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PODCAST

Confessions of a Higher Ed Social Media Manager

Jenny Li Fowler

Confessions of a Higher Ed Social Manager returns with new host Jenny Li Fowler! Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. We’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team. Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify

education how to

All Episodes

00:25:57

Ep. 31: Tapping into Influencer Marketing

Confessions of a Higher Ed Social Media Manager ·

2025/01/09

Host Jenny engages with Lia Haberman, a creator economy expert, to unpack the role of influencer marketing in higher education. Fresh off a visit to the White House, Lia shares insights into the evolution of the creator economy, how influencers shape audience engagement, and actionable strategies for integrating influencer marketing into university communications.Key TakeawaysInfluencer Marketing vs. Creator Economy: Understand the difference between influencers promoting brands and the larger

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00:26:57

Jenny’s reflections on the anniversary of her book...

Confessions of a Higher Ed Social Media Manager ·

2024/12/26

Mallory Willsea guest-hosts a candid conversation with Jenny, host of Confessions of a Higher Ed Social Media Manager and author of a book celebrating its one-year anniversary. Jenny reflects on the evolution of social media in higher education, how her book has resonated with professionals worldwide, and offers insights into the future of the industry. From navigating leadership dynamics to platform shifts like Blue Sky, this episode is packed with valuable takeaways for marketing and social media

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00:41:11

From University of Limerick to KAUST: Crafting...

Confessions of a Higher Ed Social Media Manager ·

2024/12/12

Jenny welcomes Tony Sheridan, a social media storytelling expert currently working at the King Abdullah University of Science and Technology (KAUST) in Saudi Arabia. Tony shares his inspiring career journey from Ireland to Saudi Arabia, emphasizing the transformative power of authentic storytelling in social media. The conversation dives deep into strategies for lifting underrepresented voices and making a meaningful impact through thoughtful and inclusive content creation.Key TakeawaysAuthentic

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00:30:42

Ep. 28: Forsyth Tech's Social Media Secret? Making...

Confessions of a Higher Ed Social Media Manager ·

2024/11/28

Host Jenny sits down with Devin Purgason, a prominent voice in higher ed social media and engagement strategies, and recent winner of the AMA Higher Ed Marketer of the Year Award, to explore the nuances of managing social media for community colleges. Purgason shares invaluable insights on how to foster authentic connections with students across generational divides, leveraging leadership visibility, and finding unique ways to make a community college’s social media presence thrive. From creative

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00:17:03

Live at AMA: UO Turns Conference Transition into...

Confessions of a Higher Ed Social Media Manager ·

2024/11/15

In this episode, host Jenny sits down with Jesse Summers, Director of Social Media and Brand at the University of Oregon, to dive into the university’s monumental transition to the Big Ten Athletic Conference. The conversation unfolds at the American Marketing Association Symposium for Higher Education in Las Vegas, where Jenny and Jesse discuss everything from campus campaigns to the power of social media community. Jesse shares unique insights into leveraging athletic milestones for academic

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00:29:01

Ep. 27: MIT’s Media Library

Confessions of a Higher Ed Social Media Manager ·

2024/11/14

In this insightful podcast episode, Jenny chats with Emer Garland, a social media and communications professional at MIT, about creating a cohesive, accessible media library to support the campus community. Emer shares her journey from Dublin to MIT and how she helped build a digital asset library on Flickr, empowering MIT’s departments, labs, and centers to easily access and use campus imagery. Discover practical advice on managing digital media, collaborating with students, and capturing authentic

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00:23:18

Ep. 26: Gamification in Higher Ed: A New Frontier

Confessions of a Higher Ed Social Media Manager ·

2024/10/31

In this conversation, Erin Ward discusses the intersection of gamification and higher education marketing. She explains the concept of gamification, differentiates it from gaming implementation, and provides examples of how it can be effectively utilized in higher ed. The discussion highlights the importance of engaging students through innovative marketing strategies, the potential for personalization, and the need for higher education institutions to adapt to a competitive landscape. Guest Name:

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00:35:28

Ep. 25: Ensuring Campus Voices Shine Amidst Athletic...

Confessions of a Higher Ed Social Media Manager ·

2024/10/17

Chloe Calvert discusses her experience running the flagship social media channels for the University of Georgia. She highlights the challenges of showcasing the university's community apart from athletics and shares examples of how they feature students in their content. Chloe emphasizes the importance of treating students like focus groups and user generated content, content created by students for students, to produce authentic and engaging material. Chloe also explains how UGA takes a truly

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00:29:41

Ep. 24: Using Data-Driven Insights to Create Engaging...

Confessions of a Higher Ed Social Media Manager ·

2024/10/03

Cameron MacNiven from Dunroe uncovers the latest trends and data-driven insights shaping higher education social media and discusses how distinct higher ed categories, like admissions and university presidents, use social platforms differently to engage their audiences. Cameron also shares valuable tips on how schools can harness the power of trends, collaborations, and platform-specific strategies to boost their social media impact. Whether you're looking to improve engagement or just curious about

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00:28:26

Ep. 23: Reclaim Your Day with These Game-Changing...

Confessions of a Higher Ed Social Media Manager ·

2024/09/19

Ever feel overwhelmed by the growing list of tasks for managing social media channels? Jenny sits down with Maya Wesby of the Harvard Graduate School of Education, to discuss time management, the strategic use of platforms, and harnessing user-generated content (UGC). Maya also has a refreshing take that helps reduce audience fatigue and increase engagement. This episode is a must listen if you’re looking to streamline your work routine.Guest Name: Maya WesbyGuest Social: LinkedInGuest Bio: Maya

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00:27:02

Ep. 22: Building a Resilient Social Media Strategy...

Confessions of a Higher Ed Social Media Manager ·

2024/09/05

Kate Meyers Emery, Ph.D., joins Jenny Li Fowler to share her journey into social media management and her strategic approach to the field. As Candid’s Senior Digital Communications Manager, Kate frequently leverages experimentation and data-driven storytelling to connect with audiences. She highlights successful campaigns and strategies, offering advice on how to turn failures into valuable lessons.Some of the her advice includes:Embracing Experimentation — treat experiments as a formal part of

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00:22:37

The Unique Structure of NC State’s Social Media Team

Confessions of a Higher Ed Social Media Manager ·

2024/08/08

Megan Ellisor, Director of Social Media at NC State, gives us a look into their innovative Social Media Hub at NC State, which fosters collaboration and enhances the university's digital presence as a whole. Jenny and Megan also discuss the importance of mission-driven work, the evolution of social media roles, and the benefits of a centralized yet flexible social media structure.Guest Name: Megan Ellisor, Director of Social Media for NC State UniversityGuest Bios: Megan Ellisor is the Director of

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00:37:26

Ep. 20: Fear, Tribalism, and Chaos; Reflections on...

Confessions of a Higher Ed Social Media Manager ·

2024/07/25

Jenny talks with Matt Griffin from the University of Pennsylvania and Melissa Lesica from Harvard University about the tumultuous and challenging landscape of higher education social media over the past academic year. They explore the impact of significant global events, bot attacks, and the increasing vitriol directed at higher ed institutions. They also delve into how their teams managed these crises and the lessons learned to prepare for future challenges.Guest Names:Matt Griffin, Dir. of New

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00:41:43

Ep. 19: Adrienne Kemp-Rye’s Guide to Handling Meta...

Confessions of a Higher Ed Social Media Manager ·

2024/07/11

I’m locked out of a business Meta account, now what!?Almost every social media manager has been locked out of a Meta account and felt the frustration of trying to regain access. In this episode, Jenny chats with Adrienne Kemp-Rye, Stanford University's Social Media Manager, who shares her expert strategies for preventing and resolving Meta account lockouts. Learn practical tips on maintaining account health, navigating Meta’s appeal process, and implementing security measures to keep your social

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00:26:54

Ep. 18: Decoding Data for Social Media

Confessions of a Higher Ed Social Media Manager ·

2024/06/27

Danielle Sewell, Director of Digital Marketing at York College of Pennsylvania, shares practical insights on where to start when it comes to data, understanding metrics, and using data to tell compelling stories. Danielle also highlights the supportive community within higher ed marketing and the value of continual learning.In this episode you will learn:How to establish benchmarks.Simplifying your approach to analytics.The basics of creating a report.Guest Name: Danielle Sewell, Director of Digital

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00:01:44

Enrollify.org Relaunch: More Content, More Community

Confessions of a Higher Ed Social Media Manager ·

2024/06/13

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.- - - -Connect With Our Host:Jenny Li

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00:29:36

Ep. 17: Managing an Executive Channel

Confessions of a Higher Ed Social Media Manager ·

2024/06/13

Teddi Tostanoski talks about the unique challenges and rewards of managing executive social media channels, and how she collaborates with CSU President Amy Parsons to create an authentic and impactful online presence. You will gain insights into the differences between managing institutional and executive accounts and the role social media can play in higher ed administration and communicating with students. Whether you're a social media manager or a higher ed professional, this episode is packed

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00:26:59

Ep. 16: A Minimum Viable Social Strategy for a Team...

Confessions of a Higher Ed Social Media Manager ·

2024/05/30

In this episode, we get into Jacob Shipley’s minimum viable social strategy for one person social media teams. With a focus on practical, scalable tactics, Jacob discusses how small teams can maximize impact with minimal resources, emphasizing the power of content repurposing and strategic platform focus.Guest Name: Jacob Shipley, Head of Social at BenzingaGuest Social Handles:LinkedInX, @TheJacobShipleySocial StudiesGuest Bio: Jacob serves as the Head of Social at Benzinga and is building Social

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00:27:15

Leveraging Creator Marketing in Higher Education:...

Confessions of a Higher Ed Social Media Manager ·

2024/05/22

In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of

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00:26:02

Ep. 15: Infusing Humor into Boring Subjects

Confessions of a Higher Ed Social Media Manager ·

2024/05/16

Have you ever tried to make academic topics not just informative but entertaining? In our latest episode, Nick Moran, Director of Audience Development at Johns Hopkins Bloomberg School of Public Health, reveals how a dash of humor can transform even the driest subjects into engaging content. Nick talks about his team’s creative process in their “writing room” and how they turn essential health messages into engaging, share-worthy posts!Guest Name: Nick Moran, Director of Audience Development at

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