26

Dear Media CEO, Michael Bosstick Knows How to Make...

Media Roundtable ·

2022/01/26

Serial entrepreneur Michael Bosstick has done it all. He’s sold beds for private jets and overcame his fear of public speaking to launch a hit podcast with his superstar wife, Lauryn Evarts Bosstick. But the reason we asked him to join us on the Media Roundtable is because of his tireless work as CEO of the podcast network, Dear Media, where he has created a platform for female podcasters to dominate the landscape.

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01:18:29

Who is Bari Weiss? Honestly Host Speaks on State of...

Media Roundtable ·

2022/01/19

Media Roundtable returns with our 2022 season debut featuring an interview with a podcast host who is the walking embodiment of our values. Bari Weiss is an award-winning journalist and the author of How to Fight Anti-Semitism. Weiss worked as a staff writer and opinion editor for The New York Times until her 2020 principle-driven resignation letter (a must-read) sent her on a path toward independent journalism driving her to create the hit podcast Honestly, and her Substack newsletter, Common

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01:30:49

Media Roundtable Season 4 Highlights

Media Roundtable ·

2021/11/24

In this season of gratitude, Jennifer Laine, Head of Marketing at Oxford Road and Executive Director for Media Roundtable, joins Dan for this single episode recap of our Fall Season of Media Roundtable. Together, they look back at the changes we've made to the series, how we're living out the Media Roundtable Values within the Ad Industry, and debate/recap/highlight all ten guests from the last season.

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00:59:54

The Path to World Peace through Metta Brand Safety

Media Roundtable ·

2021/11/17

“Life is not about paper.” - Metta Sandiford-Artest Metta Sandiford-Artest, aka Metta World Peace, aka Ron Artest, is ahead of every curve. He was canceled before you could get canceled. He’s been a passionate advocate for mental health for over a decade. And it sure seems like Facebook’s rebrand is following in his footsteps. How did he do it? Maybe it’s because Metta embraces transformation. He’s a podcaster with a new show Mettaphorically Speaking, has multiple business ventures including

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01:00:56

Breaking the Cultural Barrier with Julio Ricardo Varela

Media Roundtable ·

2021/11/10

“If you’re not advertising in the Latino space now... in twenty years you’re just not going to be relevant.” - Julio Ricardo Valera Growing up bilingual and bicultural in Puerto Rico and the Bronx, Julio Ricardo Valera didn’t see media that was made for him by people who looked like him. Establishment media (and big advertisers) have long misunderstood that the Latino community is far from a monolith, and younger Latinos like Valera simply aren’t served by Univision alone. A Gen-X Harvard

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01:03:22

Left, Right, and Phetasy: Walk-ins Welcome Host Shows...

Media Roundtable ·

2021/11/03

If Media were Politics, Walk-Ins Welcome would be a viable third-party option for Brands. Host, Bridget Phetasy is a walking masterclass in branding, who has pioneered a new, balanced approach to politics and culture. Comedian, writer (Playboy, The Atlantic, Newsweek), podcaster (Walk-ins Welcome), and YouTube star (Dumpster Fire), Phetasy invented the word phetasy to mean “when reality becomes parody” and vice versa back in 2006 for her disruptive greeting card company. Authenticity like Phetasy’s

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01:03:40

Building A Community From Scratch: Hip-Hop...

Media Roundtable ·

2021/10/27

When Dave Mays was a sophomore at Harvard, he started a single-page newsletter to serve the hip-hop community he loved with a pipe dream of becoming hip-hop’s answer to Rolling Stone. With millions of readers, a notorious annual awards ceremony, a nationally syndicated radio show, a clothing line, as well as being the first entrepreneur to introduce hip-hop to Madison Avenue, Mays’ fanzine The Source became an institution. Now, Mays turns his gaze to the world of Podcast with the new multi-media

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00:47:20

From Covering the Story to Becoming the Story, Megyn...

Media Roundtable ·

2021/10/20

There are plenty of talking heads in the media. But how many became part of the news cycle themselves, over and over again, on the largest stories of the last century? Enter former corporate-attorney-turned-journalist, Megyn Kelly. In this week’s episode, we’ll cover the good, bad, and ugly of Kelly’s career while she shares her perspective on which advertisers are and are not a good fit to sponsor her content, and how she goes the extra mile to make live reads her own… music to the ears of any

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00:58:11

Marketing with Manners: Nick Leighton and Leah...

Media Roundtable ·

2021/10/13

What can manners teach you about marketing? Based on this week’s episode, quite a lot. Emmy Award-winning journalist Nick Leighton and stand-up comic Leah Bonnema are the creators of the hit podcast Were You Raised By Wolves? a show about etiquette and manners in everyday life, and they join The Media Roundtable to connect what mamma taught you to a sound business strategy.

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00:55:45

FOMO Responsibly: Podcaster and Creator of the Term...

Media Roundtable ·

2021/09/29

Success has many fathers, but FOMO only has one. His name is Patrick McGinnis. Yes, he’s a venture capitalist, writer, speaker, and creator/host of the hit podcast FOMO Sapiens, boasting over 2 million downloads, but his true place in history has been secured as the literal inventor of the Oxford Dictionary-recognized word “FOMO” (Fear of Missing Out), naming the psychological force that has shaped our feelings (and marketing strategies) for years whether we knew what to call it or not.

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01:00:42

Climate Journalism - Critical Frequency Network...

Media Roundtable ·

2021/09/22

Years ago, advertisers could essentially run their commercials anywhere, as long as they hit their marketing objectives. But today, more and more advertisers demand far deeper insights than just what their ads mean to their bottom line. Marketing in today’s climate is about not only knowing if something “works” or not but, you want to feel good about the media you support. To that end, we’re excited about this week’s guest whose work through the podcast network she’s created and the shows she hosts

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00:56:19

The Podcast History Tellers; Lindsay Graham Joins The...

Media Roundtable ·

2021/09/15

They say history repeats itself, so there may be no better person than American history aficionado and podcast mastermind, Lindsay Graham to show us what we have in store for the future of the medium. Lindsay’s podcast pedigree is unmatched, with nearly everything he touches worthy of sponsorship consideration for most advertisers. This week, he gives an insider’s look at the myriad of things it takes to make a great podcast, and what he desperately needs from the brands he endorses. Lindsay

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00:35:38

America’s Mayor Joins The Media Roundtable

Media Roundtable ·

2021/09/08

Our conversation begins in the 1960s, when Guiliani, then a promising young Democrat, meets two men he admires: John and Bobby Kennedy. Two decades later, Guiliani is U.S. Attorney for the Southern District of New York prosecuting the heads of the five families, when John Gotti motions to order his assassination. Fast forward to 2001, we all know Giuliani’s role on 9/11 as the picture of leadership during a crisis, earning him recognition as Time Magazine's Person of the Year, being Knighted by the

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