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PODCAST

Get Fully Booked

Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews

business marketing

All Episodes

30:28

I Don't Think TikTok is for Me. Or is it?

Get Fully Booked ·

2025/11/17

Think TikTok's just for teenagers doing dance challenges? Think again. In this episode, I'm chatting with Paige McNeil, a social media whizz who specialises in helping accommodation businesses crack TikTok marketing.We're talking about why you can't afford to write off this platform – especially when guests in their 30s and 40s are actively using it to find their next getaway. Paige shares the truth about what actually works on TikTok (spoiler: forget the polished perfection), why authentic content

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24:57

Should You Give That Influencer A Free Stay?

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2025/11/10

Got another DM asking for a free stay? Me too, my inbox is groaning with them right now! Someone with 500,000 followers wants to stay at your property - sounds flattering, but will it actually get you any bookings? Probably not. And that's because most hosts don't understand the massive difference between an influencer and a content creator. They're not the same thing, and getting this wrong can be a costly mistake.In this episode, I break down exactly how to spot the difference and avoid getting

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19:39

The Market has Changed...Winging Your Marketing is No...

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2025/11/03

OK, let's talk about the elephant in the room - the market has changed, and winging your marketing just doesn't cut it anymore.You've probably noticed that guests are booking later than ever, there's more competition than you can shake a stick at, and your usual marketing tactics aren't working like they used to. Well, you're not imagining things.In this episode, I'm sharing the hard truth about what's shifted in the short-term rental market, backed by real data. But don't panic, I'm also walking

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37:02

Two Treehouses, Two Audiences: Finding the Right...

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2025/10/27

This week, I'm chatting with Sean Ronan from One Acre Wood in Herefordshire, and honestly, his story is brilliant. He and his wife, Annie, went from running a cosy cottage in Norfolk to creating something truly special: two stunning treehouses nestled in 18 acres of woodland that attract both families and romantic couples.Now, launching during a pandemic wasn't exactly ideal timing (we did it as well, so I know that's the understatement of the century!), but Sean and Annie absolutely smashed it

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19:39

5 Tips to Grow Your Email List Quickly

Get Fully Booked ·

2025/10/20

If you're serious about ditching those commission-hungry booking platforms and keeping more profit in your own pocket, an email list is hands-down your most valuable asset.I know, social media feels easier. Instagram's pretty, TikTok's trendy, and Facebook... well, it exists. But here's the problem: you don't own any of those audiences. One algorithm change and poof - all that hard work vanishes into thin air. But your email list? That's yours. Forever.So, in this episode, I'm sharing five

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31:03

Would You Move Out and Rent Your Own Home Charlotte...

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2025/10/13

In this episode, I'm chatting to Charlotte Hughes, the imaginative brain behind Yorkshire's Scarlet Hen, a unique rental for hen parties and wellness retreats. Charlotte opens up about her unexpected journey into the world of short-term rentals, which began out of necessity when her family home wasn't selling.She's transformed her massive mansion into a party pad that's not only stylish but also caters to the needs of her guests, creating an unforgettable experience. The episode dives deep into the

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21:44

Blogging for Google Visibility

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2025/10/06

Today, I'd like to talk about blogging for a minute. Because I see so many businesses, including short-term rental holiday businesses, that think it's dead and buried!Look, I get it. You're busy doing changeovers, replying to guest enquiries, and trying to figure out Instagram reels (don't even get me started on that!). But here's the truth - blogging is still one of the absolute best ways to get Google to actually notice your holiday cottage or glamping site.Think of each blog post as a brand new

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16:41

Marketing while you Sleep - The Power of SEO!

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2025/09/29

This week, I'm diving into SEO and marketing while you sleep - because who doesn't want their business working hard while they're catching some well-deserved shut-eye?I'm chatting about the reality of getting your holiday business found online without losing your sanity in the process. No fancy jargon or complicated tricks here - just straight-talking advice that actually works for real people running real businesses.Now, I know SEO can feel like trying to crack some mysterious code that Google

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30:33

Attracting Large Groups to your Property with Ed...

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2025/09/22

This week, I'm chatting with Ed Maughan and Sarah Pursey, two brilliant hosts who've cracked the code on marketing to groups. And trust me, this isn't just about squeezing more beds into your property - it's about understanding what makes group guests tick.Because group bookings are a completely different beast from your standard couple's getaway. We're talking hen dos, family reunions, milestone birthdays, corporate retreats and more. Each one needs a different approach, and frankly, most hosts are

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15:59

AI - Marketing Content Gold or a Dangerous Trap?

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2025/09/15

Right, let's talk about the elephant in the room - AI and marketing. Everyone's either singing its praises or running scared from it, but where's the middle ground?Here's the thing - AI can absolutely be your marketing mate, but only if you don't hand over the keys completely. I've seen too many businesses churn out content that sounds like it came straight from a robot factory. And trust me, guests can spot that bland, cookie-cutter stuff a mile off!So, what's the reality check on AI? It's

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36:03

How to get off Airbnb with Charlotte Taylor, Secret...

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2025/06/30

This week, I'm chatting with the fabulous Charlotte Taylor, who runs some absolutely gorgeous self-catering properties - and let me tell you, her story is going to resonate with so many of you!We're getting into the real nitty-gritty of what it's like when you're staring at an empty calendar, feeling that horrible pit in your stomach, and thinking "Right, back to Airbnb it is then!" Sound familiar?Charlotte's been there, done that, and bought the (very expensive commission-paying) t-shirt! She'll

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13:05

How to Make Your Short Term Rentals Less Vanilla

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2025/06/23

This week, I'm getting fired up about why playing it safe is actually the riskiest thing you can do for your holiday business. Because when your property looks like every other rental out there, you're basically invisible to potential guests scrolling through endless options. For example, if I see one more listing with grey cushions and "live, laugh, love" signs, I might scream!So, I'm talking about ditching the boring and embracing what makes YOUR place special. Whether that's bold colours, quirky

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11:32

Are you Marketing Mud Throwing?

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2025/06/16

Let's have a proper chat about something I see all the time - and it's driving me absolutely bonkers!I'm talking about the "throw everything at the wall and see what sticks" approach to marketing. You know the one - posting more on social media, sending more emails, running more ads, thinking that MORE automatically equals BETTER results. Well, I'm here to tell you it doesn't work like that.I'm getting straight to the point about why ramping up your marketing efforts without a proper strategy is

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31:09

How to Use AI to Create Your Marketing Content with...

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2025/06/09

This week, I'm chatting with the brilliant Vicki Jones from 'Tractors and Cream' - and trust me, you'll love her story!Vicki's taking me through their whole journey - from that lightbulb moment when they decided to give glamping a go, right through to the challenges they faced getting everything up and running. But the real goldmine in this episode? How Vicki's using AI to make her marketing life so much easier. We're talking about streamlining social media, sorting out email marketing, and creating

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19:36

3 Reasons Your Emails Aren't Being Opened

Get Fully Booked ·

2025/06/02

In this episode, I'm diving into why your emails might be getting the cold shoulder and how to fix it.Firstly, your subject line is make-or-break time. I'm not being dramatic here - it literally determines whether your email gets opened or deleted faster than you can say "direct booking." Those generic, snooze-fest subject lines? They're doing you absolutely no favours.I'll share my tried-and-tested tricks for writing subject lines that actually get people curious enough to click. We're talking

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36:44

Host to Boss: Running Your Hospitality Business like...

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2025/05/26

This week, I chat with the brilliant Ali Tate - a powerhouse business strategist who totally gets what we're going through as hospitality owners.If you've ever felt like you're running around like a headless chicken answering guest queries instead of driving your business forward (um, guilty as charged🙋‍♀️), then this episode is YOUR wake-up call.Ali and I dive into that tricky juggling act we all know too well - trying to be a fantastic host while also being the CEO your business desperately needs

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12:40

Don't Get Obsessed with the Social Media Vanity Metrics!

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2025/05/19

Is your social media performance getting you down? It is easy to start getting obsessed with the vanity metrics (likes and follows) and stressing that your social media is not working. Likes and follows do not automatically equate to actual bookings. In this episode, I delve into the misconception that achieving virality on social media guarantees an immediate influx of direct bookings, revealing that genuine engagement with our target audience really is the key. I explore the distinction between

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16:15

Who Are You Writing Your Website Copy For?

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2025/05/12

Do you struggle to understand if you should write for Google or your ideal guest for your short term rental or glampsite? It's a tricky balancing act and often feels like a never-ending tug of war! In this solo episode, Sarah explores how to strike the balance just right.The detrimental effects of writing solely for Search Engine Optimisation (SEO) are huge - often resulting in lifeless and robotic copy. The pitfalls of neglecting essential keywords that facilitate discoverability online can have a

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36:55

Getting Your Business into the Media with Travel...

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2025/05/05

In today's episode I'm joined by PR expert Fiona Reece from Travel Tonic.This one is a bit of a short term rental PR 101 from identifying what media to approach, and how to find your WOW to stand out through storytelling, as you look to get media coverage.We delve deep into pitching to the media with really honest Do's and Dont's to get noticed with practical tips if you do it yourself rather than using a PR agency..And that all important question, should you show towels on the bed! Tune in to get

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15:39

I Have Built It and They Shall Come! Why That...

Get Fully Booked ·

2025/04/28

Does this sound familiar? You've spent all your money and much blood, sweat and many tears to get your glamping or short term rental business finished and ready to launch. You pop it on Airbnb and tumbleweed. No bookings. Cash is running low. What next?In this episode, Sarah dives deep into why the "build it and they'll come" approach is the fastest route to empty bank accounts and sleepless nights. Plus, she'll share her tried-and-tested strategies to get those commission-free direct bookings

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42 results

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