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PODCAST

SEEN Saturday Series

Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.As the non-profit 501(c)3 trade association for the sports events and tourism

sports

All Episodes

13:22

SEEN Summer School Sessions: The Athlete Experience

SEEN Saturday Series ·

2025/06/21

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is the Managing Director of Operations at Sports Salt Lake, Caryn Bradshaw. Kathrine and Caryn will chat about what's happening this Summer at Sports Salt Lake, why she's so passionate about Sports Tourism, and the Athlete Experience. We sa...

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14:03

SEEN Summer School Sessions: Partnerships and Mentoring

SEEN Saturday Series ·

2025/06/14

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is Bri Siefert, the Senior Manager of Sports Sales at Visit Fort Collins. Bri and Kathrine will talk about the importance of partnerships with rights holders AND your community members, mentoring, volunteering, and much more. We saved you a seat...

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14:20

Creating memorable getaways with Shores & Islands Ohio

SEEN Saturday Series ·

2025/06/07

Welcome back! This week, we take a trip to Northern Ohio for a beach getaway.. (yes, you read that right!) Shores & Islands Ohio's Sports Tourism Coordinator, Jon Limber will share why a visit to "The Key West of the Midwest" will have you feeling relaxed and rejuvenated. From beaches and islands, to lighthouses, waterparks, amusement parks, and more, there are endless entertanment options here. Jon and Kathrine will discuss the work (between two counties!) it takes to make those ge...

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11:19

Symposium Roundup: Woman of the Year award winner

SEEN Saturday Series ·

2025/05/31

Join us for our final Symposium Roundup episode, recorded live at Symposium! Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of the largest gatherings of top executives in the sports events and tourism industry. And we joined in on the fun! This week, hear from Sports ETA's Woman of the Year award winner, Marissa Werner! Marissa serves as the Director...

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14:47

Symposium Roundup: Award Winner, Greater Columbus...

SEEN Saturday Series ·

2025/05/24

Coming to you live from Sports ETA Symposium! Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of the largest gatherings of top executives in the sports events and tourism industry. And we joined in on the fun! This week, hear from Greater Columbus Sports Commission's Director of Marketing, Jesse Ghiorzi. Jesse's team took home the Event Marketing Camp...

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10:45

Symposium Roundup: An interview with the recipient of...

SEEN Saturday Series ·

2025/05/17

Coming to you live from Sports ETA Symposium! Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of the largest gatherings of top executives in the sports events and tourism industry. And we joined in on the fun! This week, hear from the Executive Director at The Center For Individuals With Physical Challenges, Wendi Fralick. The Center For Individuals W...

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11:49

Symposium Roundup: Award Winner, Corpus Christi...

SEEN Saturday Series ·

2025/05/10

Coming to you live from Sports ETA Symposium! Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of the largest gatherings of top executives in the sports events and tourism industry. And we joined in on the fun! This week, hear from Corpus Christi Sports Commission's Sports Development Manager, Bre Martinez. Bre's team took home the Event Marketing Camp...

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19:50

Tradition, History, Sports, and Entertainment:...

SEEN Saturday Series ·

2025/05/03

"The Most Exciting 2 Minutes in Sports" and the fun, fundraising, and fanfare that surround the Kentucky Derby is here! This week, join Kathrine Nero and Louisville Sports Commission President and CEO, Greg Fante. Greg will walk us through the plans and preps for The Kentucky Derby (and The Longines Kentucky Oaks!). He'll also share the work it takes to make these events successful, advice for hosting large-scale events like this in your city, and much more. Plus, learn about a new Grandstand...

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10:50

Symposium Roundup: Tulsa Sports Commission's Director...

SEEN Saturday Series ·

2025/04/26

Coming to you live from Sports ETA Symposium! Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of the largest gatherings of top executives in the sports events and tourism industry. And we joined in on the fun! This week, hear from Tulsa Sports Commission's Director of Sports Sales, Joel Koester will discuss the process of hosting this massive event an...

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9:59

Symposium Roundup: Sports ETA CEO, John David on...

SEEN Saturday Series ·

2025/04/19

Coming to you live from Sports ETA Symposium! Throughout the week, sports destinations met with hundreds of decision-makers responsible for organizing sports events, grew professionally, exchanged ideas, and drove more business at one of the largest gatherings of top executives in the sports events and tourism industry. And we joined in on the fun! Hear from Sports ETA CEO, John David will join us to discuss all things Symposium and the Spectator Sport Report, just announced this week. Over t...

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14:59

Inside the Mind of a Rights Holder: What Stands Out...

SEEN Saturday Series ·

2025/04/12

As the Sports ETA Symposium approaches, it’s time to step up your game and make the most of your appointments. In this episode, we’re joined by 3STEP’s Tony Leko, a rights holder, who shares insights on what he looks for during one-on-one appointments. From standout presentations to creative pitches, discover what truly WOWs Tony and his team, and how you can make a lasting impression. Whether you’re a seasoned pro or attending your first Symposium, this episode is packed with val...

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12:43

Inside the Mind of a Rights Holder: What Stands Out...

SEEN Saturday Series ·

2025/04/05

As the Sports ETA Symposium approaches, it’s time to step up your game and make the most of your appointments. In this episode, we’re joined by Patrick Cansfield, the Director of Development at American Junior Golf Association. Hear his insights as a rights holder, and what he looks for during one-on-one appointments. From standout presentations to creative pitches, discover what truly WOWs them and how you can make a lasting impression. Whether you’re a seasoned pro or attending ...

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16:05

Inside the Mind of a Rights Holder: What Stands Out...

SEEN Saturday Series ·

2025/03/29

As the Sports ETA Symposium approaches, it’s time to step up your game and make the most of your appointments. This week, Game Day Communications CEO Jackie Reau joins us to kick off this series ahead of Symposium. Justin Travis with USA BMX joins Jackie to chat about his responsibilities as a rights holder. He'll share insights on what he looks for during one-on-one appointments. From standout presentations to creative pitches, discover what truly WOWs rights holders and ho...

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16:16

Engage, Persuade, Succeed: Developing a Compelling...

SEEN Saturday Series ·

2025/03/22

Whether you consider yourself a public-speaking pro, or someone who needs a pep talk before giving a presentation in front of a crowd of 1 or 1,000, this episode is for you! This week, we welcome back David Sheller, the Founder of Sheller Visual. David will share a follow-up to his session at 4S Summit, where he helped us craft powerful presentations. In "Engage, Persuade, Succeed: Developing a Compelling Presentation That Resonates with Your Audience", Learn why knowing your audience i...

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10:20

Industry news: A conversation with Jay Holder, the...

SEEN Saturday Series ·

2025/03/15

Join us this week for a conversation with Jay Holder, the Executive Director of Running USA! Kathrine and Jay will discuss Running USA's Top Races report for 2024, and what runners and host cities are looking for. So, what did Jay and his team learn through this report? Marathons are a hot commodity!The Half Marathon continues to be a huge draw.Destination matters. Learn how you can make people want to visit and run in your city, and download the report below for only $99. Industry...

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18:32

Hosting The NCAA® First Four® with Destination Dayton

SEEN Saturday Series ·

2025/03/08

Did you know...During the month of March, Dayton, Ohio is recognized as the "Epicenter of College Basketball"? All eyes will be on the City as it welcomes the NCAA® First Four® back to the University of Dayton Arena this spring. Ahead of kickoff on March 18th, we'll hear from Ron Eifert (Director of Sales, Destination Dayton) and Scott Debolt (Executive Director of UD Arena) about hosting this massive event, how it landed in Dayton, the challenges destinations face during the planning and exe...

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12:47

Meet Sports ETA's 2025 Executive of the Year, Michael...

SEEN Saturday Series ·

2025/03/01

Join us this week for a chat with Sports ETA's recently-named 2025 Executive of the Year! Mike Guswiler, the President of West Michigan Sports Commission chats with host, Kathrine Nero about this prestigious honor, recognizing his leadership of the West Michigan Sports Commission as well as Sports ETA, where he served as a former board member from 2010-2014. Mike will also share what he and his team are looking forward to in the coming year, upcoming projects and much more. *Sports ET...

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14:20

"Rise. Reach. Rally.": Hear from Sports ETA's Women's...

SEEN Saturday Series ·

2025/02/22

Sports ETA's Women's Summit is just around the corner (April 2 - 4 in Tampa, FL) and ahead of the popular event, we're speaking with Keynote Speaker, Dr. Ashleigh Huffman. Learn more about the work Dr. Huffman does as the VP of Global Engagement with The Institute for Sport & Social Justice AND get a sneak peek at her Keynote speech. Additionally, Kathrine and Ashleigh will dicuss some of the educational sessions attendees can expect at the 2024 Women's Summit, including: The Histor...

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15:13

Destination Branding & Marketing Campaign OTY Winner

SEEN Saturday Series ·

2025/02/15

Join us for a chat this week with Maryland SC President, Terry Hasseltine His resume includes seats on the boards of: Maryland Tourism Coalition; Fair Hill Organizing Committee; Maryland Cycling Classic; Experience Prince George’s; US Sports Congress; Former Chair. Last Fall, Terry and his team won the Destination Branding & Marketing Campaign OTY Award (Pop 500,000 and above) during 4S & Rights Holder Summit in Chattanooga. Learn about the work it took to bring that award home...

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19:07

Behind the Scenes of the NCAA Women’s Final Four

SEEN Saturday Series ·

2025/02/08

Have you ever wondered what it takes to plan, produce, and pull off NCAA women's basketball events (including March Madness!). This week, walk through the process with Director of NCAA Women's Basketball, Amy Reis and our podcast host, Kathrine Nero. We'll learn more about the work Amy does, the NCAA's connection with Sports ETA's Women's Summit, the challenges destinations may face during the planning and execution of big events like March Madness, and much much more!

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108 results

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