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PODCAST

30 Days To Sell Cars Podcast

The car business is the craziest business in the world… every month we wake up with new themes and new incentives and we only have 30 days to make the most of the new programs! How do we get the message fast enough to our existing customers and more important… how do we attract vehicle buyers outside of our database and our customer lists? In this podcast we help you decipher the fluff from the good stuff as we dive into the marketing strategies, tactics and secrets that will help your dealership

business

All Episodes

12:20

30 Days To Sell Cars Podcast #18 - How to create a...

30 Days To Sell Cars Podcast ·

2019/05/17

In this episode, we’re talking about a tactic I discovered that will allow you to launch a spontaneous mega used car sales event using YouTube videos and Google ads, and when I say spontaneous, I mean like TODAY, so if you want to sell more used cars… you’re not going to want to miss this episode. Hi, my name is Sean Cassy, and this week we’re talking about how to use YouTube to explode your used car sales… Look, if you want to sell more used cars and you’re already doing a great job with all the

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35:10

30 Days To Sell Cars Podcast Episode #17 - Sell More...

30 Days To Sell Cars Podcast ·

2019/04/12

This is the 30 Days To Sell Cars podcast! In this episode, we’re talking about the big blue app: Facebook! Let’s face it, whether you like Facebook or not, a large percentage of your market is on the app every day; and Facebook has made it easy to target the right audience with engaging ad formats guaranteed to captivate even the most sophisticated user. Now to make sure you’re getting the absolute best and latest information regarding Facebook, I have invited a friend and Facebook savant, Mario

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23:13

30 Days To Sell Cars Podcast Episode #16 - Conquest...

30 Days To Sell Cars Podcast ·

2019/01/18

In this episode, we’re talking about Conquest Email Marketing, and how you can use this powerful tactic to generate awareness, leads, and deals from people who might have never considered you, your brand, or your dealership. If you want to increase your sales and put more deals on the board this month, you’re not going to want to miss this episode of our podcast! Now to help me shed some light for you on the do’s and don’ts of conquest email campaigns, I have invited my friend and email marketing

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18:58

30 Days To Sell Cars Podcast Episode #15 - Double...

30 Days To Sell Cars Podcast ·

2019/01/08

In this episode, we’re talking about my 3-step roadmap to help you double your monthly car sales in 63 days. If you’re not happy with your current sales volume and you’re looking for ways to explode your sales, this is the episode of the podcast you don’t want to miss. For all the links referenced in this episode visit this double your monthly car sales in 63 days! Register for our FREE masterclass Follow us on Facebook: https://www.facebook.com/30daystosellcars

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13:09

30 Days To Sell Cars Podcast Episode #14 - Tactics To...

30 Days To Sell Cars Podcast ·

2018/12/17

In this episode, we’re talking about a few under-the-radar tactics I found to help you grow the sales of your special finance department or even build your dealership’s credit brand from scratch so you can start generating first party leads. If increasing your sales from special finance customers important, trust me, you don’t want to miss this show! I wanted to uncover for you a few under-the-radar tactics to help you grow the sales of your special finance department because I wanted to provide you

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15:42

30 Days To Sell Cars Podcast Episode #13 - Selling...

30 Days To Sell Cars Podcast ·

2018/09/02

This is the 30 Days To Sell Cars podcast. In this episode, we’re talking about Messenger Marketing and how you can generate leads and sell cars faster than you ever thought possible using a Messenger Chatbot. Hi, my name is Sean Cassy, and today I want to talk to you about my 4-step success formula and how it can help you sell more cars leveraging Messenger Marketing. If you’ve been disappointed by your team or your own prospecting efforts trying to find hot leads around your dealership, it’s time

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38:42

30 Days To Sell Cars Podcast Episode #12 - Sean Cassy...

30 Days To Sell Cars Podcast ·

2018/08/04

I am obviously excited to have the opportunity to chat with Mr. Duane EN Marino for the benefit of our listeners. Duane is the founder and master trainer of DUANE EN MARINO AUTOMOTIVE SOLUTIONS, a company that provides leading-edge offsite and onsite automotive sales training that have for ultimate goal to help its students and adopters achieve “Twice The Sales in Half The Time.” Joe Girard, the number one car salesman in the world according to the Guinness Book of World Records, who could have had

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08:34

30 Days To Sell Cars Podcast Episode #11 - How To...

30 Days To Sell Cars Podcast ·

2018/06/29

In this episode of our podcast, I am talking about blogging and how this one thing could be the single most important activity to secure your personal brand or your dealership’s future in the car business. If you don’t have one, the first thing you’re going to do after listening to this podcast is to create one. It will be like blog.YourDealership.com or blog.YourName.com if you’re a salesperson. I’m sure you’ve figured out by now why it’s so critical to your dealership or personal digital empire

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25:43

30 Days To Sell Cars Podcast Episode #10 - The Reid...

30 Days To Sell Cars Podcast ·

2018/04/23

In this episode, I am introducing you to the Reid Method, an automotive sales blueprint that will allow you to perform at the highest level in the car business and achieve automotive sales mastery. What you’re really going to appreciate from Everold, and what made me specifically reach out to him for this podcast is that Everold is not only an accomplished author, a trainer, public figure, and podcaster who collaborated with celebrities like Les Brown and Tom Hopkins… but what REALLY impresses me is

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10:10

30 Days To Sell Cars Episode Podcast #9 - The Ugly...

30 Days To Sell Cars Podcast ·

2018/04/09

In this episode, we’re going to talk about automotive conquest sales, or in other words, selling vehicles to people who are not yet your customers, who are not in your database, and who have not yet experienced your awesome sales or service department. I know that some dealers often associate conquest with direct mail, which is one method of conquesting; but for the sake of today’s conversation, I won’t be using the word “conquest” as a direct mail strategy, but rather to identify the target we’re

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08:40

30 Days To Sell Cars Podcast #8 - Selling More...

30 Days To Sell Cars Podcast ·

2018/04/06

Hi, my name is Sean Cassy, and I am happy that you’re joining us today for this new episode of our podcast 30 Days To Sell Cars! In this episode, we answer the question: Can you really sell more cars using social media or is it just another gimmick and a waste of time? Well, with 79% and more of North Americans on Facebook and spending an average of 5.6 hours every day on social media, the answer is a huge resounding YES, and in today’s podcast, I want to show you how. I don’t think a day goes by

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06:35

30 Days To Sell Cars Podcast Episode #7 - How To Rank...

30 Days To Sell Cars Podcast ·

2018/04/03

In this episode, I will show you how To Rank Your Dealership’s Walkaround and Promotional Videos #1 On YouTube And How To Dominate Search Rankings For Any Make, any Model, and even for your current Manufacturer’s Incentives, in less than 48hrs. OK, so you’ve decided to take the bull by the horns and finally take advantage of the 2nd largest search engine on the planet: YouTube! It’s about time since 8-out-of-10 new vehicle shopper uses YouTube to watch 3rd party vehicle reviews of the models they

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08:37

30 Days To Sell Cars Episode #6 - Are You Playing...

30 Days To Sell Cars Podcast ·

2018/02/05

What would happen if you stopped all the marketing you’re currently doing for your dealership? I mean, if you stopped your paid search ads, your Google Adwords ads, your Facebook ads, and any print, radio, TV or direct mail. What would be left about your dealership on the Web or in the real world to help you generate leads and capture prospects attention? Sounds like a weird question, but it’s an important one you should ask yourself every month if you don’t want to be playing snakes and ladders

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07:54

30 Days To Sell More Cars Episode #5 - Turning 1...

30 Days To Sell Cars Podcast ·

2018/01/18

In the last few weeks, I’ve been curating a lot of content in our Facebook community 30 Days To Sell Cars and on LinkedIn regarding the benefits of content marketing for your dealership. It’s a powerful way to increase the keywords associated with your dealership’s domain name, a sustainable way to control and multiply the relevant inbound links to your Website, and a hands-on strategy to increase your overall authority on the Internet as a car dealer in your area… …but most of all, it’s an

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06:46

30 Days To Sell Cars Podcast Episode #4 - Is Direct...

30 Days To Sell Cars Podcast ·

2018/01/17

I don’t think a week goes by without a car dealer asking me the question: “Should I consider direct mail and car flyers to generate more leads and sales for my dealership?” And the answer, like with most media, is yes and no. Yes, if you’re going to have the right expectations and create a mail piece that’s going to play a role in a chain reaction leading to sales. No, if you’re expecting the mail piece to do all the work. The #1 mistake I see car dealers do with direct mail automotive campaigns is

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10:42

30 Days to Sell Cars Podcast Episode #3 - Using Sales...

30 Days To Sell Cars Podcast ·

2017/04/06

Your dealership Website is your biggest enemy when it comes to generating leads from conquest customers for your new car department. Yes, I said it. I don’t want to be a doomsday prophet, but the end is near for traditional Websites. Now don’t take me wrong, I understand your dealership needs a Website. You have thousands of customers who need to interact with the different departments of your dealership throughout their ownership experience, and your Website is making sure these people can rapidly

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11:13

30 Days to Sell Cars Podcast Episode #2 - Using...

30 Days To Sell Cars Podcast ·

2017/04/06

This week I want to give you one of the most important elements to conquest success: Framing! If this is your first time hearing about Frames, pre-frames or framing, let me give you a little background information to set the stage. The idea of framing comes from a field of study called NLP, short for Neuro-Linguistic Programming and it’s one of its most useful technique. At its core, the concept of framing is based on the idea that the meaning or perception you have of any event, thing or person

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16:57

30 Days to Sell Cars Podcast Episode #1 - Targeting...

30 Days To Sell Cars Podcast ·

2017/04/05

While the vast majority of car dealers like to target and invest their advertising budget towards intenders, or the 7%-9% of people that are in-market for their next vehicle; I like to focus my efforts on the other 92% of the population that are not currently seeking to change their vehicle. Yes, you heard me correctly, I didn’t mix things up. I like to focus my efforts and the marketing dollars of my clients on people who are not looking to change their vehicle, and this is what you should also be

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