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PODCAST

The Hard Corps Marketing Show

Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.

business marketing

All Episodes

46:57

CTM Takeover Episode: Crossing The Digital Divide ft...

The Hard Corps Marketing Show ·

2025/09/05

How can understanding your audience and building purpose-driven brands elevate your marketing results?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Josh Cherfoli, Vice President of Marketing at Precision Aviation Group. Josh shares how deep customer insights and authentic storytelling can shift brand perception and drive meaningful results.Josh dives into

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46:14

Create Content that Counts ft Jessica Nickerson &...

The Hard Corps Marketing Show ·

2025/09/04

How can modern marketers thrive by busting myths, embracing authenticity, and ditching perfection?In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer podcast. These two bring a fresh, no-nonsense approach to marketing, challenging outdated ideas, calling out the myth of high production value, and pushing for real human connection in the age of AI and

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46:24

CTM Takeover Episode: The 3 Pillars of Degenerative...

The Hard Corps Marketing Show ·

2025/08/29

How can both empathy and distilled communication reshape your marketing strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ron Close, VP of Marketing at First Resonance. Ron shares his unique journey from manufacturing and computer science to marketing leadership, and how empathy and curiosity have fueled his success.Ron dives into the importance of

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48:11

Old-School Tactics Drive Modern Marketing Wins ft....

The Hard Corps Marketing Show ·

2025/08/28

How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success?In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insights on the evolving landscape of marketing from the power of AI to the surprising effectiveness of print mail.Aaron debunks the myth that marketing

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42:56

CTM Takeover Episode: Speak Your Customer’s Language...

The Hard Corps Marketing Show ·

2025/08/22

How can deep audience research transform your marketing effectiveness?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target Corporation to founding her own digital agency, and how curiosity and community have fueled her success.KB dives into the power of audience

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44:29

Rethinking Marketing for Real Revenue ft. Karthi...

The Hard Corps Marketing Show ·

2025/08/21

Is your marketing driving real revenue or just making noise?In this episode of The Hard Corps Marketing Show, host Casey Cheshire sits down with Karthi Ratnam, a serial entrepreneur and marketing leader, for a bold and eye-opening conversation about the evolving role of marketing in modern business. Karthi challenges conventional thinking around titles like "revenue marketer," arguing that all marketers should be tied to revenue outcomes. The discussion dives deep into brand vs. demand vs

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34:17

CTM Takeover Episode: Feeding Sales: Strategy That...

The Hard Corps Marketing Show ·

2025/08/15

How can empathetic B2B SaaS marketing transform your growth strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space.Ashleigh dives into what it takes to

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48:06

Don’t Be the Podcast Everyone SKIPS ft Ollie...

The Hard Corps Marketing Show ·

2025/08/14

Can your podcast stand out in a sea of sameness?In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podcast concepts, production tactics, and tech integrations that challenge the traditional interview format.From chip-tasting ASMR podcasts to quiz

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50:47

CTM Takeover Episode: Building Relationships at Scale...

The Hard Corps Marketing Show ·

2025/08/08

How can empathetic B2B SaaS marketing transform your growth strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. James reveals why truly

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47:09

MEANINGFUL Qualified Leads ft Melissa McCready | Hard...

The Hard Corps Marketing Show ·

2025/08/07

Are MQLs really dead, or just evolving?In this episode of The Hard Corps Marketing Show, I sat down with Melissa McCready, Founder and CEO of Navigate Consulting Group. With decades of experience in marketing automation, customer success, and growth operations, Melissa is a recognized thought leader and award-winning expert in her field.Melissa unpacks the evolving role of MQLs and why they’re far from obsolete. She explains how engagement scores and persona alignment still make them vital

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55:02

You’re Getting Marketing Ops ALL WRONG ft Mike Rizzo...

The Hard Corps Marketing Show ·

2025/07/31

What does it really mean to work in marketing operations, and how can leaders better leverage these professionals as strategic enablers?In this episode of The Hard Corps Marketing Show, I sat down with Mike Rizzo, Community-led Founder and CEO of MarketingOps.com. A longtime community leader and champion of the marketing operations profession, Mike brings clarity to the misunderstood world of marketing ops and shares what’s next for the industry.He explains why marketing ops pros are more

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48:04

Curiosity Eats Hustle for Breakfast ft Dave...

The Hard Corps Marketing Show ·

2025/07/24

How can founders avoid sabotaging their own sales pipeline?In this episode of The Hard Corps Marketing Show, I sat down with Dave Rubinstein, Fractional Sales Leader to funded tech companies who need to scale. Dave brings deep expertise from years of building and leading sales teams, and he shares a practical, no-fluff perspective on what growing startups get wrong about sales, and how to fix it.Dave breaks down why asking a technical founder to lead sales is like handing the keys to

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51:23

Can Community SAVE the Connection CRISIS ft Dolores...

The Hard Corps Marketing Show ·

2025/07/17

How can trust-first marketing and clarity-driven communication lead to stronger business growth?In this episode of The Hard Corps Marketing Show, I sat down with Dolores Hirschmann, Chief Clarity Officer of Masters in Clarity. Dolores brings her expertise in executive coaching, marketing strategy, and business clarity to help leaders build trust-based marketing systems that convert without manipulation.Dolores shares how marketing is fundamentally about trust and invitation—not just

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41:04

Level Up Your Ops or GET LEFT BEHIND ft Danielle...

The Hard Corps Marketing Show ·

2025/07/10

How can marketing operations leaders stay relevant in a fast-changing, AI-powered landscape?In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to the ever-evolving world of marketing ops. She shares her experience navigating technical transformation, growing high-performing teams, and leading with empathy and curiosity.Danielle breaks down why

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32:44

GAME-CHANGING Strategies for the New SEO ft Kerry...

The Hard Corps Marketing Show ·

2025/07/03

How can marketers thrive in the age of AI and zero-click search?In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing in the towel, she explains how marketers can adapt their strategies to stay relevant and drive results.Kerry shares practical ways to modernize your SEO approach, from refreshing outdated content

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39:51

The Dark Side of Dark Patterns ft Jeff White | Hard...

The Hard Corps Marketing Show ·

2025/07/01

What if your website could build trust instead of just chasing conversions?In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and inclusive. Jeff brings a designer’s eye and a strategist’s mindset to the conversation, sharing why accessibility, integrity, and focus matter more than ever in today’s web-driven world.From avoiding shady

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46:16

AI Can’t Save Your Strategy but YOU Still Can ft...

The Hard Corps Marketing Show ·

2025/06/26

Is AI ruining your content strategy or enhancing it?In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings a sharp and timely perspective to the conversation on AI, authenticity, and how marketers can preserve originality in an increasingly automated world.Ardath shares why content should never be

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42:59

The Art of Asking ft Kit Lisle | Hard Corps Marketing...

The Hard Corps Marketing Show ·

2025/06/24

How can experimentation and relentless curiosity unlock faster growth in private-equity-backed businesses?In this episode of The Hard Corps Marketing Show, I sat down with Kit Lisle, Founder of Acclaro Growth Partners and The Operators.pe. A former military intelligence officer turned veteran strategy consultant, Kit brings a unique lens to leadership and business transformation. He now helps companies shift from founder-led decision making to value-driven, private-equity-ready growth.Kit

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43:21

Start Building Connections, NOT Just Campaigns ft...

The Hard Corps Marketing Show ·

2025/06/19

What does it take to create a marketing strategy that drives demand and empowers your channel partners?In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for greater growth.Karen explains why partner success starts with strong brand awareness, why you need

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34:32

How Boring Brands are WINNING the Internet ft Dan...

The Hard Corps Marketing Show ·

2025/06/17

Can “boring” brands unlock growth through entertainment-first marketing?In this episode of The Hard Corps Marketing Show, I sat down with Dan Salkey, Co-founder and Strategy Partner of Small World. Dan explores how brands can unlock growth by prioritizing entertainment in their marketing strategies, challenging the idea that certain industries are too “boring” to stand out. Dan breaks down how companies can shift from traditional, product-focused messaging to content that captures attention

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475 results

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