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PODCAST

SEO for Established Entrepreneurs: The Basic B

Brittany Herzberg | SEO Strategist, Consultant, & Coach

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!We’ll cover questions like:How does improving SEO help me get found online?How

business marketing

All Episodes

32:39

Entrepreneurship as a Healing Journey w/ Amy Babish

SEO for Established Entrepreneurs: The Basic B ·

2025/09/12

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Entrepreneurship is actually this healing journey that we’ve signed up for—whether we knew it at the time or not! Very personal—let’s call them challenges—play out in sometimes very intense ways in our businesses. Maybe months with 0 new clients or a flopped launch or nightmare clients who do sign on. (Yikes!) Being a business owner brings things up that we’re able to work through & actually clear. And

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13:51

SEO Best Practice #3: Start SEO Before You Feel “Ready”

SEO for Established Entrepreneurs: The Basic B ·

2025/09/05

📲 Text me! (Add your email or phone number in the message if you want a response 😉) You may know I’m in the middle of running my 3-month group coaching program—SEO & Grow. I’m also just getting started with my 6-week mentorship, SEO Foundations. And I’m already noticing themes popping up—in my DMs and in these programs. And like the good Brittany that I am, once I connect the dots, I’ve got to spread the word & point out not only patterns that YOU may also be getting caught up i...

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23:43

SEO Q+A :: Podcasts, Websites, Images, Authors, & More!

SEO for Established Entrepreneurs: The Basic B ·

2025/08/29

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Whether you’re newer to SEO or it feels a little old hat by now, it’s never a bad time to brush up on the basics! And what better way to do that than with a good ol’ Q+A episode? In this solo episode, I’m pulling questions out of my DMs, emails, & group coaching calls so I can share these insights & tips with you, too! Tune in, take notes, & return to this episode whenever you need 😉 → Get the

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21:56

AI SEO Optimization & Content Creation w/ Nina...

SEO for Established Entrepreneurs: The Basic B ·

2025/08/22

📲 Text me! (Add your email or phone number in the message if you want a response 😉) “We’re not just doing this for sh*ts & giggles—we’re doing this to actually make money in our businesses.” Nina Clapperton, a fellow SEO specialist and Thriend of mine (translation: we met on Threads), is baaaack! ——— If you haven’t listened to Part 1 of our conversation, you’re gonna want to do that first! We recorded this in one go, so it will make much more sense with both parts. 😉 ——— We're digging

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29:16

Hidden Benefits of AI + SEO w/ Nina Clapperton

SEO for Established Entrepreneurs: The Basic B ·

2025/08/15

📲 Text me! (Add your email or phone number in the message if you want a response 😉) “Even someone at Google said, ‘it’s just SEO to get into AI overviews…’” Today I'm joined by Nina Clapperton, a fellow SEO specialist and Thriend of mine. Yes—translation—we met on threads. We're talking about AI, SEO, all the things. Because AI is going nowhere. We know that. That has been clearly established. But if you're hearing or seeing AIO, AEO, SGE, GEO—all these other acronyms & you're...

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16:11

SEO for Astrology Seasons: Cancer | Leo | Virgo

SEO for Established Entrepreneurs: The Basic B ·

2025/08/08

📲 Text me! (Add your email or phone number in the message if you want a response 😉) We know I’m a HUGE fan of not relying on the ‘gram, but that doesn’t mean I’m not over there actually having fun. Because I am! One of the things I’ve been doing this year is… playing around with astrology posts. Shockingly, people are eating them up! So I’m bringing the content to you here, but in an expanded version. Specifically… I’m talking about the SEO for different astrology seasons. I’ll be focus...

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11:46

How to Know if SEO is Actually Helping Your Podcast Grow

SEO for Established Entrepreneurs: The Basic B ·

2025/08/01

📲 Text me! (Add your email or phone number in the message if you want a response 😉) I joke that I live in my Instagram DMs, but… I really do! And I get to answer questions like this one from Anne about my Podcast SEO Download: “How will I know if SEO is actually helping the podcast? How will I know it’s working?” Which brings me to today’s episode. I’m sharing the bonus lesson I just recorded to include in the Podcast SEO Download. You can actually hear what the teachings are like, you can

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40:53

Pinterest & SEO (with a side of AI) w/ Meagan Williamson

SEO for Established Entrepreneurs: The Basic B ·

2025/07/25

📲 Text me! (Add your email or phone number in the message if you want a response 😉) In the age of AI, I’ve seen far too many entrepreneurs start to doubt if what they have to say is worth sharing. If that’s you—this conversation with Meagan Williamson is a MUST listen. Yes, there’s a strong focus on Pinterest in this episode, but it’s packed with advice on why you need not be scared or intimidated because AI’s on the scene. You’ll also discover which keyword research tool you need for

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14:53

SEO Best Practice #2: Create Content 📝

SEO for Established Entrepreneurs: The Basic B ·

2025/07/18

📲 Text me! (Add your email or phone number in the message if you want a response 😉) We need to talk about 2 tiny emotionally-packed words: Content Creation When I first started doing SEO for people, I knew I wanted them to have their website SEO solid, AND I knew it was important for them to create content like blog posts on their website. But I was so eager for them to “do” any kind of SEO that I wasn’t focused on a streamlined approach. Things have changed. Now I see how critical it i...

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16:16

Q+A: SEO & Grow Group Coaching Program

SEO for Established Entrepreneurs: The Basic B ·

2025/07/10

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Your questions—answered ✅ I’ve been having SO many good conversations where I’ve been asked some amazing questions. So of course, I want to bring that over to the podcast as well! In this solo episode, I’m sharing questions I’m being asked about my SEO & Grow 🌱 group coaching program that’s currently enrolling. You’ll hear my responses to questions like: “How is this program structured?”“Can I send my VA

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53:31

Success with SEO in 2025 [Workshop Audio Experience]

SEO for Established Entrepreneurs: The Basic B ·

2025/07/08

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Tune in to the 🆓 SEO Workshop! The focus: help you better understand SEO & see how it’s possible to easily get new leads, 4x podcast downloads, & increase your income …when you lean into a strong SEO marketing strategy! This workshop: ⭐️ Reviews my proven 3-step approach to SEO ⭐️ Reveals & breaks down recent client SEO successes ⭐️ Covers common SEO mistakes entrepreneurs make (+ fixes) ——— The

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36:58

How a Google Business Profile Supports SEO w/ Lydia Fine

SEO for Established Entrepreneurs: The Basic B ·

2025/07/04

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Raise your hand if you claimed your Google Business Profile, filled it out once, and never looked at it again. (Yeah… same.) In this episode, I’m joined by Lydia Fine, a marketing strategist and photographer who gets it. We’re diving deep into why this free tool is wildly underrated—and how it’s becoming even more important with the rise of AI search! If you’ve ever set it and forget it (🙋‍♀️ guilty), this is

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12:41

SEO & Grow Group Coaching Program Tour

SEO for Established Entrepreneurs: The Basic B ·

2025/06/27

📲 Text me! (Add your email or phone number in the message if you want a response 😉) I can’t believe it but as I record this episode, SEO Foundations is almost over. There’s only 1 more week to go! We’ve covered keyword research, how to use keywords, how to optimize content for SEO, how (and why) to do link building, finding & fixing SEO errors, & our last week is all about tracking metrics. These entrepreneurs have learned SO much! AND… a few of them have already secured their s...

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31:14

Financial Self-Care for Entrepreneurs w/ Lindsey Konchar

SEO for Established Entrepreneurs: The Basic B ·

2025/06/20

📲 Text me! (Add your email or phone number in the message if you want a response 😉) It’s so easy to keep avoiding money, but when you start taking care of yourself by focusing on your money—your whole life changes! I’ve lived it (am still living it, if I’m being honest). And this is something my guest today also knows intimately. Meet: Lindsey Konchar. AKA: Financial Therapist Lindsey—who has this interesting concept of “financial self-care” that we’re diving into today. In this episode,

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11:21

SEO Best Practice #1: Give It Time ⏰

SEO for Established Entrepreneurs: The Basic B ·

2025/06/13

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Feeling like your SEO just isn’t working? You’re not alone, and it’s likely NOT because you’re doing it wrong. SEO takes time, strategy, & a plan that actually supports your business goals (not just a random list of keywords). In this episode, I’m breaking down the top SEO mistake I see business owners making, like constantly changing URL slugs or ghosting your blog—and what to do instead. If you’re ready

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7:44

Everyone’s Leaving Instagram—Now is the Time to do SEO

SEO for Established Entrepreneurs: The Basic B ·

2025/06/06

📲 Text me! (Add your email or phone number in the message if you want a response 😉) While me saying that “everyone is leaving Instagram” might sound dramatic… I’m seeing this play out with business owners & potential clients. People are TIRED of social media. But when that’s all you’ve ever focused on for marketing your business, what are you supposed to do? Fear not, friend! Here’s what’s happening, what you can do about it, & what to expect once you make those changes! Related

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35:38

EFT Tapping Technique for Perfectionism w/ Jacqui Acree

SEO for Established Entrepreneurs: The Basic B ·

2025/05/30

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Many entrepreneurs fall into the categories of “high-achiever” or “perfectionist.” I 1000% do! And one beautiful Fall day when I was doing a 1:1 EFT tapping session with my friend, I said something about being a “recovering perfectionist.” That statement cracked open a whole conversation! And it’s one I want to make sure you hear. Which is why I’ve invited my friend & EFT practitioner, Jacqui Acree, ...

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38:52

Why Story = Sales w/ Megan Yelaney

SEO for Established Entrepreneurs: The Basic B ·

2025/05/23

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Story is THE thing that gives you content that leads to conversions—NOT just conversations. (Read that again) It’s such an ego boost to be called “inspirational”—but inspiration doesn’t pay the bills. Sharing your story, building instant trust, & establishing your expertise quickly—that’s what generates leads! And that’s what leads to sales, friend! For this hugely impactful topic, Meg Yelaney is

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40:43

Consistent Leads With SEO—Despite Being Sick For 3...

SEO for Established Entrepreneurs: The Basic B ·

2025/05/14

📲 Text me! (Seriously—just click this) What would happen to your business if you were sick with illness after illness for months in a row? Well… Courtney didn’t get to answer that question before it actually happened to her Q1 of this year. But! She magically had 1:1 coaching clients continuing to find her for those 3 months. Wanna guess why that was? Yep! SEO. SEO can be your support system that continues to market your business for you—but you have to have it in place before you actual...

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12:35

My SEO Approach: The SEO & Grow Method

SEO for Established Entrepreneurs: The Basic B ·

2025/05/09

📲 Text me! (Seriously—just click this) I don’t care who you are! If you’re a business owner entering my world for SEO support—you’re going to follow the same path that all my clients & students have taken. Because The SEO & Grow Method works! It’s exactly why my clients have 5x’d their podcast downloads, increased their traffic to 16k visits per month, gotten consistent leads while they’ve been sick for the first 4 months of the year—and so. much. more. In this episode—which is from

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