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PODCAST

Marketing: Global Edition

Jasmine Montgomery, Piers Guilar

A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.

business marketing

All Episodes

13:41

Face Packs for Four Year Olds. Jasmine Loses Her Temper.

Marketing: Global Edition ·

2025/11/25

As a Pretty Little Liars star Shay Mitchell launches a range of skincare for toddlers, Jasmine goes on a rant about just how far marketing should go in creating demand.

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22:56

Purpose. Should a company have one?

Marketing: Global Edition ·

2025/11/18

Purpose. Should a company have one? Is purpose a necessary investment or a waste of money and focus. Piers and Jasmine go head to head on this one. Who knew this would be the one they'd fall out over?

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25:27

Can Colabs Go Too Far?

Marketing: Global Edition ·

2025/11/11

Colabs! They’re everywhere. It’s like Tinder for trademarks. And sometimes, the chemistry is electric. Sometimes, it’s a disaster. In this episode, Jasmine and Piers debate the question: can colabs go too far? They discuss Zara × Disney, Balenciaga x Crocs, KFC x Crocs, Supreme x Louis Vuitton, Barbie x Airbnb, Kanye West x adidas

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30:50

If Mini Were A Flavour, What Would It Taste Like?

Marketing: Global Edition ·

2025/11/04

How do you bring a brand to life using food? In this week's episode Jasmine interviews Andrew Fishwick, Chairman of Salt, the marketing company that has mastered brand storytelling through food and drink. In addition to some Michelin star name dropping, Andrew spills the beans on some of Salt's most fascinating projects for brands such as CNBC, Airbus, Soho Farmhouse and Goldman Sachs. And Andrew and Jasmine ponder what Lamborghini and Mini might taste like if they were edible.

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26:26

Ghost Brands: Which Ones Would You Bring Back From...

Marketing: Global Edition ·

2025/10/28

Some brands are dead and forgotten. Others are technically dead in that they are not trading but they still haunt our memories, our imaginations and sometimes even our vintage t-shirts. In this Halloween edition, Jasmine is joined by Seven’s Creative Director, Hannah Shore, to discuss ghost brands. From Pan Am and Concorde to Kodak and Polaroid to Blockbuster, Blackberry, and Nakumat, Jasmine and Hannah imagine how they would bring great ghost brands back from the dead. Warning: this

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28:00

Are Holding Company Brands Being Discounted By...

Marketing: Global Edition ·

2025/10/20

Piers and Jasmine look at conglomerates (ugly word, fascinating subject) from Unilever & P&G to Apple & Virgin, zooming in on Tata Group and Majid al Futtaim, asking the question, how can a complex company ensure that their brand story and identity bolsters business value.

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21:30

Why Did Saudi Arabia Buy a $55billion Gaming Company?

Marketing: Global Edition ·

2025/10/10

In this episode Jasmine and Piers debate the question of why Saudi’s sovereign wealth fund just bought one of the world’s largest gaming companies. Was it just the financial deal of the year or is the Crown Prince trying to move Saudi Arabia up the reputational leaderboard? And if so, will it help

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31:37

How Do You Market Something Invisible?

Marketing: Global Edition ·

2025/10/06

In this episode Jasmine interviews Dominic Graham from Deloitte about the challenges of marketing professional services and how such firms bottle the magic.

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19:31

Brand Anniversaries: Badge of Honour or Load of Bluff?

Marketing: Global Edition ·

2025/09/29

It is one year since the start of Marketing: Global Edition. In this anniversary edition Jasmine and Piers explore the theme of brand birthdays asking the question - are they are actually relevant and have they ever made a tangible difference to company’s bottom line?

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30:41

African Unicorns & Why They Need Better Branding

Marketing: Global Edition ·

2025/09/23

There are 9 unicorns in Africa and 8 of them are in fintech. The fintech explosion across the continent represents a wholesale shift in how money moves, how small businesses get capital, how consumers pay, borrow and save. And it is also one of the continent’s most dynamic branding laboratories — because these companies aren’t just selling apps, they’re trying to build trust, reliability and scale in markets where half the adult population has historically been unbanked. In this episode

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29:43

Slogans. Key brand asset or dated distraction?

Marketing: Global Edition ·

2025/09/13

In this episode, Piers quizzes Jasmine on some of the most famous brand taglines of all time and they debate the efficacy of slogans.

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28:02

Denim Wars: Sydney Sweeney, American Eagle, Gap and...

Marketing: Global Edition ·

2025/09/05

The Denim Wars and what the controversy over the Sydney Sweeney ad for American Eagle and the Katseye ad for Gap tell us about the future of race-bating vs diversity as ways to the hearts and wallets of the American consumer.

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25:08

Paris Saint-Germain Scores At Marketing

Marketing: Global Edition ·

2025/08/29

How is one football team redefining what it means to be a brand? How did a French football team end up with a store on the ultimate British high street? Who would ever have imagined a partnership between a football brand and high fashion house Dior?In this episode Piers and Jasmine dive into the world of sports marketing, in particular the Qatari-powered Champions League winners, Paris Saint-Germain (PSG).

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27:34

Brick by Brick: Lego's Brand Rebuild

Marketing: Global Edition ·

2025/08/22

How did a small plastic brick toy become the world’s most valuable toy brand? How did it survive the onslaught of video games? How did it come back from the brink of financial collapse in 2003. And how does it get away with recasting Darth Vader as a petulant teenager and Voldemort as a grumpy old man? In this episode Jasmine and Piers look at the renaissance of the Lego brand and learn the secrets of its success whilst outing Piers as a committed AFOL!!!

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16:34

Labubu Unboxed: From High Fashion Accessory to...

Marketing: Global Edition ·

2025/08/10

In this week’s episode, Jasmine is unboxing the phenomenon that has taken the world by storm — Labubu. That’s right, the quirky, creepy, and wildly collectible monster doll created by Pop Mart that’s stirring up obsession, controversy, and even chaos from Bangkok to London, Moscow, and beyond.So, what exactly is Labubu? How did it go from a blind-box toy to high fashion accessory, religious icon and cultural lightning rod? And how is Pop Mart managing the whirlwind it created?

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20:26

Are AI Fashion Models in Vogue?

Marketing: Global Edition ·

2025/08/01

Are AI generated models now in vogue?The first ever AI-generated fashion ad just came out in Vogue. In this podcast Jasmine and Piers discuss the ad, the backlash and the implications for AI generated advertising.

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22:46

Cannes Lions: Are Awards Still Worth It?

Marketing: Global Edition ·

2025/07/17

In the wake of Cannes Lions, Piers and Jasmine debate the question… are awards still worth the hype? Are awards simply the Oscars for creative egos or still the most important stage for global marketing excellence. We investigate some of this year’s Lions winners including an homage to the immortal L’Oreal campaign “Because you’re worth it”, a set of furry friends proving Telstra’s coverage across Australia and an ad that is all about the best place in the world to have herpes. And if that

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16:13

Range Rover Rebrand

Marketing: Global Edition ·

2025/07/11

Range Rover just launched a new logo and it is making waves in the press. So we are launching a brief emergency podcast to discuss. Is it a design masterstroke… or a masterclass in bland? Piers talks to ad man and car buff Rupert Foy about it. Rupert, most recently Head of Account Management at Mullen Lowe London, has worked at some of London’s biggest agencies such as McCann, VCCP and Leagas Delaney) and led accounts for some of the world’s best-known brands. He believes in creating work

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15:50

The Colour of Influence

Marketing: Global Edition ·

2025/07/10

Does colour matter in branding? Is blue really the colour of trust? Is yellow cheap? Is red powerful? Why are there no pink banks? Is colour art or science? In this episode Piers and Jasmine debate the role of colour in branding.

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0:23

Transform or Die: The Branding Challenge Facing Telcos

Marketing: Global Edition ·

2025/06/27

Telecom brands are shifting from bringing us our minutes and gigabytes to enabling our new future reality, one that will consist of technologies we can only imagine today. So what will that future look like and how do telco brands need to adjust. In this episode Jasmine and Piers take us into the matrix and create five telco brands of the future. From bringing us our minutes and gigabytes to enabling our new future reality, what are the challenges facing telco brands

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45 results

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