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PODCAST

Google Ad & Meta Ad Strategies

Artur MacLellan

Tune in to Google Ad & Meta Ad Strategies, where I reveal powerful insights and strategies that drive success on Google and Meta Ads. With real client examples, you"ll gain practical advice for maximizing your ad spend and improving campaign performance.

business marketing

All Episodes

12:00

The BEST WAY To CONTROL Google Ads Keywords

Google Ad & Meta Ad Strategies ·

2025/11/12

Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out. You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search term...

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6:47

The BEST Google Ads Expert Tricks Beginners NEED To Know

Google Ad & Meta Ad Strategies ·

2025/11/02

🚨 8 out of 10 Google Ads & PPC advertisers are losing money right now. Here's why (and how to fix it). After 10 years of managing Google Ads campaigns, I've identified the 6 critical tricks that separate profitable campaigns from money pits. Even better? I'm revealing 5 secrets that even top Google Ads experts don't know. Let's dive into What Top Google Ad Experts Do That Beginners Don't 🎯 WHAT YOU'LL LEARN ✅ Why Google's business model opposes your profitability ✅ The funnel-based

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10:27

The BIGGEST Google Ads Lie of All Time

Google Ad & Meta Ad Strategies ·

2025/10/31

#PPC #GoogleAds #DigitalMarketing Google made $198 BILLION from Google Ads Search in 2024 while most businesses lost money. Here's the $105,000 lie they don't want you to know about. In this video, I expose how 45% of Google searches are the most unprofitable dollars you could spend, and reveal the exact 4-step method to catch this lie in your own account. What you'll discover: → Why high ROAS doesn't equal profit (with real $100k case study) → How Google tricks you into wasting money on se...

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18:27

The BEST Google Ads Campaign Structure in 2025

Google Ad & Meta Ad Strategies ·

2025/10/31

#GoogleAds #GoogleAdsStrategy #SearchCampaigns This is the BEST Google Ads Campaign Structure in 2025! Struggling with Google Ads bidding strategies? This complete Google search campaign structure guide answers the one question that changes EVERYTHING: Does Google understand your product or service? Learn exactly when to use maximize conversions vs maximize clicks, how many keywords to add, which ad groups to create, and the bidding strategy framework that actually works based on YOUR...

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4:12

The BIGGEST Google Ads Lie Killing Businesses

Google Ad & Meta Ad Strategies ·

2025/10/31

Google Ads are crushing small businesses—and I have the data to prove it. In this analysis, I reveal shocking research showing CPCs have doubled since 2020 while total clicks dropped 13%. If you're a small business owner struggling with Google Ads, spending more but getting less, you need to see these numbers. Plus, I'm offering FREE campaign rebuilds to one business every month (link below). ⏱️ CHAPTERS & TIMESTAMPS: 0:00 – Introduction 0:46 – Andrew's Story 1:28 – The Shocking Data 2:3...

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5:31

How I Stole the ENTIRE First Page of Google Shopping...

Google Ad & Meta Ad Strategies ·

2025/08/16

I own 7 out of 8 spots on Google Shopping page 1. Here's exactly how I did it (and got a 514% increase in sales). Most Google Ads accounts have 50 negative keywords. I have 50,000. In this video, I reveal the exact Google Shopping domination strategy that transformed $443 of profitable spend into $3,800. In this video, you'll learn: ✅ How to identify your REAL high-converting keywords (most people get this wrong) ✅ The exact process to own multiple spots on Google Shopping page 1 ✅ Why 90% ...

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6:43

Client Call: Why Google Ads Converts on the WEIRDEST...

Google Ad & Meta Ad Strategies ·

2025/07/12

My client couldn’t believe these Google Ad irrelevant search terms were converting! Here’s exactly why Google Ads shows your ads to weird, irrelevant searches (and how to fix it). In this real coaching call, I reveal the hidden reason why Google Ads campaigns convert on bizarre search terms that seem completely unrelated to your business. If you’ve ever wondered why you’re getting conversions from searches odd search terms this video explains everything. CHAPTERS 0:00 Google Ads — Wei...

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13:46

You’re Scaling Google Ads on Broken Data (Live Coaching)

Google Ad & Meta Ad Strategies ·

2025/06/26

🚨 You're Killing Your Growth by Pausing Google Ads Too Early — Here's What To Do Instead Are you sabotaging your own success by making decisions too soon? In this live coaching session, we uncover a critical mistake media buyers and founders make when scaling Google Ads: they pause campaigns before the data even has time to mature. I walk through a real Google Ads account to show exactly: ✅ Where to find conversion lag ✅ How to understand time-delayed results ✅ What signals matter for

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9:12

This is Why 99% of PPC Managers Kill Their Own...

Google Ad & Meta Ad Strategies ·

2025/06/21

Are your campaigns silently bleeding budget? In this coaching call breakdown, I expose the #—and1 Google Ads Media Buying Mistake Costing You Millions and show you how to fix them before they snowball. Watch as I audit a real Google Ads account, spot hidden PPC Marketing Mistakes in search-and-shopping data, and rebuild the strategy in real time so you can replicate the wins. 🔑 What you’ll learn • The #1 Google Ads Media Buying Mistake Costing You Millions • How non-branded search &

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6:28

The most evil Marketing lie of our time

Google Ad & Meta Ad Strategies ·

2025/03/20

In this conversation, Artur MacLellan discusses the challenges of attribution in digital marketing, particularly how traditional attribution software often relies on modeled data and can misattribute conversions. He introduces a new method for tracking user journeys that provides accurate data on where users come from and how they interact with various marketing channels. This innovative approach aims to help small businesses optimize their marketing efforts by providing clear insights into u...

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4:10

The World’s Quickest Google Ads Scaling Guide

Google Ad & Meta Ad Strategies ·

2025/03/13

In this quick guide, learn the essentials of scaling Google Ads effectively to grow your business quickly. Discover common pitfalls businesses encounter when attempting to scale, and practical strategies to break through these barriers and maximize your advertising potential. Key Takeaways: 🔑 Recognize how restrictive bidding strategies such as TCPA and tROAS may limit your Google Ads scaling potential. 🔑 Apply the "Feeder Strategy" (see how here:

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3:00

How to BEAT Google at it's Own CPC Game in 3 Minutes

Google Ad & Meta Ad Strategies ·

2025/03/06

How to Reduce Google Ads CPC! In this video, Artur reveals a method to “beat” Google at its own cost-per-click (CPC) game. The focus is on optimizing a Google Ads account to reduce the CPC while simultaneously boosting conversion volume. By taking over an underperforming ad account and tweaking how conversion values are reported—essentially “tricking” Google’s algorithm—Artur was able to achieve significant improvements. These included reducing the average CPC, lowering the cost per conversi...

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14:52

Secrets to Make Facebook Ads Actually Work

Google Ad & Meta Ad Strategies ·

2025/02/27

Summary In this conversation, Artur MacLellan shares a comprehensive strategy for maximizing Facebook Ads and Meta Ads to achieve significant revenue growth. He outlines a five-step process that includes conducting thorough audience research, developing ad variations, setting up top and bottom funnel campaigns, and understanding the importance of measuring success and attribution. The discussion emphasizes the need for effective targeting, testing, and the use of customer feedback to enhance...

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13:22

NEW Google Ads Secrets, Tips & Strategies to Dominate...

Google Ad & Meta Ad Strategies ·

2025/02/20

Google Ads has evolved, and if you’re still relying on old-school keyword bidding, you might be missing out! In this video, I dive deep into the biggest Google Ads secrets, revealing how the shift from keyword-based bidding to audience-focused smart bidding is changing the game. Learn the Google Ads strategies that actually work and discover expert Google Ads tips to stay ahead of the competition. I share real-world experiences, discussing why adding negative keywords can hurt your ca...

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25:53

Aaron Young Says STOP Scaling Google Ads (Until You...

Google Ad & Meta Ad Strategies ·

2025/02/06

In this conversation, Aaron Young shares his extensive experience with Google Ads, discussing the importance of foundational strategies for scaling campaigns effectively. He emphasizes the need to understand core concepts and the business itself to drive successful results. The discussion covers the bottom-up funnel strategy, the role of video and display advertising, audience targeting, and the significance of conversion actions and messaging tailored to different stages of the customer jour...

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19:32

Google Lead Gen Advice You NEED to SUCCEED in 2025

Google Ad & Meta Ad Strategies ·

2025/02/04

In this detailed discussion, Artur MacLellan outlines a strategic framework for running Google Ads campaigns specifically tailored to generate high-quality leads. He highlights how a solid understanding of the product or service is essential for configuring campaigns that truly resonate with target audiences—a cornerstone principle of any effective Google Lead Gen initiative. The conversation underscores the importance of starting with a “Maximize conversions” bidding strategy, then refining ...

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8:20

Proven Marketing Attribution Steps That Actually Save...

Google Ad & Meta Ad Strategies ·

2025/01/20

In this conversation, Artur MacLellan delves into the prevalent issue of marketing attribution, emphasizing its critical role in understanding where leads are originating. He underscores that effective marketing attribution is essential for businesses to make informed decisions and allocate budgets wisely. Artur outlines three key steps to enhance lead tracking and marketing attribution: implementing server-side tracking for more accurate data, conducting incrementality testing to measure tru...

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6:57

Google Ads Feeder Strategy By John Moran: Get 187%...

Google Ad & Meta Ad Strategies ·

2025/01/13

In this podcast, Artur MacLellan goes in-depth into the effectiveness and challenges of the Google Ads Maximized Clicks strategy. He shows how the approach can bring in traffic, though it requires being handled with care to make certain that the outcome of the campaigns answers the business questions. Artur emphasizes the importance of leveraging a Google Ads feeder strategy to identify high-performing keywords and refine campaign performance.The discussion also highlights the importance of a...

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21:30

MIND-BLOWING New Google Shopping Ad Strategy to GET #1

Google Ad & Meta Ad Strategies ·

2024/12/14

In this conversation, Artur MacLellan discusses a successful Google Ads Standard Shopping/Shopify strategy that led to a 514% increase in sales. He outlines a five-step approach to optimize Google Ads campaigns, focusing on keyword research, product duplication, and campaign management. Throughout the discussion, he highlights how implementing a google shopping ad strategy to get #1 can significantly enhance visibility and drive sales.Artur emphasizes the importance of positioning in the auct...

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22:51

The Best Proven Google Ads Broad Match Search Strategy!

Google Ad & Meta Ad Strategies ·

2024/11/25

In this conversation, Artur MacLellan shares a detailed Google Ads Broad Match Search Strategy that reduced his cost per lead by an impressive 60%. He walks through a four-step process: analyzing existing data to identify opportunities, setting up a well-structured campaign, allowing the Google Ads Broad Match Search Strategy to run without interference, and then thoroughly analyzing and scaling the results. Artur underscores the significance of understanding how recent updates to Google Ads ...

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27 results

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