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PODCAST

The Mighty Content Challenge

Jennifer Burke has more than 25 years of experience in business, marketing, academia and nonprofits. She created the Mighty Content Challenge and guide to encourage solopreneurs from a variety of niches to create different types of content that help them get seen and make an impact. This is the audio-only version of inspirational and content coaching calls.

business marketing

All Episodes

43:10

Mojo Minutes - What Branding Really Is

The Mighty Content Challenge ·

2025/10/10

Another juicy, and longer, Mojo Minutes where Jennifer and the group dive deeper into what branding really means - especially for small, solopreneurs who don't have deep pockets like McDonald's, Disney, or sports teams. Jennifer discusses the power of branding, noting that it goes far beyond just logos and icons. She explores how brands like Disney, sports teams, and TV shows inspire intense loyalty and fandom. Branding also encompasses mission, values, color palettes, and the overall customer

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29:18

Mojo Minutes - Loosen the Grip on Expectations

The Mighty Content Challenge ·

2025/10/09

Jennifer discusses the importance of letting go of old or outdated expectations and patterns that may be holding us back from finding new ideas and directions in our content, marketing, and businesses. She uses the example of her mother-in-law knitting the same sweater patterns for everyone, even though they didn't fit well or suit each different person, as an analogy for clinging to what we know instead of being open to what might work better.The group shared their recent experiences and insights

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01:03:54

Content Coaching 10-9: Making Progress, Places to...

The Mighty Content Challenge ·

2025/10/09

Jennifer and the group checked in on progress they are making - in choosing a content focus for the month, finding the place to get started in that project, or how to revise or focus it. Participants shared about how they each track progress, deal with reality of brain fog, what to do when your content or requests are getting 'crickets'. Including a very literal example of "priming the pump" from Fran! We worked on examples of narrowing down broad Banner Message ideas to more specific ones for

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21:55

Mojo Minutes - Riding the Wave

The Mighty Content Challenge ·

2025/10/08

Jennifer discusses the importance of not chasing constant momentum in content creation, but instead finding a natural rhythm and flow. She uses the analogy of surfers studying the waves and choosing the right ones to ride, rather than trying to chase every wave. The key is finding a sustainable pace that allows for completion, connection, and clarity, rather than burning out from overexertion.Jennifer encourages the participants to reflect on their own patterns and rhythms when it comes to content

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17:41

Mojo Minutes - It's a Marathon Not a Sprint

The Mighty Content Challenge ·

2025/10/07

Jennifer discusses her friend Sarah Lynn, a marathon runner, and how her dedication to training over many weeks is an inspiration. She draws parallels between marathon training and content marketing, emphasizing that both require a slow, steady, and sustainable approach rather than frantic "sprints" that lead to burnout.Jennifer emphasizes the need for a clear plan and system when it comes to content creation, just as marathon runners have a training plan. She encourages the group to find a

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01:04:19

Content Coaching Call - Evergreen, Perennial Content...

The Mighty Content Challenge ·

2025/10/07

Jennifer explains the gardening analogy of evergreen (content that stays relevant over time), perennial (content that can be refreshed and reused annually), and annual (short-lived, attention-grabbing content). She provides examples of how different types of content can fit into these categories.The group discusses expanding comfort zones, making intentional connections (for extra credit), and their chosen or potential content projects this month. Discussion of what types of content, in which bucket

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21:10

Mojo Minutes - Someone Needs to Hear from You Today

The Mighty Content Challenge ·

2025/10/06

Jennifer discusses the importance of repurposing and sharing content, even if it's not perfectly polished. She shares a personal story about how repurposing a past Mojo Minutes episode unexpectedly reached someone who needed to hear the message at that moment. Jennifer encourages the group to not hold themselves back from sharing content due to perfectionism or thinking 'but I"ve already said that', as there is always someone out there who needs to hear that message, from you, your way, today.

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13:41

Mojo Minutes - Like Legos - Brick at a Time

The Mighty Content Challenge ·

2025/10/03

You know those giant Lego sets — thousands of pieces, overwhelming at first glance?Nobody dumps the whole box and panics (well, some kids do 😅). Instead, you start with a single block or section. You use the handy, clear instructions that tell you to start small, with single sections, building modules that add up to the whole thing. Our content and this month's 30-day event is like that - it has handy instructions, and you take it one small step at a time, don't get overwhelmed trying to think or

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01:07:59

Mighty Content Coaching Call - 3 Buckets + Your...

The Mighty Content Challenge ·

2025/10/02

Mighty Content Coaching Call for 10-2: the 3 Content Buckets and Making Your First Choice during October. Jennifer explained a framework for content strategy, divided into three buckets: awareness, education, and conversion. She emphasized the importance of having a mix of content across these buckets, and provided examples to illustrate the differences between them.Participants discussed what bucket they think they will focus on in October - and the content project in that bucket they may do.

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17:11

Mojo Minutes- Your Special Sauce

The Mighty Content Challenge ·

2025/10/02

Are you old enough to remember the famous McDonald's jingle with " Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun… McDonald’s didn’t say, ‘secret mayo-ketchup mix.’ They branded it as special sauce. That one phrase set them apart and made people curious. Your voice works the same way. It’s your special sauce. It’s what makes your content irresistible.”Jennifer encourages challenge participants to use the qualities, experiences, and perspectives that make

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58:36

MCC25 Kickoff Call

The Mighty Content Challenge ·

2025/10/01

Welcome to the 2025 edition of the Mighty Content Challenge! Host Jennifer welcomes participants, explains challenge logistics, the content projects, points for prize options, gives the first extra credit opportunity, and we're ready for momentum. Participants gave brief intros and asked questions. Remember, listening or watching replays counts as much as being with us live - just keep participating and creating this month.

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55:38

Mighty Content Challenge - Celebration Time

The Mighty Content Challenge ·

2024/11/01

WOW what an amazing October! Everyone who came to any of the calls, created any content, chimed in on posts - time to celebrate! You did Mighty things the last 31 days. In our Mighty Celebration Party call, Jennifer celebrates the participants of the Mighty Content Challenge, praising their engagement, consistency, and accomplishments. She highlights that over 50% of the registered participants finished the challenge, with several scoring over 200 points. Jennifer expresses her pride and gratitude

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01:01:09

Mighty Content Coaching - Last Challenge Call

The Mighty Content Challenge ·

2024/10/31

It's the last group content coaching call of the the challenge! Jennifer welcomed the group and encouraged them to celebrate their content accomplishments this month, reminding them to fill out the form to claim their points and prizes. She highlighted that the goal is to recognize their progress, not just focus on what's left to do.We asked the group to hare one piece of content they created this month that they are particularly proud of. Claudette shared that she is very pleased with the blog

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33:21

Mojo Minutes - Last Call- Remember You are Unique

The Mighty Content Challenge ·

2024/10/31

In our last Mojo Minutes session, summing up the month and themes of 'imperfect action', that 'good enough, is good enough', and that authenticity wins the day and clients ... Remember that You are Unique. You do not need to create content that is 100% new or unique each time out .. you just need to bring and be you. Because YOU are already unique. We highlight examples like Rena updating her blog post with her own photos, and Claudette sharing more of her RV pics and stories (and getting a great

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31:23

Mojo Minutes - Are You Ok with NOT Knowing?

The Mighty Content Challenge ·

2024/10/30

As we continue to embrace Imperfect Action, Good Enough, and beating Perfectionism in content creation and our businesses - we're asking today if you're ok with NOT knowing? Shared a quote, "More successful people are ok with not having it all figured out" and wanted to know how that sat with challenge participants? We may be life-long learners, trying not to fall into procrasti-learning - but can we be ok with NOT having it figured out, with NOT knowing it all? We celebrated Jennifer finally

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23:26

Mojo Minutes - Keeping Up the Content Momentum

The Mighty Content Challenge ·

2024/10/29

After a quick moment to celebrate the launch of her new podcast, "You're Overthinking Marketing", Jennifer helps the group to discuss ways to keep up the momentum from the month of the Mighty Content Challenge. The group discusses the importance of setting achievable goals, celebrating progress by creating a DONE list, and avoiding burnout after an intense month of content creation. They recommend strategies like creating an "emergency content stash" and focusing on quality over quantity

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33:28

Mojo Minutes - Looking at Content from the Beginner's...

The Mighty Content Challenge ·

2024/10/28

Jennifer opened this Mojo Minutes by celebrating the group's progress and achievements over the past month. She then introduced the topic of the "beginner's eye" or "beginner's mind" - the idea of reflecting on what it feels like to be new at something, and how that can inform our approach to content and teaching. We discuss how easy it is for experienced business owners to make assumptions and skip over basic steps that beginners need - if you have beginners in your ideal audience. But remember,

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42:42

Mojo Minutes - Willing to Create Content Someone...

The Mighty Content Challenge ·

2024/10/25

Continuing our themes of creating original content, showing up as our authentic selves, and using content to attract and nurture those right-for-us customers and clients, we leaned further in to the notion of taking a stand within our content marketing. "If your content isn't annoying someone, it likely isn't inspiring anyone either." Agree? Disagree? And the related prompt given to participants, "are you willing to create content that someone dislikes or even hates?" We discussed the difference

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01:05:02

Mighty Content Challenge Content Coaching - Taking a...

The Mighty Content Challenge ·

2024/10/24

We continue our themes this month of vulnerability, pushing forward, taking imperfect action, and showcasing our unique experiences and perspectives in our content - by leaning in more to creating content that takes a stand. Jennifer encouraged the group to lean into vulnerability and authenticity when creating content, rather than hiding behind perfection. She emphasized the importance of taking a stand and not being afraid to share opinions, even if they may be controversial or invite pushback

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27:28

Mojo Minutes - Don't Be Afraid to Be YOU + Take a Stand

The Mighty Content Challenge ·

2024/10/24

Today we discuss two things around not being 'invisible' in our businesses and content. Jennifer discusses the importance of staying visible and present with your audience, even when life gets busy. She cautions against "ghosting" your community and then expecting great things to happen when you reappear.Next she asks are you afraid of showing up as YOU in your content? Are you hiding behind bland, boring, 'safe' and generic messages? Are you afraid to rock the boat, even a little? Claudette raises

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