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PODCAST

The Hard Corps Marketing Show

Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.

business marketing

All Episodes

41:50

CTM Takeover Episode: Greg Perotto - Unique...

The Hard Corps Marketing Show ·

2025/12/04

How can deep customer understanding drive more effective B2B marketing strategies?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Greg Perotto, VP of Global Marketing at Poggio to explore the power of deep customer understanding in shaping successful B2B go-to-market efforts. Greg emphasizes the critical need to move beyond surface-level personas and truly

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42:12

CTM Takeover Episode: David Reske - Avoiding...

The Hard Corps Marketing Show ·

2025/11/26

How can marketers ensure their brand remains visible in an AI-dominated digital landscape?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way companies achieve visibility and connect with customers. David emphasizes the urgency for marketers to adapt to AI

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35:02

Boost Revenue with Better Email Flows ft Megan...

The Hard Corps Marketing Show ·

2025/11/20

How can a smarter email strategy, not just more emails, transform your customer engagement and revenue?In this episode of The Hard Corps Marketing Show, I sat down with Megan Brewster, co-founder and lifecycle marketing expert at Bright Iris Marketing. Megan brings deep expertise in lifecycle marketing, data-driven decision-making, and automated email flows, sharing the strategies businesses need to scale their email performance without overwhelming their audiences.Megan breaks down why

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51:05

CTM Takeover Episode: Steve Kahan - Creating Urgency,...

The Hard Corps Marketing Show ·

2025/11/13

How can marketers master urgency to accelerate growth and boost sales performance?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in modern marketing. Drawing from his latest book, Steve shares proven strategies to spark action in potential

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45:56

CTM Takeover Episode: Mike Montague - Audience...

The Hard Corps Marketing Show ·

2025/11/06

How can marketers harness AI to create personalized, scalable, and effective marketing strategies?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how AI-driven marketing can unlock new levels of connection and efficiency. The conversation dives into how storytelling,

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38:46

CTM Takeover Episode: Rob Freedman - Empathy Buyer...

The Hard Corps Marketing Show ·

2025/10/30

How can marketers use empathy and customer storytelling to drive B2B growth?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into

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44:49

CTM Takeover Episode: Alan Gonsenhauser - Customer...

The Hard Corps Marketing Show ·

2025/10/24

How can marketing leaders shift from tactical execution to strategic business alignment?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the transformation of marketing leadership. Alan emphasizes the critical need for marketing efforts to align tightly with

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53:18

Unlocking Marketing Success Through Connection ft...

The Hard Corps Marketing Show ·

2025/10/23

How can customer connection transform your marketing strategy and drive authentic growth?In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are essential to building meaningful marketing strategies that truly resonate.Lina breaks down the myth that marketing strategies can succeed without customer interaction and explains how repeated

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47:04

CTM Takeover Episode - Adam Needles: 2X Stakeholders,...

The Hard Corps Marketing Show ·

2025/10/17

How can B2B marketers succeed when every deal involves 11 or more stakeholders?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam challenges the outdated reliance on MQLs and ABM and introduces a new framework for engaging the full buying unit,

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40:10

Redefining Entry-Level Sales ft Gabe Lullo | Hard...

The Hard Corps Marketing Show ·

2025/10/16

What if cold calling isn’t dead and SDRs are not just seen as “entry-level”?In this episode of The Hard Corps Marketing Show, I sat down with Gabe Lullo, sales leader and CEO of Alleyoop. Gabe brings decades of experience to the table and delivers a no-nonsense perspective on what makes modern sales development succeed and why human connection still matters in an age of automation.Gabe breaks down the biggest myths about Sales Development Representatives (SDRs), cold calling, and who really

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41:30

CTM Takeover Episode - Paul Jones: Scaling Client...

The Hard Corps Marketing Show ·

2025/10/10

What does it take to build authentic communities that truly connect with your market?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul shares lessons from building over 40 successful communities and explains why real market connection goes beyond launching products or

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47:09

Set Your Idea Experimentations into Motion ft Brandon...

The Hard Corps Marketing Show ·

2025/10/09

How can structured brainstorming and rapid testing transform your team’s creativity and innovation?In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling into the common traps of overthinking or endless iteration. His insights offer a refreshing roadmap for leaders and communicators who want to

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46:29

CTM Takeover Episode: Generative Engine Optimization...

The Hard Corps Marketing Show ·

2025/10/03

How can marketers stay discoverable as AI reshapes the search landscape?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization (GEO). Al delivers a strategic and practical breakdown of how marketers can adapt to the rise of

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48:00

Avoid Distraction, Drive Real Growth ft Brendan...

The Hard Corps Marketing Show ·

2025/10/02

How can strong business fundamentals, cross-functional alignment, and a focus on planning drive sustainable growth in today’s tech-saturated world?In this episode of The Hard Corps Marketing Show, I sat down with Brendan Leonard, President and Chief Revenue Officer at Crews & Co., to unpack the real drivers of business success. Brendan brings deep experience across sales, marketing, and leadership, having held roles at Samsonite, Hasbro, and Capital One, and shares why getting back to

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38:30

CTM Takeover Episode: Why B2B Go-To-Market Is A Team...

The Hard Corps Marketing Show ·

2025/09/26

What does it take to master B2B marketing with empathy and precision?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Cole Field, VP of Marketing at Beryllium InfoSec. Cole offers a thoughtful and tactical breakdown of how marketers can move beyond isolated tactics and create more unified, human-centered B2B strategies.He shares why attributing success to

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54:20

Unlocking AI’s Real Impact in Marketing ft Craig...

The Hard Corps Marketing Show ·

2025/09/25

How can AI drive real impact in your marketing and sales teams beyond just ROI?In this episode of The Hard Corps Marketing Show, I sat down with Craig Rosenberg, a B2B marketing thought leader and Chief Platform Officer at Scale Venture Partners. Craig brings his deep experience in go-to-market strategy and AI transformation, sharing how companies can truly leverage artificial intelligence to increase productivity, empower teams, and prepare for the next wave of innovation.Craig challenges

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48:44

CTM Takeover Episode: The Power of Observation in the...

The Hard Corps Marketing Show ·

2025/09/19

What does it take for marketers to truly connect with their audience and harness AI for impactful strategies?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical breakdown of how marketers can deepen their understanding of target audiences by engaging directly

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43:23

Ditch Empty Metrics for Growth ft Jennifer Mancusi |...

The Hard Corps Marketing Show ·

2025/09/18

How can aligning your marketing strategy with business goals transform your impact and career trajectory?In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real world experience helping businesses cut through vanity metrics and focus on marketing strategies that truly drive growth.Jennifer breaks down why

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48:35

CTM Takeover Episode: Mind-Saving Hacks to Align...

The Hard Corps Marketing Show ·

2025/09/12

How can simplifying your goals and aligning with sales transform your marketing success?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thoughtful and tactical breakdown of what modern marketers must prioritize to drive impact and foster alignment across their organizations.He shares why

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35:28

Marketing Is Hard Work, Not Magic ft Laura...

The Hard Corps Marketing Show ·

2025/09/11

Is Your Marketing Strategy Built on Magic or Business Fundamentals?In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing today; that success comes from a single viral moment or some kind of “magic.” Instead, she lays out why effective marketing is built on business fundamentals like margins, revenue goals, and deeply

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475 results

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