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PODCAST

The Marketing Factory

Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your

business marketing

All Episodes

09:38

#073 - Why 85% of Marketing Campaigns Fail?

The Marketing Factory ·

2026/03/04

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubAre your campaigns failing because of bad creative… or because the strategy was broken long before launch? This episode breaks down why most campaigns never hit their goals and the hidden traps even experienced marketers miss. ◼️ Why unclear objectives quietly sabotage campaigns ◼️ How audience mismatch

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09:36

#072 - The Decline of Sizzler... What Happened to the...

The Marketing Factory ·

2026/02/25

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubWas Sizzler’s downfall really about the food… or did the brand slowly lose its relevance while competitors evolved around it? This episode breaks down how a once‑iconic family steakhouse became a cautionary tale for every multi‑location brand and what founders can learn from its decline.◼️ How stale branding

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11:18

#071 - How To Take Your Solo Store Australia-Wide...

The Marketing Factory ·

2026/02/18

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubIs scaling your solo store nationwide a risky leap…or the smartest move you’ll ever make for your brand? This episode breaks down the marketing playbook that helps founders expand without losing the magic that made their first store unforgettable.◼️ Why your ‘why’ determines whether expansion succeeds◼️ How

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11:28

#070 - How Award Entries Can Make Your Business...

The Marketing Factory ·

2026/02/11

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubAre awards really just a vanity exercise…or one of the most profitable shortcuts in modern marketing? This episode breaks down why award entries can shift your credibility, your visibility, and your revenue faster than almost anything else you’re doing right now.◼️ How awards create instant trust and

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14:20

#069 - Is AI REALLY Going to Replace Marketers?

The Marketing Factory ·

2026/02/04

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubIs AI really going to replace marketers…or just change the way we work forever? ◼️ AI tools reshaping content and scheduling ◼️ Trust still drives marketing results ◼️ Human creativity plus AI efficiency ◼️ Coca‑Cola’s AI ad shows adoption with emotion ◼️ Meta’s “results machine” shifts ads, not

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11:47

#068 - 10-Minute Audit To Stop Your Business Losing...

The Marketing Factory ·

2026/01/28

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubThe 10‑Minute Audit That Stops Your Business Bleeding Revenue…because friction kills growth faster than you think. ◼️ Why most “sales problems” are actually journey problems ◼️ How awareness, consideration, purchase, experience and retention reveal hidden leaks ◼️ Why broken funnels cost thousands in lost

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10:31

#067 - The Decline of Subway's Marketing… What Happened?

The Marketing Factory ·

2026/01/21

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubThe decline of Subway’s marketing…because relevance disappears faster than you think.◼️ Why a once‑iconic brand slowly slipped out of the spotlight◼️ How shifting perception can erode even the strongest positioning◼️ Why consistency matters when a brand starts losing its edge◼️ The role cultural relevance

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09:39

#066 - This Marketing Strategy Works On Literally...

The Marketing Factory ·

2026/01/14

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubThe marketing strategy that works in every industry…because people buy with emotion first. ◼️ Why emotion beats features in every buying decision ◼️ How consistency builds trust faster than any tactic ◼️ Why reinforcement shapes customer behaviour more than logic ◼️ The role personality plays in creating

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12:34

#065 - 5 Marketing Tools To Use in 2026 to Increase...

The Marketing Factory ·

2026/01/07

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubFive marketing tools every business needs in 2026…boost efficiency by 40%.◼️ AI-powered content creation: automate without losing your voice◼️ Marketing automation: save hours each week on repetitive tasks◼️ Customer data platforms: know your audience inside and out◼️ Analytics & dashboards: make

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12:19

#064 - Reacting To the Future Of AI In Marketing

The Marketing Factory ·

2025/12/29

In this episode, Marissa reacts to the AI tools, trends and viral content shaping the future of marketing right now. From AI marketers that claim to replace entire teams, to hyper‑realistic AI product videos, to the rise of AI influencers predicted to dominate the next decade, she breaks down what’s real, what’s hype, and what business owners actually need to pay attention to.You’ll learn how to use AI without losing your brand voice, why human oversight still matters, how to avoid sounding

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09:50

#063 - Why Carls Jr. FAILED In Australia

The Marketing Factory ·

2025/12/23

In this episode, Marissa breaks down how Carl’s Jr. stumbled in Australia despite the burger hype, revealing how poor location choices, pricing confusion, watered‑down branding, and inconsistent customer experiences turned excitement into disappointment, and more importantly, she shares the gold nuggets multi‑location brands can apply, entering the right markets, matching price to value, keeping brand identity strong, standardizing systems, and delivering experiences that beat hype every time,

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08:45

#062 - The Dating App Opportunity That Facebook Is...

The Marketing Factory ·

2025/12/17

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubMarissa breaks down why modern dating apps feel broken and what that teaches us about marketing. Using the story of a frustrated dater and a hypothetical Facebook spin off called Datebook, she explains why context, transparency and real world stories matter more than polished profiles. The episode connects swipe culture to surface level branding, shows how

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08:34

#061 - How Domino's Went From Worst to First! A...

The Marketing Factory ·

2025/12/10

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode, Marissa breaks down how Domino’s went from “cardboard crust” jokes to a global powerhouse. She unpacks their brutal honesty campaign, product overhaul, franchise alignment, and digital innovation, then shows multi-location brands how to steal the exact playbook to fix their product, earn back trust, and turn consistency into a competitive

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09:26

#060 - STEAL Starbucks Marketing Strategy!

The Marketing Factory ·

2025/12/03

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubMarissa breaks down why Starbucks' marketing works so well and how you can apply the same principles to your own business. From creating an experience that goes beyond the product to building community, personalisation, and consistency across multiple locations, she shows how smart brands turn small ideas into massive loyalty. If you're running a

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10:15

#059 - Outsourcing vs In House Marketing The Brutal...

The Marketing Factory ·

2025/11/26

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, Marissa breaks down one of the biggest myths in business: that you have to choose between an in-house marketing team or outsourcing to an agency. She explains why both options have strengths, both have blind spots, and why most marketing disasters happen not because you picked the wrong model, but because you never

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11:18

#058- How To Maintain Brand Consistency Across...

The Marketing Factory ·

2025/11/18

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy dives into the challenges faced by multi-location businesses in maintaining brand consistency. She emphasizes that growth without solid systems can magnify inconsistencies, leading to varied customer experiences that undermine trust and loyalty. Marisa discusses the importance of not just teaching

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13:11

#057 - How Marketing Impacts Your ENTIRE Business!

The Marketing Factory ·

2025/11/12

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy emphasizes that every employee is a marketer, regardless of their role within the company. She discusses the crucial question that all marketing efforts should answer: "Why you?" Marissa highlights the misconception that marketing is limited to ads and social media, explaining instead that it

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12:33

#056 - Why Your Competitors Marketing Seems Better...

The Marketing Factory ·

2025/11/05

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy dives into the perception trap that many businesses fall into when comparing their marketing efforts to those of competitors. She addresses the frustration of seeing others' seemingly effortless marketing campaigns and explains that the key differences often lie in systems, clarity, and consistency

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16:46

#055 - Nobody Buys From You Because You're Missing...

The Marketing Factory ·

2025/10/28

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, Marissa delves into the art of effective marketing, emphasizing that billion-dollar brands are often built by doing familiar things differently rather than reinventing the wheel. She discusses the importance of creativity in marketing, using a standout campaign that randomly refunds three orders within 24 hours as a

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13:40

#054 - 3 Marketing Terms Every CEO Should Know! 🚀📈

The Marketing Factory ·

2025/10/22

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy reveals the three essential marketing metrics every CEO should demand from their team. With over two decades of experience, Marissa shares the proven strategies that separate successful marketing campaigns from those that waste budget. She discusses why understanding Customer Acquisition Cost (CAC),

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73 results

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