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PODCAST

Get Fully Booked

Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews

business marketing

All Episodes

36:23

Diversifying your Hospitality Offering with Jo Lewis,...

Get Fully Booked ·

2025/03/17

Jo Lewis from Alexander House Scotland joins Sarah Orchard to discuss the intricacies of expanding a short-term rental business, highlighting the importance of diversification in enhancing revenue streams. With Jo's successful transition from a luxury large group holiday house to offering glamping and wedding services, Jo shares her journey of creating unique guest experiences that cater to different audiences. She emphasises the symbiotic relationship between her various offerings, where guests

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24:42

How to Have a Lifestyle Business & Still Have a...

Get Fully Booked ·

2025/03/10

In this frank and open episode, your Get Fully Booked host Sarah Orchard reflects on her own long journey of establishing The Hudnalls Hideout, a luxury treehouse short-term rental, while navigating the challenges that arise from being both a business owner and a host. Sarah provides valuable insights on the importance of choosing a location that resonates with personal values and lifestyle aspirations. She emphasises that hospitality is not just a 9-5 job but a commitment that requires genuine

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14:08

How to Get More Repeat Stays for Free!

Get Fully Booked ·

2025/03/03

Are you ready to transform your one-time guests into loyal repeat visitors? In this solo episode of Get Fully Booked with Sarah Orchard dives into effective marketing strategies that will help you achieve just that, all without spending a penny. Sarah emphasises the importance of creating unforgettable experiences and maintaining connections after guests leave. By utilising personalised touches, attentive service, and thoughtful post-stay follow-ups, hosts can significantly increase the likelihood

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34:05

Listing Sites Vs Online Agents - What's the...

Get Fully Booked ·

2025/02/24

In this week's episode, your host Sarah Orchard is joined by a guest, Nina Jervis-Green from Host Unusual, a unique directory that showcases extraordinary holiday accommodations around the globe. We chat about the key differences between online advertising/directory sites and online travel agents like Airbnb. There are distinct differences between a paid listing site Vs the commission-based online agents - we explore the pros and cons.Nina shares insights about how Host Unusual not only promotes

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15:04

Is your Website your "Marketing Machine"?

Get Fully Booked ·

2025/02/17

Ready to transform your website into a powerful marketing machine? In this episode of Get Fully Booked, Sarah Orchard dives deep into the essential strategies you need to grow your direct bookings and reduce reliance on online agents. She emphasises that your website should not merely be an online brochure but a dynamic tool that converts visitors into guests. From creating a strong first impression with engaging visuals to building trust through testimonials and clear calls to action, Sarah shares

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28:46

Filling a Growing Glampsite with Emma Warren, Dimpsey...

Get Fully Booked ·

2025/02/10

Join Sarah Orchard as she dives into a frank and open conversation with Emma Warren, a self professed glamping industry pioneer and owner behind Dimpsy Glamping. Dimpsey Glamping is celebrating nearly a decade and Emma shares her journey from a memorable birthday getaway to creating luxurious glamping experiences, that prioritise guest comfort and unique offerings. The discussion highlights the importance of understanding customer expectations, especially in a post-COVID hospitality world where

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13:56

Celebrating Book Direct Day - 3 Ways Direct Bookings...

Get Fully Booked ·

2025/02/03

Are you ready to take control of your vacation rental business and grow your direct bookings? This episode of Get Fully Booked with Sarah Orchard delves into the 3 key benefits of prioritising direct bookings over relying on online travel agents like Airbnb. Sarah stresses the importance of maintaining control over your brand, pricing, and guest relationships, which often gets lost when using third-party booking platforms. She outlines three key advantages: regaining control of your marketing,

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12:07

Why is your Marketing Messaging Missing the Mark?

Get Fully Booked ·

2025/01/27

Are you struggling to connect with your ideal guests and boost your direct bookings? This podcast episode dives deep into the essential elements of effective marketing messaging for short-term rental and glamping business owners. Your host, Sarah Orchard, looks at the importance of narrowing your focus to speak directly to your ideal guest, addressing their pain points, needs, and desires. She also highlights the common mistake of making marketing all about your business rather than the guest and

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29:45

Attracting Different Ideal Guests with Kyra...

Get Fully Booked ·

2025/01/20

Welcome to another episode of the Get Fully Booked podcast, where Sarah Orchard speaks with fellow host, Kyra Fingleton from Glamping under the Stars Ireland. In this light-hearted episode, they dive into the unique challenge of catering to two very different ideal guest types—families and hen parties—at Kyra's glamping site in Ireland. Kyra shares her personal insights on how to effectively market to these distinct and extremely different audiences while maintaining a harmonious atmosphere at the

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17:41

Marketing without a Strategy is like Driving without...

Get Fully Booked ·

2025/01/13

Are you struggling to grow your direct bookings and feeling completely lost in the marketing maze? Sarah Orchard emphasises the importance of having a clear marketing strategy as the essential link between your business goals and your marketing activities. Without a defined strategy, many business owners find themselves engaging in random marketing efforts that fail to yield the desired direct booking results. In this episode, Sarah breaks down the difference between a marketing strategy and a

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33:44

Crafting your Branded Guest Experience with Claire...

Get Fully Booked ·

2024/12/16

Do you know the difference between your business brand and your branding? In this podcast episode, Claire Robinson from Weekend Candy joins host Sarah Orchard to discuss the often misunderstood concept of a branded guest experience.We explore how many hospitality businesses fall into the easy trap of using clichéd messaging that fails to resonate with their ideal guests, showing why it is so important to know your audience and what truly sets your guest experience apart.Claire shares insights on

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16:09

Learning to Love Your Marketing

Get Fully Booked ·

2024/12/09

Are you struggling with marketing your STR hospitality business? This episode of the Get Fully Booked podcast explores the common discomfort many STR hosts and property owners feel towards marketing their business and offers insights on how to embrace it. Sarah shares her extensive experience in marketing and hospitality, emphasising that promoting your business is essential for growth and success. She encourages listeners to reframe their perception of marketing, viewing it as a way to connect with

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18:32

Marketing Consistency is King

Get Fully Booked ·

2024/12/02

Consistency in marketing is the cornerstone of achieving success and increasing direct bookings for your STR holiday business. Sarah Orchard emphasises that the key to standing out isn't necessarily having a flashy website or a large social media following, but rather committing to regular marketing efforts. Drawing from her extensive experience in both corporate and small business settings, she shares insights on overcoming common challenges such as procrastination and the tendency to prioritise

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29:12

Marketing Campsites, Cottages + Cabins with Lorraine...

Get Fully Booked ·

2024/11/25

This podcast episode features guest host Lorraine Robinson from The Roost Luxury Cabins, who shares her journey through various hospitality businesses, from running a busy campsite and traditional holiday cottages (STRs), to establishing award-winning luxury glamping cabins in the Forest of Dean, UK. Lorraine discusses the significant differences in marketing strategies across these different STR hospitality businesses, and emphasises the importance of adapting to changing market dynamics,

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18:20

5 Ways to Get Started Marketing your STR Holiday...

Get Fully Booked ·

2024/11/18

Are you ready to take back control of your business and increase your direct bookings? Join Sarah Orchard in this solo episode, where she looks at the importance of understanding your ideal guest as the foundational step in an effective marketing strategy. She argues that without this knowledge, your marketing efforts will likely miss the target, leading to wasted resources - time and money! This step is so often skipped over, resulting in your marketing to miss the mark. Sarah also shares insights

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29:55

Filling your Booking Calendar Year-Round with Lindsey...

Get Fully Booked ·

2024/11/11

Lindsey Holland, owner of Cleve Hill Hotel, shares her journey from working in hotel group hospitality to owning her very own independent hotel, near Cheltenham on the Cotswold Way, and the unique challenges she faces in attracting a diverse range of guests. With eight distinct ideal guest profiles, Lindsey emphasises the importance of understanding her clientele to refine both her marketing strategies and guest experiences. The conversation dives into how guest expectations have evolved,

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19:43

How to Get Guest Emails to Drive More Direct Bookings

Get Fully Booked ·

2024/11/04

Are you struggling to capture guest emails as the OTA (online booking agents) that you use keeps a firm hold on this! They do this to stop you from growing your direct bookings.Sarah dives into effective email marketing strategies to help STR and hospitality businesses move away from reliance on online travel agents, like Airbnb and Booking.com.With over 20 years of experience in email marketing, Sarah emphasises the importance of building your own email list, as it offers a significantly better

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15:17

Google or Facebook Ads - What's Best?

Get Fully Booked ·

2024/10/28

Are you eager to boost your direct bookings and reduce your dependency on online agents? This episode delves into the crucial differences between Google and Meta (Facebook) Ads, helping you determine which paid advertising option is best for your short term rental (STR) hospitality business. Sarah shares insights on how each platform operates, highlighting that while Google Ads targets users who are ready to purchase, Meta ads can help you reach potential guests in a more engaging manner. With

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28:05

Grow your Direct Bookings through Blogging with Wendy...

Get Fully Booked ·

2024/10/21

In this episode, host Sarah is joined by guest host Wendy Bates to share her inspiring story as a holiday cottage owner in the Peak District in the UK. Initially an accidental host, Wendy recounts how her journey began with a desire to have a getaway in the scenic area, leading to the realisation that they could actually earn income by renting out their dream cottage. They discuss Wendy's challenges in managing direct bookings and her eventual pivot from relying heavily on platforms like Airbnb to

en

14:07

The Money is in the Marketing

Get Fully Booked ·

2024/10/21

In this episode, host Sarah Orchard dives into the often-misunderstood world of marketing, particularly within the short term rental (STR) and hospitality business sector. She explores the negative reputation marketing has garnered over time, emphasising the importance of permission-based and relevant marketing strategies that respect the audience's needs. Sarah highlights how effective marketing is not just about pushing your services but about bridging the gap between what businesses offer and

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42 results

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