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PODCAST

Analyzing Trends

Analyzing Trends is the essential podcast for leaders, strategists, and innovators seeking to decode the cultural forces shaping our future. Produced by scenarioDNA, a strategic foresight consultancy renowned for its patented Culture Mapping methodology, this semiweekly show delivers rigorous analysis and actionable insights on the intersections of culture, technology, work, and societal transformation. It is connected to AnalyzingTrends.com, a publication that extends each episode with essays,

arts design

All Episodes

16:01

Rethinking the Unknowns

Analyzing Trends ·

2025/06/22

In the wake of this weekend’s strike on Iran, the urgency to reassess how we understand uncertainty is clear. Strategic decisions are often driven by what appears to be missing, yet the real blind spots may lie in how meaning is constructed and perceived. A mixed-method approach that combines scenario planning, cultural analysis, and psychological models like the Johari Window offers a more complete way to navigate complexity. It moves beyond filling data gaps and instead focuses on understanding

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18:56

Measuring the Irrationality of Culture

Analyzing Trends ·

2025/06/17

Cultural behavior rarely follows a straight line. What looks irrational on the surface often reflects deeper emotional logics, shifting norms, and emergent values. This piece explores how strategic foresight can move beyond binary thinking to recognize ambiguity as a key signal, not a flaw in the system. Using a Bayesian framework, it highlights how patterns like solo living, intragenerational tension, and hybrid urban resistance offer measurable insights into how culture is evolving. Rather than

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5:46

Foresight as Augmented Memory

Analyzing Trends ·

2025/06/17

In a world increasingly shaped by GenAI, memory becomes an active tool for understanding, not just a static archive of the past. Rather than offering linear predictions, GenAI helps us uncover forgotten narratives, buried assumptions, and long patterns that still influence the present. It allows us to reorganize history across multiple timescales, revealing how emotional resonance, environmental shifts, and cultural habits converge in ways we often overlook. This turns foresight into more than a

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8:59

Revealing Implicit Cultural Domains

Analyzing Trends ·

2025/06/13

In a world focused on logic and optimization, the real forces shaping our future often exist beneath the surface in the quiet codes of culture. From the design of suburban lawns to the voices of digital assistants, everyday elements carry hidden narratives. These implicit cultural domains are not random; they are inherited and deeply influential. Understanding them calls for intelligence that sees contradiction as meaning and uses that insight to design futures grounded in both human complexity and

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17:26

Sport Design Futures: From Social Change to...

Analyzing Trends ·

2025/05/17

In this episode of Analyzing Trends, we explore how sport is evolving from a stage of protest and identity to a site of technological transformation and social impact. From the legacy of athlete-activists to the rise of biometric performers and subscription-supported creators, we unpack how sport is not just mirroring culture—it is shaping it. Through the lens of design, policy, and cultural foresight, this episode challenges us to think beyond the arena and into the systems, platforms, and futures

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18:58

The Ozempic Era of Food and Health

Analyzing Trends ·

2025/05/14

Metabolic health is no longer just a medical issue. It is a cultural flashpoint shaping body image, social equity, and how communities build trust. What began as a pharmaceutical breakthrough is now influencing the way people eat, connect, and express identity. The deeper story is not about the drug itself. It is about the systems and symbols people use to navigate it.We used our AI-augmented Crisis Subcultures Toolkit to explore the deeper connections between internal stakeholders and both internal

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17:15

The AI Purity Test

Analyzing Trends ·

2025/04/19

In this episode, we explore the rise of the AI purity test, a new social instinct that quietly judges people based on how they use artificial intelligence in their work. From subtle comments about writing that feels too polished to deeper assumptions about effort and authenticity, we look at how these judgments are shaping creative and professional spaces. Through themes like Rich Reset Culture and Deepfake Normal, we examine how privilege influences who gets to reject AI and who relies on it to

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8:25

Let Machines Be Machines

Analyzing Trends ·

2025/04/13

What if the future of AI wasn't about making machines more human, but about helping humans better understand themselves? In a world increasingly shaped by frictionless communication and emotionally polished chatbots, we’re beginning to trade the messy, imperfect, deeply human textures of interaction for something eerily seamless. This podcast explores how generative AI is not just changing how we talk—it’s quietly reshaping what we value in emotional labor, empathy, and connection. From the Eliza

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22:23

The Ghosted Generation

Analyzing Trends ·

2025/04/13

In a culture that often confuses performance with participation, quiet departures are becoming more common. Ghosting is no longer just avoidance—it reflects a shift toward self-preservation, emotional boundaries, and the desire for more intentional forms of presence. Amid digital fatigue and fractured generational norms, some are not just disappearing but learning how to exit with care.

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14:46

The Myth Beneath the Dream

Analyzing Trends ·

2025/04/06

What happens when a nation’s most enduring promise starts to feel like an outdated script? This piece explores how the American Dream, long upheld as a cultural constant, reveals itself not as a policy framework but as a mutable story—one told through architecture, advertising, media, and ritual. As that story fractures under the weight of shifting realities, narratology offers tools to decode what’s changing and why it matters. And now, with generative AI acting as a mirror to our collective

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12:56

Crate Digging for Intelligence

Analyzing Trends ·

2025/03/29

What if we understood intelligence not as something machines possess or mimic, but as a shared, creative process that evolves through collaboration? Drawing inspiration from the history of music sampling, this perspective invites us to see AI not as a replacement for human thought but as a tool for remixing meaning, shaping context, and amplifying perception. From reel-to-reel tape experiments to transformer models, the future of intelligence lies in how we design systems that support curiosity,

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15:32

The Engineered Isolation of Modern Masculinity

Analyzing Trends ·

2025/03/20

Modern masculinity is increasingly shaped by digital isolation, economic instability, and rigid social expectations, leaving many young men struggling to find identity and purpose. Social media algorithms and cultural narratives amplify hyper-individualistic ideals, reinforcing alienation and reactionary behaviors. Historically, masculinity has been fluid, but contemporary models often fail to adapt to changing societal and economic landscapes. A healthier approach requires redefining success,

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11:57

Liquid Learning Futures

Analyzing Trends ·

2025/03/16

Higher education is undergoing a transformation as traditional disciplinary boundaries give way to more fluid, adaptive learning models shaped by technology and interdisciplinary collaboration. The shifting role of language in education highlights how frameworks of meaning evolve in response to societal and technological change, influencing the way institutions define knowledge and engagement. As artificial intelligence, hybrid learning, and narrative-driven curricula become central to the

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12:49

Quiet Luxury Never Left, It Just Got Louder

Analyzing Trends ·

2025/03/13

Fashion is more than just changing trends—it’s a living, breathing design language that reflects how we see ourselves and engage with the world. As micro-uniforms emerge at the intersection of quiet luxury and maximalism, they reveal a shift from passive style consumption to active cultural participation. By decoding these evolving signals, we uncover how fashion is not just an aesthetic choice, but a dynamic system of meaning-making, shaping both individual identity and collective belonging.

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19:58

Analyzing Possible Futures Using Structured Analytic...

Analyzing Trends ·

2025/02/22

Students in the Analyzing Trends course at Parsons School of Design used SATs to explore four key areas that will shape human life over the next fifty years: cities, education, fashion, and work. Their work revealed both exciting possibilities and deep vulnerabilities that society must address to create a better future. In the case of cities, privatization may make urban environments more efficient, but it also threatens to exclude lower-income residents from essential services. If corporate-run

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20:16

The Semiotics of the New Populist Identity

Analyzing Trends ·

2025/02/19

Populist movements in 2025 are not merely reactionary forces but evolving cultural entities shaped by digital communities, linguistic codes, and ideological paradoxes. These movements leverage humor, aesthetics, and redefined political language to navigate tensions between decentralization and centralized figures, reflecting deeper power struggles beyond traditional populism. By analyzing these networks of meaning through semiotic foresight, we can move beyond oversimplified labels and better

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12:28

The Future of Fashion in a Post-Global World

Analyzing Trends ·

2025/02/17

As Shein faces mounting investor pressure and regulatory scrutiny, the future of fashion manufacturing and consumption is set for major transformation. This discussion explores how strategic foresight can help brands navigate a post-global world by shifting from mass production to decentralized, AI-driven, and consumer-participatory fashion models. By examining possible futures, from collapse to transformation, we uncover how brands can prepare for localized manufacturing, empower consumers as

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13:06

Intragenerational Animus & the Riddle of the Sphinx

Analyzing Trends ·

2025/02/17

The struggle between past and future is nothing new, but for Gen Z, the stakes feel higher than ever. As they navigate deep internal divides, their choices will not only define their own identity but also set the course for the world Gen Alpha will inherit.

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14:48

Orange Juice Identity Crisis

Analyzing Trends ·

2025/02/09

Orange juice is experiencing a cultural identity crisis as shifting health narratives, climate instability, and changing consumer preferences erode its historical relevance as a breakfast staple. Culture Mapping reveals the ideological tensions between its nostalgic image and modern wellness trends, while Resonance Analysis highlights the failure of brands to emotionally connect with younger consumers seeking functionality, authenticity, and sustainability. To regain relevance, the industry must

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19:54

Post-Post Truth Futures

Analyzing Trends ·

2025/02/03

In 2025’s Post-Post-Truth era, brands must navigate fragmented narratives, algorithmic bias, and misinformation. Success hinges on adaptive storytelling, real-time AI insights, and cultural semiotics. Strategic agility, predictive modeling, and decentralized trust systems will define resilient brand influence.

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