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PODCAST

30 Days To Sell Cars Podcast

The car business is the craziest business in the world… every month we wake up with new themes and new incentives and we only have 30 days to make the most of the new programs! How do we get the message fast enough to our existing customers and more important… how do we attract vehicle buyers outside of our database and our customer lists? In this podcast we help you decipher the fluff from the good stuff as we dive into the marketing strategies, tactics and secrets that will help your dealership

business

All Episodes

14:18

30 Days To Sell Cars Podcast Season #2 Episode #19 –...

30 Days To Sell Cars Podcast ·

2021/03/13

In this episode, we get into the final stage of the Automotive Customer Acquisition Formula and the last episode of season #2 and discuss the importance of creating or leveraging your Automotive Value Ladder. We are now at the final stage of the Customer Acquisition Formula, which could also have easily been the first one. I say this because it’s hard to build a customer acquisition machine without having a good idea of the full range of products and services we could potentially offer prospects to

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09:56

30 Days To Sell Cars Podcast Season #2 Episode #18 –...

30 Days To Sell Cars Podcast ·

2021/03/12

In this episode, we get into stage 11 of the Automotive Customer Acquisition Formula and tackle the intimidating but quintessential Closing stage. We’re reviewing the tips and tactics required to deliver every word and silence to create the necessary internal pressure that will lead the prospect to a decision without you having to use any external closing gimmicks. This is the stage where all your preceding efforts turn into gold, so trust me; you don’t want to miss this episode of our show! This

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18:27

30 Days To Sell Cars Podcast Season #2 Episode #17 –...

30 Days To Sell Cars Podcast ·

2021/03/11

In this episode, we get into stage 10 of the Automotive Customer Acquisition Formula and talk about the new Sales Presentation and the three fundamental pillars of an excellent presentation that will help you move metal like no other in your market. The sales presentation stage of the Customer's Acquisition Formula should sit on these three fundamental pillars: Obsession with the customer experience Obsession with sales training Obsession with product knowledge --- If you would like to learn more

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08:59

30 Days To Sell Cars Podcast Season #2 Episode #16 –...

30 Days To Sell Cars Podcast ·

2021/03/10

In this episode, we plow through the 9th stage of the Automotive Customer Acquisition Formula and take a deep dive into Appointment Scheduling. As you know, you can generate all the leads in the world, but if you can’t get prospects to show up for a sales conversation, you won’t sell any cars. This is the episode where we make sure you get your calendar full, so you don’t want to miss our show! If the follow-up and lead nurturing stage can be defined as the “game-changer” step in the Customer

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14:03

30 Days To Sell Cars Podcast Season #2 Episode #15 –...

30 Days To Sell Cars Podcast ·

2021/03/09

In this episode, we continue our blitz through the Customer Acquisition Formula with stage 8 and Lead Nurturing. Research shows that most prospects need at least 5 touchpoints before taking action so let me show you how to automate the conversation with leads so you can sell more cars almost immediately from your current efforts. This is a show you don’t want to miss! Hi, my name is Sean Cassy, and today, we are pursuing our journey through the Customer Acquisition Formula with one of the stages

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13:20

30 Days To Sell Cars Podcast Season #2 Episode #14 –...

30 Days To Sell Cars Podcast ·

2021/03/08

In this episode, we start the second half of the Customer Acquisition Formula with stage 7: Generating Leads. It’s no secret that the only way to sell more cars is to talk to more prospects, so if you want to fill your pipeline quickly with vehicle shoppers who will be excited to buy a vehicle from you, you don’t want to miss this episode! Hi, my name is Sean Cassy, and today, we are continuing in the Customer Acquisition Formula with everybody’s favourite stage, stage 7, and Generating leads. Leads

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10:40

30 Days To Sell Cars Podcast Season #2 Episode #13 –...

30 Days To Sell Cars Podcast ·

2021/03/05

In this episode, we are continuing our review of the 6th stage of the Customer Acquisition Formula with part 2 of Choosing Your Tactics and my Staking Strategem. In part one, we talked about the three dimensions of winning tactics, and in this episode, I’m showing you how to stack them together to increase your growth dramatically, so you really don’t want to miss this episode! --- If you would like to learn more about the mindset shifts required to survive and thrive during the health crisis, check

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18:02

30 Days To Sell Cars Podcast Season #2 Episode #12 –...

30 Days To Sell Cars Podcast ·

2021/03/04

This is the 30 Days To Sell Cars podcast! In this episode, we are moving through the 12 steps of the automotive customer acquisition formula, digging our heels this time in stage 6 of the system: Choosing Your Tactics. Since tools and tactics are among the three pillars of the growth triad and essential to help you sell more cars, you really don’t want to miss this episode! Hi, my name is Sean Cassy, and today, we are exploring one of the fun stages of the Customer Acquisition Formula: Choosing

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15:43

30 Days To Sell Cars Podcast Season #2 Episode #11 –...

30 Days To Sell Cars Podcast ·

2021/03/01

In this episode, we are progressing through the automotive customer acquisition formula steps by helping you identify the traffic sources and the environments where your ideal customers already congregate. Since you can’t acquire fresh customers without generating consistent traffic, you really don’t want to miss this episode! Hi, my name is Sean Cassy, and today, we are talking about the 5th stage of the Customer Acquisition Formula: Traffic Sources. Isn’t that what we all want, more traffic? More

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12:07

30 Days To Sell Cars Podcast Season #2 Episode #10 –...

30 Days To Sell Cars Podcast ·

2021/02/26

In this episode, we are continuing our journey through the automotive customer acquisition formula by helping you define WHO is your ideal customer and exposing the lie that wanting to sell to everybody is a good strategy. We are taking a deep dive into the 4th stage of the Customer Acquisition Formula to help you lay the foundation of a scalable, predictable, consistent and profitable automotive customer acquisition machine. This episode is the first of four episodes taken from Phase I of the

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10:52

30 Days To Sell Cars Podcast Season #2 Episode #9 –...

30 Days To Sell Cars Podcast ·

2020/04/20

In this episode, we are taking a deep dive into the 3rd stage of the Customer Acquisition Formula. Like I mentioned last week, it looks like the car business is going to be dealing with the effect of the health crisis for a while, so the most useful thing we can do is to lay the foundation of a scalable, predictable, consistent and profitable automotive customer acquisition machine. I am sharing with you the last of the fundamental stages. Now that you know “who” you are – your WHY – and “where”

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09:27

30 Days To Sell Cars Podcast Season #2 Episode #8 –...

30 Days To Sell Cars Podcast ·

2020/04/12

In this episode, we’re taking back the bull by the horns and going back to the 12 stages of the Customer Acquisition Formula. It looks like the car business is going to be dealing with the effect of the health crisis for a while, so the most useful thing we can do is to lay the foundation of a scalable, predictable, consistent and profitable automotive customer acquisition machine. I am sharing with you a crucial step that will make the difference between a poor, decent, good, or exceptional

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15:20

30 Days To Sell Cars Podcast Season #2 Episode #7 –...

30 Days To Sell Cars Podcast ·

2020/03/28

In this episode, we’re again this week taking a short pause from our regular schedule to talk about why you should reboot and reinvent your dealership to face the health crisis and speed up your financial recovery. If you’re wondering what to do to continue to generate income during the planetary disaster and how to speed up your economic recovery, you’re not going to want to miss this second special show. If you would like to learn more about the mindset shifts required to survive and thrive during

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18:02

30 Days To Sell Cars Podcast Season #2 Episode #6 -...

30 Days To Sell Cars Podcast ·

2020/03/16

Want me to work with you and help you build a customer acquisition machine that will consistently and predictably turn total strangers into paying customers so you can reach new levels of performance and increase what you earn? Watch this free training Apply here to see if you would be a good fit for the program. In this episode, we’re taking a short pause from our normal schedule to talk about Automotive Marketing Growth Ideas Amidst Chaos and Uncertainty. If you’re wondering what to do to protect

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11:02

30 Days To Sell Cars Podcast Season #2 Episode #5 -...

30 Days To Sell Cars Podcast ·

2020/03/06

Want me to work with you and help you build a customer acquisition machine that will consistently and predictably turn total strangers into paying customers so you can reach new levels of performance and increase what you earn? Watch this free training Apply here to see if you would be a good fit for the program. --- Hi, my name is Sean Cassy, and this week, we are continuing our journey throughout the Automotive Customer Acquisition Formula to provide you with the roadmap that will help you build

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09:44

30 Days To Sell Cars Podcast Season #2 Episode #4 -...

30 Days To Sell Cars Podcast ·

2020/02/25

Want me to work with you and help you build a customer acquisition machine that will consistently and predictably turn total strangers into paying customers so you can reach new levels of performance and increase what you earn? Watch this free training Apply here to see if you would be a good fit for the program: --- This is the 30 Days To Sell Cars podcast! In this episode, we’re doing a 30,000-foot overview of the Automotive Customer Acquisition Formula by looking at the 12 individual stages of

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08:42

30 Days To Sell Cars Podcast Season #2 Episode #3 -...

30 Days To Sell Cars Podcast ·

2019/10/31

Want me to work with you and help you build a customer acquisition machine that will consistently and predictably turn total strangers into paying customers so you can reach new levels of performance and increase what you earn? Watch this free training Apply here to see if you would be a good fit for the program: --- This is the 30 Days To Sell Cars podcast! In this episode, we’re talking about the third mental shift required to build a customer acquisition machine – which is Systems Thinking. If

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10:25

30 Days To Sell Cars Podcast Season #2 Episode #2 -...

30 Days To Sell Cars Podcast ·

2019/10/30

Want me to work with you and help you build a customer acquisition machine that will consistently and predictably turn total strangers into paying customers so you can reach new levels of performance and increase what you earn? Watch this free training Apply here to see if you would be a good fit for the program: ---- This is the 30 Days To Sell Cars podcast! In this brand new episode of season #2, we’re talking about the second mental shift required to build a customer acquisition machine – which

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14:57

30 Days To Sell Cars Podcast Season #2 Episode #1 -...

30 Days To Sell Cars Podcast ·

2019/10/26

Want me to work with you and help you build a customer acquisition machine that will consistently and predictably turn total strangers into paying customers so you can reach new levels of performance and increase what you earn? Watch this free training Apply here to see if you would be a good fit for the program: ---- This is the 30 Days To Sell Cars podcast! In this first episode of season #2, we’re talking about the first mental shift required to build a customer acquisition machine – which is to

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09:47

30 Days To Sell Cars Podcast #19 - Month-End Tactics...

30 Days To Sell Cars Podcast ·

2019/05/31

In this episode, we’re talking about one of my favorite month-end tactic and how you can combine SMS and ringless voicemails to generate leads and deals on demand. If you want to learn how to turn a so-so month into a spectacular finish, you’re not going to want to miss this episode. Hi, my name is Sean Cassy, and this week we’re talking about month-end tactics, that could really be used all month long to generate sales for your dealership. Look, every month around this time, like clockworks, we get

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