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PODCAST

Beauty Business Matters

Susan Routledge

"Beauty Business Matters" is an essential podcast for ambitious beauty salon and skin clinic professionals. Host Susan Routledge delves into the heart of industry success, interviewing global business experts, outstanding beauty professionals, and leading CEOs from skincare, beauty, and aesthetic equipment companies. Each episode uncovers invaluable insights on thriving in the dynamic and competitive beauty market. From cutting-edge trends to time-tested strategies, listeners gain practical

arts fashion & beauty

All Episodes

25:48

Behind the Mic: Susan Routledge Shares Her Journey in...

Beauty Business Matters ·

2025/06/23

Susan is interviewed by Ryan, who takes the opportunity to delve into Susan's experiences and insights gained from hosting over 40 episodes of the podcast. They discuss the joy Susan finds in connecting with industry leaders and sharing valuable knowledge with her audience, emphasizing the importance of community and collaboration in the beauty industry. Susan reflects on her journey from conducting interviews during the COVID-19 lockdown to becoming a recognized figure at industry events,

en-US

48:02

The Synergy of Science and Beauty: Amanda's Unique...

Beauty Business Matters ·

2025/06/15

In this inspiring podcast episode, Susan interviews the remarkable Amanda Pearson who shares her unique journey through the beauty and pharmaceutical industries. Initially trained as a beauty therapist, she transitioned into a successful career in cardiology before returning to her roots in beauty after a career break to raise her children. The conversation delves into her experiences of building a thriving skin clinic, the importance of education in the industry, and the emotional connections she

en-US

41:04

Balancing Content and Controversy: Insights from...

Beauty Business Matters ·

2025/06/08

Susan sits down with Eve Oxbury, head of editorial for Professional Beauty and Aesthetic Medicine, to explore her extensive background and multifaceted role in the beauty industry. With over 20 years of experience, Eve shares insights into her journey from journalism to beauty, the evolution of the industry, and the significant changes she has witnessed, particularly in aesthetics and the rise of solo operators. The conversation delves into the challenges and opportunities of content creation in a

en-US

43:47

Building a Beauty Empire: The Evolution of Zoe...

Beauty Business Matters ·

2025/06/01

Susan welcomes Zoe Threadgold, a seasoned beauty professional with a remarkable journey in the industry. From starting her career in a local salon to becoming a solo operator and skin specialist, Zoe has now ventured into the realm of distribution with the innovative Neurotris microcurrent device. The conversation delves into Zoe's early experiences in beauty education, the challenges of managing a salon while raising a family, and her transition to a home salon. They discuss the evolution of beauty

en-US

51:30

The Power of Consistency: Insights from Theresa's...

Beauty Business Matters ·

2025/05/25

Theresa Heath-Warren welcomes a remarkable guest, who shares her inspiring journey from corporate marketing to becoming one of the UK's top influencers in the industry. The conversation delves into the challenges and triumphs of starting a business as a single parent, the importance of consistency in content creation, and the power of storytelling in marketing. They discuss the nuances of email marketing, the role of AI in content creation, and the significance of understanding one's unique voice in

en-US

48:58

How to Safeguard Your Innovations in the Beauty Sector

Beauty Business Matters ·

2025/05/18

Susan engages in a captivating conversation with Liz, a seasoned expert in intellectual property law, particularly within the beauty industry. They reflect on their long-standing friendship and Liz's impressive journey from a science background to becoming a leading IP lawyer. The discussion delves into the importance of protecting intellectual property for businesses, especially in the rapidly evolving beauty sector, where branding, trademarks, copyrights, and patents play crucial roles. Liz shares

en-US

43:33

Seven Minutes to Success: Amanda's Daily PR Routine...

Beauty Business Matters ·

2025/05/11

Susan welcomes PR expert Amanda Fitzgerald, known for her ability to help businesses gain major visibility. Amanda shares her inspiring journey into the world of public relations, starting from her early experiences in her mother's bead business to launching her own ventures. The conversation delves into the importance of PR as an essential business life skill, emphasizing how it can elevate a brand's credibility and attract clients. Amanda offers practical tips for getting started with PR,

en-US

40:24

Charity and Community: The Launch of Elite Probes'...

Beauty Business Matters ·

2025/05/04

Susan sits down with Gilian Huntley, the founder and director of Elite Probes, to discuss her inspiring journey in the beauty industry. Gilian shares how the COVID-19 lockdown prompted her to innovate in the field of blemish removal, leading to the development of specialized probes for treating various benign skin blemishes. The conversation delves into the evolution of training in this area, the profitability of blemish removal treatments, and the growing recognition of this niche within the beauty

en-US

45:50

Jaxon Feeley Discusses Confidence, Social Media, and...

Beauty Business Matters ·

2025/04/27

Susan welcomes her friend Jaxon Feeley, a former prison officer who transitioned while working in a male prison. Jaxon shares his inspiring journey of authenticity and resilience, discussing the challenges he faced during his transition and how he used his experiences to educate others. The conversation delves into the importance of difficult conversations, the impact of social media, and the power of vulnerability in connecting with others. Jaxon also reflects on his work in the media, including

en-US

40:00

How Elegant Touch Became the UK Professional Beauty...

Beauty Business Matters ·

2025/04/20

Susan welcomes Dan and Anna Inglis, directors of Elegant Touch, who recently achieved the remarkable feat of winning the UK Professional Beauty Large Salon of the Year award on their first attempt. The episode delves into their inspiring journey, from Anna's early passion for beauty and her initial foray into the industry to the couple's strategic growth of their salon, which now boasts a team of 12. They discuss the challenges they faced during the pandemic, the importance of maintaining high

en-US

14:26

Choosing Your Equipment - 20 Ways To Make The Right...

Beauty Business Matters ·

2025/04/15

In today's episode, Susan shares valuable insights on how to choose the right equipment for your beauty business. She outlines 20 essential considerations to ensure that your investment meets client demand and enhances your services. From understanding the reasons behind your purchase to conducting thorough research on suppliers, equipment standards, and market saturation, this episode serves as a comprehensive guide for beauty professionals looking to make informed decisions that will ultimately

en-US

52:51

Creating Change: Practical Tips for Managing Stress...

Beauty Business Matters ·

2025/04/14

Susan welcomes back mindset expert Vicky Ross to discuss the current unrest in the beauty industry amidst economic changes. As the episode coincides with Susan's birthday and the launch of season two, Vicky shares her extensive experience in Neuro-Linguistic Programming (NLP) and offers valuable insights on managing overwhelm and resetting one's mindset. The conversation delves into the importance of awareness, the stories we tell ourselves, and practical strategies for prioritizing tasks and

en-US

14:15

Making the Most of Trade Shows

Beauty Business Matters ·

2025/04/08

In this episode, Susan shares valuable insights on how salon and clinic owners can maximize their experience at trade shows. Addressing common misconceptions about the value of these events, Susan emphasizes the importance of preparation, including creating an agenda, researching exhibitors, and engaging with key suppliers. Susan highlights the benefits of networking, attending educational demonstrations, and even entering competitions for a chance to win valuable prizes. KEY TAKEAWAYS Create an

en-US

50:05

How to Become a Trusted Advisor in the Beauty...

Beauty Business Matters ·

2025/04/06

Susan welcomes Pete Scott from the Sales Spotlight Academy, who shares his insights on transforming the beauty industry by empowering therapists and salon owners to charge what they are truly worth. With a background that spans from personal training on cruise ships to consulting for various industries, Pete discusses the importance of effective consultations and the psychology behind selling high-value services. He emphasizes the need for therapists to shift their mindset from commoditized

en-US

15:11

Why Can't My Team Sell When I Can

Beauty Business Matters ·

2025/04/01

In this episode, Susan addresses a common concern among salon and clinic owners: why their teams struggle to sell products as effectively as they do. Susan emphasises the trust clients place in owners and explores deeper issues that may hinder team sales, such as money mindset and product knowledge. She offers practical strategies for improving retail success, including the importance of understanding client needs, using appropriate language, and implementing a seven-day money-back guarantee to

en-US

42:17

Cruising Through Careers: Rachel Howard Shares Her...

Beauty Business Matters ·

2025/03/30

Susan welcomes Rachael Howard from Beauty Within, a seasoned professional with nearly 20 years of experience in the beauty industry. Rachael shares her inspiring journey, which began with aspirations of becoming a nurse before transitioning into beauty therapy after discovering her passion for holistic treatments. She recounts her experiences working on cruise ships, teaching in the Middle East, and her return to the UK, where she established her own beauty business. Throughout the conversation,

en-US

12:26

Local Collaborations vs Social Media

Beauty Business Matters ·

2025/03/26

In this episode, Susan discusses the importance of local collaborations for salon and clinic owners looking to build their client base. While acknowledging the role of social media for visibility, she notes that personal connections and local partnerships can yield quicker results. Susan also shares insights from her experience at the Beauty Directors Club Business Bootcamp in Malta, where she explored over 30 collaboration strategies with various local businesses. KEY TAKEAWAYS While social media

en-US

57:21

Building Trust in Beauty: Josh Yardley's Journey in...

Beauty Business Matters ·

2025/03/24

Susan sits down with industry veteran Josh Yardley from The Smart Group. They delve into Josh's extensive background in retail and beauty, discussing his journey from working with major retailers to founding a successful business that supplies advanced beauty equipment. Josh shares insights on the importance of understanding consumer needs, the evolving relationship between beauty and medical aesthetics, and the significance of education and trust in the beauty industry. He emphasizes the necessity

en-US

12:42

How I Raise My Profile

Beauty Business Matters ·

2025/03/19

In this midweek episode, Susan shares valuable insights on how salon and clinic owners can raise their profiles through the act of giving back. She emphasises the importance of community involvement, highlighting various ways to engage with local charities, schools, and colleges. Susan discusses the benefits of organising charity events, participating in local fairs, and offering mentorship to students, all of which can enhance one's reputation in the beauty industry. KEY TAKEAWAYS Participating

en-US

34:17

Crisis Management to Capturing Moments

Beauty Business Matters ·

2025/03/17

Susan sits down with Amanda Hutchinson from AKP Branding Stories to explore the fascinating journey of brand photography. Amanda shares her unique background in crisis management and how it shaped her meticulous attention to detail in photography. The conversation delves into the transition from wedding photography to brand photography, highlighting the importance of planning and preparation for successful shoots. Amanda discusses the significance of professional brand photography in today's digital

en-US

72 results

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