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PODCAST

Marketing: Global Edition

Jasmine Montgomery, Piers Guilar

A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.

business marketing

All Episodes

16:34

M&S and the Whispering Titans

Marketing: Global Edition ·

2025/06/18

This is not just any podcast… this is an M&S podcast.As M&S comes back online after its cyber attack, we look at the public reaction to its temporary outage and wonder out loud whether other brands can learn to be loved like M&S.“We missed you. Love: everyone over the age of 30 in the UK. And everyone, of all ages who wear pants” (@nearlymarylin)

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19:13

Dubai Chocolate

Marketing: Global Edition ·

2025/06/06

It's everywhere yet nowhere. In this episode, Piers & Jasmine explore the craze for Dubai Chocolate, the company behind the global phenomenon, the influencer who helped and the pros and cons of a scarcity strategy.

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15:39

Why Mascots Make Comebacks During Recessions

Marketing: Global Edition ·

2025/05/30

Did you know that brands are more likely to bring in a mascot during times of economic difficulty?In this episode Jasmine and Piers discuss the resurgence of mascots and debate whether they are a good thing for brands or a silly distraction from real brand assets. From Ronald McDonald and the Kellogg’s chicken to Duo Lingo’s owl, this episode gets to the bottom of why brands turn to mascots in hard times and finds out that one of the podcasters has a particular beef with the Michelin Man.

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18:51

High Volume, Low Value. Marketing To The Bottom Of...

Marketing: Global Edition ·

2025/05/19

Roughly four billion people live on less than five dollars a day. Yet taken together they represent a multi-trillion-dollar market. But marketing to them has its own set of challenges. In this episode, Piers and Jasmine travel to the street stalls of Nairobi, the courtyard kiosks of rural Tamil Nadu, and the mud-brick homes of off-grid Tanzania in search of the secrets big brands use to market to the Bottom of the Pyramid.

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15:55

Is Facebook Listening to Our Conversations?

Marketing: Global Edition ·

2025/05/06

Are social media platforms listening to our conversations in real life in order to show us highly targeted ads? Jasmine and Piers unpack the truth behind that question that we have all asked at some point after being shown an ad for something we just mentioned in a real world conversation.

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20:01

"Delete All IP Law"

Marketing: Global Edition ·

2025/04/28

This week Jack Dorsey posted “delete all IP law” and Elon Musk tweeted back “I agree”. Is Dorsey right? Should we scrap intellectual property law? And what would that mean for brands? Piers and Jasmine go head to head over whether or not intellectual property law still works in the digital era and ask whether we already live in a post-IP world?

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11:43

Trendjacking

Marketing: Global Edition ·

2025/04/17

Have you used AI to turn yourself into an action doll yet? Many brands have. The results are mixed. Some are social sizzlers, some are strategic damp squibs. In this episode, Piers and Jasmine talk about the perks and pitfalls of jumping on the bandwagon of social trends.

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23:13

Crisis of Masculinity

Marketing: Global Edition ·

2025/03/28

With everyone talking about the Netflix series, Adolescence, Jasmine & Piers take on the subject of the Crisis of Masculinity and how brands from around the world that target men can and should respond.

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16:34

Doing Good & Doing It Well

Marketing: Global Edition ·

2025/03/24

Piers & Jasmine talk about how brands should set about doing some good in the world and whether or not brands should link the good that they do to their brand.

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20:57

How Should We Shape the Brands That Shape Our World?

Marketing: Global Edition ·

2025/03/11

How should we be shaping the brands that are shaping our world? So you’ve heard of The Palm and The Burj Kalifa but how much do you know about the companies that built them? In this episode, Jasmine Montgomery and Piers Guilar explore the fascinating world of real estate, focusing on the rise of Giga projects, innovative urban developments, and the brands behind these mega projects. They discuss the need for thought leadership in the real estate sector and how real estate companies can

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13:44

The Gulf of America

Marketing: Global Edition ·

2025/02/15

Abandoned by her usual sparring partner for this episode, Jasmine reflects, solo, on the rebranding of The Gulf of Mexico to The Gulf of America and imagines what Trump might call America if he decided to take his rebranding ambitions to their logical conclusion. Drawing inspiration from other geographical rebrands, especially that of Swaziland to eSwatini, Jasmine considers what it takes to make a country rebrand work. And she does it all without the least hint of sarcasm.

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24:24

Super Ads

Marketing: Global Edition ·

2025/02/07

What do the Super Bowl, Ramadan and Christmas have in common?In this episode Jasmine and Piers explore what it takes to make a super ad, the kind of epic ad that the whole family watches together on the sofa and that everyone talks about all year.

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22:52

The Brand That Lost $600billion In A Day

Marketing: Global Edition ·

2025/01/31

This week Piers and Jasmine are talking about the most valuable brand that most people have never heard of… until now. Tech giant Nvidia made headlines this week losing 17% of its market value in a day. But although it is one of the 6 most valuable companies on earth, most people would think of Microsoft or Apple before they would think of Nvidia and it has yet to become the household name that is Google or McDonald’s. Jasmine and Piers pitch their ideas for what the Nvidia brand should do

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23:00

Breaking Into America

Marketing: Global Edition ·

2025/01/24

Is your brand ready to make the American Dream a reality? As Trump takes office again, and the US offers bright prospects to foreign brands who are able to penetrate this huge but complex market, Piers and Jasmine consider what it takes for an international brand to make it in America.

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25:44

Brands to Watch in 2025

Marketing: Global Edition ·

2025/01/20

Welcome to 2025. In this episode Jasmine and Piers pick their seven brands to watch in 2025, looking to emerging markets to find the fledgling power brands of the future. Super apps, mega developments, financial inclusion, saving rainforests, future technology and smart cities are all themes in Jasmine & Piers’s List of Brands To Watch in 2025.

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21:03

Ozempic. Lazy Creative or Evil Genius?

Marketing: Global Edition ·

2024/12/18

In this episode Jasmine and Piers take opposite sides in a debate around the cleverness of Ozempic (Wegovy) and its marketing. They ask the question: “are Novo Nordisk’s ads an example of lazy advertising devoid of creativity or dastardly use of subliminal messaging and influencer marketing”?

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18:34

Jaguar Part 2: The Car

Marketing: Global Edition ·

2024/12/13

Following the unveiling of the new Jaguar 00 at Miami Art Week, Jasmine and Piers follow up on their previous episode about Jaguar’s rebranding ad, asking the question “does the concept car live up to the promises of the ad?”

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40:44

Seriously, What Were Jaguar Thinking?

Marketing: Global Edition ·

2024/11/22

Amidst an epic storm of disapproval swirling around Jaguar’s rebrand and new ad, Jasmine and Piers ponder what could possibly have motivated the classic British icon to throw away most of what has made it a classic British icon for the last hundred years.

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34:18

Is The Next Ad Agency A Machine?

Marketing: Global Edition ·

2024/11/15

Generative AI can create content in a matter of seconds. But is the content any good? Is it good enough to be used to create demand for products and services? In other words, can AI be the ad agency of the future? Piers and Jasmine tackle questions like “will AI kill creativity”, “will we all lose our jobs to machines” and, if so, “will those machines take our fooze ball tables?”.

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33:19

Political Party Branding: The Winners & Losers

Marketing: Global Edition ·

2024/11/08

Half the world's voting population went to the polls in 2024. How much did the branding of political parties in those elections contribute to their success or failure? We look at Trump and the MAGA movement and ask: is it time for the Democratic Party to rebrand and, if so, how should they go about it. And we take a wide ranging look at political parties from South Africa to Indonesia to see if we can find the secret branding ingredients to electoral success.

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45 results

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