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PODCAST

Sharp Strategies Sweet Success

Tifiny Swedensky

Sharp Strategies Sweet Success is a podcast for small law firm owners and their marketers. On the show, we interview legal marketing experts, attorneys growing their business, and law firm marketers. sharpcookiedev.substack.com

business marketing

All Episodes

39:24

Why Law Firm SEO Still Works—If You’re Tracking the...

Sharp Strategies Sweet Success ·

2026/01/09

In this episode of Sharp Strategies Sweet Success, I’m joined by Will McCreight of Blue Shark Digital to break down what law firm SEO actually looks like in 2026—and why it still matters. Will explains why “unqualified leads” are often a sign that your SEO is gaining traction, not failing. But to make that visibility useful, firms need better tracking—moving beyond the generic “organic” label to identify which sources (Google Business, directories, AI search) are truly delivering. We also dig into

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34:19

Planning Law Firm Marketing for 2026 Without Chasing...

Sharp Strategies Sweet Success ·

2025/12/26

In this end-of-year episode of Sharp Strategies Sweet Success, I’m joined by Conrad Saam of Mockingbird for a wide-ranging conversation about what law firms should actually be planning for in 2026. We dig into why the industry’s obsession with AI rankings risks pulling attention away from fundamentals that still drive real case volume, and how firms should think more strategically about choosing the right marketing “chess pieces” instead of trying to play every channel. Conrad breaks down why LSAs,

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38:38

How Law Firm Culture Shapes Marketing Success with...

Sharp Strategies Sweet Success ·

2025/12/19

In this episode of Sharp Strategies Sweet Success I'm joined by Adam Rossen, who opens up about a year that tested everything — leadership, culture, and the systems behind a multimillion-dollar law firm. After losing team members, facing resistance to change, and stepping back into legal work for the first time in four years, Adam shares why he dismantled attorney-led sales, rewired his intake process, and began building a team around accountability and role clarity. We talk about how EOS fits into

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39:21

Why Law Firm Growth Starts with Brand (Not Just Lead...

Sharp Strategies Sweet Success ·

2025/12/12

In this episode of Sharp Strategies Sweet Success, Kevin Daisey, co‑founder of Array Digital, joins me to unpack why digital PR, SEO, reviews, and PPC only work when your law firm is committed to brand consistency. We talked about why digital PR is becoming a smarter, more brand-aligned replacement for link buying, and how the best firms build processes that make five-star reviews feel personal, not transactional. We also got into PPC myths (including why Performance Max is usually a red flag) and

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10:00

December 2025 - Building a Review Machine: The...

Sharp Strategies Sweet Success ·

2025/12/10

This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.comIn our December Sharp Marketing Mastermind meeting, we discussed how to build a review system that actually supports your law firm’s growth in a consistent, predictable way. Reviews help with social proof, visibility in search, authority in the market, and the quality of leads who decide to contact your firm. We walked through where reviews should live, how to get more of them without feeling awkward, and how to

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33:51

Protecting Law Firms from Cyber-Attacks and...

Sharp Strategies Sweet Success ·

2025/12/05

In this episode of Sharp Strategies Sweet Success, I chat with Kellam Parks from Parks Zeigler, a tech-savvy attorney with advanced knowledge in cybersecurity and data privacy. We talk the realities of modern hacking, dispelling common myths and revealing how automated bots and AI are the new frontlines in cyber threats. Kellam shares his journey from personal injury law to managing a multifaceted firm with 13 practice areas across two states. We explore practical cybersecurity measures for

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32:17

Mastering Legal Marketing with Olivia Bradbury

Sharp Strategies Sweet Success ·

2025/11/28

In this episode of Sharp Strategies Sweet Success, I talk with Olivia Bradbury, a fractional CMO with over 10 years of experience in legal marketing. Olivia shares her unique journey from skincare marketing to becoming a key marketing player for multiple law firms in Norfolk, Virginia. We delve into why consistency and authentic writing are critical in today’s AI-saturated content world. Olivia discusses the challenges and perks of legal marketing, the effectiveness of print newsletters, and how AI

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36:12

Optimizing Lawyer Efficiency: AI in the Legal...

Sharp Strategies Sweet Success ·

2025/11/21

In this episode of Sharp Strategies, Sweet Success, I chat with Katie Carlson, Director of Marketing at Faster Outcomes. Join us as Katie shares her journey from power sports marketing to the legal space and discusses how AI is transforming the legal industry. We delve into the benefits and limitations of AI tools, particularly for small and large law firms, and explore the importance of integrating technology while maintaining a human touch. Katie also discusses the challenges and opportunities in

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10:00

Creating High-Impact Marketing Systems for...

Sharp Strategies Sweet Success ·

2025/11/20

This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.comIn our November Sharp Marketing Mastermind meeting, we discussed 2026 marketing plans for law firms and why shifting from one-off ‘ideas’ to repeatable systems matters. We looked at how systems create follow-through, make budgets and staffing realistic, and align with what attorneys actually value—clear paths to cases. We also talked about planning quarterly, theming the year, and prioritizing work that directly

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37:38

Navigating the Legal Landscape: A Chat with James...

Sharp Strategies Sweet Success ·

2025/10/31

In this episode of Sharp Strategies, Sweet Success, I sit down with James Abrenio, a passionate attorney and former public defender, to discuss the realities of running a small law firm in Northern Virginia. We explore the intricacies of balancing personal injury and criminal defense cases, the impact of AI and politics on the legal industry, and the importance of maintaining a lifestyle business. James also shares his insights on effective marketing strategies, the role of AI in legal research, and

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25:33

Inside Mass Media Marketing for PI Firms with Trudy...

Sharp Strategies Sweet Success ·

2025/10/20

In this episode of Sharp Strategy, Sweet Success, I sit down with Trudy Emlaw, a fellow Chief Marketing Officer, to talk about how traditional media, digital content, and brand strategy all come together to drive serious results. Trudy shares lessons from managing multi-million dollar budgets, collaborating with creative agencies, and leading marketing through massive growth. Whether you’re a CMO, marketing manager, or law firm owner, this one’s packed with real tactics and takeaways you can use

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35:30

Neuromarketing for Law Firms with Olha Bodnar of...

Sharp Strategies Sweet Success ·

2025/10/10

In this episode of Sharp Strategy, Sweet Success, I’m joined by Olha Bodnar, founder of Ethos Leads, to break down how neuromarketing can help law firms ethically attract and convert more clients. We explore how the human brain really makes decisions, and why facts and credentials often come after emotion and gut instinct. Whether you’re a solo attorney, law firm owner, or legal marketer, this conversation will change the way you think about messaging and design. Stop guessing what works. Tune in to

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30:49

Mastering Mindset & Business Alignment Insights with...

Sharp Strategies Sweet Success ·

2025/10/03

In this episode of Sharp Strategies, Sweet Success, I chat with Kayleigh Kennedy from Limitless Coaching. We delve into the importance of energy management, business alignment, and the power of mindset in achieving business success. Kayleigh shares her journey from a corporate PR background to becoming a business and mindset coach, helping entrepreneurs, including lawyers, realign their values and avoid burnout. We discuss the significance of overcoming subconscious programming, making intentional

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42:24

Building a Legal Marketing Strategy with Zarina...

Sharp Strategies Sweet Success ·

2025/09/26

In this episode of Sharp Strategies, Sweet Success, I chat with Zarina Hernandez, a criminal defense attorney in Orlando, Florida. Join us as Zarina takes us through her journey of establishing her law firm, starting from zero marketing efforts to actively engaging in social media and networking. We explore the importance of community presence, the challenges of creating engaging content, and the value of attending networking events. Tune in to gain practical insights into legal marketing and the

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33:35

Navigating Spanish Legal Marketing in Personal Injury...

Sharp Strategies Sweet Success ·

2025/09/19

In this episode of Sharp Strategy Sweet Success, I sit down with Len Spada of Spada Law Group to uncover his strategic approach to legal marketing in the Hispanic community. Len shares his journey of evolving his law firm into a 100% plaintiff's personal injury firm with a significant focus on Spanish-speaking clients. Discover how Spada Law Group utilizes radio advertising, Spanish SEO, and community engagement to dominate their market. Len also discusses the critical role of print marketing in

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37:59

Inside Legal Marketing with Matthew Konecky:...

Sharp Strategies Sweet Success ·

2025/09/12

In this episode of Sharp Strategies Sweet Success, I chat with Matthew Konecky, a personal injury, DUI, and criminal defense attorney in Florida. Join us as Matthew shares his insights on internal marketing strategies, including maintaining an extensive mailing list, leveraging both email and print newsletters, and turning personal stories into powerful engagement tools. We also dive into the challenges of marketing in the legal field, the importance of delegating tasks to specialists, and the

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44:04

Mastering Marketing Systems & Operations with Cassidy...

Sharp Strategies Sweet Success ·

2025/09/05

In this episode of Sharp Strategies Sweet Success, I chat with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers. Cassidy shares her extensive experience in legal marketing, discussing the critical need for marketing systems and operations to scale effectively. We delve into the importance of balancing creative work with operational tasks, the challenges marketers face in law firms, and the value of project management. Cassidy also provides insights into managing vendor

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36:58

How to Master LinkedIn: Specificity, Hooks, and...

Sharp Strategies Sweet Success ·

2025/08/29

In this episode of Sharp Strategies Sweet Success, I chat with Tony Albrecht of Contender, a lawyer turned LinkedIn expert. Tony shares his journey from practicing law in Missouri, Illinois, and Guam to mastering LinkedIn as a marketing tool. We dive deep into the art of crafting compelling hooks, the importance of specificity in posts, and the unexpected success of leveraging LinkedIn for professional growth. Tony also discusses the role of GPT in content creation and the long-term benefits of

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30:30

Scaling Up: A Law Firm's Guide to Growth and Capacity...

Sharp Strategies Sweet Success ·

2025/08/22

In this episode of Sharp Strategies Sweet Success, I sit down with Brandon Osterbind, co-founder of Osterbind Law in Lynchburg, Virginia. Brandon and I discuss how he and his wife Kelly manage their law practice while raising four kids. We dive into their unique referral-based marketing strategies, the journey of building capacity to handle more cases, and the challenges of scaling up a legal practice. We also explore the impact of personal injury cases on the firm's growth and the effectiveness of

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35:53

How to Use Google Business & Lead Docket for Law Firm...

Sharp Strategies Sweet Success ·

2025/08/15

In this episode of Sharp Strategies Sweet Success, I chat with Lauren Hill, Marketing Director at Ben Glass Law. Join us as Lauren delves into her journey in legal marketing, starting from her PPC background to her current role. She shares invaluable insights on the nuances of marketing for personal injury versus ERISA disability, and the creative strategies involved in growing a law firm. We explore the importance of referral relationships, Google My Business, and the benefits of using Lead Docket

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73 results

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