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PODCAST

The Marketing Factory

Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your

business marketing

All Episodes

08:10

#104 - Your Business Has Marketing Activity. But Does...

The Marketing Factory ·

2026/10/07

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:If you're ready to have experts marketing your multi-location brand, book a call and see if we can help: https://themarketingfactory.com.au/multilocation In this episode, Marissa breaks down why most businesses don’t have a marketing problem, they have a marketing leadership problem. She explores the difference between staying busy and driving commercial

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11:51

#103- The Right Way To Run Paid Marketing For Your...

The Marketing Factory ·

2026/09/30

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:If you're ready to have experts marketing your multi-location brand, book a call and see if we can help: https://themarketingfactory.com.au/multilocation In this episode, Marissa breaks down the strategy behind successful paid advertising and why most campaign problems start long before ads ever go live.◼️ Why solving customer problems beats promoting your

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07:44

#102 - Getting Clients Becomes Easy Once You...

The Marketing Factory ·

2026/09/23

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:If you're ready to have experts marketing your multi-location brand, book a call and see if we can help: https://themarketingfactory.com.au/multilocation In this episode, Marissa breaks down the one thing most businesses misunderstand about marketing and why getting clients becomes easier when you stop trying to convince people and start removing

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08:46

#101 - Learn 97% Of Multi-Location Marketing In Under...

The Marketing Factory ·

2026/09/16

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:If you're ready to have experts marketing your multi-location brand, book a call and see if we can help: https://themarketingfactory.com.au/multilocation In this episode, Marissa breaks down the 10 laws every successful multi‑location business follows, the principles that make marketing easier as you scale.You’ll hear:◼️ Why customers experience one brand,

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09:19

#100 - What Podcasting Really Did for Our Business

The Marketing Factory ·

2026/09/09

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:If you're ready to have experts marketing your multi-location brand, book a call and see if we can help: https://themarketingfactory.com.au/multilocation In this new episode, Marissa shares the real impact podcasting had on our business after 100 episodes, far beyond downloads or subscriber counts.◼️ Why influence matters more than podcast metrics◼️ How

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09:42

#099 - The Biggest Multi-Location Marketing...

The Marketing Factory ·

2026/09/02

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:If you're ready to have experts marketing your multi-location brand, book a call and see if we can help: https://themarketingfactory.com.au/multilocation In this new episode, Marissa reveals why the most powerful opportunity for multi‑location businesses isn’t AI, TikTok or bigger ad budgets, it’s something far more practical and transformative.◼️ Why your

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10:53

#098 - The 2 vs 20 vs 200 Marketing Strategy Every...

The Marketing Factory ·

2026/08/26

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:If you're ready to have experts marketing your multi-location brand, book a call and see if we can help: https://themarketingfactory.com.au/multilocation In this new episode, Marissa breaks down how your marketing must evolve as you scale from 2 to 20 to 200 locations.◼️ The blueprint you need at 2 locations◼️ The system required to create consistency at 20◼️

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08:55

#097 - If You’re Struggling to Grow Your...

The Marketing Factory ·

2026/08/19

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:If you're ready to have experts marketing your multi-location brand, book a call and see if we can help: https://themarketingfactory.com.au/multilocation In this episode, Marissa breaks down why adding sites doesn’t automatically create growth, how systems quietly fail at scale, and what separates businesses that keep expanding from those that stall.This

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10:17

#096 - Real Estate Has A Branding Problem But It’s...

The Marketing Factory ·

2026/08/12

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:If you're ready to have experts marketing your multi-location brand, book a call and see if we can help: https://themarketingfactory.com.au/multilocation In this episode, Marissa breaks down why personal branding both strengthens and weakens real estate businesses, why many agencies accidentally become talent‑dependent, and how individual visibility can

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10:54

#095 - Getting Customers Is Easy Once You Understand...

The Marketing Factory ·

2026/08/05

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:If you're ready to have experts marketing your multi-location brand, book a call and see if we can help: https://themarketingfactory.com.au/multilocation Most businesses obsess over getting new customers, but ignore the people already buying from them. In this episode, Marissa breaks down why repeat customers are the real engine of predictable growth and why

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12:22

#094 - Debunking Viral Marketing Advice

The Marketing Factory ·

2026/07/29

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:If you're ready to have experts marketing your multi-location brand, book a call and see if we can help: https://themarketingfactory.com.au/multilocation In this episode, Marissa reacts to the marketing advice flooding your social feeds, breaking down what’s accurate, what’s misleading, and what business owners should actually pay attention to.This episode

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10:09

#093 - How To Become The #1 Referral Choice (In A...

The Marketing Factory ·

2026/07/22

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call🔗 TAKE ACTION:If you're ready to have experts marketing your multi-location brand, book a call and see if we can help: https://themarketingfactory.com.au/multilocation In this episode, Marissa breaks down why most healthcare brands become forgettable, why convenience is a fragile advantage, and what actually makes a pathology or healthcare provider the preferred referral

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11:23

#092 - Why Agencies Can’t Handle Multi-Location Brands

The Marketing Factory ·

2026/07/15

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubIn this episode, Marissa breaks down why traditional agencies collapse under multi‑location complexity and why marketing suddenly becomes an operational challenge once your business scales beyond a few locations.This episode explores:◼️ Why multi‑location marketing becomes operational, not

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14:03

#091 - Why Founders Keep Falling for These Marketing...

The Marketing Factory ·

2026/07/08

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/club In this reaction episode, Marissa breaks down viral marketing takes and exposes the hidden traps founders fall into when launching, scaling, or buying into a franchise. From trust assets to validation, from memorability to pre‑launch marketing, she unpacks why businesses struggle when they

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11:27

#090 - The Danger Of Relying On ONE Marketing Channel

The Marketing Factory ·

2026/07/01

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/club In this episode, Marissa breaks down one of the biggest hidden risks in modern marketing, the dependency businesses create when a single platform controls their entire growth engine. She unpacks why algorithm changes trigger panic, why comfort kills diversification, and why brands relying on

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11:05

#089 - Why You Can’t Replicate Your Best Location

The Marketing Factory ·

2026/06/24

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/club In this new episode, Marissa explores why one top‑performing store often carries an entire network, why success hides inside people not systems, and how businesses confuse standout performance with scalability.This episode covers: ◼️ The danger of hero managers and why relying on them

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12:16

#088 - How to Stand Out in a Busy Shopping Centre

The Marketing Factory ·

2026/06/17

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/club In this new episode, Marissa breaks down why most brands disappear inside busy shopping centres and what actually makes customers notice, remember and choose you in high‑traffic environments.This episode covers: ◼️ the real reason foot traffic doesn’t equal sales◼️ how to create instant

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09:55

#087 - Why Every Campaign Feels Like Starting From...

The Marketing Factory ·

2026/06/10

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/club In this new episode, Marissa explains why so many businesses keep resetting their marketing every quarter, why campaigns fail to compound, and how to build systems that create momentum instead of chaos.This episode covers: ◼️ Why campaigns reset and the hidden costs of chasing novelty◼️ The

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13:05

#086 - Top Reasons Franchisees Fail

The Marketing Factory ·

2026/06/03

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/club In this new episode, Marissa breaks down the brutal truths behind why so many franchisees struggle, and why the gap between the brochure and the real business can widen fast without discipline, clarity and local execution.This episode covers: ◼️ The top failure patterns including weak local

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12:21

#085 - The CMO Hack To Interstate Growth

The Marketing Factory ·

2026/05/27

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubIn this new episode, Marissa breaks down why interstate growth is where many strong businesses burn money, and how smart CMOs build demand before expansion so growth becomes intentional instead of accidental.This episode covers:◼️ Why interstate growth fails and the traps that drain budget◼️ How

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104 results

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