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PODCAST

Sharp Strategies Sweet Success

Tifiny Swedensky

Sharp Strategies Sweet Success is a podcast for small law firm owners and their marketers. On the show, we interview legal marketing experts, attorneys growing their business, and law firm marketers. sharpcookiedev.substack.com

business marketing

All Episodes

35:53

How to Use Google Business & Lead Docket for Law Firm...

Sharp Strategies Sweet Success ·

2025/08/15

In this episode of Sharp Strategies Sweet Success, I chat with Lauren Hill, Marketing Director at Ben Glass Law. Join us as Lauren delves into her journey in legal marketing, starting from her PPC background to her current role. She shares invaluable insights on the nuances of marketing for personal injury versus ERISA disability, and the creative strategies involved in growing a law firm. We explore the importance of referral relationships, Google My Business, and the benefits of using Lead Docket

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31:21

Building a Personal Brand through Social Media in the...

Sharp Strategies Sweet Success ·

2025/08/08

In this episode, I'm joined by Hunter Garnett, a personal injury lawyer from Huntsville, Alabama. We discuss the power and strategy behind using social media platforms like Facebook, TikTok, and LinkedIn to build a personal brand and generate referrals. Hunter shares his insights on maintaining community engagement, nurturing referral relationships, and using organic content to stay top of mind. We also touch on the challenges and benefits of using virtual assistants and the importance of authentic,

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55:48

Before You Fire Your Marketing Person, Listen to This

Sharp Strategies Sweet Success ·

2025/08/01

Before you clean house in your marketing department, hit play. In this solo episode of Sharp Strategies, Sweet Success, fractional CMO Tifiny Swedensky breaks down why so many law firm marketing teams struggle to deliver results—and why the problem might not be the person you hired, but the role you’ve put them in.Whether you’ve got a solo marketing coordinator or a lean in-house team, this episode will help you understand how to structure your department for better outcomes without hiring a

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36:58

Grow Your Law Firm: LinkedIn & Local Ads with Rory Safir

Sharp Strategies Sweet Success ·

2025/07/25

In this episode of Sharp Strategies, Sweet Success, I have a fascinating conversation with Rory Safir, an accomplished DUI defense attorney in Florida. We dive deep into his unconventional yet effective approach to LinkedIn marketing, emphasizing authentic engagement over rigid strategies. Rory shares his successes with Google local service ads and direct mail campaigns, providing valuable insights for criminal defense attorneys looking to generate leads and grow their practices. We also explore

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36:08

Strategic Growth: Leveraging YouTube, AI & VAs in...

Sharp Strategies Sweet Success ·

2025/07/18

In this episode, I'm joined by Andrew Ayers, an esteemed attorney with a focus on estate planning and small business transactions, to discuss innovative legal marketing strategies. Andrew shares valuable insights on handling weird comments on social media, engaging clients through a YouTube channel, and the nuances of working with small business legal documents. He emphasizes the importance of legal preparedness for business owners and how his team uses various AI tools for efficiency. We also delve

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28:58

Law Firm Marketing Unpacked: Ads, Reviews, SEO &...

Sharp Strategies Sweet Success ·

2025/07/11

In this episode, I'm joined by Michele Feilmeier, Marketing Director at Steffens Law Firm in Nebraska. Michele shares her recent success with a Facebook and Instagram campaign promoting a free ebook, revealing how they've acquired 20 leads in just two weeks. We discuss the intricacies of legal marketing, Michele's transition from healthcare to law, and the importance of handling paid ads and reviews in-house. Michele also gives insights into engaging content creation on TikTok and the significant

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35:54

Boosting Your Law Firm: Client Reviews, Local SEO,...

Sharp Strategies Sweet Success ·

2025/07/04

In this episode, I'm pleased to be joined by Megan Grothman from Rankings.io. Megan shares her insights on how law firms can thrive in the competitive landscape of digital marketing, particularly with the aid of AI and SEO. We explore the importance of client reviews, local optimization, and community engagement. Megan explains how new technologies and strategies can level the playing field for smaller firms and underlines the significance of a client-first culture in obtaining reviews. We also

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31:06

Law Firm Marketing Secrets: Local SEO, AI & Google...

Sharp Strategies Sweet Success ·

2025/06/27

In this episode, I am pleased to be joined by Seth Price of Price Benowitz and BluShark Digital. Seth shares his insights on the evolving landscape of law firm marketing, the importance of local search, and the challenges of maintaining a competitive edge in SEO. We delve into the impact of AI on search traffic, the nuances of online reviews, and the strategic use of Google Ads. Seth also discusses the significance of effective intake management and offers advice on leveraging

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33:01

Why People Buy YOU (Not What You Do) - Marketing...

Sharp Strategies Sweet Success ·

2025/06/20

In this episode, I talk with Michael DeLong, owner of Paperback Experts. Michael shares his marketing philosophy that people buy who you are more than what you do, and explains how he helps attorneys and business owners bring their personal stories to life through unique books. Michael provides a three-and-a-half-minute bio covering his journey from marketing in radio to creating his own marketing consulting firm. We discuss the importance of personal branding, establishing trust, and leveraging

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32:10

"Google Maps is Your #1 Tool": Law Firm SEO & AI Tips...

Sharp Strategies Sweet Success ·

2025/06/13

In this episode of Sharp Strategy Sweet Success, I'm thrilled to be joined by Jay Berkowitz from 10 Golden Rules. Jay shares his journey from working with big brands like McDonald's and Coca-Cola to leading a pioneering SEO and digital marketing company. We dive into the evolution of SEO, the importance of Google Maps, and cutting-edge AI strategies for legal practices. Jay also offers insights on optimizing for AI-generated search results and the crucial aspects of attracting, converting, and

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39:20

Re-think Marketing Strategies for Law Firms with...

Sharp Strategies Sweet Success ·

2025/06/06

In this episode I'm pleased to be joined by Nicole Rego, Marketing Director of Monteforte Law in Boston. Nicole shares her innovative and creative marketing strategies, such as personalized referral projects and leveraging social media for engagement. Learn about Nicole's journey into legal marketing, the importance of creativity in estate planning, and effective tools to enhance client experience. Follow Sharp Strategy Sweet Success for insights on successful legal practice marketing.

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29:00

How One Marketer Manages the Personal Brand of 37...

Sharp Strategies Sweet Success ·

2025/05/30

In this episode, I’m pleased to have Ashley Steinberger, marketing and business development manager at Cuddy & Feder LLP, on the podcast. Ashley shares her experience as a solo marketer handling personal branding strategies for a regional full-service real estate firm with 37 attorneys in White Plains, NY. We discuss rebranding of the firm, building personal brands for attorneys, and leveraging LinkedIn for business development. Ashley also talks about the challenges of managing marketing tasks as a

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27:49

Hiring Your First Marketer: Essential Tips for Law Firms

Sharp Strategies Sweet Success ·

2025/05/23

In this Episode I delve into the critical stage of hiring a marketer for law firms, especially small firms on a growth trajectory. Discover why a dedicated marketer is essential for your firm's growth, what roles and responsibilities they should handle, and the key qualities to look for in an ideal candidate. Learn about the importance of finding someone who can create, not just manage, and why technical aptitude and entrepreneurial spirit are valuable traits. If you're considering hiring a marketer

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43:35

The Future of Digital Marketing with Amy May

Sharp Strategies Sweet Success ·

2025/05/16

In this episode, I'm pleased to be joined by Amy May from May Media. Amy shares her expertise in digital marketing for law firms, focusing on the evolving complexities of SEO, video content, AI in marketing, and project management solutions. Learn about Amy's innovative strategies and tools to enhance your firm's digital presence. Follow Sharp Cookie to get tips on implementing these advancements for a successful legal practice.

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30:44

Streamline your Law Firm Operations with Jim Parrish

Sharp Strategies Sweet Success ·

2025/05/09

In this episode, I'm pleased to be joined by Jim Parrish from the Parrish Law Firm. Jim shares his journey in the legal industry and discusses how implementing Key Performance Indicators (KPIs) has helped streamline operations, improve case management, and grow his business. Learn about Jim's unique approach to balancing work and personal life, the importance of treating a law practice as a business, and the future of nearshore talent in legal marketing. Follow Sharp Cookie to get more insights on

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43:06

Consistency into Growth: Legal Marketing Strategies...

Sharp Strategies Sweet Success ·

2025/05/02

In this episode of Sharp Strategy Sweet Success, I'm delighted to host Ryan McKeen from Best Era. Ryan, an experienced personal injury attorney, shares his insights on the importance of effective marketing for law firms. We dive into the significance of hiring operational and marketing personnel, leveraging data for targeted strategies, and the evolving role of AI in the legal industry. Ryan also highlights the value of community marketing and exceptional client service. Follow Sharp Cookie to stay

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29:04

How to get AI & SEO to work with Your Law Firm, with...

Sharp Strategies Sweet Success ·

2025/04/25

In this episode, I'm pleased to be joined by Steven Galli from Hennessy Digital. Steven shares his insights on how AI is transforming SEO, providing innovative marketing ideas, and optimizing SEO strategies for law firms. Learn about Steven's journey into SEO, the top concerns law firms have about digital marketing, and practical tips to improve your law firm's online presence. Follow Sharp Strategy Sweet Success for expert advice on leveraging AI and SEO for legal marketing.

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28:25

Unlocking Successful Legal Marketing Strategies with...

Sharp Strategies Sweet Success ·

2025/04/18

In this episode, I'm joined by Annette Choti, an attorney and founder of the marketing agency Law Quill. Annette discusses her journey from practicing law to starting her own agency, which focuses on providing ethical and effective marketing solutions for law firms. We dive into important topics such as the pitfalls of predatory legal marketing agencies, the evolution of marketing strategies with AI and search engine changes, and best practices for law firms on social media. Follow Sharp Cookie to

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36:26

Streamlining Law Firm Intakes with AI: "Meet Gabbi"...

Sharp Strategies Sweet Success ·

2025/04/11

In this episode I'm joined by Erik Ovesny to talk about his company; Meet Gabbi. Learn about Erik's background in the legal industry, the challenges of speeding up lead processing, and how Meet Gabbi is bridging communication gaps. We also delve into the importance of competition in the AI space, and how AI is poised to transform legal marketing. Follow Sharp Cookie for more insights into AI's evolving role and its impact on the legal sector.

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39:42

Mastering Legal Marketing & AI with Brad Scott

Sharp Strategies Sweet Success ·

2025/04/04

In this episode, I'm thrilled to chat with Brad Scott from Scott Vicknair Law. We dive into effective legal marketing strategies and the importance of establishing a strong local presence. Brad also shares his firm's innovative use of AI for intake, marketing, and process efficiencies. Learn from Brad's 20+ years of experience and discover how to blend technology with traditional marketing for a successful legal practice. Follow Sharp Cookie if you want more insights!

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74 results

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