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PODCAST

The ClickZ Digital Marketing Podcast

The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ. ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals.

business management & marketing

All Episodes

00:36:17

1. Digitalent - Helping businesses identify the...

The ClickZ Digital Marketing Podcast ·

2025/05/16

🎧 Why AI Talent Is the #1 Growth Challenge for Businesses (and How to Solve It)AI tools are evolving fast—but if your company can’t hire or retain the right talent, you’re already falling behind. In this episode, we speak with Chris Morrow, founder of specialist AI recruitment firm DigiTalent, about how businesses can compete globally for top AI professionals and what’s holding many back. You’ll learn: Why the real AI bottleneck is people, not tech What roles companies are hiring for (AI

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00:37:27

33. Being an effective marketing leader with Mark...

The ClickZ Digital Marketing Podcast ·

2021/03/29

I'm joined by Mark Evans, Managing Director Marketing and Digital at Direct Line Group. We talk about what it takes to be a modern marketing leader, Sprintathons, audience insights, ad effectiveness, transparency and why curious marketers love a good challenge.

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00:38:44

32. The science of effective marketing with Dan...

The ClickZ Digital Marketing Podcast ·

2020/02/18

This is the ClickZ digital marketing podcast and I’m joined by legendary marketer Dan Gilbert. We’ll be talking about how and why marketing has changed, bringing creativity and science together to produce highly effective marketing campaigns.Dan Gilbert is the CEO and founder of Brain Labs, one of the most effective and successful digital marketing agencies in the UK. Dan will be giving his advice on building effective marketing campaigns and sharing some great case studies. We’ll hear what it

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00:40:04

31. The Future of Programmatic Advertising with James...

The ClickZ Digital Marketing Podcast ·

2020/01/29

In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.

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00:47:27

30. Ad Fraud, what marketers need to know with Eric...

The ClickZ Digital Marketing Podcast ·

2020/01/26

Join Eric Bozinny from Pubmatic as we learn about the different types of ad fraud and what the industry is doing to combat them. You'll learn what marketers should be doing to ensure greater transparency and hear about industry wide initiatives to tackle ad fraud in display advertising.

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00:29:39

29. Why do brands in-house their media buying? James...

The ClickZ Digital Marketing Podcast ·

2019/03/04

Many brands have brought aspects of their media buying in-house. So just what is involved and how straight forward is this process? We look at the benefits and challenges of in-housing with James Briscoe, COO at PerceptAudit who has helped a number of major brands with their in-housing projects.

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00:38:34

28. Digital Marketing Trends for 2019

The ClickZ Digital Marketing Podcast ·

2018/12/19

In this special episode, I will be giving you my perspective on the trends that I believe are going to be important for marketers to address in 2019. We'll look at the trends that have shaped digital marketing in the last couple of years and then I'll outline the 4 key trends that I think marketers need to address in 2019, and why I think the future of advertising belongs to consumers

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00:40:41

27. The impact of the GDPR on advertising with Peter...

The ClickZ Digital Marketing Podcast ·

2018/05/14

Join Peter Milla from Cint to learn what the new General Data Protection Regulation (GDPR) is and what impact it will have on any business that has customers or staff in the EU. We discuss the long term impact and whether this will change how consumers value their privacy and data.

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00:47:17

26. Blockchain for marketers, what every CMO needs to...

The ClickZ Digital Marketing Podcast ·

2017/11/30

Join Blockchain expert Jeremy Epstein, former VP of Sprinklr, and understand what Blockchain is (hint it's not just cryptocurrencies like Bitcoin)and start to recognise it's potential to empower consumers and revolutionize marketing.

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00:39:13

25. Scott Brinker: What CMOs need to know about...

The ClickZ Digital Marketing Podcast ·

2017/11/02

Scott Brinker is the Chiefmartec, the globally recognised authority on the intersection of marketing and technology. In this episode we cover the phenomenal growth of 'marketing technology' and then discuss how CMOs can build processes in their teams to allow them to experiment and innovate, whilst still maintaining business as usual. It's fine to feel a little overwhelmed by the pace of change, and Scott offers some practical advice on how marketers can be the catalyst for change. Along the way we

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00:40:05

24. Why marketers need to understand personal data,...

The ClickZ Digital Marketing Podcast ·

2017/10/17

In this episode we talk about the growth of the personal information economy and what it means for advertisers and consumers. Emboldened by recent legislation like GDPR, consumers are now more aware than ever of the value of their data. This presents risk and opportunities for all businesses, particularly advertisers. We chat to Liz Brandt, co-founder and CEO of Ctrl-Shift, about how we can prepare for the future.

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00:50:26

23. Private marketplaces, publisher collaboration and...

The ClickZ Digital Marketing Podcast ·

2017/10/16

Technology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these changes, and look at Pangaea, the private marketplace that resulted from a consortium of publishers. Will collaboration allow publishers to compete and deliver additional benefits such as transparency? We talk to Fiona McKinnon from Pangaea.

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00:47:17

22. The power of programmatic advertising with Wayne...

The ClickZ Digital Marketing Podcast ·

2017/08/04

Wayne Blodwell (Programmatic Advisory) explains what Programmatic advertising is, why it's still revolutionising online advertising, and we talk about the latest and future developments. We'll also hear how programmatic is not just a buzz-word in display advertising, but a data driven approach to marketing that applies to all channels. It's an essential part of the modern marketer's toolkit and we'll find out more.

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00:53:25

21. Building the ad agency of the future: Diversity,...

The ClickZ Digital Marketing Podcast ·

2017/06/29

In this episode we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly diverse world. We'll discuss what role technology should play in the advertising of the future, whether AI can ever be creative and why it's such an exciting time to be an innovator in advertising. We'll also hear why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising.

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00:46:22

20. Why advertising is broken and how technology will...

The ClickZ Digital Marketing Podcast ·

2017/05/15

In this episode I join Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and ask, does advertising have a future? Along the way we discuss everything from online banks, data privacy, personalisation, tracking and how technology should be making the industry more creative.

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00:48:52

19. The importance of high quality content for...

The ClickZ Digital Marketing Podcast ·

2017/04/24

We'll hear how programmatic media buying has impacted on digital publishers and the importance of high quality content for marketers, from one of the best known voices in the industry. I'm joined by Andy Oakes, former publisher of New Media Age and former head of content and managing director of The Drum. We'll be discussing content marketing, publishing, programmatic and the future of online advertising.

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00:29:21

18. Programmatic media, the publisher's perspective...

The ClickZ Digital Marketing Podcast ·

2017/04/21

Join Amir Malik, director of programmatic for Trinity Mirror, as we discuss how programmatic has evolved and its impact on the world of publishing. We'll hear how publishers have had to build out whole new functions to trade programmatically, and what opportunities this presents for ad agencies and technology companies. We'll also discuss the importance of trust and transparency, particularly from the consumers perspective and the impact of ad-blockers.

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00:38:59

17. Harnessing data, creativity and context to...

The ClickZ Digital Marketing Podcast ·

2017/03/13

Join Matt Nash, Managing Partner UK at Neo @ Ogilvy as we discuss how ad agencies are harnessing the power of data to produce powerful and effective advertising. We discuss how the future of advertising lies in being able to predict what a user is going to do, and how we'll be able to tell stories in a sequence of ads across devices. Whilst data is important, we'll also hear about the importance of creativity and context in creating ads that connect with audiences.

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00:44:24

16. Smart location and the internet of things with...

The ClickZ Digital Marketing Podcast ·

2017/02/05

What is smart location and how is a small bluetooth tracker leading innovation in this space? I talk to Brian Katzman, VP marketing at Tile and learn how Tile built a successful IoT brand, engage with customers around the world and continue to pioneer product development.

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00:46:46

15. What is a Data Management Platform? Miles...

The ClickZ Digital Marketing Podcast ·

2017/01/12

What exactly is a Data Management Platform, and why is it so important? Miles Pritchard, Global director of marketer and agency solutions at Lotame, will explain what a DMP is and how they are being used by marketers and agencies. We'll also look ahead at some of the challenges that advertisers are facing, and how being able to collate data from multiple different sources can help deliver more targeted and effective advertising. DMPs are becoming a critical part of every marketer's technology stack,

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34 results

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