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PODCAST

Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and

business marketing

All Episodes

25:34

Behind The Scenes Of A Quick Win Consulting...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/02/18

I’m giving you a peek behind the scenes at my most popular offer since I started them in 2021—Quick Win Consulting Calls—by unpacking a recent co-creation session I had with a mutli-passionate deep thinker who was really struggling to capture the essence of his work in a succinct elevator pitch that actually sounded like him. And connected with his perfect-fit people. And rolled off the tongue in an organic way.I unpack some of his concerns and hangups, as well as the advice I gave, so that

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08:49

Maybe Do Sweat The Small Stuff — Little Details That...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/02/04

You know that adage (and book and whole philosophy), “Don’t sweat the small stuff?” I get it, but I’m here to say sometimes it’s the small stuff that actually matters the most.Maybe don’t sweat the small stuff, but do think about it. Without overthinking it. Make every word you say, connection you meet, character you post count. Because every little thoughtful detail adds up to a complete brand experience. For the full show notes, visit https://www.ashleesang.com/episode81 RESOURCES

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24:35

Human-First Sales: Connecting with Clients Through...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/01/21

"Sales” feels icky or scary or just plain hard for so many of us. (Especially us introverts, multi-passionates, and deep thinkers.) But by leaning into our values, we’re able to connect with the real people who need and want exactly what we have to offer, all while making our business sustainable and impactful. Together, we’ll unpack some unconventional and flexible ways to think of “sales."These ideas are all about aligning your values with your audience. Because when it comes down to it, you’re

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30:20

Permission To Plan Differently (A Year End Review and...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2025/01/07

It’s the top of another year and we’re “supposed” to review, reflect, plan. But let’s unpack that idea a bit because showing up and sitting down in front of a computer and magically producing a thriving business or year-long plan doesn’t work for most of us. For the full show notes, visit https://www.ashleesang.com/episode79 RESOURCES MENTIONED: Listen to Episode 5—Imagining Your Dream Work Life with Lexi Merritt: https://www.ashleesang.com/episode5 Watch Lexi’s video about abstract goals:

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01:01:25

Pricing Panel with Frenchie Ferenczi, Melissa...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/12/17

I’m so excited to chat with a panel of pricing and money experts—Frenchie Ferenczi, Melissa Mittelstaedt, and Bri Seeley—who bring a wide array of experiences and perspectives, but also lots of shared opinions and values. Because if you’re anything like me, pricing is one of the HARDEST things about creating an offer and running a business. We sort of want someone to just tell us what to do, but we also want to feel perfectly aligned with the price we choose. While there’s no magic solution or

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14:01

Reflecting On A “Successful Launch”

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/12/03

After nearly 6 years of being launch-averse, I finally have some insights into what made my recent Peer Pods (values-aligned feedback group) “launch” a success—one that finally made selling feel easy.For the full show notes, visit https://www.ashleesang.com/episode77 RESOURCES MENTIONED: Listen to my peer mentorship experience that inspired Peer Pods: https://www.ashleesang.com/episode72 Check out the Power To The People Guided Persona Template - https://www.ashleesang.com/persona Listen to

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49:47

Using Email Marketing To Connect with Amy Kuphal

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/11/19

I’m so excited to chat with Email Marketing Coach, Amy Kuphal of The Inbox Entrepreneur. She shared lots of email marketing tips as a (and for) non-writer/s, so if you’re new (or resistant) to email marketing, this episode may finally make it feel accessible and important and less scary. But even if you’ve been growing your list and emailing regularly, you’ll get lots of nuggets from our conversation about how to connect on a deeply human level. For the full show notes,

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19:50

Unpacking My Tech Stack (Tools for a Values-Driven...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/11/05

Here’s a peek into my tech stack from (and potentially for) a non-techie business owner. I cover what I use each service and platform for, some pros and cons of the user experience, and how it all ties back to values-aligned business. For the full show notes, visit https://www.ashleesang.com/episode75 RESOURCES MENTIONED: Notion*: https://affiliate.notion.so/vz0c29qgx1x0 Conscious Marketing Workbooks: https://ashleesang.com/resources Listen to my interview with The Eco Helper:

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33:42

BONUS: Baking Your Brand Cake with Robyn LeRoy-Evans

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/10/29

In this re-purposed IG Live with an extended up-to-date intro, Copywriter Robyn LeRoy-Evans and I are talking about building a brand like baking a cake. Yes, as in the cake you eat. I mix analogies a bit, but at the heart of it all, we’re chatting about personality-packed copy, values-aligned messaging, and purposeful business.For the full show notes, visit https://www.ashleesang.com/episode74 RESOURCES MENTIONED: Watch the original IG Live with Robyn:

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47:29

Knowing Your Numbers with Kimberly Tara

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/10/15

I’m so excited to chat with CPA, Certified Tax Coach, and Tax Strategist Kimberly Tara of The Tara CPA Firm. Tara is a mama of 4 who totally makes it work, especially because she chose to partner with and serve other high-performing CEO mamas who get it. She’s high energy, a fellow podcast host, and someone who truly loves her craft—as in, she gets lit up by taxes and finances and knowing your numbers—all the things most of us do as a last ditch effort or avoid altogether. Even if you’re not a

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21:17

Harnessing The Power of Positive Peer Pressure

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/10/01

Even as someone who *hated* group work growing up, I’ve come to not only appreciate, but actively seek out and create collaboration and positive peer pressure. Because leaning on a supportive and dynamic peer group makes everything easier. And because we’d all be lying if we said that doing it (life, business, marketing) is easy on our own.For the full show notes, visit https://www.ashleesang.com/episode72 RESOURCES MENTIONED: Read about “Project Push”:

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44:48

Having The Audacity To Believe In Ourselves with...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/09/17

I’m so excited to chat with Creative Business Coach & Speaker Taryn Jerez of Go For It, Creative. We talk a lot about getting out of our own way—with mindset, avoiding research rabbit holes, un-programming old conditioning, seeking purpose over perfection. Big stuff, but accomplishing it all by simply taking the little steps that add up over time. She gives some really great examples about pivoting and seeing in order to believe—whether it’s reflecting on your past self and all the hard things

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27:28

Answering Your Burning Marketing Questions

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/09/03

This is a really special and experimental episode because it’s Q&A style! I’ve been saving up real questions I’ve received from clients and other conversations so that I can answer them here! It covers all things intentional, conscious, values-aligned marketing, messaging, and visibility.(This type of back and forth is what you might expect from a Quick Win Consulting Call or Messaging Momentum retainer with me, so check out both below.) For the full show notes, visit

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47:02

Caring For Yourself For A Pleasure-Driven Life with...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/08/20

I’m so excited to chat with Barella Roberson, Chief Alchemist and CEO of BLK Alchemy.Barella’s vibrant personality, her focus on being in conversation with customers, and her unique niche at the intersection of clean beauty, melanated skincare, sensual wellness make for a super interesting episode. And even though what she’s selling and the conversations she’s facilitating are still taboo in so many ways, her experiences as an entrepreneur and marketer will translate no matter your industry. For

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23:00

Crafting An Impactful Brand Messaging Strategy

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/08/06

It’s a dedicated brand messaging strategy episode! I’ve found brand messaging, or really any skill and speciality, to be a bit of magic and a bit of science. Today I’m going to try to bottle up a mixture of both so that you can attempt my framework on your own, bring it to someone or a group you trust, or, of course, get started with me on your own values-aligned brand messaging strategy. Get clear on what you want to stand for so that you can stand out. And start sharing messages that matter to

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43:44

BONUS: Pinning Your Way To Impact & Purpose with...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/07/30

I’m so excited to chat with Content Strategist and Pinterest Expert Isabel Talens in this bonus episode. Pinterest is the great unknown for most of us, especially in a business context, so this is some much-needed context and inspiration to actually leverage Pinterest to attract leads or sell digital products with long-term visibility on the platform. For the full show notes, visit https://www.ashleesang.com/episode67 RESOURCES MENTIONED: Watch our original Instagram Live together:

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52:18

Marketing Yourself As A Marketer with Cyndi Zaweski

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/07/16

I’m so excited to chat with Content Strategist & Writer Cyndi Zaweski of Ascent StoryCraft. Sometimes when we get connected with new clients, it’s the perfect fit, like with Cyndi. She and I have done a full brand messaging strategy together, Quick Win Consulting Calls, and we’ve chatted behind the scenes. It’s been such a cool co-creation and friendship over the years. And that’s what we’re unpacking in this episode.Cyndi is savvy and smart, and super proud of the brand she’s built, in part in

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19:36

Leaning Into Your Values For Unconventional Impact

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/07/02

Practice makes progress, so take the time to reflect on how your values-aligned decisions, actions, projects, and communities make a powerful mark on your business and your potential for impact. Lean into your values in order to leverage your business as a vehicle for (potentially unconventional) good. Because earning a living is essential, but doing work that connects you to the causes and people you care about is even better.For the full show notes, visit

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46:10

Collaborating Toward Growth & Freedom with Rosa Sarmento

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/06/18

I’m so excited to chat with Podcast Manager & Founder Rosa Sarmento of Ideablossoms. She and I are big fans of collaborating, both with each other and with others. And she takes it to a whole other level by working with a team and building out a full agency. This episode gives you a glimpse into Rosa’s brain (like all our interview episodes do!), but it also shows a behind-the-scenes look at how she’s scaled and shifted her business through thoughtful, values-aligned collaboration. For the full

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20:55

Introducing Yourself With Confidence

Purpose & Progress - Values-Aligned Brand Messaging... ·

2024/06/04

Today we’re exploring (and finding solutions to) the question: Why is it so hard to talk about ourselves and our work? We’re unpacking how to talk to real people about what you do and why it matters. On a client call, at a dinner party, at a networking event, we find ourselves feeling flustered and ramble-y when inevitably asked the question: So, what do you do? Enter: the elevator pitch. This little blurb captures your big ideas with just a few words. It gives you the clarity to make a memorable

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