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PODCAST

Get Fully Booked

Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews

business marketing

All Episodes

21:31

Why it is Vital to Sleep in your own Short Term Rental!

Get Fully Booked ·

2026/03/23

Here's a question for you. When did you last actually stay in your own short-term rental?If the answer is "never" or it's been a very long time, this episode is going to make you uncomfortable. In the best possible way.I'm talking today about why staying in your own property is one of the most important things you can do as a host, and why relying on your best friends or family to test it first is a terrible idea. (They love you too much to tell you the truth. You need someone who will actually say

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35:13

How we built Acorn Glade Glamping with Wendy Wilkinson

Get Fully Booked ·

2026/03/16

I have to be honest, this episode genuinely made me smile from start to finish.This week I'm joined by Wendy from Acorn Glade Glamping, one of my longest-standing Fully Booked Business Club members and a fellow host who has quietly built something really rather special just outside York in the UK. And when I say special, I mean four completely unique glamping units, a mirrored dome with a bespoke circular bed (Wendy reveals which celebrity has the same one), and a mullet-sporting alpaca called

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20:25

How to Launch your Glampsite or Holiday Cottage like...

Get Fully Booked ·

2026/03/09

I've seen it so many times, and it genuinely breaks my heart.Someone pours £80,000, £100,000, or even more into a beautiful cottage renovation, cabin, shepherd's hut, or glamping site. Blood, sweat, tears—the lot. Then they open their doors to nothing. Tumbleweed. Silence. And that desperate, sinking feeling that something has gone very wrong.It's not because their property isn't gorgeous. It's because nobody knew it existed.This episode is one of my all-time favourite topics because getting your

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16:14

Happy Birthday. Get Fully Booked is 5!

Get Fully Booked ·

2026/03/02

Five years. Can you believe it?Get Fully Booked is officially five years old, and I'm not letting this one slip by quietly. Because if I've learned anything from working with hundreds of hosts, it's that we are absolutely terrible at celebrating our own wins. We hit a milestone, give ourselves a quick nod, and then crack on as if nothing happened. And I'm calling us out today!This episode is a little bit different. Yes, I'm celebrating, but it's also evidence. Five years in business is no small

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34:34

Attracting International Guests to a Remote Location...

Get Fully Booked ·

2026/02/23

This week, I'm chatting with Ben Makin, who runs a lighthouse keeper's cottage near Wick in Scotland – possibly the most remote location of any of my marketing club members.Ben's got a really interesting guest mix, with around 38% of her bookings coming from overseas visitors. She's worked out exactly who her ideal guests are and has even given them names. There's Christine, her UK off-season guest who comes with her husband and a couple of dogs, and Christophe, the European family road-tripper who

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19:45

Stop Calling it Spamming! Why Email Marketing is...

Get Fully Booked ·

2026/02/16

In this episode, I tackle something I hear constantly – "I don't want to spam people." I'm tackling this mindset head-on because it's holding so many short-term rental and glamping site owners back from using one of the most powerful marketing tools available to them. Yes, even more powerful than social media!I'll walk you through what actually counts as spam, how GDPR actually works for your business rather than against it, and why a small engaged list will always outperform a massive uninterested

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27:57

Marketing Promotions - Don't get thrown in Marketing...

Get Fully Booked ·

2026/02/09

Let's talk about something that trips up so many hosts – marketing promotions. You know the sort: giveaways, discounts, special offers. They can be brilliant for filling gaps and growing your audience, but get them wrong, and you'll land yourself in what I call "marketing jail."No, there won't be sirens or handcuffs, but you might end up with angry guests, awkward refund requests, or even your social accounts shut down. And if you're really unlucky, you could find yourself in proper legal hot

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39:35

Facebook Ads - Do they Really Work and What You can...

Get Fully Booked ·

2026/02/02

This week I'm chatting with Katie Colella, a meta ads specialist who knows her stuff when it comes to Facebook and Instagram ads. And yes, they can work for short-term rentals and glamping sites – when done properly!We're cutting through the myths around paid ads. Katie explains why so many hosts think ads don't work (spoiler: they've probably just hit the boost button and hoped for the best), and what you actually need to do to make them effective.In this episode, we talk about why the boost button

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29:08

Why doing a DIY Website is the Worst Thing you can do...

Get Fully Booked ·

2026/01/26

Welcome to Season 5 of the podcast. Today, I'm diving into why building your own website might be silently holding your business back!With over 30 years of marketing experience and 80+ website audits under my belt, I have seen three recurring pitfalls of DIY websites that can drain your time, energy and profits.The importance of your biggest marketing asset to your short-term rental business cannot be overlooked. The guest web user experience is an art and I will show you that a pretty website isn't

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30:28

I Don't Think TikTok is for Me. Or is it?

Get Fully Booked ·

2025/11/17

Think TikTok's just for teenagers doing dance challenges? Think again. In this episode, I'm chatting with Paige McNeil, a social media whizz who specialises in helping accommodation businesses crack TikTok marketing.We're talking about why you can't afford to write off this platform – especially when guests in their 30s and 40s are actively using it to find their next getaway. Paige shares the truth about what actually works on TikTok (spoiler: forget the polished perfection), why authentic content

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24:57

Should You Give That Influencer A Free Stay?

Get Fully Booked ·

2025/11/10

Got another DM asking for a free stay? Me too, my inbox is groaning with them right now! Someone with 500,000 followers wants to stay at your property - sounds flattering, but will it actually get you any bookings? Probably not. And that's because most hosts don't understand the massive difference between an influencer and a content creator. They're not the same thing, and getting this wrong can be a costly mistake.In this episode, I break down exactly how to spot the difference and avoid getting

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19:39

The Market has Changed...Winging Your Marketing is No...

Get Fully Booked ·

2025/11/03

OK, let's talk about the elephant in the room - the market has changed, and winging your marketing just doesn't cut it anymore.You've probably noticed that guests are booking later than ever, there's more competition than you can shake a stick at, and your usual marketing tactics aren't working like they used to. Well, you're not imagining things.In this episode, I'm sharing the hard truth about what's shifted in the short-term rental market, backed by real data. But don't panic, I'm also walking

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37:02

Two Treehouses, Two Audiences: Finding the Right...

Get Fully Booked ·

2025/10/27

This week, I'm chatting with Sean Ronan from One Acre Wood in Herefordshire, and honestly, his story is brilliant. He and his wife, Annie, went from running a cosy cottage in Norfolk to creating something truly special: two stunning treehouses nestled in 18 acres of woodland that attract both families and romantic couples.Now, launching during a pandemic wasn't exactly ideal timing (we did it as well, so I know that's the understatement of the century!), but Sean and Annie absolutely smashed it

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19:39

5 Tips to Grow Your Email List Quickly

Get Fully Booked ·

2025/10/20

If you're serious about ditching those commission-hungry booking platforms and keeping more profit in your own pocket, an email list is hands-down your most valuable asset.I know, social media feels easier. Instagram's pretty, TikTok's trendy, and Facebook... well, it exists. But here's the problem: you don't own any of those audiences. One algorithm change and poof - all that hard work vanishes into thin air. But your email list? That's yours. Forever.So, in this episode, I'm sharing five

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31:03

Would You Move Out and Rent Your Own Home Charlotte...

Get Fully Booked ·

2025/10/13

In this episode, I'm chatting to Charlotte Hughes, the imaginative brain behind Yorkshire's Scarlet Hen, a unique rental for hen parties and wellness retreats. Charlotte opens up about her unexpected journey into the world of short-term rentals, which began out of necessity when her family home wasn't selling.She's transformed her massive mansion into a party pad that's not only stylish but also caters to the needs of her guests, creating an unforgettable experience. The episode dives deep into the

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21:44

Blogging for Google Visibility

Get Fully Booked ·

2025/10/06

Today, I'd like to talk about blogging for a minute. Because I see so many businesses, including short-term rental holiday businesses, that think it's dead and buried!Look, I get it. You're busy doing changeovers, replying to guest enquiries, and trying to figure out Instagram reels (don't even get me started on that!). But here's the truth - blogging is still one of the absolute best ways to get Google to actually notice your holiday cottage or glamping site.Think of each blog post as a brand new

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16:41

Marketing while you Sleep - The Power of SEO!

Get Fully Booked ·

2025/09/29

This week, I'm diving into SEO and marketing while you sleep - because who doesn't want their business working hard while they're catching some well-deserved shut-eye?I'm chatting about the reality of getting your holiday business found online without losing your sanity in the process. No fancy jargon or complicated tricks here - just straight-talking advice that actually works for real people running real businesses.Now, I know SEO can feel like trying to crack some mysterious code that Google

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30:33

Attracting Large Groups to your Property with Ed...

Get Fully Booked ·

2025/09/22

This week, I'm chatting with Ed Maughan and Sarah Pursey, two brilliant hosts who've cracked the code on marketing to groups. And trust me, this isn't just about squeezing more beds into your property - it's about understanding what makes group guests tick.Because group bookings are a completely different beast from your standard couple's getaway. We're talking hen dos, family reunions, milestone birthdays, corporate retreats and more. Each one needs a different approach, and frankly, most hosts are

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15:59

AI - Marketing Content Gold or a Dangerous Trap?

Get Fully Booked ·

2025/09/15

Right, let's talk about the elephant in the room - AI and marketing. Everyone's either singing its praises or running scared from it, but where's the middle ground?Here's the thing - AI can absolutely be your marketing mate, but only if you don't hand over the keys completely. I've seen too many businesses churn out content that sounds like it came straight from a robot factory. And trust me, guests can spot that bland, cookie-cutter stuff a mile off!So, what's the reality check on AI? It's

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36:03

How to get off Airbnb with Charlotte Taylor, Secret...

Get Fully Booked ·

2025/06/30

This week, I'm chatting with the fabulous Charlotte Taylor, who runs some absolutely gorgeous self-catering properties - and let me tell you, her story is going to resonate with so many of you!We're getting into the real nitty-gritty of what it's like when you're staring at an empty calendar, feeling that horrible pit in your stomach, and thinking "Right, back to Airbnb it is then!" Sound familiar?Charlotte's been there, done that, and bought the (very expensive commission-paying) t-shirt! She'll

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