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PODCAST

The Marketing Factory

Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your

business marketing

All Episodes

08:14

#080 - Here’s How I’d Market This Shark Tank Product/...

The Marketing Factory ·

2026/04/22

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/club In this episode, Marissa breaks down how Scrub Daddy turned an ordinary sponge into a global retail success through positioning, not product. She analyses the strategy behind its rise and what any business can learn from it.◼️ How scrub daddy used visual branding to stand out in a commodity

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10:01

#079 - What’s the Difference Between Businesses That...

The Marketing Factory ·

2026/04/15

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/club Two businesses can have the same industry, same resources and same opportunities, yet one scales while the other stays stuck. This episode explores the uncomfortable internal patterns that separate growth businesses from stagnating ones, and why looking outward is often the biggest mistake.◼️

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10:09

#078 - Why Chemist Warehouse And Priceline Don’t...

The Marketing Factory ·

2026/04/08

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubAre you competing on price… or are you competing on experience? This episode explores how two brands sell the same products with completely different strategies and why choosing the wrong one can quietly destroy your margins.◼️ Why Chemist Warehouse wins with clarity and relentless value

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10:46

#077 - The Marketing Hacks The Biggest Brands Don’t...

The Marketing Factory ·

2026/03/31

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/club Most small businesses think big brands win because of big budgets. They don't. They win because of strategy, positioning, and psychological hacks you can steal. In this episode, Marissa breaks down the most powerful marketing tactics from viral content and shows you exactly how to apply them

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09:47

#076 - Your Business Isn’t Broken, But Your Marketing...

The Marketing Factory ·

2026/03/25

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/discovery-call🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubAre your sales flat even though your product works, your team performs and your customers are happy? This episode explores why great businesses stall when the real issue isn’t the business at all, but the marketing that’s meant to amplify it.◼️ Why panic leads business owners to rebuild what

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09:55

#075 - How To Market A Franchise [Not A Regular...

The Marketing Factory ·

2026/03/18

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubAre your franchise locations struggling with messy execution… or is the real issue that you’re marketing them like a regular business? This episode explores why franchises fail when HQ and franchisees pull in different directions and what it really takes to scale without chaos.◼️ Why franchise marketing must

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10:14

#074 - What Franchise MUST Learn From Woolworths

The Marketing Factory ·

2026/03/11

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubAre your franchise locations struggling with consistency… or is the real issue that your marketing isn’t built like a system? This episode explores how Woolworths turns everyday shopping into engineered behaviour and what franchises can take from their approach without needing their budget.◼️ Why Woolworths

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09:38

#073 - Why 85% of Marketing Campaigns Fail?

The Marketing Factory ·

2026/03/04

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubAre your campaigns failing because of bad creative… or because the strategy was broken long before launch? This episode breaks down why most campaigns never hit their goals and the hidden traps even experienced marketers miss. ◼️ Why unclear objectives quietly sabotage campaigns ◼️ How audience mismatch

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09:36

#072 - The Decline of Sizzler... What Happened to the...

The Marketing Factory ·

2026/02/25

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubWas Sizzler’s downfall really about the food… or did the brand slowly lose its relevance while competitors evolved around it? This episode breaks down how a once‑iconic family steakhouse became a cautionary tale for every multi‑location brand and what founders can learn from its decline.◼️ How stale branding

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11:18

#071 - How To Take Your Solo Store Australia-Wide...

The Marketing Factory ·

2026/02/18

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubIs scaling your solo store nationwide a risky leap…or the smartest move you’ll ever make for your brand? This episode breaks down the marketing playbook that helps founders expand without losing the magic that made their first store unforgettable.◼️ Why your ‘why’ determines whether expansion succeeds◼️ How

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11:28

#070 - How Award Entries Can Make Your Business...

The Marketing Factory ·

2026/02/11

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubAre awards really just a vanity exercise…or one of the most profitable shortcuts in modern marketing? This episode breaks down why award entries can shift your credibility, your visibility, and your revenue faster than almost anything else you’re doing right now.◼️ How awards create instant trust and

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14:20

#069 - Is AI REALLY Going to Replace Marketers?

The Marketing Factory ·

2026/02/04

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubIs AI really going to replace marketers…or just change the way we work forever? ◼️ AI tools reshaping content and scheduling ◼️ Trust still drives marketing results ◼️ Human creativity plus AI efficiency ◼️ Coca‑Cola’s AI ad shows adoption with emotion ◼️ Meta’s “results machine” shifts ads, not

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11:47

#068 - 10-Minute Audit To Stop Your Business Losing...

The Marketing Factory ·

2026/01/28

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubThe 10‑Minute Audit That Stops Your Business Bleeding Revenue…because friction kills growth faster than you think. ◼️ Why most “sales problems” are actually journey problems ◼️ How awareness, consideration, purchase, experience and retention reveal hidden leaks ◼️ Why broken funnels cost thousands in lost

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10:31

#067 - The Decline of Subway's Marketing… What Happened?

The Marketing Factory ·

2026/01/21

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubThe decline of Subway’s marketing…because relevance disappears faster than you think.◼️ Why a once‑iconic brand slowly slipped out of the spotlight◼️ How shifting perception can erode even the strongest positioning◼️ Why consistency matters when a brand starts losing its edge◼️ The role cultural relevance

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09:39

#066 - This Marketing Strategy Works On Literally...

The Marketing Factory ·

2026/01/14

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubThe marketing strategy that works in every industry…because people buy with emotion first. ◼️ Why emotion beats features in every buying decision ◼️ How consistency builds trust faster than any tactic ◼️ Why reinforcement shapes customer behaviour more than logic ◼️ The role personality plays in creating

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12:34

#065 - 5 Marketing Tools To Use in 2026 to Increase...

The Marketing Factory ·

2026/01/07

Get a clear, strategic marketing plan that delivers real results. Book a call:https://themarketingfactory.com.au/ 🔗 TAKE ACTION:Join Rebel Marketing Club: https://themarketingfactory.com.au/clubFive marketing tools every business needs in 2026…boost efficiency by 40%.◼️ AI-powered content creation: automate without losing your voice◼️ Marketing automation: save hours each week on repetitive tasks◼️ Customer data platforms: know your audience inside and out◼️ Analytics & dashboards: make

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12:19

#064 - Reacting To the Future Of AI In Marketing

The Marketing Factory ·

2025/12/29

In this episode, Marissa reacts to the AI tools, trends and viral content shaping the future of marketing right now. From AI marketers that claim to replace entire teams, to hyper‑realistic AI product videos, to the rise of AI influencers predicted to dominate the next decade, she breaks down what’s real, what’s hype, and what business owners actually need to pay attention to.You’ll learn how to use AI without losing your brand voice, why human oversight still matters, how to avoid sounding

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09:50

#063 - Why Carls Jr. FAILED In Australia

The Marketing Factory ·

2025/12/23

In this episode, Marissa breaks down how Carl’s Jr. stumbled in Australia despite the burger hype, revealing how poor location choices, pricing confusion, watered‑down branding, and inconsistent customer experiences turned excitement into disappointment, and more importantly, she shares the gold nuggets multi‑location brands can apply, entering the right markets, matching price to value, keeping brand identity strong, standardizing systems, and delivering experiences that beat hype every time,

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08:45

#062 - The Dating App Opportunity That Facebook Is...

The Marketing Factory ·

2025/12/17

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubMarissa breaks down why modern dating apps feel broken and what that teaches us about marketing. Using the story of a frustrated dater and a hypothetical Facebook spin off called Datebook, she explains why context, transparency and real world stories matter more than polished profiles. The episode connects swipe culture to surface level branding, shows how

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08:34

#061 - How Domino's Went From Worst to First! A...

The Marketing Factory ·

2025/12/10

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode, Marissa breaks down how Domino’s went from “cardboard crust” jokes to a global powerhouse. She unpacks their brutal honesty campaign, product overhaul, franchise alignment, and digital innovation, then shows multi-location brands how to steal the exact playbook to fix their product, earn back trust, and turn consistency into a competitive

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80 results

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