Google Ad & Meta Ad Strategies

In this conversation, Artur MacLellan dives into the innovative use of AI tools, with a focus on ChatGPT for google ad copy, as well as platforms like perplexity.ai, to create highly effective and engaging ad content. Artur shares examples of his custom GPT and custom Space in Perplexity in how it models it's writing after some of the best copywriter, while avoiding common AI words, and leveraging best practices with ad copy utilizing the shoe brand Kizik, showcasing how ChatGPT for google ad...

Looking to master Google Search Ads in 2025? In this comprehensive tutorial, I’ll walk you through everything you need to know to set up and optimize your first Google Search Ads campaign. Whether you're just starting out or looking to improve your skills, this guide will help you create ads that drive traffic, generate leads, and boost conversions.In This Video, You’ll Learn:How to set up a Google Search Ads campaign from scratch• Choosing the right campaign goals (sales, leads, or website v...

In this podcast I show you how I use the google keyword planner for success campaigns & keyword research.This is the first part of a three part series on how to set up your Google Ads Campaigns for success! ULTIMATE Google Keyword Planner & Research Guide for MORE PROFIT in 2025!In this podcast I show you exactly how to use the Google Keyword Planner in the NEW GOOGLE ADS UI Dashboard for 2024 & 2025!I show you how to use the Google Keyword Planner to find keywords that are likely...

In this video, Artur MacLellan introduces a powerful Google Ads negative keyword script that automates the management of negative keywords in Google Ads campaigns. This Google Ads negative keyword script allows advertisers to effectively manage negative keyword lists, ensuring that irrelevant searches are excluded from campaigns. He demonstrates how to add negative keywords in AdWords, including the use of various keyword match types like broad, exact, and phrase. By optimizing campaigns with...

One of Facebook/Meta’s most powerful features is their instant lead forms. But we know that not all leads are created equal. This is where we are going to talk about how to get high quality leads on facebook using conditional logic. In 2024 we can now reject leads that we don’t want as lead and further train the facebook algorithm to get leads for your business that are going to be valuable.Stop paying for tire-kickers and leverage conditional logic. I will do a step by step tutorial walking ...

Google Ads vs Meta Ads (Facebook)🚀 Choosing the Right Ad Platform for 2024: A Complete Breakdown 🚀Whether you're capturing demand or generating awareness, selecting the right ad platform is crucial for success. Here’s how to make the best choice for your business:1️⃣ Demand Capture vs. Demand Generation:Demand Capture: Platforms like Google Ads are perfect when people are already searching for your product (e.g., "urgent care near me").Demand Generation: If you need to create awareness,

Artur MacLellan, the expert that other agencies turn to when they don’t know what to do, breaks down the most effective digital advertising strategies. Each episode shares real-world tactics from Google and Meta ad campaigns that drive results. Tune in for actionable insights and expert tips to help you optimize your own campaigns like a pro.Learn how to decrease CPC on Google Ads for lead generation in this podcast. Discover a great strategy to lower your cost per click and generate more lea...