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PODCAST

Managing Marketing

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management

business marketing

All Episodes

52:20

Kylie, Nick, Nathan, Stephen And Darren On The State...

Managing Marketing ·

2025/05/27

In response to an increasingly vocal call from agencies around the world to ditch the pitch and trade media running headlines and opinion pieces claiming the pitch is broken and even dead, we launched The State of the Pitch Research in Australia in 2023.The second round of the State of the Pitch research was run in Australia between June and December last year. The report makes interesting reading on what is going on and what is going wrong with pitching and what, if anything, is improving or

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40:07

Harry Lowes And Anton Chat Creative Connection Is The...

Managing Marketing ·

2025/05/20

Harry Lowes is the Director, ANZ Mid-Market, in the Global Business Group at Meta. After long stints at CommBank and Telstra in Australia and based in Singapore with Meta for the past 6 years, Harry discusses with Anton the big changes and exciting opportunities for marketers in an AI-fuelled landscape: speed and customisation at scale, better measurement techniques, and the evolving experiences with wearables. Listen on Apple:

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55:56

Leandro Perez And Anton Discuss Augmenting The...

Managing Marketing ·

2025/05/13

Leandro Perez, Senior Vice President and CMO of Salesforce ANZ, has recently joined the board of the AANA and has been at Salesforce for over 10 years including the role of VP Corporate Messaging and Content. He talks with Anton about how humans are now working with AI agents to deliver better business, brand and customer experiences, and touches on some new ways of measuring quality and success, as well as reinforcing how critical it is to bring the marketing fundamentals to the fore rather than

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54:07

Dr Kate Gunby, Anton Buchner, Adrian Treahy And...

Managing Marketing ·

2025/05/06

Three guests join to help navigate the marketing technological swamp, from TrinityP3, Dr Kate Gunby, Senior Consultant, Anton Buchner, Business Director and Adrian Treahy, Senior Consultant.There is no denying that technology continues to significantly disrupt business and particularly marketing, media and advertising. The explosion of digital advertising platforms, the rise of e-commerce, programmatic advertising, the associated big data and now artificial intelligence are all providing challenges

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46:08

June Cheung And Darren Discuss AI And Scope 3...

Managing Marketing ·

2025/04/29

June Cheung is head of JAPAC at Scope 3, Public Benefit Corporation that focuses on decarbonizing media and advertising by providing a platform to visualize, measure, and reduce carbon emissions across the advertising ecosystem. But it is more than that.June shares the evolution of Scope3 from its foundation in 2022 with the aim to help the advertising industry reduce its carbon footprint, to facilitating the creation of an agreed measurement model for the industry tobuilding and sharing emission

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50:08

Alex Myers And Darren Chat About Building The World’s...

Managing Marketing ·

2025/04/22

Alex Myers is the Founder and CEO of Manifest Group, a leading B Corp certified brand communications agency with studios in London, Manchester, New York, Los Angeles, Stockholm and Melbourne. As an agency, Manifest is a driving force for better diversity, equality and inclusion in the creative industries which is powered by an all female managing partnership and creative director team globally. Alex is a vocal advocate for fusing creative disciplines to deliver fully ‘unified’ campaigns across paid,

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39:12

Bonnie MacTavish, Ahmed Meer And Anton Discuss How To...

Managing Marketing ·

2025/04/15

Bonnie MacTavish and Ahmed Meer, along with Christine Sultana, founded a Digital Product Studio called Nightjar. Bonnie and Ahmed talk about what guides their decision making in creating successful human connection with clients and for their customers when changing technology. The values, the clarity, the understanding of what to sacrifice, and how to achieve momentum. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify:

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52:01

Emma Logan And Darren Chat About The Challenges...

Managing Marketing ·

2025/04/08

Emma Logan is the founder and chief connections officer of the Emma Logan Project, which helps marketers stop blending in and start standing out. Emma has spent the past 14 years as an insider to the upper echelons of marketing and media leadership, holding senior roles in Australia, the UK, and New Zealand. Now, while there has never been a more exciting time to be a marketer, it is also one of the most challenging. Rapidly changing technology, fragmented media channels, and increased demands for

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46:50

Henry Innis And Ellie Chat About The Evolution And...

Managing Marketing ·

2025/04/01

Henry Innis is the co-founder and CEO of Mutinex.In a typically frank exchange of views, Henry and Ellie talk about the long evolution and more recent explosion of MMM; the strengths and weaknesses of modelling; the various challenges of making a modelling project sticky and meaningful; the art of pitching for MMM; the potential and complexity of the huge US market; working with MMM and agencies, and new technology horizons. Listen on Apple:

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49:01

Nick Hand And Darren Talk Agency Fee Models You Many...

Managing Marketing ·

2025/03/25

Here is a question: how many ways are there to pay your advertising agency? No, this is not a joke or a riddle. Although, the fact that the advertising industry considers itself a “creative” industry and the dominant way they are paid is still the same as labourers and unskilled workers (that is by the hour), is a joke. To discuss this issue and explore the many ways they can be paid, please welcome back to the Managing Marketing Podcast, the commercially savvy, hands-on Finance Director, a CPA

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51:50

Damien Thomson And Darren Chat About The State Of...

Managing Marketing ·

2025/03/18

Damien Thomson is the CEO & Co-Founder of Net Zero Media, a purpose built technology to effectively measure and analyse the emissions associated with all media and marketing activity.While the President of the United States of America promises to “drill, baby, drill“ for oil and gas, the rest of the world is focusing on ways to transition to a sustainable energy model. However, when discussing how to minimise the impact of the climate crisis, much of the conversation focuses on industries such

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50:06

Belinda Lodge And Ellie Discuss The Trials And...

Managing Marketing ·

2025/03/11

Belinda Lodge is the founder and CEO of iPopulate, a well known recruitment agency for advertising professionals. In a frank and wide-ranging discussion, Belinda and Ellie talk about bootstrapping a business with $400 and a milk crate; what a good recruitment consultant can bring to the table, and how perception of consultancy is blurred by individuals and organisations untrained in the discipline of recruiting; the best and the worst in candidates, and candidate selection, post-COVID; the scourge

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36:17

Cheuk Chang And Ellie Talk About The Challenges Of...

Managing Marketing ·

2025/03/04

Cheuk Chang is the CEO of Bastion Group, and has a huge agency career behind him, spanning regional leadership roles across Australia and APAC.Chuek Chiang And Ellie Talk market differences, building a media function from the ground up, global mergers and the continued importance of our industry’s role and the need for courage in promotion of DE&I, not just in your organisations, but via the power of marketing and advertising - despite some who got it wrong. Listen on Apple:

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48:26

Emily McGregor And Darren Discuss What’s So Not Funny...

Managing Marketing ·

2025/02/25

Emily McGregor is the founder and CEO of PenguinCat Creative. She also has over 20 years of experience in video sketch comedy, marketing across diverse industries, and leading creative teams. Her work has helped bestselling authors, top influencers, eCommerce brands, and industry-leading coaches achieve results like sold-out events, tripled memberships, and doubled open rates. In a past role as VP of Production at Comediva, a comedic content studio, she wrote and directed viral videos (with

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51:06

Arvind Hickman And Darren Talk About The Challenges...

Managing Marketing ·

2025/02/18

Arvind Hickman is the features and analysis editor of marketing trade media title B&T. He is a journalist and editor with experience across sport, HR, constructions and most recently media and marketing. The advertising model is broken when it comes to news media. The major tech platforms, particularly Google and Facebook (AKA Alphabet and Meta) stand accused of undermining the news media publishers, with some governments intervening to support news media. But, it is not just news media that

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45:18

Rich Curtis And Darren Share The Trends And Insights...

Managing Marketing ·

2025/02/12

Rich Curtis is the CEO of FutureBrand Australia and discusses the complexities and challenges faced by brand leaders worldwide during the past decade based on the findings of the latest FutureBrand Index.The FutureBrand Index is ten years old this year and rather than looking at the year on year trends, they have taken a widescreen view of a decade in brand. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify:

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49:39

Tess Ariotti And Darren Talk About The State Of...

Managing Marketing ·

2025/02/04

Tess Ariotti is the Lead Consultant at Salter Baxter, part of the Publicis Groupe of companies, who specialise in developing sustainability strategies at global, local, corporate and brand level and activating across the value chain.Sustainability is a hot topic. The UN Sustainability Goals set a global agenda for 2015 to 2030. Now almost two thirds of the way into that agenda, progress has been slow, but steady. Some point to the global pandemic, other to the subsequent economic slow-down. But

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58:09

Peter Kirk And Darren Discuss Indigenous Storytelling...

Managing Marketing ·

2025/01/28

Peter Kirk is a multi-award-winning Indigenous TVC and film director, creator and connector at Campfire x. Campfire x is an Indigenous-owned and run creative consultancy agency that brings Indigenous thinking and talent into the mainstream by unifying the 97% of Australians who are not Indigenous with the 3% who are. They develop creative strategies that communicate to all of Australia and de-risk how companies and brands engage with the world’s oldest storytellers, enriching the nation’s view of

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59:09

John Batisitch And Darren Discuss The Global Outlook...

Managing Marketing ·

2025/01/21

John Batistich is a Non-Executive Director, Board Advisor, Business Leaders and Marketer and a keen observer of the political, economic and technology landscape. So who better to answer the question, what does the coming year hold for us here in Australia and worldwide? As we left last year, we have the upcoming Presidential inauguration for a second Trump term in the US, an unsteady cease-fire in the troubled Middle East, and a significant shift in power in the region. Inflation continued to be a

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01:10:19

Sean Cummins And Ellie Talk About The State Of The...

Managing Marketing ·

2024/12/17

Sean Cummins, founder and creative strategist at cummins&partners, returns to the Managing Marketing podcast eight years alter to share with Ellie Angell his view on the state of the industry.Sean is an icon in the advertising industry with 40 odd years building agencies and being outspoken on the issues facing the industry. Here he shares his views state of marketing, the state of creativity, the state of client/agency relationships, the state of diversity and the state of pitches. Listen on

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402 results

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