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PODCAST

The Business of Writing Podcast

Rachel Mazza and Laura Gale

The Business of Writing Podcast is where the best creative minds of our time share how they"ve built thriving businesses around their writing skills. It"s time to kill the myth that writing doesn"t pay—on this show you"ll learn how to make words work for you. We"ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won"t get anywhere else. So if you want to master the

business careers

All Episodes

41:09

BOW 080: Amisha Shrimanker - How To Get Repeat...

The Business of Writing Podcast ·

2020/11/24

In This Episode: Amisha Shrimanker is a copywriter who specializes in launch copy – blending psychology, persuasion & personality to help her clients have less stressful launches. Her clients love her for going super deep into research – not only for the products she’s selling and the market she’s selling it to – but also researching her CLIENTS to pull out the most interesting pieces for her copy. But what they don’t see behind the scenes, is that she’s got a very detailed and strategic

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35:49

BOW 079: Laura Briggs: Tactical Tips To Grow Your...

The Business of Writing Podcast ·

2020/11/17

In This Episode: This. Episode. Is. MEATY! Laura Briggs is a two-time TEDx speaker, award winning author of How to Start Your Own Freelance Writing Business, and the founder of a nonprofit that teaches military spouses how to start a freelance business. She’s just released her second book, Six Figure Freelancer… At least that’s what her “official” bio says. In truth, she’s much more than that. She’s an inspiring, no-nonsense author, entrepreneur, and project manager who creates needle-moving

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30:58

BOW 078: Brett Randell: Writing In A Woman’s World

The Business of Writing Podcast ·

2020/11/10

In This Episode: Our guest today sports a pretty impressive resume. Brett Randell is a sales copywriter, content strategist, and yogi-musician who works almost exclusively with female clients. Over the past 7 years, Brett has written content and copy for 4 TEDx Speakers with 3.5 million+ combined views, as well as dozens of leaders in the spaces of women's empowerment, entrepreneurship, diversity & inclusion, and more. Brett has also supported Austin-based Storytelling for Entrepreneurs with

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33:24

BOW 077: How to take time off when you work for yourself

The Business of Writing Podcast ·

2020/11/03

In This Episode: In a world of hustle and grind, “resting” is not something that’s traditionally built into our work culture. But taking a break isn’t just some “nice to have” – it’s critical to staying productive and producing your best work. When YOU’RE the boss – sometimes taking a vacation can seem impossible. Add on pressure from client expectations, and the R&R always seems to get pushed to the back burner. So how do you take a break when it feels like the work never ends? In this

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26:44

BOW 076: Terrell Turner: Storytelling By The Numbers

The Business of Writing Podcast ·

2020/10/27

In This Episode: Your business numbers tell a story – do you know what it’s saying? If not, Terrell Turner can help with that. Terrell is an accountant-finance leader by trade with over a decade of experience — from running Fortune 500 business segments to helping start ups go from pre-launch to billions in revenue. He is also a content creator focused on making complicated business topics simple, using words, and numbers to tell compelling stories that shape the vision and actions of

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28:31

BOW 075: Samar Owais: Say Yes First, Freak Out Later

The Business of Writing Podcast ·

2020/10/20

In This Episode: Samar Owais is an email strategist and copywriter for SaaS and eCommerce brands. She helps both clients and agencies increase conversions, boost sales, and most important, increase retention so they keep more of their existing customers. While her mission is to get every brand to leverage active, human-to-human conversation with their users and create raving fans… She’s also passionate about helping freelancers overcome head trash and fear about putting themselves out there

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42:25

BOW 074: Sophie Littlefield: Shame, Grit, and Fixing...

The Business of Writing Podcast ·

2020/10/13

In This Episode: SHAME! According to novelist Sophie Littlefield, it’s at the root of most of your money problems. Sophie is an award-winning author who the New York Times calls a “writing machine” and The Midwest Book Review says is a “master storyteller". She’s written over 20 published novels and also speaks at writing events about financial management and protecting yourself financially. Today we talk about grit, stubbornness, and dealing with rejection on the road to writing success.

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29:56

BOW 073: Shelly Ellis: The Nuts and Bolts of...

The Business of Writing Podcast ·

2020/10/06

In This Episode: Shelly Ellis has built an incredible career out of writing and publishing fiction novels. Contrary to the path many writers take, she actually started with a publishing house, and after several successful books, decided to take off on her own so she could be more creative with her work. Now she writes under 2 different pen names across several different fiction dramas. Along the way, she’s won several prestigious awards and learned a lot of lessons about writing, publishing,

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29:12

BOW 072: Rachel and Laura: Going Beyond Client Work...

The Business of Writing Podcast ·

2020/09/29

Client work is the bread and butter of most freelance businesses, but it’s important to protect yourself by building other revenue streams into your business model. Building your own offers not only provides security… It’s also a great way to scale up your business by leveraging what you already know. Building coaching offers, courses, informational products, consulting offers… All of these are great ways to go beyond client work and get paid for your experience, and for the valuable

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30:16

BOW 071: Lara Lillibridge: Publishing Your Fiction Work

The Business of Writing Podcast ·

2020/09/22

In This Episode: Despite the whimsical nature of the genre, there’s a strategy behind writing and publishing great fiction, and Lara Lillibridge has got a plan. Lara is the author of four books, and has collaborated with other writers on many other published pieces. She also mentors emerging writers through writing and publishing their own great works. On today’s episode she goes in-depth into her fiction-writing process, the fast-track to getting your book published, and how to

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59:43

BOW 070: Carline Anglade-Cole: How To Become An...

The Business of Writing Podcast ·

2020/09/15

In This Episode: Carline Anglade-Cole became an award-winning, million-dollar copywriter in the alternative health market by creating unique, crazy and over-the-top sales copy that just. Plain. Works. Today she’s sharing how she went from having ZERO marketing experience… To being an in-demand A-list copywriter booked out 12+ months in advance. She did it all by controlling the conversation with clients and getting real with her writing. Her direct-response marketing clients credit her

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32:22

BOW 69: Barbara Poelle: Mostly Serious Answers To...

The Business of Writing Podcast ·

2020/09/08

In This Episode: Barbara Poelle began her publishing career as a freelance copywriter and editor before joining the Goodman Agency in 2007. But if you ask her, the best training she had for the industry during her brief stint as a standup comic in Los Angeles. She’s successfully published thrillers, literary suspense, young adult and upmarket fiction – and she wants YOU to know that publishing agents are not scary gatekeepers, but advocates who WANT to publish your book. Barbara is also

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44:25

BOW 68: Jude Charles: Writing Stories That “Show” Not...

The Business of Writing Podcast ·

2020/09/01

In This Episode: For almost 15 years, Jude Charles has been helping purpose-driven entrepreneurs bring their stories to life through documentaries & videos. He digs deep to find the compelling story that no one else knows & then leverages it for greater impact. He has produced stories for Google, Coldwell Banker, Steve Harvey, Keyshia Ka’oir and Stefan Georgi, just to name a few. He also developed the Dramatic Demonstration of Proof process, an advanced persuasion strategy that helps you turn

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47:24

BOW 67: Stefan Georgi: The Math and Mindset Behind A...

The Business of Writing Podcast ·

2020/08/25

In This Episode: Grab your favorite beverage and settle in, because we’ve got a BIG one for you today. In this episode we go WAY above and beyond copywriting with top copywriter and coach, Stefan Georgi. Since he started copywriting in 2011, Stefan’s words have grossed over $700MM in sales. He used that experience to develop his RMBC method of copywriting, which helps writers create robust sales letters faster than ever, without sacrificing quality or results. He’s also the Co-Founder of

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32:07

BOW 66: Rachel and Laura: Reinventing “Leverage” As...

The Business of Writing Podcast ·

2020/08/18

In This Episode: Today we are talking about change, and what to do when you come to a crossroads in your business. Whether you’ve realized you don’t want to work with clients anymore, or you’ve been working on a goal you accidentally picked up someone else, there are plenty of moments in our businesses that force us to stop, really dig into what we want and need, and adjust course. It might be counterintuitive or against the common wisdom, but there’s a huge amount of leverage in trusting your

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30:29

BOW 65: 4 Steps To Creating the Ultimate Lead Magnet

The Business of Writing Podcast ·

2020/08/11

In This Episode: Today we’re chatting with Rachael Kraft, who we’ve both spent time with in the Copy Chief community. Rachael is a lead magnet specialist, and helps marketers and business owners craft lead magnets that will educate and engage their prospects. Today she’s sharing how you can craft the ultimate lead magnet for your writing business. You’ll learn how to create a real asset that attracts your ideal clients, helps you stand out from other marketers, and builds your email list.

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17:04

BOW 64: How To Complain Effectively

The Business of Writing Podcast ·

2020/08/04

In This Episode: Amy Fish is the author of I WANTED FRIES WITH THAT: How to Ask for What You Want and Get What You Need. She serves as the Ombudsperson (a role she says is also known as “Chief Complaints Officer”) at Concordia University where she’s responsible for promoting fairness and making sure everyone's voice is heard. Amy regularly teaches, speaks and writes about how to complain effectively (i.e., stand up for yourself and ask for what you need) and also teaches humor writing and

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32:30

BOW 63: Janine Kelbach: How To Land Medical Writing Gigs

The Business of Writing Podcast ·

2020/07/28

In This Episode: Janine Kelbach, RN, is the owner of Write RN, Host of The Savvy Scribe Podcast & Author of Entreprenurse. She started her nursing career in a community hospital learning the basics of labor and delivery, and over the next few years worked her way all the way up the ladder in the medical system. After having her second child, she burned out on nursing and started looking for another way to put her skills to work, and discovered that there is a huge demand for writers with

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32:52

BOW 62: Ryan Spanger: Captivating Video Scripts

The Business of Writing Podcast ·

2020/07/21

In This Episode: Ryan Spanger started work in the video production industry as a freelancer, but quickly discovered that while most production companies were focused on making nice looking films, their videos often neglected the needs of their clients. In fact, they seemed more interested in being artists than driving the right results for their clients, and so Ryan there was an opportunity to serve businesses far more effectively with video. This is how Dream Engine, his video production

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37:19

BOW 61: Ross Simmonds: Getting More Leverage From...

The Business of Writing Podcast ·

2020/07/14

In This Episode: It takes a lot of time, effort, and energy to write a good piece of content. So why do most people hit “publish” and let their word baby fade into the vast void of the internet? Ross Simmonds is here to help you change that. He’s teaching us how to better leverage the content we create and get more out of every piece you publish. Ross is a digital marketing strategist and entrepreneur who is passionate about technology, remote work, good people, good coffee and storytelling

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