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PODCAST

The Marketing Factory

Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your

business marketing

All Episodes

17:08

#046 - Can Your Employees Become Your Best...

The Marketing Factory ·

2025/08/27

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy dives into the fascinating world of viral marketing and the role of employees as influencers. She discusses innovative strategies, such as the unique campaign involving coffee mugs hidden across Croatia, which demonstrates how brands can engage customers creatively. Marisa also poses an important

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09:16

#045 - Your Call to Action May Be Killing Your Brand! 🚨🔥

The Marketing Factory ·

2025/08/20

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, Marissa Candy unpacks one of the biggest debates in business: brand or call to action? She explains why the real answer isn’t choosing one over the other but choreographing them together like the ultimate power couple. Using practical examples and plenty of humour, Marissa shows what happens when businesses lean too

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12:57

#044 - Why 70% of Marketing Campaigns Fail! 👎 ❌

The Marketing Factory ·

2025/08/13

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy delves into the reality of marketing campaigns, highlighting the staggering statistic that 70% of them fail. She emphasizes that the failure often stems not from the creativity of the campaign but from the chaos behind the scenes that can undermine a great idea. Marisa shares her insights gained from

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12:41

#043 - Your Brand Isn’t Broken, But Your Strategy...

The Marketing Factory ·

2025/08/06

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy addresses a common issue faced by businesses: the misconception that their brand is broken. Instead, the real problem often lies in the underlying strategy—or lack thereof. Marisa emphasizes that branding is not merely about aesthetics; it’s about having a clear and effective strategy that drives

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11:21

#042 - Don’t Write Another Email Copy Until You’ve...

The Marketing Factory ·

2025/07/30

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club Stop wasting time and money on marketing that doesn’t deliver! Book a call now: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, Marisa Candy dives into the essential art of email copywriting, emphasizing its overlooked power in marketing. With over two decades of experience, Marisa shares key strategies for crafting

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10:19

#041 - Use THIS Strategy to Get the Boardroom to Back...

The Marketing Factory ·

2025/07/23

In this episode of The Marketing Factory, host Marissa Candy delves into the essential topic of brand investment and how to effectively pitch it to decision-makers. Drawing from her extensive experience as an award-winning marketer, Marissa emphasizes that brand is not just a line item on the P&L but rather a vital asset that builds trust and reduces customer acquisition costs. She shares key strategies for communicating the long-term value of branding, especially in environments where immediate

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11:47

#040 - Why Your DIY Design is Killing Your Brand! ⚠️ 🎨

The Marketing Factory ·

2025/07/16

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marissa Candy explores the balance between DIY design and professional graphic design. While tools like Canva and Adobe Express make design accessible for everyone, Marissa emphasizes that not every marketing asset should be created in-house. She discusses the potential pitfalls of inconsistent

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15:08

#039 - The Organic Strategy That’s Beating Paid Ads...

The Marketing Factory ·

2025/07/09

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marissa Candy delves into the transformative power of organic social media, highlighting it as the greatest opportunity for individuals and businesses to enhance their outcomes. She discusses how Gen Z has disrupted traditional marketing funnels and emphasizes the importance of leveraging social

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09:20

#038 - Why Organic Social Media Is Your Marketing...

The Marketing Factory ·

2025/07/02

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy emphasizes the importance of organic social media content as a critical component of modern marketing strategies. Marisa illustrates how social media feeds serve as the first impression for potential customers, highlighting that people trust genuine voices over traditional ads. She

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09:56

#037 - How To 10X The Sale Price of Your Business! 🚀💰

The Marketing Factory ·

2025/06/25

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy shares five essential multipliers to enhance the value of your business for potential buyers. She emphasizes the importance of shifting your mindset from owner to buyer, highlighting that buyers are less interested in your personal story and more focused on the current state of your

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11:15

#036 - Your Brand is Getting CRUSHED By Competition…...

The Marketing Factory ·

2025/06/18

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy dives into the crucial steps businesses need to take to effectively compete in a crowded market. With over two decades of experience as an award-winning marketer, Marisa emphasizes the importance of understanding the competitive landscape before making any strategic moves. She

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11:18

#035 - Top 5 Marketing Tricks Big Brands Use (That...

The Marketing Factory ·

2025/06/11

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of the podcast, Marissa Candy, an award-winning marketer with over two decades of experience, introduces listeners to the Velvet Rope Strategy. This effective marketing technique creates excitement and exclusivity for customers. Marissa emphasizes the importance of focusing on the entire customer experience, from browsing to

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12:57

#034 - Which Social Media Is Right for Your Business?...

The Marketing Factory ·

2025/06/04

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of the Marketing Factory, host Marisa Candy dives into the critical first steps of social media marketing. With over two decades of experience in the field, Marisa emphasizes the importance of aligning your social media strategy with your business goals. She discusses how understanding what you want to achieve—whether it's

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12:00

#033 - Exposing the Biggest Marketing LIES… Audience...

The Marketing Factory ·

2025/05/28

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy tackles common marketing myths and misconceptions that can mislead businesses. She begins by addressing the notion that SEO is dead and that email marketing is no longer effective. With a strong emphasis on the continued relevance of email marketing, Marisa highlights its impressive

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11:24

#032 - Naming Your Business? Do This or FAIL! 🚫 💥

The Marketing Factory ·

2025/05/21

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marissa Candy tackles common myths surrounding modern marketing, including the belief that SEO is dead and email marketing is outdated. With over two decades of experience, Marissa emphasizes the continued relevance of email marketing, showcasing its impressive ROI of $36 for every $1 spent. She

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13:19

#031 - Award Winning Marketer Reacts To Viral Hacks! 🏆📲

The Marketing Factory ·

2025/05/14

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marissa Candy delves into the essential distinctions between branding and marketing, emphasizing that branding revolves around the "why" while marketing focuses on the "how." She shares a fascinating case study of a coffee brand that sold out six months of inventory in just 28 minutes, highlighting

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09:53

#030 - I Read The BEST Marketing Books Of All Time...

The Marketing Factory ·

2025/05/07

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, host Marisa Candy shares five impactful books that can inspire new marketing strategies and ideas. With over two decades of experience as an award-winning marketer, Marisa emphasizes that marketing goes beyond ads and selling; it's about creating meaningful connections and driving real results. She

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11:01

#029 - Can Good Marketing Save A Terrible Offer?

The Marketing Factory ·

2025/04/30

In this episode of The Marketing Factory, Marissa explores a question all business owners should be asking themselves, can effective marketing save a fundamentally bad product? With over two decades of experience in the marketing industry, Marissa delves into the power of marketing to create emotional connections and compelling narratives that can elevate even average products. However, she also addresses the limitations of marketing when the product or offer is inherently flawed, citing the

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10:44

#028 - The Hidden Secrets Behind Iconic Logos! (What...

The Marketing Factory ·

2025/04/23

Sick of wasting time on logos, content, and making the wrong marketing decisions? Let us step in and take marketing completely off your hands: https://themarketingfactory.com.au/doneforyouIn this episode of The Marketing Factory, host Marisa Candy delves into the fascinating world of logos and their strategic significance in branding. She reveals how top brands like McDonald's, Nike, and Apple use logos as powerful marketing tools, employing psychological tactics to influence consumer perceptions

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12:36

#027 - 7 Marketing Mistakes That Are COSTING You...

The Marketing Factory ·

2025/04/16

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall In this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, discusses seven costly marketing mistakes that businesses often make and how to fix them. She emphasizes the importance of focusing on benefits rather than features, utilizing storytelling in marketing, and the pitfalls

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66 results

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