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PODCAST

The ClickZ Digital Marketing Podcast

The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ. ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals.

business management & marketing

All Episodes

00:49:15

14. Using psychology to improve online advertising...

The ClickZ Digital Marketing Podcast ·

2017/01/05

Targeting online consumers can be a blunt science, but VisualDNA have pioneered a way to collect psychological profiles for individuals on line to create enhance profiles. These profiles can then be used to create segments of users in ad exchanges based on personality. This allows advertisers to tailor ad creative and target to individuals based upon their personality. Jim Hodgkins the UK MD for VisualDNA explains the importance of understanding audiences and how this is at the centre of the future

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00:51:18

13. Putting user data at the centre of effective...

The ClickZ Digital Marketing Podcast ·

2016/10/11

Advertisers are able to access a huge amount of data about the behaviour of online users, but few know how to analyse and interpret that data. We speak to Richard Robinson, MD of Turn. Turn (www.turn.com) is a marketing platform that allows advertisers to identify audiences and create highly targeted campaigns. We'll hear about their mission to work with brand owners, media agencies and creatives to help them understand the potential of using data to produce personalised and highly effective

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00:49:04

12. Adblockers and the future of online advertising....

The ClickZ Digital Marketing Podcast ·

2016/09/13

Adblockers have become a major challenge for publishers and advertisers alike. 'Adblock plus' is the most popular and has been downloaded on over 500m devices around the world. I’m joined by Ben Williams the communications and operations manager from Adblock Plus. We hear the story of how Adblock plus has evolved and get Ben's perspective on the future of online advertising. We'll also find out why Adblock plus has become so popular, where the areas of growth are and how Adblock plus is aiming to

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00:43:50

11. The future of online advertising: A publisher's...

The ClickZ Digital Marketing Podcast ·

2016/09/09

In Episode 11 I talk to Zack Sullivan, the head of delivery at Future Publishing to hear his perspective on the future of online advertising. Publishers have had to react to the changing demands of their audiences, as well as new disruptive technology such as programmatic ad buying, native advertising and ad-blockers. The continued ability of publishers to adapt to these changes is also vitally important to advertisers and marketers, and we'll get an insight into what Zack thinks will be the next

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00:51:16

10. How marketing can drive the technology agenda...

The ClickZ Digital Marketing Podcast ·

2016/06/23

In Episode 10 I talk to Andrew Campbell about customer relationship marketing, and hear how marketers can harness the latest technology to continually improve the customer experience. Marketers should be obsessed with customer data. It is the raw material for generating insights into what the customer is thinking. The modern marketer has an incredible opportunity to understand their customer at a level of detail that has never previously been possible, across all parts of the customer journey. But

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00:46:06

9. Optimise your Check-Out process - practical tips...

The ClickZ Digital Marketing Podcast ·

2016/06/02

Join experienced digital strategist James Gurd and hear some practical advice for how you can start to set up and optimise an effective check out process on your website. These insights will be helpful for both ecommerce professionals and general marketers who are trying to optimise lead generation funnels and sign ups. James shares case studies of the best check out processes, as well as recommending how to get started. Find out more about James at: https://www.linkedin.com/in/jamesgurd

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00:36:25

8. Digital transformation and understanding...

The ClickZ Digital Marketing Podcast ·

2016/04/26

In Episode 8 we are joined by Rebecca Galambos, senior digital transformation director at the Prince's Trust. We discuss what digital transformation is and what is required to start and maintain change within an organisation. Rebecca also provides some great insights into the millennial generation through her work at the Prince's Trust. We'll be discovering what marketers should be aware of when approaching and communicating to millennials. There's also some great stories of how the Prince's Trust

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00:36:45

7. Shift London, how an event can be the catalyst for...

The ClickZ Digital Marketing Podcast ·

2016/04/25

In this episode I am joined by Charlie Salter, the brains behind ClickZ's 'Shift London' event coming up in May. Charlie shares his experience of what makes a really effective event and how he's ensured these learnings are incorporated into the design of Shift London (digitalshiftevents.com). We'll be hearing what Charlie thinks are the major themes for marketers and digital leaders to be aware of in 2016, and discussing how marketers can ensure they are up to date.

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00:40:44

5. Artificial Intelligence, a marketers guide with...

The ClickZ Digital Marketing Podcast ·

2016/03/21

Episode 5: The marketers guide to AI: You'll learn what Artificial Intelligence really is and see some very practical ways for marketers to use AI in their everyday campaigns and reporting. From analysing vast amounts of data, to writing content, there are already a range of tools available for marketers. Find out more in ClickZ's "A marketer's guide to AI" written by Martin Talks: clickz.com/artificial-intelligence Martin is a business innovation and transformation expert for the digital age, he

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00:38:06

6. Nick Wilsdon, SEO Lead at Vodafone: Enterprise SEO...

The ClickZ Digital Marketing Podcast ·

2016/03/21

Episode 6 of the ClickZ Digital Marketing Podcast with Nick Hilsdon, SEO Lead, Global Channels Optimisation at Vodafone. We examine the latest developments in search engine optimisation and what opportunities these present for marketers. Nick shares some practical advice for getting started, and gives us some insights into what he thinks will be the main areas of growth for search over the coming months. Hear Nick at Shift London (digitalshift.london) on the 24th and 25th of May. Nick started his

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00:31:23

4. Kelvin Newman: Search marketing - what are the...

The ClickZ Digital Marketing Podcast ·

2016/02/12

Episode 4 of the ClickZ podcast with Kelvin Newman. Kelvin is the founder of Rough Agenda, a company that arranges specialist digital marketing events including Brighton SEO. In 2014 Kelvin was voted by eConsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.

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00:24:07

2. Using AI to improve your email performance with...

The ClickZ Digital Marketing Podcast ·

2016/02/12

Episode 2 of the ClickZ podcast with Parry Malm. Parry is CEO of Phrasee, the AI-powered subject line optimisation company. Previously he ran the strategy & commercial departments for an email service provider, and prior to that headed up a global marketing team for a FTSE250 media company. Get the full ClickZ Intelligence Digital Trends 2016 report here: www.clickz.com/digital-trends-2016-uk-report

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00:37:49

1. The latest trends in content marketing with Tessa...

The ClickZ Digital Marketing Podcast ·

2016/02/12

Episode 1 of the ClickZ podcast with Tessa Wegert. Tessa is a business and tech reporter, former media strategist, and branded content developer. She contributes to such publications as Business Insider, Adweek, and Contently’s The Content Strategist, and has worked with brands that include Audi, Audible, HubSpot, Shutterstock, and Blue Cross Blue Shield. Get the full ClickZ Intelligence Digital Trends 2016 report here: www.clickz.com/digital-trends-2016-uk-report

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00:28:27

3. Google Analytics, the inside story, with Brian...

The ClickZ Digital Marketing Podcast ·

2016/02/07

Episode 3 of the ClickZ Podcast with Brian Clifton. Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his best selling books have been translated many times and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists. Get the full ClickZ

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34 results

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