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PODCAST

OverDog: Dog Daycare & Boarding Business Tips

Fernando Camacho

This is where dog daycare and boarding businesses can learn the top tips and business strategies to grow. Discover what the top dog daycares are doing to overcome challenges, improve everything they do and keep their staff and customers happy. Learn the latest in marketing pet businesses as well as creative ways to increase your brand"s image and move your business farther, faster. Running a pet business can be difficult and often leave you feeling like an underdog. Not anymore - together we"ll make

business marketing

All Episodes

33:17

218: Why Customers Leave — and How to Keep Them...

OverDog: Dog Daycare & Boarding Business Tips ·

2025/08/26

If your numbers are down and you’re stressing about getting more leads in the door, you might be looking at the wrong problem. In this episode, we're flipping the script and diving into a major blind spot for many pet care businesses—customer retention. Before you start pouring money into marketing, you’ve got to find out why people are leaving. And more importantly, what you can do to stop the slow leak. From decoding external trends like economic shifts and competition, to uncovering the i...

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29:44

217: Using Psychological Selling Techniques To Boost...

OverDog: Dog Daycare & Boarding Business Tips ·

2025/08/19

If you’ve ever wished more people would say “yes” to your services, this episode is going to open your eyes. Fern dives into the fascinating world of psychological selling — and no, it’s not about manipulation or cheesy tactics. He breaks down why humans make emotional decisions, how to use that to guide potential customers, and why things like “most popular” labels and small surprises can have a huge impact. You’ll hear real-world examples, clever techniques, and actionable tips you can star...

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61:05

216: How To Find The Right Staff

OverDog: Dog Daycare & Boarding Business Tips ·

2025/08/12

If you’ve ever felt like staffing your pet care business is an endless headache, you’re not alone — and this episode of the Overdog Podcast is packed with insights you can’t afford to miss. Fern sits down with Joe Latona of Walker Scout, a recruiting pro who’s helped countless dog daycare and boarding businesses find and keep the right people. They dive into the real reasons you’re not attracting great applicants, how your job postings might actually be scaring people away, and what you shoul...

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41:23

215: How To Outwork & Outsmart Just About Anyone

OverDog: Dog Daycare & Boarding Business Tips ·

2025/08/05

This week on the Overdog Podcast, Fern opens up about his own unconventional journey — one filled with risks, pivots, and a relentless drive to outwork and outsmart the competition. From his early career experiments to finding his way in the dog business, Fern shares how hard work, creativity, and a willingness to fail forward have shaped his success. You’ll hear personal stories that prove you don’t need to be the most talented person in the room if you’re willing to put in the work and take...

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56:58

214: Your Staff’s Perspective About Work

OverDog: Dog Daycare & Boarding Business Tips ·

2025/07/29

Ever wondered what it really feels like to work in your own dog daycare or boarding business? This episode flips the script by diving deep into the staff’s perspective — straight from someone who lived it. With stories from both small, tightly-run teams and massive, fast-growing facilities, you’ll get a candid look at what it’s like on the front lines: the good, the frustrating, and the things that truly make a difference to your employees. It’s not just about managing people — it’s about und...

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32:59

213: Missed Calls Are Killing Your Business (and How...

OverDog: Dog Daycare & Boarding Business Tips ·

2025/07/22

Are your phones helping or hurting your business? In this episode of the Overdog Podcast, Fern uncovers a common but overlooked problem in dog daycare and boarding facilities — how phone calls are handled. From missed calls and inconsistent messaging to clunky voicemail systems and outdated automation, he explains how these mistakes can turn hot leads cold fast. You’ll also hear how smart businesses are using technology and AI to create a better, more consistent experience for customers while...

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28:37

212: Creating a VIP Experience

OverDog: Dog Daycare & Boarding Business Tips ·

2025/07/15

Ever wonder how you can seriously stand out in the pet care industry? In this episode of the Overdog Podcast, Fern shares a game-changing insight sparked by his recent vacation to Mexico—and it has everything to do with crafting an unforgettable VIP experience. From private butlers to rooftop pools, the trip offered more than just relaxation—it served up inspiration for how pet businesses can create elevated service tiers that keep clients loyal and begging for more. Tune in to hear why offe...

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31:34

211: How to Delegate and Step Out of the Day-to-Day...

OverDog: Dog Daycare & Boarding Business Tips ·

2025/07/08

You're halfway through the year—are you where you thought you’d be? In this episode of the Overdog Podcast, we hit pause to take stock of the first six months of 2025. It’s the perfect time to assess what’s working, what’s not, and how to pivot for a stronger finish. Whether you're crushing your goals or feeling like you're stuck in neutral, this mid-year check-in might be exactly what your dog business needs to reset and realign. But the real focus? Delegation. If you're still mopping floor...

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34:30

210: What Iconic Brands Can Teach You About Running a...

OverDog: Dog Daycare & Boarding Business Tips ·

2025/07/01

Ever wonder how mega-brands like Apple, Nike, and Disney build such loyal followings—and how you could channel that same magic into your dog daycare or boarding business? In this episode, Fern dives into what makes these iconic names tick, uncovering the branding strategies behind their cult-like fanbases. From Taylor Swift's superfan engagement to In-N-Out Burger's laser-focused simplicity, you'll hear fresh ideas that could reshape the way you connect with your customers. Get ready for a f...

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44:55

209: The IBPSA and Their New Forum Conference

OverDog: Dog Daycare & Boarding Business Tips ·

2025/06/24

Get ready to go behind the curtain of one of the pet care industry’s most influential yet often misunderstood organizations—IBPSA. In this episode, Fern brings on Carmen Rustenbeck and Brian Remo to share the real story of how this trade association came to be, what it actually does for your business, and why now might be the most important time to get involved. It’s not just about standards and certifications—this is about community, advocacy, and giving you a serious edge in an industry tha...

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29:07

208: Competition Won’t Kill Your Business -...

OverDog: Dog Daycare & Boarding Business Tips ·

2025/06/17

Are you so busy eyeing the competition that you’re missing what’s really stalling your pet business? In this episode of the Overdog Podcast, Fern digs into a surprising truth: it’s not the new dog daycare down the street that’s threatening your success—it’s your own complacency. Tune in to hear why staying stagnant is the real danger and how obsessing over what others are doing might be costing you valuable growth opportunities. Fern also unveils a game-changing tool that could revolutionize...

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43:10

207: Where Pet Resorts Are Falling Short

OverDog: Dog Daycare & Boarding Business Tips ·

2025/06/10

In this episode of the Overdog Podcast, we're diving into the often-overlooked blind spots that could be silently sabotaging your pet care business. From failing to follow up with new leads to treating clients like fleeting transactions, Fern lays out seven common mistakes he's seen time and time again in dog daycares and boarding facilities. These aren't just minor issues—they're growth blockers that could be costing you money, loyal customers, and even staff retention. If any of that hits h...

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35:20

206: The Algorithm of Success

OverDog: Dog Daycare & Boarding Business Tips ·

2025/06/03

What if growing your pet care business wasn't about guessing your way through it, but following a step-by-step formula that’s already been proven to work? In this episode of the Overdog Podcast, Fern dives into what he calls the “algorithm of success”—a repeatable path built from patterns he’s seen in the most successful entrepreneurs. From vision and mindset to resilience and strategy, this episode walks you through what it really takes to thrive in a competitive market. Fern pulls back the...

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45:12

205: The Questions You Should Be Asking

OverDog: Dog Daycare & Boarding Business Tips ·

2025/05/27

Think you're asking the right questions about your business? Think again. In this episode, Fern and Overdog’s own Director of Operations, Kasey Jervis, dig into the questions dog daycare and boarding businesses should be asking—but usually aren’t. From understanding the lifetime value of your clients to uncovering why customers quietly drift away, this conversation challenges you to take a deeper look at your business operations and mindset. You’ll also hear real talk about burnout, delegatio...

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28:36

204: Building a Brand Not a Business

OverDog: Dog Daycare & Boarding Business Tips ·

2025/05/20

Is your dog business just a set of services, or is it a brand that people feel something about? In this episode of the Overdog Podcast, we're taking a deep dive into the crucial difference between running a business and building a brand. If you've ever thought your logo and color scheme were the extent of your branding, think again. This conversation unpacks how to truly become unforgettable in your community and the industry—by crafting emotional connections, elevating customer experiences, ...

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29:03

203: How To Make Your Pet Business Memorable

OverDog: Dog Daycare & Boarding Business Tips ·

2025/05/13

In this episode of the Overdog Podcast, we're diving into what it really takes to make your pet care business stand out in a crowded market. It’s not just about looking professional — it’s about being unforgettable. You’ll learn why simply having “satisfied customers” isn’t enough, and how creating bold, emotional, and consistent branding can leave a lasting impression on your clients. From logos to taglines to the tone of your messaging, discover how to shape every element of your business t...

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42:30

202: Breaking Down the Big Debates in Pet Care

OverDog: Dog Daycare & Boarding Business Tips ·

2025/05/06

Today we're diving into the big debates shaking up the dog daycare and boarding world. From whether you should offer discounts, have seven-day-a-week daycare, or let employee dogs join playgroups, Fern lays out the pros, cons, and his personal takes to help you make the best calls for your business. You’ll get a straight-shooting look at topics where strong opinions fly—and where there's no one-size-fits-all answer. Plus, Fern shares a clever marketing tactic he picked up from his college to...

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50:16

201: Tips For Starting a New Pet Business

OverDog: Dog Daycare & Boarding Business Tips ·

2025/04/29

Thinking about starting your own dog daycare or boarding business? In this episode of the Overdog Podcast, Fern brings on two seasoned experts from The Dog Gurus, Shawnte and Amber, to break down what it really takes to set up a pet business for long-term success. From the big essentials like business planning and defining your core values, to the often overlooked (but critical) pieces like building the right team and creating systems that actually work — this is the insider knowledge you did...

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55:11

200: Breaking Free of Your Limiting Beliefs

OverDog: Dog Daycare & Boarding Business Tips ·

2025/04/22

To celebrate the 200th episode of the Overdog Podcast, Fern is joined by Patrick and Dana Lyons for a quick recap of the recent Overdog Business Retreat—an event designed to help pet business owners reset, recharge, and rethink what’s possible. But the real meat of this milestone episode is all about mindset, and specifically, the beliefs that are quietly holding you back. If you’ve ever caught yourself thinking “I can’t,” “That won’t work,” or “I’m not ready,” this episode is your wake-up ca...

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48:44

199 : Creating A Fun Scent Space

OverDog: Dog Daycare & Boarding Business Tips ·

2025/04/15

If you think enrichment is just about tossing a few toys into the play area, think again. In this episode, Fern sits down with Kim Buchanan of Fetch Dog Resort to dig into the creative and wildly effective world of sense-based enrichment. Kim shares how she transformed her traditional daycare setup into a fully immersive experience that’s as rewarding for the dogs as it is for her staff—and yes, it’s been a game-changer for her bottom line too. From themed sensory rooms to pricing strategies ...

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238 results

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