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PODCAST

LevelUp

Unity / Melissa Zeloof

Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.

leisure games

All Episodes

00:32:08

Chirag Ambwani | The data of LiveOps with Sensor Tower

LevelUp ·

2025/10/27

In this LevelUp episode, Melissa Zeloof sits down with Chirag Ambwani, SVP Gaming & Entertainment at Sensor Tower, to discuss the data of LiveOps - how to measure them, their effect on games' long-term success, and how developers can use their LiveOps data to make better, more profitable games. Chapters (00:00:00) - Interview(00:00:29) - Stumbling Into the Game Industry(00:03:06) - Sensor Tower(00:04:56) - Sunstar on LiveOps & the(00:08:49) - Do

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00:44:47

John Wright | The new mobile market according to John...

LevelUp ·

2025/06/03

In this LevelUp episode, Melissa Zeloof sits down with John Wright, CEO at Turborilla and ex-VP of Mobile Games at Kwalee, to discuss his vision of the mobile gaming market. They explore the biggest trends impacting the industry, the role of AI in development, funding strategies, the evolution of hybrid games, and the potential of alternative app stores.

en

00:44:47

John Wright | The new mobile market according to John...

LevelUp ·

2025/06/03

In this LevelUp episode, Melissa Zeloof sits down with John Wright, CEO at Turborilla and ex-VP of Mobile Games at Kwalee, to discuss his vision of the mobile gaming market. They explore the biggest trends impacting the industry, the role of AI in development, funding strategies, the evolution of hybrid games, and the potential of alternative app stores.

en

00:37:38

Stefano Accossato | How TutoTOONS is using brand...

LevelUp ·

2025/02/26

In this LevelUp episode, Melissa Zeloof sits down with Stefano Accossato, Head of Business Development at TutoTOONS. They discuss how TutoTOONS is thinking about IP and brand partnerships, the challenges and opportunities they face, and how they communicate the value of these partnerships to brands.

en

00:37:38

Stefano Accossato | How TutoTOONS is using brand...

LevelUp ·

2025/02/26

In this LevelUp episode, Melissa Zeloof sits down with Stefano Accossato, Head of Business Development at TutoTOONS. They discuss how TutoTOONS is thinking about IP and brand partnerships, the challenges and opportunities they face, and how they communicate the value of these partnerships to brands.

en

00:27:43

Yi Gong | How Tilting Point is unlocking the value of...

LevelUp ·

2025/01/07

In this LevelUp episode, Melissa Zeloof sits down with Yi Gong, VP of Growth at Tilting Point. They get into how Tilting Point is leveraging D2C webstores to drive new revenue streams, why Tilting Point decided to use a third-party platform for theirs, and how Yi sees the market's future.

en

00:27:43

Yi Gong | How Tilting Point is unlocking the value of...

LevelUp ·

2025/01/07

In this LevelUp episode, Melissa Zeloof sits down with Yi Gong, VP of Growth at Tilting Point. They get into how Tilting Point is leveraging D2C webstores to drive new revenue streams, why Tilting Point decided to use a third-party platform for theirs, and how Yi sees the market's future.

en

00:32:47

Božo Janković | The new TCF 2.2 and CMPs: what you...

LevelUp ·

2023/11/13

In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new TCF 2.2 requirements, how to comply with them, what you need to know about Consent Management Platforms, and how to choose the right one for you. Tune in here or read the highlights below: https://www.is.com/community/podcasts/levelup/the-new-tcf-cmps-what-you-need-to-know/

en

00:32:47

Božo Janković | The new TCF 2.2 and CMPs: what you...

LevelUp ·

2023/11/13

In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new TCF 2.2 requirements, how to comply with them, what you need to know about Consent Management Platforms, and how to choose the right one for you.Tune in here or read the highlights below: https://www.is.com/community/podcasts/levelup/the-new-tcf-cmps-what-you-need-to-know/

en

00:36:38

Phillip Black | Roblox properly understood: lessons...

LevelUp ·

2023/10/16

In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost of the Deconstructor of Fun podcast. Together, they dive into what makes a game economist, the differences between game economies and real-world economics, the success of Roblox, and what other apps can learn for their own virtual economies. Tune in or read the highlights

en

00:36:38

Phillip Black | Roblox properly understood: lessons...

LevelUp ·

2023/10/16

In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost of the Deconstructor of Fun podcast. Together, they dive into what makes a game economist, the differences between game economies and real-world economics, the success of Roblox, and what other apps can learn for their own virtual economies. Tune in or read the highlights

en

00:34:14

The Unity Gaming Report | Diving in with the team...

LevelUp ·

2023/05/22

In this LevelUp episode, Melissa sits down withEmory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and Insights and Lead Partner Manager and Insights at Unity respectively - two of the minds behind the Unity Gaming Report.Together, they get into the data behind the gaming industry, what didn't make the cut, why 2D games are making a comeback, and the value of pretty charts. Tune in or read the highlights

en

00:34:14

The Unity Gaming Report | Diving in with the team...

LevelUp ·

2023/05/22

In this LevelUp episode, Melissa sits down with Emory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and Insights and Lead Partner Manager and Insights at Unity respectively - two of the minds behind the Unity Gaming Report. Together, they get into the data behind the gaming industry, what didn't make the cut, why 2D games are making a comeback, and the value of pretty charts. Tune in or read the highlights

en

00:40:47

Sophie Vo | Leadership in games: solving the human...

LevelUp ·

2023/05/04

In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of empathy in leadership, what leadership means and looks like in games, how to spot a leader in your team, and more. Tune in or read the highlights: https://www.is.com/community/podcasts/levelup/leadership-in-games-solving-the-human-puzzle-genre/

en

00:40:47

Sophie Vo | Leadership in games: solving the human...

LevelUp ·

2023/05/04

In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of empathy in leadership, what leadership means and looks like in games, how to spot a leader in your team, and more. Tune in or read the highlights: https://www.is.com/community/podcasts/levelup/leadership-in-games-solving-the-human-puzzle-genre/

en

00:38:51

Lisa Brunette | Narrative in mobile games: why the...

LevelUp ·

2023/04/17

In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into the importance of narrative, why gameplay should always come first, how to write for mobile games, and how (and why) Lisa gamified her gardening. Tune in or keep reading for the highlights: https://www.is.com/community/podcasts/levelup/narrative-in-mobile-games-why-the-story-matters/

en

00:38:51

Lisa Brunette | Narrative in mobile games: why the...

LevelUp ·

2023/04/17

In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into the importance of narrative, why gameplay should always come first, how to write for mobile games, and how (and why) Lisa gamified her gardening. Tune in or keep reading for the highlights:https://www.is.com/community/podcasts/levelup/narrative-in-mobile-games-why-the-story-matters/

en

00:31:03

Om Tandon | UX in games: User-centered vs...

LevelUp ·

2023/04/03

In this LevelUp episode, Melissa sits down with Om Tandon, UX Director at UX Reviewer Games Consultancy. They dive into what makes good UX, the similarities between producing games and films, the differences between user and human-centered design, and how to put design thinking into practice. Tune in or keep reading for the highlights:https://www.is.com/community/podcasts/levelup/ux-in-games-user-centered-vs-human-centered-design/

en

00:31:03

Om Tandon | UX in games: User-centered vs...

LevelUp ·

2023/04/03

In this LevelUp episode, Melissa sits down with Om Tandon, UX Director at UX Reviewer Games Consultancy. They dive into what makes good UX, the similarities between producing games and films, the differences between user and human-centered design, and how to put design thinking into practice. Tune in or keep reading for the highlights: https://www.is.com/community/podcasts/levelup/ux-in-games-user-centered-vs-human-centered-design/

en

00:26:52

Anna Popereko | User motivations: Where game design...

LevelUp ·

2023/03/28

In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user motivations, what even are they, why they should be a part of your monetization strategy, and more. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/user-motivations-where-game-design-and-monetization-meet/

en

161 results

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