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PODCAST

SEEN Saturday Series

Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.As the non-profit 501(c)3 trade association for the sports events and tourism

sports

All Episodes

13:42

Building the Future of Sports Tourism

SEEN Saturday Series ·

2025/11/01

Sports facilities are more than just venues — they’re catalysts for community growth, event recruitment, and destination success. In this episode, we sit down with Vince Trinidad, Sports ETA’s Facilities Programming Adjunct, to explore what truly makes a great sports facility and why understanding their design, management, and impact matters to every sports tourism professional. Vince shares how the definition of a “great facility” has evolved, the behind-the-scenes considerations that go in...

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16:50

Kickstarting Diversity: Building a Successful...

SEEN Saturday Series ·

2025/11/01

*editing this* Juan Blanco Kickstarting Diversity: Building a Successful Multicultural BOD in Soccer State Associations, Breaking Barriers and Building Bridges: DEIB Strategies for Unaffiliated Market Growth in Soccer We are a sports event agency and strategic consulting firm formed by a multidisciplinary team of experts specialized in integrating innovative solutions. Every brand is unique. Every story has its own main character. We help clients realize their value and share their stories ...

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10:52

Redefining Spokane’s Sports Identity: Inside “The...

SEEN Saturday Series ·

2025/10/25

How do you turn a traditionally slow tourism season into a powerhouse sports destination moment? Spokane Sports did just that with The Fifth Season — the region’s first branded indoor track and field season. In this episode, we sit down with Keytra Lewis, Associate Vice President at Spokane Sports, whose team’s bold and innovative campaign earned them Sports ETA’s Destination Branding & Marketing Campaign of the Year (population under 500,000). Keytra shares the story behind the cam...

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19:56

The Cultural Personality of Place: Turning Assets...

SEEN Saturday Series ·

2025/10/18

Did you catch Dr. Jen Fry's breakout session during the 2025 4S Summit? If so, get ready for a refresh of the nuggets of wisdom she shared! And if not, buckle up! Dr. Fry first joined us at the 2025 Sports ETA Symposium where she led two education sessions, Transforming Tension: Leveraging Conflict for Personal and Professional Growth and From Friction to Forward: Using Conflict to Strengthen Teams. She also just recently released a book titled “I Said No”. Learn more about Dr. Fry, the...

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15:12

Brave Your Fear: A 4S Summit presentation

SEEN Saturday Series ·

2025/10/11

Still riding the high from 4S Summit? You're in luck! Crista Samaras, Founder of Brave Enterprises joins Kathrine to chat about her powerful presentation, “Brave Your Fear.” Crista is warm and demanding, deeply strategic and wildly intuitive. She doesn’t just motivate—she disrupts, stirs, and transforms. Whether she’s speaking, coaching, or designing experiences, Crista Samaras is in the business of helping people brave their fear. ***** Crista’s Bio: Crista Samaras is a force o...

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14:35

From Tragedy to Triumph: Resilience, Leadership, and...

SEEN Saturday Series ·

2025/10/04

This week on SEEN, we’re joined by Brad Snyder, Deputy Director of the Stockdale Center for Ethical Leadership, US Paralympic athlete, and retired U.S. Navy EOD officer. His story redefines resilience. Originally scheduled to be a keynote speaker at last month’s 4S Summit, Brad had to miss the event for a great reason: he was named an International Paralympic Committee Governing Board Member At-Large Candidate and elections coincided with 4S. Now, he’s here to share his journey—from los...

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13:10

From the NFL Draft to training war veterans: A...

SEEN Saturday Series ·

2025/09/27

This week, Adaptive Training Foundation Founder/CEO, David Vobora joins Kathrine for a compelling conversation about identity, athleticism, and the power of community. In January of 2014, David Vobora, a 5-year veteran of the NFL, met US Army Staff Sergeant Travis Mills, a quadruple amputee. David opened up his personal gym to Travis, offering his training expertise. Their work inspired David to help others with life-changing injuries transition from rehab to adaptive sports. Reco...

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13:00

Team IP: Capturing the spirit of your organization

SEEN Saturday Series ·

2025/09/20

In this episode of SEEN Saturday Series, host Kathrine Nero welcomes Terra Alphonso from Team IP to dive into how merchandising can amplify the identity and culture of sports organizations. You’ll hear how Team IP became Sports ETA’s official merchandiser, what goes into creating an impactful online storefront, and why branded merchandise does more than just sell—it helps build loyalty, visibility, and community. Whether you're involved in sports commissions, event management, tourism, or sim...

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24:17

Rico Solutions: Empowering Organizations & Inspiring...

SEEN Saturday Series ·

2025/09/13

Be Better. Do Better. Think Better. That's the lesson Rico Tesio, the Founder and CEO of Rico Solutions wants you to take away after listening to this episode. You're probably familiar with Rico Solutions, becaue they've produced a number of sustainability resources for Sports ETA over the last year, including white papers and new STLI courses. What Rico Does: Championing Sustainability in Sports At Rico Solutions, they believe in the power of sports to inspire action and le...

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14:07

TrackTown USA: Creating a home for athletes across...

SEEN Saturday Series ·

2025/09/06

We're sprinting through these Fall episodes and today, we'll join Kathrine and The CEO of TrackTown USA, Michael Reilly. TrackTown USA, Inc. is a non-profit organization committed to setting a standard of excellence in the sports of track and field and running by hosting premier events, creating a supportive environment for elite athletic performances, improving facilities, being a leader in sustainability and inspiring the next generation of track and field athletes and fans. Michael and Kat...

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23:03

Hosting The NCAA Women's Final Four: An inspiring...

SEEN Saturday Series ·

2025/08/30

Join us this week as we dive into the power of Women's Sports! Tampa Bay Sports Commission's VP of Events, Claire Lessinger will join Kathrine to talk about hosting the Women's Final Four. Claire was an integral leader in the Local Organizing Committee and will share the program and systems it took to make this event one to remember. Learn about the Venue Allocation Program - a digital guide, where local venues opted - in to collaborate, organize, and communicate for this massive ...

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16:25

AI: How can it help me? and How do I get started?

SEEN Saturday Series ·

2025/08/23

Welcome back! Our SEEN Summer School Series has wrapped up and we're ready to dive into fresh episodes this Fall. We kick it off this week with Andrew Davis, a bestselling author and internationally acclaimed keynote speaker. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to ...

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8:45

SEEN Summer School Sessions: Sports Tourism in the...

SEEN Saturday Series ·

2025/08/16

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is the Director of Sports Tourism for Discover Puerto Rico, Carlos Deliz. Carlos and Kathrine discuss what his team is most proud of, including hosting FIFA qualifiers (where Puerto Rico won!), The World Baseball Classic, arriving in 2026, and o...

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13:27

SEEN Summer School Sessions: Building a sports market...

SEEN Saturday Series ·

2025/08/09

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is Todd Dibs, the Director of Sports Development for Visit Tri-Valley. At the start of his career with Visit Tri-Valley, Scott oversaw the development of a sports market within 3 valleys near the San Francisco Bay Area. Learn what it took ...

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9:38

SEEN Summer School Sessions: A passion for sports...

SEEN Saturday Series ·

2025/08/02

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day Our guest this week is Shelley Delaney, the Sales Manger of Sports Markets for Visit Cincy. She'll share how her passion for sports and the City of Cincinnati make any job she tackles an enjoyable one. Learn why Cincinnati is the place to be for lovers of Food...

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11:20

SEEN Summer School Sessions: The Best Sports Business...

SEEN Saturday Series ·

2025/07/26

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is David Broughton, the Research Director from Sports Business Journal. David and Kathrine will discuss a number of topics, including the Best Sports Business Cities rankings, which is released annually. How is that data gathered? Ho...

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8:09

SEEN Summer School Sessions: 14.3 million annual...

SEEN Saturday Series ·

2025/07/19

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium. SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is Scott Hofmann, the Director of Sports Tourism at Warren County CVB. Known as "Ohio's Largest Playground", Warren County, Ohio welcomes an average of 14.3 million visitors annually. Sports tourism is a major attraction in the area, boos...

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15:43

SEEN Summer School Sessions: Leveraging AI and data...

SEEN Saturday Series ·

2025/07/12

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium. SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is Kyle Jordan, the Director of Meetings at INFORMS. Kyle and Kathrine will talk about a course Kyle hosted at Symposium, where he taught us how to leverage AI and data to transform Sports Tourism. Kyle will walk us through his presentati...

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10:58

SEEN Summer School Sessions: "Everything is new in...

SEEN Saturday Series ·

2025/07/05

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium. SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week is Drew Hays, the Executive Director of Austin Sports Commission. The two will chat about the fun, education, networking, and more that took place at Symposium. Plus, they will discuss Austin Convention Center's redevelopment proje...

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13:45

SEEN Summer School Sessions: High Stakes, Hard Falls,...

SEEN Saturday Series ·

2025/06/28

Join us this summer for a special series, recorded live at the 2025 Sports ETA Symposium SEEN Summer School with host, Kathrine Nero will focus on education, takeaways, and tips, which you can easily implement into your day to day. Our guest this week was our Keynote Speaker during Symposium this past Spring. Connor Fields is a motivational speaker, Olympic gold medalist and resilience expert. Connor works to equip teams with the mindset, tools, and real-world strategies to perform under pre...

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108 results

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