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PODCAST

Analyzing Trends

Analyzing Trends is the essential podcast for leaders, strategists, and innovators seeking to decode the cultural forces shaping our future. Produced by scenarioDNA, a strategic foresight consultancy renowned for its patented Culture Mapping methodology, this semiweekly show delivers rigorous analysis and actionable insights on the intersections of culture, technology, work, and societal transformation. It is connected to AnalyzingTrends.com, a publication that extends each episode with essays,

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All Episodes

42:11

The Year We Stopped Waiting for Normal: Revisiting...

Analyzing Trends ·

2025/10/26

We are revisiting the 2025 Trend Themes with a clearer lens. Flexibility became a perk for the few, not a standard for all. Big donors shaped politics while calling it populism. AI fakes moved from novelty to everyday content. Living alone became something cities must plan for. Cities focused on what was easy to count, while people demanded proof for every claim. October made this obvious: donors pushed court outcomes, newsrooms argued over how to label AI content, housing costs dominated local

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15:12

The Future Office: What Amazon’s Robots Are Really...

Analyzing Trends ·

2025/10/25

When Amazon announced plans to replace more than half a million jobs with robots, most reactions focused on automation and job loss. The deeper story is about how such decisions reshape the systems that define work itself. Automation changes not only what people do but how they relate to space, technology, and one another. Every change in workplace design, from surveillance dashboards to wellness pods, carries an underlying logic about trust, power, and purpose. To understand these changes, it helps

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19:27

What Yogurt Bacteria Know About Innovation

Analyzing Trends ·

2025/10/18

Biological and cultural evolution follow the same logic: survival depends on exposure, not avoidance. Bacteria that developed CRISPR did not eliminate infection; they learned from it, turning viral encounters into memory. Human systems work the same way. Adaptation happens when disruption is absorbed, translated, and reused. From the integration of mitochondria in early life to companies transforming crises into strategy, intelligence grows through the exchange of code, whether genetic, digital, or

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22:17

From Wellville to the War Department

Analyzing Trends ·

2025/10/09

From the disciplined routines of Wellville’s sanitariums to the cathartic ordeals of EST, from Robbins’ firewalks to TED’s fireside polish, American wellness has always been about performance as much as practice. What began as experiments in health and self-actualization gradually turned into spectacles of transformation and, later, commodities of influence. Today, the arc lands at Pete Hegseth’s War Department speech, where wellness codes of discipline, purity, and aesthetics become the language of

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24:06

The Culture Crisis in Consulting

Analyzing Trends ·

2025/10/05

The pyramid worked because it taught you how to think. Once machines do the thinking, that whole cultural engine for building expertise starts to disappear.The recent Harvard Business Review article on AI dismantling consulting’s pyramid model points to a much deeper problem. What is unraveling is not just structure but the culture that gave expertise its legitimacy. The rituals and hierarchies that once created authority now feel performative in a world of transparency and automation.This is not a

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18:48

Global Cultural Dynamics 2035

Analyzing Trends ·

2025/09/18

The old categories that divided the West as open and individualist and the East as closed and collectivist no longer hold. In 2025 the United States narrows belonging despite its immigrant foundations, China’s youth turn from duty to self-care, Japan and South Korea cautiously open as demographics decline, and Latin America exports hybridity through music and digital culture even as politics remain unsettled. These shifts show that cultural dimensions are in motion and the familiar map has broken

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18:46

Mapping the Next Television Era

Analyzing Trends ·

2025/09/16

The 2025 Emmy Awards were more than a night of celebration. They offered a glimpse into where television might be headed. The winners reflected an industry that has moved past the height of Peak TV, when lavish budgets and endless new dramas defined the landscape. What we saw instead was a field in transition, adjusting to new financial realities and changing audience expectations. Television now sits between spectacle and sustainability. Prestige dramas still carry cultural weight, but they are

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14:04

After the Social Network

Analyzing Trends ·

2025/09/05

The internet began as a research network. It was built to move facts between people who needed to verify one another. The social era translated that spirit into a single public square and promised that connection would produce clarity. What it produced at scale was a feed. The feed made attention cheap and trust fragile. Today, trust in news sits around 40 percent and younger audiences reach for creators and closed groups before they reach for institutions. That is not a moral failure. It is a

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17:50

Seeing Things: Cultural Hallucinations and the Future...

Analyzing Trends ·

2025/09/02

Hallucination is not a malfunction but a feature of cognition. When signals are thin or ambiguous, the mind completes the picture, blending memory, expectation, and feeling into a coherent scene. In 2025 that architecture meets an anxious, high-velocity information climate, so pattern-seeking both comforts and misleads. Seen this way, hallucination offers a framework for design practice and foresight: a generative spark that opens possibility and empathy; a source of error that breeds false

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11:59

The Quiet Crack - What Alien: Earth gets right about...

Analyzing Trends ·

2025/08/29

This Labor Day has me thinking about monsters. Not the ones that chase you, but the kind that smile from a dashboard and tell you everything is fine. Alien: Earth gets this right. Its hybrid child is a mirror for a work life where people move beside machines and the line between the two keeps shifting.

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13:18

When Brands Break Culture

Analyzing Trends ·

2025/08/19

In 2025, branding no longer works the way it once did. Trust is in sharp decline, with fewer than half of consumers believing brands are honest about their values, even as expectations continue to climb. A majority of Gen Z want brands to drive social change, but only a fraction believe they actually follow through. What has emerged is a culture of emotional saturation: campaigns filled with the language of care, belonging, and vulnerability that often serve more as viral theater than genuine

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8:51

Edges & Intelligence

Analyzing Trends ·

2025/08/13

An edge is not missing data. It is the instruction set for seeing. That came into focus after I watched a Google Gemini clip that tried to “walk into” Nighthawks and filled the frame with plausible alleys and doors. The location that inspired the painting sits at the corner of Greenwich Avenue and West 11th Street, on the block I have lived on for more than thirty years, so the difference between a boundary and a blank is not theoretical. In art, the frame tells you what not to cross. In a city, the

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11:26

The Dead as Cultural Mirrors

Analyzing Trends ·

2025/08/11

In 2025, performative culture has no pause button. Every public figure is locked in a constant loop of self-presentation where each move is dissected, reframed, and turned into content within hours. Visibility is the currency, but fatigue is the price. In semiotic terms, the living operate as open texts, their meaning always in flux and vulnerable to reinterpretation. In that environment, the dead begin to look like they have the advantage. Their stories are complete, fixed in form, and free from

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9:56

Rethininking Culture in Fashion

Analyzing Trends ·

2025/08/11

When a global sportswear giant was called to account for releasing a sandal that closely mirrored a traditional Oaxacan design, it became clear that the debate over cultural appropriation in fashion is no longer confined to the margins. Such controversies are unfolding in a legal and cultural environment where origin stories are scrutinized and communities have greater power to demand recognition and restitution. They are also reminders of a longer history in which garments like the Indian jodhpurs

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15:05

Who Owns Innovation?

Analyzing Trends ·

2025/08/10

Innovation isn’t just about ideas; it’s about who controls the language that defines them. When Elon Musk declared that xAI would no longer use the term researcher, it wasn’t just a semantic tweak. It was a signal. Stripping out that label repositions authority, redefining who gets to build, who gets to ask questions, and who is no longer seen as essential to the process. Language like this doesn’t simply reflect an internal culture shift; it actively enforces it. Across the tech industry, similar

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23:24

Shibboleths in Branding

Analyzing Trends ·

2025/07/20

In cultural theory, a shibboleth is a subtle signifier that identifies group membership. Originally a linguistic term, it has evolved to describe any behavioral, visual, or contextual cue that functions as an insider signal. In branding, shibboleths are the unspoken codes that mark shared knowledge, emotional resonance, or value systems. They are often embedded in language, design affordances, rituals, or interface behaviors. Brands that use shibboleths effectively do not rely on loud slogans or

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15:25

Beyond Emotional Branding

Analyzing Trends ·

2025/07/06

In a world where brands function as cultural artifacts rather than just commercial entities, traditional metrics no longer tell the full story. To understand a brand’s true value and its potential for longevity, we must move beyond surface-level sentiment and transactional data. What matters now is resonance: the ability of a brand to align with evolving cultural narratives and systemic realities. This means decoding how brands participate in shared symbols, respond to shifting social norms, and

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19:31

Decoding Scapegoats

Analyzing Trends ·

2025/06/28

Scapegoating in contemporary culture reveals a deeper failure not only in public discourse but in the way research and foresight are practiced. When societies assign blame to symbolic targets such as migrants, youth, AI, or academic institutions, they often reflect a broader discomfort with complexity, ambiguity, and systemic accountability. These patterns of blame are not merely sociopolitical but point to a crisis in how knowledge is produced and applied. Traditional foresight practices that rely

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16:01

Rethinking the Unknowns

Analyzing Trends ·

2025/06/22

In the wake of this weekend’s strike on Iran, the urgency to reassess how we understand uncertainty is clear. Strategic decisions are often driven by what appears to be missing, yet the real blind spots may lie in how meaning is constructed and perceived. A mixed-method approach that combines scenario planning, cultural analysis, and psychological models like the Johari Window offers a more complete way to navigate complexity. It moves beyond filling data gaps and instead focuses on understanding

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18:56

Measuring the Irrationality of Culture

Analyzing Trends ·

2025/06/17

Cultural behavior rarely follows a straight line. What looks irrational on the surface often reflects deeper emotional logics, shifting norms, and emergent values. This piece explores how strategic foresight can move beyond binary thinking to recognize ambiguity as a key signal, not a flaw in the system. Using a Bayesian framework, it highlights how patterns like solo living, intragenerational tension, and hybrid urban resistance offer measurable insights into how culture is evolving. Rather than

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