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PODCAST

The Business of Writing Podcast

Rachel Mazza and Laura Gale

The Business of Writing Podcast is where the best creative minds of our time share how they"ve built thriving businesses around their writing skills. It"s time to kill the myth that writing doesn"t pay—on this show you"ll learn how to make words work for you. We"ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won"t get anywhere else. So if you want to master the

business careers

All Episodes

40:26

BOW 100: Rachel and Laura: So Long And Thanks For All...

The Business of Writing Podcast ·

2021/07/27

In This Episode: After 100 amazing episodes, we are stepping away from The Business of Writing Podcast to focus on exciting new ventures and partnerships. In the final episode of this first chapter, Laura and Rachel reveal why they’re making this decision, what we’re doing next, the biggest lessons we’ve learned along the way, and how you can make space for your business (and yourself) to evolve. Episode Highlights Why we’re stepping away from the BOW Podcast for a little while How to give

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33:42

BOW 099: Adam Hunt: Comedic Conversion Writing

The Business of Writing Podcast ·

2021/07/13

In This Episode: Adam Hunt is a TV Producer turned Copywriter who specializes in comedic copywriting. He says there’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and won’t get you cancelled. Adam brought together TV’s best comedy writers to form his White Label Comedy Hive-Mind. They, to help brands of all shapes and sizes entertain, engage and sell. Which, he says, was not as hard as it sounds, since they were all in

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37:23

BOW 098: Laura Valenti: Project Management Mindset

The Business of Writing Podcast ·

2021/06/29

In This Episode: So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her. Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be

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42:09

BOW 097: Finka Jerkovic: How To Love Your Business,...

The Business of Writing Podcast ·

2021/06/15

In This Episode: Finka Jerkovic is an author, international speaker, and coach. She consults with clients on their personal branding, leadership, sales, client experience and employee engagement. Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact. Today we’re talking about how to “own” your offers and your business, as Finka share her strategies from selling from a place

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31:23

BOW 096: Angie Colee: Permission To Kick Ass

The Business of Writing Podcast ·

2021/06/01

In This Episode: Angie Colee is a heavily-tattooed rocker turned copywriter and entrepreneurial coach. She was one of our very first guests here on the show, and since then she’s made some incredible shifts in her business. She’s recently said goodbye to most of her client work to focus on her coaching, podcast, and writing a book – All supported by the incredible lessons she’s learned on her journey from cubicle copywriter to badass business owner. In that time she’s coached hundreds of

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29:32

BOW 095: Mayank and Prerna Malik: Scaling Your Biz...

The Business of Writing Podcast ·

2021/05/18

In This Episode: Mayank and Prerna Malik are the founders of Content Bistro where they serve up wallet-wooing conversion copywriting services for creatives and seasoned-for-growth consulting for service providers. They’re also the creators of Profits on Tap ® and Momentum Mise-en-Place ® where they work closely with fellow service providers who want Sustainable Scale ™ for their businesses. They’ve worked with over 500 clients worldwide including some of the biggest and best names in the

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32:57

BOW 094: Rachel and Laura: Building A Business That...

The Business of Writing Podcast ·

2021/05/04

In This Episode: Many industries today - especially online marketing - are so transient and based on “trends.” One thing we want to do here on this show is make sure we’re sharing lessons and insights that will stand the test of time. Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustainable and can help you build long-term growth. So today Laura and I want to share more about the evolution of our businesses over time, and the

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33:27

BOW 093: Ilise Benun: The Writer’s Money Mindset

The Business of Writing Podcast ·

2021/04/20

In This Episode: Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art & Design. With over 30 years of experience,

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33:58

BOW 092: Jacqueline Burns: Publishing Books That Sell...

The Business of Writing Podcast ·

2021/04/06

In This Episode: Jacqueline Burns was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies. She is the author of Write a Bestseller, and a bestselling series of successful books for Random House. Jacq has also ghostwritten a number of well-known titles, co-founded The London Writers

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51:56

BOW 091: Licia Morelli: How To Get Bad-ass...

The Business of Writing Podcast ·

2021/03/23

In This Episode: Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it’s own! Our guest today really pulled out the good stuff for us in this interview. Licia Morelli is a copywriter, best-selling author and marketing consultant. Her writing has been featured in Vanity Fair, The Boston Globe, Publisher's Weekly, Elephant Journal, Johns Hopkins University Press and more. She is also a poet and prose writer,

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31:26

BOW 090: Sharon Hurley: Shifting Focus In Your...

The Business of Writing Podcast ·

2021/03/09

In This Episode: Sharon Hurley Hall is an anti-racism writer, a professional B2B writer and blogger, and co-host of The Introvert Sisters podcast. She holds Masters degrees in both media and education and has not missed a deadline in 25 years of work! More than that, she’s a true veterans of the industry – having thrived through the many changes that professional writers have weathered as the market shifts. Today we talk about growing your business as a B2B writer, building a strong network

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22:58

BOW 089: Rachel and Laura: Getting Your Head Straight...

The Business of Writing Podcast ·

2021/02/23

In This Episode: By now we’ve all discovered that things did not magically go back to normal after the year ticked over into 2021. Surprise! (not). For many writers, working from home, where family and domestic distractions run wild takes a serious toll on our creative work. Today Laura and Rachel dive into the headspace (or lack there of) involved with protecting and fueling your creativity while everything feels like it’s in flux. Because when everything feels crooked, sometimes you need

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25:28

BOW 088: Athena Dixon: Getting Your Poetry and Prose...

The Business of Writing Podcast ·

2021/02/09

In This Episode: Athena Dixon is a poet, essayist, and editor. She is the author of The Incredible Shrinking Woman and No God in This Room. Her work also appears in The BreakBeat Poets Vol. 2: Black Girl Magic. Athena’s work has appeared in various publications including GAY Magazine and Narratively. She is founder of Linden Avenue Literary Journal, which she launched in 2012, and the co-host of the New Books in Poetry Podcast. She lives in Philadelphia. When she’s not publishing her own

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35:39

BOW 087: Rebecca Otis Leder: Cold Outreach Done Right

The Business of Writing Podcast ·

2021/01/26

In This Episode: Rebecca Otis Leder founded an award-winning blog, TheRebeccammendations® in 2009, as well as a marketing consulting company for small businesses, startups, and nonprofits. Rebecca has shared her career development, personal branding, and marketing insights for organisations like Salesforce, DePaul and Loyola Universities, Startup Institute Chicago, BlogHer, and YearUp. Now she teaches marketers how to develop genuine, lasting career relationships through her communication

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27:09

BOW 086: Mike Abramov: A Holistic Approach To...

The Business of Writing Podcast ·

2021/01/12

In This Episode: Mike Abramov is a direct response copywriter and consultant based in Los Angeles, California. He's written for industry titans like Agora, PaleoHacks, The Dig Agency, NativePath, and Organifi – and is now branching out to seek exciting new ventures of his own. When he's not writing, he's coaching up-and-coming writers – helping them move past mental and emotional blocks they have around their writing process. Episode Highlights How Mike ended up the youngest

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29:15

BOW 085: Rachel and Laura: How To Prepare Yourself...

The Business of Writing Podcast ·

2020/12/29

In This Episode: Sooo, obviously 2020 happened. And it was a doozy. This past year has been transformative for everyone, and not a single person or business came out the same way they went in. There’s no magical switch that will flip when we tick over into 2021, but we can plan and prepare ourselves to move into the new year with strength and a clear direction. In this episode, Laura and Rachel sit down together to take a close look at how things changed in 2020, and their plans for moving

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28:47

BOW 084: Bonnie Caton: Writing Your Way Around The World

The Business of Writing Podcast ·

2020/12/22

In This Episode: Bonnie Caton is an in-house copywriter at AWAI — The American Writers and Artists Institute – where she helps AWAI provide copywriting training for over 250,000 writers. Before her time at AWAI, she was a content marketer and travel writer – using her writing skills to work her way around the world in over 40 countries. Now she writes for one of the biggest companies in the copywriting industry, is a regular contributor to The Right Way to Travel, and also runs the Breakfast

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48:50

BOW 083: Rosie Moore and Dr. Alexis Shields: The...

The Business of Writing Podcast ·

2020/12/15

In This Episode: We’re tackling something a bit different in this episode, and that’s how all us writers can take good care of our health. Writing is a sedentary, solitary job, and the better health, the better work we’re able to do. So today, we have a special double-guest interview, with two very dear friends of ours, Rosie Moore and Dr. Alexis Shields. Rosie is an online fitness, nutrition and accountability coach who helps busy professionals create sustainable change in their health and

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37:54

BOW 082: Eric Maisel: Mastering Creative Anxiety

The Business of Writing Podcast ·

2020/12/08

In This Episode: Eric Maisel is a creativity coach and the author of 50+ books, including A Writer's Space, Coaching the Artist Within, and Mastering Creative Anxiety. He leads deep writing workshops around the globe to help writers form their ideas into actionable offers and programs, and also coaches writers on how to manage anxiety and mindset around their creative work. Episode Highlights Why creative work causes so much anxiety Anxiety management tools to help you manage your

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28:34

BOW 081: Rachel and Laura: The Head Trash of Selling...

The Business of Writing Podcast ·

2020/12/01

In This Episode: There’s a lot of head trash that pops up around pricing your services and selling your own services. Even if you’re great at selling your clients’ offers, freelancers and creatives are notoriously bad at promoting themselves and confidently presenting their achievements. Join Laura and Rachel in this episode as we talk about money mindset, building confidence in your skills, and how to get over the fear of promoting your offers and services. Episode Highlights Why

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