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PODCAST

Confessions of a Higher Ed Social Media Manager

Jenny Li Fowler

Confessions of a Higher Ed Social Manager returns with new host Jenny Li Fowler! Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. We’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team. Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler and is a proud member of the Enrollify

education how to

All Episodes

00:38:52

Ep. 51: How Penn State Built Its First Influencer...

Confessions of a Higher Ed Social Media Manager ·

2025/10/16

- - - -Connect With Our Host: Jenny Li Fowler https://www.linkedin.com/in/jennylifowler/ https://twitter.com/TheJennyLi About The Enrollify Podcast Network: Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See

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00:28:17

Ep. 50: Finding Growth Beyond Social Media: Eve...

Confessions of a Higher Ed Social Media Manager ·

2025/10/02

In Episode #50 of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Eve Gaciarz, Assistant Director of Communications at the Yale MacMillan Center, to discuss the transition from a social media-specific role to a broader communications position within the same institution. As a former Associate Director of Social Media at Yale School of Management, Eve shares how she’s leveraging her social media expertise in a new environment and rethinking communications strategy

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00:34:54

Ep. 49: Building a Repeatable Process for Creativity

Confessions of a Higher Ed Social Media Manager ·

2025/09/18

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Ted Harrison, Founder and CEO of neuemotion and former Head of Advertiser Production at Twitter (yes, real Twitter). Ted brings a refreshing take on creativity in social media, debunking the myth that inspiration strikes like lightning. Instead, he shares how creative consistency is a skill—one that can be systematized, scaled, and repeated. Whether you're a burned-out content creator or a higher

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00:33:00

Ep. 48: What Higher Ed Social Media Teams Get Right...

Confessions of a Higher Ed Social Media Manager ·

2025/09/04

Jenny Li Fowler sits down with Joe Teo, CEO of HeyOrca, for a candid conversation about the underestimated brilliance of higher ed social media teams. From crisis communication mastery to culture-shaping content creation, Joe shares why higher ed marketers are the unsung heroes of the digital age. Tune into this episode for an energizing take on how resourceful, adaptive, and strategic these teams truly are.Guest Name: Joe Teo Chief Executive Orca, HeyOrcaGuest Social: LinkedInGuest Bio: Joe Teo is

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00:42:39

Ep. 47: Navigating Negativity in Social Media

Confessions of a Higher Ed Social Media Manager ·

2025/08/21

Jenny Li Fowler sits down with Amanda Natividad — marketer, podcaster, and former trained chef — to tackle a challenge every social media manager and content creator eventually faces: handling negative comments and trolls online. From understanding the difference between criticism and trolling to learning when to clap back and when to scroll on, Amanda shares real-life stories, personal missteps, and practical strategies for keeping your cool in the chaotic world of online engagement. If you’ve ever

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00:42:41

Ep. 46: How UNC Chapel Hill's Social Media Team...

Confessions of a Higher Ed Social Media Manager ·

2025/08/07

Jenny Li Fowler sits down with Chelsey Holts, Director of Content Strategy at the University of North Carolina at Chapel Hill. Chelsey recounts her firsthand experience managing campus communications during not one—but two—active shooter incidents at UNC. This powerful conversation explores the evolving role of social media in emergency communications, the need for cross-functional collaboration, and how crisis preparedness can shape a content strategy that’s both compassionate and clear. If you're

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00:39:55

Ep. 45: Show your Audience You Care via Social Media...

Confessions of a Higher Ed Social Media Manager ·

2025/07/24

Jenny Li Fowler sits down with Christina Garnett—fractional chief customer officer, online community strategist, and author of the upcoming book Transforming Customer Brand Relationships. Together, they dive deep into what it really means to build authentic relationships with your audiences online. From mourning the loss of Twitter to embracing fan-driven engagement, this episode explores the nuances of online connection, community building, and why higher ed institutions need to stop treating

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00:29:25

Ep. 44: Showing the Humans Behind the Institutional...

Confessions of a Higher Ed Social Media Manager ·

2025/07/10

Jenny Li Fowler sits down with Grant Schol, Associate Director of Communication and Project Management for the Fulbright College of Arts and Sciences at the University of Arkansas. Together, they unpack the evolving meaning of authenticity in higher ed social media and why it’s not as simple as just “being real.” Grant shares strategies for humanizing institutional accounts, empowering student voices, and creating content that speaks directly to your campus community. This conversation dives deep

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00:36:38

Ep. 43: A Look into University of Michigan’s Social...

Confessions of a Higher Ed Social Media Manager ·

2025/06/26

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler chats with Erica Colaianne, Director of Social Media at the University of Michigan, about the critical art of understanding your audience and staying nimble on social. From building out detailed platform-specific personas to crafting crisis-proof content, Erica shares how her newsroom roots and strategic thinking shape her approach to higher ed communications. If you're looking for real-world strategies for

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00:33:41

Ep. 42: Want to Go Viral? Start With Trust

Confessions of a Higher Ed Social Media Manager ·

2025/06/12

In this energizing episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Chi Thukral, Content Creator and Social Media Strategist, to unpack the nuances of trust, creative freedom, and the realities of navigating approval processes in social media management. With real-world anecdotes, industry hot takes, and tactical advice, this conversation is a must-listen for anyone managing—or approving—social media content in higher ed. Learn how creative risk-taking,

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00:35:04

Ep. 41: Stop Building for Personas and Start Building...

Confessions of a Higher Ed Social Media Manager ·

2025/05/29

In this thought-provoking episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Safaniya Stevenson, a seasoned higher ed social strategist, to challenge one of the industry’s sacred cows: the audience persona. Together, they explore the limitations of personas in higher ed marketing and advocate for a more human, community-driven approach. This episode is a must-listen for enrollment marketers, brand strategists, and social media managers navigating a

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00:29:18

Ep. 40: Connecting Social Media to Institutional Success

Confessions of a Higher Ed Social Media Manager ·

2025/05/15

Jenny welcomes Tara Mikaelian and Hattie Wilkinson from Sprout Social to unpack the powerful role of social media data in higher ed marketing. They dive into why this data matters, how it connects to institutional goals, and how social media managers can use real-time insights to drive strategy, demonstrate ROI, and advocate for their role. With real-world examples and actionable tips, this conversation offers a fresh take on using social data as a strategic tool rather than just a performance

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00:40:39

Ep. 39: Creating a Social Media Campaign From Scratch

Confessions of a Higher Ed Social Media Manager ·

2025/05/01

Host Jenny Li Fowler is joined by Christina Le, a strategic social media pro currently leading marketing efforts at the social listening startup Plot. Together, they dig deep into what it really takes to launch a successful social media campaign—especially when you’re operating with little to no budget. From identifying the "why" behind a campaign to finding creators on LinkedIn who will amplify your message (even for free), this episode is a goldmine for anyone looking to make a meaningful impact

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00:40:37

Ep. 38: Inside Oxford’s Strategic Campaigns Team

Confessions of a Higher Ed Social Media Manager ·

2025/04/17

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Samuel Harriman and Olivia Finch from Oxford University to unpack the inner workings of their incredibly unique roles as a two-person university-wide campaigns team. Titled “How Oxford University Built a Campaigns Team to Reshape Their Global Brand,” this conversation dives deep into the hows and whys of Oxford’s centralized campaign strategy—one that touches all 57 departments and positions the

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00:35:43

Ep. 37: Shifting from Enrollment Pro to Enrollment...

Confessions of a Higher Ed Social Media Manager ·

2025/04/03

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Soup Campbell, Head of Community Experience at ZeeMee and a former dean of admissions, to explore what it’s like navigating the college admissions process from the other side — as a parent. With decades of experience in enrollment management and ed tech, Soup shares what surprised him most about supporting his son through the admissions journey, how social media fits into the modern college

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00:25:46

Ep. 36: From Just Doing It to Driving Impact, Social...

Confessions of a Higher Ed Social Media Manager ·

2025/03/20

Jenny sits down with Josh Rangel, a seasoned social media expert, to unpack the evolution of social media marketing. From the early days of Twitter to today’s high-speed, high-volume content landscape, Josh shares insights on what’s changed, what’s stayed the same, and why organic social media still matters. He also offers advice for social media managers, emphasizing the importance of building a team, measuring success effectively, and—above all—having fun.Guest Name: Josh Rangel, Senior Director,

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00:36:11

Ep. 35: Showcasing Authenticity with a People-First...

Confessions of a Higher Ed Social Media Manager ·

2025/03/06

Jenny sits down with Michelle Mc Mahon, Digital Marketing and Content Officer at the University of Limerick (UL), to discuss how her team has mastered authentic social media storytelling. Michelle shares her journey from PR to higher ed marketing, the strategy behind UL’s student-driven content, and how her team collaborates across departments to create compelling campaigns. If you’re looking for fresh strategies to elevate your university’s social media presence, this episode is packed with

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00:28:48

Ep. 34: Rocky vs. Rocky: A Winning Collaboration

Confessions of a Higher Ed Social Media Manager ·

2025/02/20

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny sits down with Alexandra Modafferi, Social Media and Content Strategist at Ramapo College, to discuss an innovative social media collaboration with Montclair State University. They dive into how a shared mascot name sparked a fun, engaging campaign, the role of trending audio in boosting engagement, and best practices for collaborating with other institutions. Alexandra also shares insights on using student-created music,

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00:26:03

Ep. 33: Turning Social Media into Your Top...

Confessions of a Higher Ed Social Media Manager ·

2025/02/06

Host Jenny sits down with Mikki Collins, a former higher ed social media manager at the University of Chichester, who shares her transformative journey in leveraging social media as a key recruitment tool. From developing student influencer programs to driving engagement on platforms like TikTok and Instagram, Mikki provides actionable insights into creating authentic connections and making the most of limited resources. Listen in as they discuss how higher ed social media professionals can shift

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00:33:44

Ep. 32: From Silos to Synergy: Connecting Central...

Confessions of a Higher Ed Social Media Manager ·

2025/01/23

Related links:Digital Community CohortStudent Affairs Marketing and Communications surveyMarcomm Barbie Slack Group‍In this episode of Confessions of a Higher Ed Social Media Manager, Jenny Li Fowler chats with Josie Ahlquist, a trailblazer in the higher education community. Josie shares her inspiring journey into higher ed, shaped by her family’s roots, her passion for student engagement, and her knack for empowering institutions to foster authentic online communities. The conversation dives deep

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