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PODCAST

LevelUp

Unity / Melissa Zeloof

Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.

leisure games

All Episodes

00:26:52

Anna Popereko | User motivations: Where game design...

LevelUp ·

2023/03/28

In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user motivations, what even are they, why they should be a part of your monetization strategy, and more. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/user-motivations-where-game-design-and-monetization-meet/

en

00:35:27

Josh Burns | Mastering the world of IPs

LevelUp ·

2023/03/21

In this LevelUp episode, Melissa sits down with Josh Burns, Senior Director of Business Development at FunPlus. They get into the history of IPs in mobile games, what to look for in an IP, their role in 2023, Josh's advice for smaller studios looking to leverage them, and more. Tune in here or read the highlights:https://www.is.com/community/podcasts/levelup/mastering-the-world-of-ips/

en

00:35:27

Josh Burns | Mastering the world of IPs

LevelUp ·

2023/03/21

In this LevelUp episode, Melissa sits down with Josh Burns, Senior Director of Business Development at FunPlus. They get into the history of IPs in mobile games, what to look for in an IP, their role in 2023, Josh's advice for smaller studios looking to leverage them, and more. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/mastering-the-world-of-ips/

en

00:30:08

Danny Moy | Building a mobile gaming business strategy

LevelUp ·

2023/02/22

In this LevelUp episode, Melissa sits down with Danny Moy, Chief Strategy Officer at SciPlay. They dive into the role of business strategy at mobile games studios, the secret to navigating M&As (from both sides), how to create long-term plans while working in a fast-changing industry, and a whole lot more. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/danny-moy-gaming-business-strategy/

en

00:30:08

Danny Moy | Building a mobile gaming business strategy

LevelUp ·

2023/02/22

In this LevelUp episode, Melissa sits down with Danny Moy, Chief Strategy Officer at SciPlay. They dive into the role of business strategy at mobile games studios, the secret to navigating M&As (from both sides), how to create long-term plans while working in a fast-changing industry, and a whole lot more. Tune in here or read the highlights:https://www.is.com/community/podcasts/levelup/danny-moy-gaming-business-strategy/

en

00:35:00

Dan Greenberg | AI and creatives: Now, later, and the...

LevelUp ·

2023/02/09

In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at ironSource. They talk AI image generation, what it is, how it can be used now, and what it needs to truly change the game. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/dan-greenberg-ai-and-creatives/

en

00:35:00

Dan Greenberg | AI and creatives: Now, later, and the...

LevelUp ·

2023/02/09

In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at ironSource. They talk AI image generation, what it is, how it can be used now, and what it needs to truly change the game. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/dan-greenberg-ai-and-creatives/

en

00:33:08

Matej Lanacaric | Going off autopilot: Creating a...

LevelUp ·

2023/01/10

In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the2 & a half gamerspodcast, and the king of no-BS actionable tips. Together, they dive into the rules, or lack of, of UA, what it takes to build a culture of experimentation from the outside, and Matej’s hottest takes. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/matej-lancaric-experimentation-in-ua-teams/

en

00:33:08

Matej Lanacaric | Going off autopilot: Creating a...

LevelUp ·

2023/01/10

In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and the king of no-BS actionable tips. Together, they dive into the rules, or lack of, of UA, what it takes to build a culture of experimentation from the outside, and Matej’s hottest takes. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/matej-lancaric-experimentation-in-ua-teams/

en

00:23:34

AppQuantum | Outsource vs In-house: The best way to...

LevelUp ·

2022/12/07

In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lead at AppQuantum. They attempt to finally answer the question: does it just make sense to move your creatives all in-house? Bonus content includes: why do you need a creative team anyway? Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/vitaly-gladkov-appquantum-building-creatives/

en

00:23:34

AppQuantum | Outsource vs In-house: The best way to...

LevelUp ·

2022/12/07

In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lead at AppQuantum. They attempt to finally answer the question: does it just make sense to move your creatives all in-house? Bonus content includes: why do you need a creative team anyway? Tune in here or read the highlights:https://www.is.com/community/podcasts/levelup/vitaly-gladkov-appquantum-building-creatives/

en

00:33:10

HypGames | The evolution of mobile sports games

LevelUp ·

2022/11/21

In this episode of the LevelUp podcast, Mike Taramykin, CEO at HypGames, sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss the evolution of sports games, including the challenges moving from console to F2P, how to work with licensors, and what to expect in the future. Tune in here or read the transcript:https://www.is.com/community/podcasts/levelup/mike-Taramykin-hypgames-evolution-sports/

en

00:33:10

HypGames | The evolution of mobile sports games

LevelUp ·

2022/11/21

In this episode of the LevelUp podcast, Mike Taramykin, CEO at HypGames, sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss the evolution of sports games, including the challenges moving from console to F2P, how to work with licensors, and what to expect in the future. Tune in here or read the transcript:https://www.is.com/community/podcasts/levelup/mike-Taramykin-hypgames-evolution-sports/

en

00:27:34

UserWise | The psychology of in-game personalization

LevelUp ·

2022/10/13

In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. Theydiscuss how game developers can better understand user psychology, putting user motivations into action within a game, and how game developers can utilize personalization with LiveOps. Tune in here or read the transcript:https://www.is.com/community/podcasts/levelup/tom-hammond-userwise-in-game-personalization/

en

00:27:34

UserWise | The psychology of in-game personalization

LevelUp ·

2022/10/13

In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss how game developers can better understand user psychology, putting user motivations into action within a game, and how game developers can utilize personalization with LiveOps. Tune in here or read the transcript: https://www.is.com/community/podcasts/levelup/tom-hammond-userwise-in-game-personalization/

en

00:36:13

Deconstructor of Fun | Blockchain Gaming, Pt 5: What...

LevelUp ·

2022/09/19

In this episode of LevelUp, our host Melissa Zeloof, VP Marketing at ironSource, sits down with Deconstructor of Fun's Javier Barnes and Ethan Levy, host of the Deconstructor of Fun Podcast. They discuss why developers and gamers should start utilizing blockchain, the main challenges keeping blockchain from becoming an industry standard, and what exactly gaming industry leaders need to do to bring blockchain to the mainstream. Tune in here or read the

en

00:36:13

Deconstructor of Fun | Blockchain Gaming, Pt 5: What...

LevelUp ·

2022/09/19

In this episode of LevelUp, our host Melissa Zeloof, VP Marketing at ironSource, sits down with Deconstructor of Fun's Javier Barnes and Ethan Levy, host of the Deconstructor of Fun Podcast. They discuss why developers and gamers should start utilizing blockchain, the main challenges keeping blockchain from becoming an industry standard, and what exactly gaming industry leaders need to do to bring blockchain to the mainstream. Tune in here or read the

en

00:41:10

Business Evolution | Blockchain Gaming, Pt 4:...

LevelUp ·

2022/03/10

Blockchain and gaming and the metaverse? Oh my. Elad Yakobowicz, Founder at Business Evolution explores the state of the metaverse today and how blockchain games have managed to integrate into this vast digital world. Elad is interviewed by Melissa Zeloof, VP Marketing at ironSource and Anton Backman, Principal at Play Ventures. They dive into the metaverse, what connects it to blockchain gaming, and what this collaboration could mean for the future of technology. Tune in here

en

00:41:10

Business Evolution | Blockchain Gaming, Pt 4:...

LevelUp ·

2022/03/10

Blockchain and gaming and the metaverse? Oh my. Elad Yakobowicz, Founder at Business Evolution explores the state of the metaverse today and how blockchain games have managed to integrate into this vast digital world. Elad is interviewed by Melissa Zeloof, VP Marketing at ironSource and Anton Backman, Principal at Play Ventures. They dive into the metaverse, what connects it to blockchain gaming, and what this collaboration could mean for the future of technology. Tune in here or keep reading for

en

00:38:02

Playmint | Blockchain Gaming, Pt 3: Life as a CEO

LevelUp ·

2022/03/05

What’s it like to build a blockchain company from the ground up? Hear it straight from the source. David Amor, CEO at Playmint - a blockchain gaming company founded in 2021 - discusses what it's like to be on the frontline of the blockchain gaming revolution. David is interviewed by Melissa Zeloof, VP Marketing at ironSource, Anton Backman, Principal at Play Ventures, and Kenrick Drijoningen, General Partner at Play Ventures, where they explore building his company, modern blockchain gaming

en

161 results

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