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PODCAST

Sharp Strategies Sweet Success

Tifiny Swedensky

Sharp Strategies Sweet Success is a podcast for small law firm owners and their marketers. On the show, we interview legal marketing experts, attorneys growing their business, and law firm marketers. sharpcookiedev.substack.com

business marketing

All Episodes

33:53

#77 – Referral Marketing Systems for Law Firms with...

Sharp Strategies Sweet Success ·

2026/02/27

What if some of your best referral opportunities are already calling your office, but you’re treating them like dead ends? In this episode of Sharp Strategies Sweet Success, I’m joined by Delisi Friday, founder of First Call Friday, to break down a practical, relationship-first approach to referral marketing. With two decades in the legal industry—starting on intake at her father’s firm—Delisi shares how law firms can turn rejected leads into warm referral relationships, follow up in ways that

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33:31

#76 - Authentic TikTok Marketing for Law Firms with...

Sharp Strategies Sweet Success ·

2026/02/20

What does it look like when a law firm grows because people actually feel like they know you, before they ever need a lawyer? In this episode of Sharp Strategies Sweet Success, I’m joined by Joshua Hodges of The Hometown Lawyer, a personal injury firm based in Southwest Ohio, to break down how he built a recognizable brand on TikTok without relying on scripted legal lectures or a rigid content calendar. Josh shares how his approach evolved from “trying to sound like a serious attorney” to making

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23:47

CAN-SPAM | The Real Rules Regarding Marketing Outreach

Sharp Strategies Sweet Success ·

2026/02/20

Email marketing is one of the most misunderstood areas of legal marketing.In this live session, we take a look at what the federal rules actually say about commercial email and marketing outreach. Instead of relying on assumptions or industry folklore, we review the official FTC guidance and explain how it applies in practice to law firms.The discussion centers on a simple but important distinction. There is a difference between what the law requires, what email platforms prefer, and what makes for

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10:00

February 2026 Sharp Marketing Mastermind | List...

Sharp Strategies Sweet Success ·

2026/02/19

This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.comIn our February 2026 Sharp Marketing Mastermind meeting, we discussed list building as a long-term driver of community marketing and referral growth. Instead of treating list building like a one-time funnel tactic, we reframed it as relationship-building at scale—collecting the right contacts and consistently nurturing them with content that feels real and relevant. Done well, this helps law firms stay

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10:11

First Live! Understanding Domain Ratings and...

Sharp Strategies Sweet Success ·

2026/02/13

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

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36:24

#75 - Fractional CMO Reality Check for Law Firms with...

Sharp Strategies Sweet Success ·

2026/02/13

What really changes when you leave an in-house law firm role and go fractional? In this episode of Sharp Strategies Sweet Success, I sit down with Jason Williams, former marketing director at Miley Law Group, to reflect on what it’s like to spend over a decade building marketing systems inside one firm, and how different it feels to suddenly work with firms at every level of marketing maturity. We dig into the gap that shows up fast when you move from larger firms to solos and small practices:

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73:38

The Episode With Charley

Sharp Strategies Sweet Success ·

2026/02/06

Charley Mann introduced me to the world of legal marketing, and I pay it forward by having him be a guest on the show! We fall back into our old ways of talking about everything except marketing (or are we discussing marketing the whole time!?), and debating the finer points of our favorite TV shows. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

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32:09

Winning SEO & Review Strategies for Law Firms in 2026...

Sharp Strategies Sweet Success ·

2026/01/30

In this episode of Sharp Strategies Sweet Success, I chat with Julia Hensel, who leads both Lexigate (a legal SEO agency) and RepSpert (a review removal company), about the evolving world of search and reputation for law firms. We talk about how firms can show up in both Google and AI tools like ChatGPT by doubling down on localized content, branded mentions, and directory consistency. Julia explains why the old-school SEO basics still matter—and how strategies like “linkless” branded mentions and

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5:00

My Recap of the AI for PI Expo | My First Event of...

Sharp Strategies Sweet Success ·

2026/01/25

This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.comI was very honored when Ken Hardison asked me to speak at PILMMA’s AI for PI Expo. I had a great time at the event, and I’d love to share what I learned and which tools the attorneys should check out.When Ken asked me to speak, I already knew how I would frame and focus my presentation. I knew that any AI event would feature plenty of vendors selling their AI solutions and plenty of law firms talking about how

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35:54

Building a Referral-Driven Law Practice in the AI Era...

Sharp Strategies Sweet Success ·

2026/01/23

In this episode of Sharp Strategies Sweet Success, I’m joined by Robert Hartmann, a California criminal defense attorney and soon-to-be author of Making It Rain: The Art of Building a Successful Law Firm. We unpack what most law schools and firms never teach: how to actually get clients. Robert shares how getting laid off early in his career forced him to build a practice from scratch. Relationships, not advertising, kept it thriving for decades. We talk about why empathy is his number one marketing

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10:00

January Sharp Marketing Mastermind | Google Ads &...

Sharp Strategies Sweet Success ·

2026/01/14

This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.comIn our January Sharp Marketing Mastermind meeting, we focused on how law firms can improve performance and accountability across Google Ads and Local Service Ads. We were joined by Thomas Glasgow of 1122 Marketing, who shared deep insights into how Local Service Ads actually work and what Google prioritizes today. Together, we covered where firms commonly lose money and how better intake handling and tracking

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39:24

Why Law Firm SEO Still Works—If You’re Tracking the...

Sharp Strategies Sweet Success ·

2026/01/09

In this episode of Sharp Strategies Sweet Success, I’m joined by Will McCreight of Blue Shark Digital to break down what law firm SEO actually looks like in 2026—and why it still matters. Will explains why “unqualified leads” are often a sign that your SEO is gaining traction, not failing. But to make that visibility useful, firms need better tracking—moving beyond the generic “organic” label to identify which sources (Google Business, directories, AI search) are truly delivering. We also dig into

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34:19

Planning Law Firm Marketing for 2026 Without Chasing...

Sharp Strategies Sweet Success ·

2025/12/26

In this end-of-year episode of Sharp Strategies Sweet Success, I’m joined by Conrad Saam of Mockingbird for a wide-ranging conversation about what law firms should actually be planning for in 2026. We dig into why the industry’s obsession with AI rankings risks pulling attention away from fundamentals that still drive real case volume, and how firms should think more strategically about choosing the right marketing “chess pieces” instead of trying to play every channel. Conrad breaks down why LSAs,

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38:38

How Law Firm Culture Shapes Marketing Success with...

Sharp Strategies Sweet Success ·

2025/12/19

In this episode of Sharp Strategies Sweet Success I'm joined by Adam Rossen, who opens up about a year that tested everything — leadership, culture, and the systems behind a multimillion-dollar law firm. After losing team members, facing resistance to change, and stepping back into legal work for the first time in four years, Adam shares why he dismantled attorney-led sales, rewired his intake process, and began building a team around accountability and role clarity. We talk about how EOS fits into

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39:21

Why Law Firm Growth Starts with Brand (Not Just Lead...

Sharp Strategies Sweet Success ·

2025/12/12

In this episode of Sharp Strategies Sweet Success, Kevin Daisey, co‑founder of Array Digital, joins me to unpack why digital PR, SEO, reviews, and PPC only work when your law firm is committed to brand consistency. We talked about why digital PR is becoming a smarter, more brand-aligned replacement for link buying, and how the best firms build processes that make five-star reviews feel personal, not transactional. We also got into PPC myths (including why Performance Max is usually a red flag) and

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10:00

December 2025 - Building a Review Machine: The...

Sharp Strategies Sweet Success ·

2025/12/10

This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.comIn our December Sharp Marketing Mastermind meeting, we discussed how to build a review system that actually supports your law firm’s growth in a consistent, predictable way. Reviews help with social proof, visibility in search, authority in the market, and the quality of leads who decide to contact your firm. We walked through where reviews should live, how to get more of them without feeling awkward, and how to

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33:51

Protecting Law Firms from Cyber-Attacks and...

Sharp Strategies Sweet Success ·

2025/12/05

In this episode of Sharp Strategies Sweet Success, I chat with Kellam Parks from Parks Zeigler, a tech-savvy attorney with advanced knowledge in cybersecurity and data privacy. We talk the realities of modern hacking, dispelling common myths and revealing how automated bots and AI are the new frontlines in cyber threats. Kellam shares his journey from personal injury law to managing a multifaceted firm with 13 practice areas across two states. We explore practical cybersecurity measures for

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32:17

Mastering Legal Marketing with Olivia Bradbury

Sharp Strategies Sweet Success ·

2025/11/28

In this episode of Sharp Strategies Sweet Success, I talk with Olivia Bradbury, a fractional CMO with over 10 years of experience in legal marketing. Olivia shares her unique journey from skincare marketing to becoming a key marketing player for multiple law firms in Norfolk, Virginia. We delve into why consistency and authentic writing are critical in today’s AI-saturated content world. Olivia discusses the challenges and perks of legal marketing, the effectiveness of print newsletters, and how AI

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36:12

Optimizing Lawyer Efficiency: AI in the Legal...

Sharp Strategies Sweet Success ·

2025/11/21

In this episode of Sharp Strategies, Sweet Success, I chat with Katie Carlson, Director of Marketing at Faster Outcomes. Join us as Katie shares her journey from power sports marketing to the legal space and discusses how AI is transforming the legal industry. We delve into the benefits and limitations of AI tools, particularly for small and large law firms, and explore the importance of integrating technology while maintaining a human touch. Katie also discusses the challenges and opportunities in

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10:00

Creating High-Impact Marketing Systems for...

Sharp Strategies Sweet Success ·

2025/11/20

This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.comIn our November Sharp Marketing Mastermind meeting, we discussed 2026 marketing plans for law firms and why shifting from one-off ‘ideas’ to repeatable systems matters. We looked at how systems create follow-through, make budgets and staffing realistic, and align with what attorneys actually value—clear paths to cases. We also talked about planning quarterly, theming the year, and prioritizing work that directly

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84 results

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