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PODCAST

The Mighty Content Challenge

Jennifer Burke has more than 25 years of experience in business, marketing, academia and nonprofits. She created the Mighty Content Challenge and guide to encourage solopreneurs from a variety of niches to create different types of content that help them get seen and make an impact. This is the audio-only version of inspirational and content coaching calls.

business marketing

All Episodes

01:06:29

Content Coaching 10-30 - Last Progress Check-Ins

The Mighty Content Challenge ·

2025/10/31

In the last group content coaching call of the challenge month, Jennifer recaps some recent, pop-culture inspired, Mojo Minutes and does last project progress check-ins with participants. The group discusses content repurposing, overcoming some tech glitches, asks questions about certain tools such as ThriveCart, and also talks about the differences in video presentation style. Kim started a discussion on difficulty of teaching others, especially when it comes to breaking down complex processes into

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18:51

Mojo Minutes - 2025 Greatest Hits Rewind

The Mighty Content Challenge ·

2025/10/31

Like a musical greatest hits countdown or rewind, the last official Mojo Minutes for the 2025 MCC recaps the themes and highlights of the month. Jennifer acknowledges that the group has made it through the month-long challenge, likening it to surfing waves - sometimes riding them, sometimes getting tumbled, but ultimately still paddling and moving forward. She emphasizes the importance of building sustainable momentum, rather than constantly "sprinting" to keep businesses afloat. Jennifer offers

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13:53

Mojo Minutes - Express Yourself! Be Iconic, Be You -...

The Mighty Content Challenge ·

2025/10/30

Jennifer draws inspiration from challenge participants and the pop icons of the 80s to recap and rewind to the core themes of this month's event. Be YOU. Use YOUR voice and don't be afraid to "express yourself." Referencing the iconic, unapologetic, reinventing-and-still-themselves pop stars of the 80s such as Madonna, Cher, Bowie, Prince, Lauper and more - you can grow, evolve, and still stay true to yourself and your message. She emphasizes the importance of consistency on your own terms, rather

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13:44

Mojo Minutes: Content Needs the Spark - the Rock...

The Mighty Content Challenge ·

2025/10/29

"You can't start a fire without a spark ..." otherwise you're just dancing in the dark. 😉Jennifer made one of the fundamental mistakes in marketing and content - not being aligned with your audience - when she used a bunch of Taylor Swift song references in a chat. So participants 'dared' her to use cultural references more aligned for them, and show content inspiration can be 'sparked' from almost anywhere. Rock on! She uses Bruce Springsteen and the Eagles as examples of artists who connect with

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01:09:26

Content Coaching 10-28 - Points For Everyone!

The Mighty Content Challenge ·

2025/10/28

The coaching call where Jennifer gives out points like they're a mega bag of Halloween candy to everyone for everything! 😄🍫🍬As October and the Mighty Content Challenge are wrapping up, this was a chance to check-in on everyone's projects, review progress, give nudges to finish, and to win those prizes.She reminds the group that the calls this week and the final celebration on November 3rd are opportunities to get feedback, ask questions, and support each other in finishing strong.Call includes

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24:05

Mojo Minutes - It's Not the Platform, It's the Message!

The Mighty Content Challenge ·

2025/10/28

Jennifer is up on her soapbox again today with a rant , friendly reminder, that there are many content marketing paths to success. It is NOT about the platform or the tool, it IS about clarity, connection with your message. She analyzes an email from another solopreneur, that got her fired up. It's not the first time she's seen someone, well-meaning, who attributes the success of their launch to a specific tactic or platform. Jennifer disagrees, arguing that the real "magic" came from having a

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16:52

Mojo Minutes - Content Lessons from Taylor Swift

The Mighty Content Challenge ·

2025/10/27

You don't have to be a huge Swiftie to know the impact on culture - and content - that Taylor Swift has had the last nearly 20 years. Jennifer shares her 'connection' to Swift and uses her as inspiration and lessons for us as 'fearless' marketers. *Side note: just Taylor hides 'easter eggs' in her songs and videos, Jennifer has hidden multiple references to Swift content/songs in today's Mojo Minutes. Get bonus points if you report your finds to Jennifer!* Jennifer uses the example of Taylor Swift's

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24:35

Mojo Minutes - Community to Content

The Mighty Content Challenge ·

2025/10/24

An experienced content expert and mentor often told Jennifer and others that "you can't help but create content when you are in community" - particularly when you are spending time with your right-fit people. In today's chat Jennifer emphasized the importance of intentionally connecting with her community and tapping into their language and perspectives to generate content ideas.The group discussed the value of being actively involved in professional communities, whether online or in-person. They

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23:06

Mojo Minutes - Pause + Reflect

The Mighty Content Challenge ·

2025/10/23

As we near the end of the month-long challenge, and head towards a new year - it's a good time to pause and reflect. Take a few extra minutes today, grab your favorite note-taking or journaling tool and jot down some thoughts: What's going well right now, even if it's small? What's feeling messy or overwhelming and how can you take some tiny steps to adapt?What's one thing you want to focus on between now and January? One thing to focus on over the next 30 days? And one thing to focus on for being a

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01:06:08

Content Coaching 10-23 Finishing Strong + Next Steps

The Mighty Content Challenge ·

2025/10/23

Coaching call starts with some recaps of themes from Mojo Minutes on reflecting on what's been working well this week, this month, and what's still messy or area for adaptation. Includes example of how we take notes, jot down thoughts or to-do's and then seem to keep those well past point of true usefulness. Jennifer purged some items today including live on the call. Jennifer discussed next steps beyond the Mighty Content Challenge, including her long-running, and evolving, weekly mastermind group

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16:24

Mojo Minutes - Road Trips + 200 ft Ahead Analogies

The Mighty Content Challenge ·

2025/10/22

Jennifer shares an analogy about driving at night, where the car headlights only illuminate the next 200-300 feet ahead. She suggests this is a helpful mindset for making progress, rather than trying to map out the entire route in advance. The key is to focus on the next immediate steps.Jennifer discusses the balance between focusing on the near-term next steps versus planning for longer-term milestones and destinations, using car road trip analogies.

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01:03:34

Content Coaching 10-21: Pivots + Addressing the...

The Mighty Content Challenge ·

2025/10/21

Jennifer continues to try and model the "imperfect action", creating momentum, and taking smart pivots when they're needed. She encourages the group to share ares where they maybe overthinking.Jennifer asks for feedback on pivoting the name/branding of her evolving mastermind, as it approaches its 5th year. Who better to help, than the people who are ideal fits for the mastermind? The group brainstorms ideas like "The Stop Overthinking Marketing Mastermind" that better capture the program's current

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20:40

Mojo Minutes - Imperfect in Action

The Mighty Content Challenge ·

2025/10/21

Jennifer is trying to 'walk her talk' - taking a stand, sharing her voice and special sauce, stop the overthinking, and taking imperfect action. And it's HARD! 😄In this Mojo Minutes she discusses how she channeled all her own advice, the advice from the challenge participants and recorded an imperfect video for the new channel on "Stop Overthinking Marketing", rather than trying to make it better. She shares her thought process of not re-recording or heavily editing the video, as that would go

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21:24

Mojo Minutes - Good Enough is Enough

The Mighty Content Challenge ·

2025/10/20

An always timely reminder to shake off perfectionist tendencies and embrace the "good enough is ENOUGH" mantra. The group discussed the importance of embracing imperfection and not striving for perfection in their content creation and business tasks. Jennifer emphasized that "good enough is enough" and encouraged the participants to push past their fears of not being perfect and just get their work out there. Several participants shared examples of how they have applied this mindset, such as Tish

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25:33

Mojo Minutes - Permission to Pivot

The Mighty Content Challenge ·

2025/10/17

Jennifer discusses the importance of embracing change and being willing to pivot, using the analogy of GPS rerouting when encountering obstacles. She encourages the group to give themselves permission to try new things, experiment, and change direction without seeing it as failure.

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22:25

Mojo Minutes - Pebbles + Long Lasting Ripples

The Mighty Content Challenge ·

2025/10/16

Jennifer discusses how the impact of content marketing can take time to be seen, using the analogy of throwing a rock into a pond and watching the ripples spread out. Some content may appear to have instant 'result's - likes, comments; and other content may pull in views - and clients- months and years after publication. While cautioning against 'more' for the sake of 'more' - the group had some lively discussion around their own experiments with frequency of posting or sharing and ripples or

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01:10:14

Content Coaching 10-16 - Banner Messages + Sharing...

The Mighty Content Challenge ·

2025/10/16

Participants shared questions on areas that had them stuck or not progressing as they'd like in their content projects. Jennifer led the group through whiteboard examples of creating possible Mighty Banner Messages and supporting content. Examples from Debbie, Terre, and Kim - across conservation at home, saving ocean life, AI and clipart questions, common myths of AI and website creation. Extra credit opportunities for making a vulnerable share, request, ask and telling the group about it. Which

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15:29

Mojo Minutes - Halfway Checkpoint - Don't Miss the View

The Mighty Content Challenge ·

2025/10/15

No panic Mighty Pals! Yes, we're at the halfway point of October and the challenge, but you're not behind and it isn't panic time. It IS time to stop, take in the view, look at what you HAVE done, and then maybe adjust your path forward. Jennifer draws analogies to running a marathon and taking road trips, emphasizingthe importance of checking in on your progress and celebrating the steps you've taken, rather than just focusing on the remaining distance. She encourages the group to simplify their

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20:07

Mojo Minutes - Tides + Finding Your Ryhthm

The Mighty Content Challenge ·

2025/10/14

Jennifer and the group explore the concept of natural rhythms and tides, both in our personal lives and in business. Emphasizing the importance of recognizing and working with these natural ebbs and flows, rather than fighting against them. They share personal experiences and insights about their own productivity patterns, creative bursts, and low-energy periods.Stop working against the tides, the 'shoulds', the well-meaning but doesn't fit you advice, and create your own rhythm for sustainable

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17:54

Mojo Minutes - Progress Not Perfection

The Mighty Content Challenge ·

2025/10/13

Let's talk about the land of unfinished projects — blog posts half-written, videos half-edited, ideas stuck on sticky notes. We all have them - including me. Sometimes that's ok - those drafts and ideas were our practice rounds. But often - the thing doesn't get 'done' and out there because of perfection traps or we feel afraid to just release it. New mantra, "Done gets you data". To go along with "Imperfect Action Beats Perfect Inaction" Jennifer encourages the group to publish work that is

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63 results

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