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PODCAST

SEO for Established Entrepreneurs: The Basic B

Brittany Herzberg | SEO Strategist, Consultant, & Coach

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!We’ll cover questions like:How does improving SEO help me get found online?How

business marketing

All Episodes

16:16

Q+A: SEO & Grow Group Coaching Program

SEO for Established Entrepreneurs: The Basic B ·

2025/07/10

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Your questions—answered ✅ I’ve been having SO many good conversations where I’ve been asked some amazing questions. So of course, I want to bring that over to the podcast as well! In this solo episode, I’m sharing questions I’m being asked about my SEO & Grow 🌱 group coaching program that’s currently enrolling. You’ll hear my responses to questions like: “How is this program structured?”“Can I send my VA

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53:31

Success with SEO in 2025 [Workshop Audio Experience]

SEO for Established Entrepreneurs: The Basic B ·

2025/07/08

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Tune in to the 🆓 SEO Workshop! The focus: help you better understand SEO & see how it’s possible to easily get new leads, 4x podcast downloads, & increase your income …when you lean into a strong SEO marketing strategy! This workshop: ⭐️ Reviews my proven 3-step approach to SEO ⭐️ Reveals & breaks down recent client SEO successes ⭐️ Covers common SEO mistakes entrepreneurs make (+ fixes) ——— The

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36:58

How a Google Business Profile Supports SEO w/ Lydia Fine

SEO for Established Entrepreneurs: The Basic B ·

2025/07/04

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Raise your hand if you claimed your Google Business Profile, filled it out once, and never looked at it again. (Yeah… same.) In this episode, I’m joined by Lydia Fine, a marketing strategist and photographer who gets it. We’re diving deep into why this free tool is wildly underrated—and how it’s becoming even more important with the rise of AI search! If you’ve ever set it and forget it (🙋‍♀️ guilty), this is

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12:41

SEO & Grow Group Coaching Program Tour

SEO for Established Entrepreneurs: The Basic B ·

2025/06/27

📲 Text me! (Add your email or phone number in the message if you want a response 😉) I can’t believe it but as I record this episode, SEO Foundations is almost over. There’s only 1 more week to go! We’ve covered keyword research, how to use keywords, how to optimize content for SEO, how (and why) to do link building, finding & fixing SEO errors, & our last week is all about tracking metrics. These entrepreneurs have learned SO much! AND… a few of them have already secured their s...

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31:14

Financial Self-Care for Entrepreneurs w/ Lindsey Konchar

SEO for Established Entrepreneurs: The Basic B ·

2025/06/20

📲 Text me! (Add your email or phone number in the message if you want a response 😉) It’s so easy to keep avoiding money, but when you start taking care of yourself by focusing on your money—your whole life changes! I’ve lived it (am still living it, if I’m being honest). And this is something my guest today also knows intimately. Meet: Lindsey Konchar. AKA: Financial Therapist Lindsey—who has this interesting concept of “financial self-care” that we’re diving into today. In this episode,

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11:21

SEO Best Practice #1: Give It Time ⏰

SEO for Established Entrepreneurs: The Basic B ·

2025/06/13

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Feeling like your SEO just isn’t working? You’re not alone, and it’s likely NOT because you’re doing it wrong. SEO takes time, strategy, & a plan that actually supports your business goals (not just a random list of keywords). In this episode, I’m breaking down the top SEO mistake I see business owners making, like constantly changing URL slugs or ghosting your blog—and what to do instead. If you’re ready

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7:44

Everyone’s Leaving Instagram—Now is the Time to do SEO

SEO for Established Entrepreneurs: The Basic B ·

2025/06/06

📲 Text me! (Add your email or phone number in the message if you want a response 😉) While me saying that “everyone is leaving Instagram” might sound dramatic… I’m seeing this play out with business owners & potential clients. People are TIRED of social media. But when that’s all you’ve ever focused on for marketing your business, what are you supposed to do? Fear not, friend! Here’s what’s happening, what you can do about it, & what to expect once you make those changes! Related

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35:38

EFT Tapping Technique for Perfectionism w/ Jacqui Acree

SEO for Established Entrepreneurs: The Basic B ·

2025/05/30

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Many entrepreneurs fall into the categories of “high-achiever” or “perfectionist.” I 1000% do! And one beautiful Fall day when I was doing a 1:1 EFT tapping session with my friend, I said something about being a “recovering perfectionist.” That statement cracked open a whole conversation! And it’s one I want to make sure you hear. Which is why I’ve invited my friend & EFT practitioner, Jacqui Acree, ...

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38:52

Why Story = Sales w/ Megan Yelaney

SEO for Established Entrepreneurs: The Basic B ·

2025/05/23

📲 Text me! (Add your email or phone number in the message if you want a response 😉) Story is THE thing that gives you content that leads to conversions—NOT just conversations. (Read that again) It’s such an ego boost to be called “inspirational”—but inspiration doesn’t pay the bills. Sharing your story, building instant trust, & establishing your expertise quickly—that’s what generates leads! And that’s what leads to sales, friend! For this hugely impactful topic, Meg Yelaney is

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40:43

Consistent Leads With SEO—Despite Being Sick For 3...

SEO for Established Entrepreneurs: The Basic B ·

2025/05/14

📲 Text me! (Seriously—just click this) What would happen to your business if you were sick with illness after illness for months in a row? Well… Courtney didn’t get to answer that question before it actually happened to her Q1 of this year. But! She magically had 1:1 coaching clients continuing to find her for those 3 months. Wanna guess why that was? Yep! SEO. SEO can be your support system that continues to market your business for you—but you have to have it in place before you actual...

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12:35

My SEO Approach: The SEO & Grow Method

SEO for Established Entrepreneurs: The Basic B ·

2025/05/09

📲 Text me! (Seriously—just click this) I don’t care who you are! If you’re a business owner entering my world for SEO support—you’re going to follow the same path that all my clients & students have taken. Because The SEO & Grow Method works! It’s exactly why my clients have 5x’d their podcast downloads, increased their traffic to 16k visits per month, gotten consistent leads while they’ve been sick for the first 4 months of the year—and so. much. more. In this episode—which is from

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38:26

Celebrating 100 Episodes 🎉 w/ My Podcast Producer,...

SEO for Established Entrepreneurs: The Basic B ·

2025/05/02

📲 Text me! (Seriously—just click this) For the 100th episode of The Basic B Podcast, I wanted to have a conversation about everything that’s gone into this podcast and what I’m seeing work for podcasts in general. There was literally no better person to bring on for this interview than Leah Bryant—the production ninja behind The Basic B podcast! Leah makes me AND my guests sound good, brings my last-minute ideas to life, & is always sharing her wealth of podcasting knowledge with me.

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28:18

A Content Repurposing Strategy for SEO w/ Krystle Straub

SEO for Established Entrepreneurs: The Basic B ·

2025/04/25

📲 Text me! (Seriously—just click this) Content repurposing has gotten lots of praise, while simultaneously being extremely misunderstood. It’s not simply copy+pasting the same thing from this platform to that. But… how can solopreneurs create content in the first place then repurpose it to ALL the places without losing their minds or spending thousands of dollars on coffee? Krystle Straub is here to spill all the secrets! After I saw her posting her process on Threads, I instantly jumped

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38:19

Should You Switch From HoneyBook to Dubsado? w/ Colie...

SEO for Established Entrepreneurs: The Basic B ·

2025/04/18

📲 Text me! (Seriously—just click this) In late 2024, HoneyBook shook the world of many entrepreneurs—yours truly included—when they announced a rather hefty price increase. That got me thinking… is HoneyBook really providing what I need from a CRM? Almost instantly, I found myself in the Voxer streets with my business systems strategist bestie, Colie James. We decided to move everything she’d worked so hard to create in HoneyBook over to Dubsado. But don’t assume that means that’s the right

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32:02

Simple Businesses Despite Busy Brains w/ Diann Wingert

SEO for Established Entrepreneurs: The Basic B ·

2025/04/11

📲 Text me! (Seriously—just click this) Having too many ideas & a busy brain is a burden. And entrepreneurs know this all too well. The idea hits you & you immediately want to act on it! But that’s just not sustainable especially for anyone who’s a solopreneur. So… what can you do instead? Diann Wingert, host of the ADHD-ish Podcast, joins me for an enlightening conversation! I was fortunate enough to be a guest on her podcast, & we knew we had to keep the party going. In thi...

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11:22

Walkthrough: SEO Foundations Mentorship

SEO for Established Entrepreneurs: The Basic B ·

2025/04/04

📲 Text me! (Seriously—just click this) I know that you know that what you really want is to have clients flocking to your website without needing to constantly post on social media. And I also know the thing that will easily get you there and leave a smile on your face… SEO Foundations ⛰️ is the 5-week mentorship experience for entrepreneurs who want to bring in new leads—without burning out on social media. This SEO mentorship experience is for business owners who know the value of SEO

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37:53

SEO Tools & Mindset Tips for Entrepreneurs w/ Matt...

SEO for Established Entrepreneurs: The Basic B ·

2025/03/28

📲 Text me! (Seriously—just click this) There are loads of SEO tools out on the interwebs. But which ones does a small business owner really need to invest in? And what advice can the experts share with you when it comes to those mentally challenging days—in business and with SEO? (Spoiler: plenty!) It’s been a year since Matt Diamante was on the podcast! To say we’re pumped would be a gross understatement. Tune in for a conversation about what your SEO strategy requires in 2025, mindset tips

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32:44

Marketing Ecosystems for Sustainable Growth w/...

SEO for Established Entrepreneurs: The Basic B ·

2025/03/21

📲 Text me! (Seriously—just click this) If you’ve been dreaming of a marketing brain you could borrow for your business, you’re in luck! Mallory Musante is a Fractional CFO dedicated to helping businesses grow through data-driven, research-backed marketing. (She also happens to be my first IRL friend in Connecticut!) In our first ever video chat, we break down the big topic of creating a simple marketing ecosystem that supports sustainable business growth. Mallory shares the different types

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35:12

Boost Productivity by Seeking Support w/ Meridith...

SEO for Established Entrepreneurs: The Basic B ·

2025/03/14

📲 Text me! (Seriously—just click this) Your daily/weekly plan as an entrepreneur is very similar to a blog outline—hear me out! It gives you a starting point. But one that can ebb & flow with you. Because let’s be real—plans change. Outlines shift. Life happens. And nothing will keep that from happening. Meridith McCarty joins me for this episode of The Basic B Podcast where we get into everything time management, planning, & productivity for business owners. You’ll learn how often

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30:03

Jordan Gill: Experimentation as an Entrepreneur

SEO for Established Entrepreneurs: The Basic B ·

2025/03/07

📲 Text me! (Seriously—just click this) Entrepreneurship is a wild ride! One shock you get time & time again are the personal things that greatly impact your business. Could include, but not limited to: fear of judgement, chronic illness, & perfectionism. Those are just a few of the things Jordan Gill shared about on today’s episode. The throughline? Experimenting out loud as an entrepreneur. Opening yourself up to experimentation can actually be so supportive in each of the above

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