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PODCAST

The Marketing Factory

Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your

business marketing

All Episodes

12:34

#065 - 5 Marketing Tools To Use in 2026 to Increase...

The Marketing Factory ·

2026/01/07

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubFive marketing tools every business needs in 2026…boost efficiency by 40%.◼️ AI-powered content creation: automate without losing your voice◼️ Marketing automation: save hours each week on repetitive tasks◼️ Customer data platforms: know your audience inside and out◼️ Analytics & dashboards: make

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12:19

#064 - Reacting To the Future Of AI In Marketing

The Marketing Factory ·

2025/12/29

In this episode, Marissa reacts to the AI tools, trends and viral content shaping the future of marketing right now. From AI marketers that claim to replace entire teams, to hyper‑realistic AI product videos, to the rise of AI influencers predicted to dominate the next decade, she breaks down what’s real, what’s hype, and what business owners actually need to pay attention to.You’ll learn how to use AI without losing your brand voice, why human oversight still matters, how to avoid sounding

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09:50

#063 - Why Carls Jr. FAILED In Australia

The Marketing Factory ·

2025/12/23

In this episode, Marissa breaks down how Carl’s Jr. stumbled in Australia despite the burger hype, revealing how poor location choices, pricing confusion, watered‑down branding, and inconsistent customer experiences turned excitement into disappointment, and more importantly, she shares the gold nuggets multi‑location brands can apply, entering the right markets, matching price to value, keeping brand identity strong, standardizing systems, and delivering experiences that beat hype every time,

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08:45

#062 - The Dating App Opportunity That Facebook Is...

The Marketing Factory ·

2025/12/17

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubMarissa breaks down why modern dating apps feel broken and what that teaches us about marketing. Using the story of a frustrated dater and a hypothetical Facebook spin off called Datebook, she explains why context, transparency and real world stories matter more than polished profiles. The episode connects swipe culture to surface level branding, shows how

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08:34

#061 - How Domino's Went From Worst to First! A...

The Marketing Factory ·

2025/12/10

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode, Marissa breaks down how Domino’s went from “cardboard crust” jokes to a global powerhouse. She unpacks their brutal honesty campaign, product overhaul, franchise alignment, and digital innovation, then shows multi-location brands how to steal the exact playbook to fix their product, earn back trust, and turn consistency into a competitive

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09:26

#060 - STEAL Starbucks Marketing Strategy!

The Marketing Factory ·

2025/12/03

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubMarissa breaks down why Starbucks' marketing works so well and how you can apply the same principles to your own business. From creating an experience that goes beyond the product to building community, personalisation, and consistency across multiple locations, she shows how smart brands turn small ideas into massive loyalty. If you're running a

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10:15

#059 - Outsourcing vs In House Marketing The Brutal...

The Marketing Factory ·

2025/11/26

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, Marissa breaks down one of the biggest myths in business: that you have to choose between an in-house marketing team or outsourcing to an agency. She explains why both options have strengths, both have blind spots, and why most marketing disasters happen not because you picked the wrong model, but because you never

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11:18

#058- How To Maintain Brand Consistency Across...

The Marketing Factory ·

2025/11/18

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy dives into the challenges faced by multi-location businesses in maintaining brand consistency. She emphasizes that growth without solid systems can magnify inconsistencies, leading to varied customer experiences that undermine trust and loyalty. Marisa discusses the importance of not just teaching

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13:11

#057 - How Marketing Impacts Your ENTIRE Business!

The Marketing Factory ·

2025/11/12

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy emphasizes that every employee is a marketer, regardless of their role within the company. She discusses the crucial question that all marketing efforts should answer: "Why you?" Marissa highlights the misconception that marketing is limited to ads and social media, explaining instead that it

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12:33

#056 - Why Your Competitors Marketing Seems Better...

The Marketing Factory ·

2025/11/05

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy dives into the perception trap that many businesses fall into when comparing their marketing efforts to those of competitors. She addresses the frustration of seeing others' seemingly effortless marketing campaigns and explains that the key differences often lie in systems, clarity, and consistency

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16:46

#055 - Nobody Buys From You Because You're Missing...

The Marketing Factory ·

2025/10/28

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, Marissa delves into the art of effective marketing, emphasizing that billion-dollar brands are often built by doing familiar things differently rather than reinventing the wheel. She discusses the importance of creativity in marketing, using a standout campaign that randomly refunds three orders within 24 hours as a

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13:40

#054 - 3 Marketing Terms Every CEO Should Know! 🚀📈

The Marketing Factory ·

2025/10/22

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy reveals the three essential marketing metrics every CEO should demand from their team. With over two decades of experience, Marissa shares the proven strategies that separate successful marketing campaigns from those that waste budget. She discusses why understanding Customer Acquisition Cost (CAC),

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12:37

#053 - CEOs Guide To When Marketing Is Wasting Money!...

The Marketing Factory ·

2025/10/15

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy dives into the critical importance of accountability in marketing. With over two decades of experience, Marissa emphasizes that marketing should not just be about creative flair but must also yield measurable results tied to revenue, leads, and brand positioning. She outlines the common pitfalls

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10:15

#052 - The Subtle Marketing Upsells Your Franchise...

The Marketing Factory ·

2025/10/08

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy explores the power of subtle upselling in franchises. She emphasizes that upselling isn't about being pushy but rather about seizing opportunities when customers are already engaged. Marissa shares insights on how simple, complimentary offers can significantly increase revenue without the need for

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08:14

#051 - How Your Marketing Is Tanking Your Talent...

The Marketing Factory ·

2025/10/01

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy dives deep into how your marketing strategy could be sabotaging your ability to attract top talent. She emphasizes the power of aligning your recruitment marketing with your customer-facing content and explains why an inconsistent or uninspiring brand presence will make the best candidates scroll

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12:06

#050 - Outsourcing vs In House Marketing The Brutal...

The Marketing Factory ·

2025/09/24

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy explores how to effectively market Bailey Nelson in a competitive landscape dominated by strong competitors like Specsavers. She emphasizes the importance of structure, alignment, and clarity in marketing strategies, particularly across multiple locations. Marisa discusses the need for consistency in

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10:00

#049 - Why Most Franchise Marketing Fails (And What...

The Marketing Factory ·

2025/09/17

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy delves into the complexities of franchise marketing and the pitfalls of one-size-fits-all strategies. With over two decades of experience, Marissa highlights the critical misalignment often seen between franchisors and franchisees, which can lead to marketing failures. She emphasizes that successful

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11:50

#048 - What Your Dental Practice Doesn’t Know Is...

The Marketing Factory ·

2025/09/10

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of the Marketing Factory, host Marisa Candy dives into the critical issue of internal disconnect within dental practices and how it can sabotage marketing efforts. She emphasizes the importance of having a cohesive team that understands the marketing campaign's goals to ensure success. Marisa likens ineffective marketing to a vending machine,

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09:05

#047 - Should I Use Traditional Or Digital Marketing?...

The Marketing Factory ·

2025/09/03

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marissa Candy dives into the dynamic relationship between traditional and digital marketing. With over two decades of experience, Marissa challenges the common misconceptions that traditional marketing is dead and explores how both strategies can work together to maximize reach, resonance, and return on

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17:08

#046 - Can Your Employees Become Your Best...

The Marketing Factory ·

2025/08/27

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy dives into the fascinating world of viral marketing and the role of employees as influencers. She discusses innovative strategies, such as the unique campaign involving coffee mugs hidden across Croatia, which demonstrates how brands can engage customers creatively. Marisa also poses an important

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