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PODCAST

Newsletter & Email Growth: Growth In Reverse

Chenell Basilio and Dylan Redekop

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom,

business marketing

All Episodes

47:52

Should your newsletter have a podcast? (Our take...

Newsletter & Email Growth: Growth In Reverse ·

2025/06/11

"Podcasting isn’t a shortcut to growth—but it’s a hell of a way to deepen relationships." – Chenell BasilioWhat can happen when you commit to a weekly podcast for six straight months? You're about to find out. Chenell & Dylan pull back the curtain on the Growth In Reverse podcast—sharing the behind-the-scenes of what’s worked, what hasn’t, and what we’ve learned along the way.We get real about the numbers: subscribers, downloads, YouTube stats, and more. Plus, we chat through the very

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39:21

Creators Are Flocking to Substack—but Should You Join...

Newsletter & Email Growth: Growth In Reverse ·

2025/06/04

“You can pretty much do anything on Substack—which is good and also makes me nervous.” – Chenell BasilioWe've seen a wave of creators flocking to Substack over the last month and couldn’t help but wonder... what’s really going on here? In this episode, Chenell & Dylan unpack the why we believe this migration is happening. Are creators just chasing the next shiny thing, or is Substack genuinely offering something new and powerful?We dive into the benefits, red flags, and the

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42:03

30 Creators. 30 Days. 3,700+ Subscribers: How She Did It

Newsletter & Email Growth: Growth In Reverse ·

2025/05/28

"I thought this would grow my list. It did—but the real win was something else entirely." — Chenell Basilio on her 30 Days of Growth experiment.In this special episode of Growth In Reverse, Chenell & Dylan break down the whirlwind that was Chenell's 30 Days of Growth experiment. What started as a simple idea to improve my cross-promotions quickly snowballed into a full-fledged daily popup newsletter, complete with giveaways, podcast episodes, and a ton of valuable insights.We dive into

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50:29

How He Turned a Free Google Doc into $1.2M + 18,000...

Newsletter & Email Growth: Growth In Reverse ·

2025/05/21

Get 30 proven newsletter strategies to grow and optimize your email list FREE >>"There is a strong, undeniable correlation between the number of emails you send and the amount of money you make." — Olly RichardsIn this episode, Chenell & Dylan chat with Olly Richards — the founder of Storylearning.com and now a fast-growing personal brand — about exactly how he grew his personal brand from $0 and 0 audience to $1.2m and over 18,000 subscribers in 18 months. From his early days as

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31:12

From Confusion to Clarity: How to Fix an Overwhelming...

Newsletter & Email Growth: Growth In Reverse ·

2025/05/14

Get 30 proven newsletter strategies to grow and optimize your email list FREE >>"Faceless brands are forgettable. Put your name on it. Make it human."In this episode, Dylan and Chenell are back for another Newsletter Roast! Get out your marshmallows 🔥 This week we're roasting a newsletter all about podcast discovery. The Find That Pod newsletter promises to help readers uncover the best shows out there, but does it actually do that? We go deep into what’s working and what’s not. We

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35:15

Behind the Scenes of a Free 30-Day Newsletter Growth...

Newsletter & Email Growth: Growth In Reverse ·

2025/05/07

Get 30 proven strategies to grow and optimize your email list FREE >>"This might be the most fun I've had growing my newsletter." — ChenellAnd here's how Chenell's doing it.We're giving you a behind-the-scenes look at how 30 Days of Growth is going—and how we’re planning to make the most of the final stretch! With over 2,600 signups already and a massive giveaway in motion, this mini-launch is becoming more than expected… but can it be even bigger?In this episode, Chenell & Dylan

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38:44

Steal These 5 Newsletter Growth Levers You Can Start...

Newsletter & Email Growth: Growth In Reverse ·

2025/04/30

Get 30 proven strategies to grow and optimize your email list FREE >>In this episode, we’re unpacking five high-performing newsletter growth levers that creators are using right now to grow smarter—not harder.Each tactic comes straight from Chenell's 30 Days of Growth series, where creators shared the exact strategies that helped them attract thousands of new subscribers, improve engagement, and build more loyal audiences. From a clever “four-hour follow-up email” to a Google Doc that

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48:04

The Cross-Promo Playbook: Strategies That Actually...

Newsletter & Email Growth: Growth In Reverse ·

2025/04/23

Get 30 proven strategies to grow and optimize your email list FREE >>We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions. Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down exactly how to do them right.We get into real-life examples, from simple newsletter swaps to co-created content that drives thousands of

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5:16

30 Proven Ways to Grow Your Newsletter (this episode...

Newsletter & Email Growth: Growth In Reverse ·

2025/04/20

Here's the scoop: I'm launching a free 30-day, pop-up newsletter called 30 Days of Growth. It's going to feature 30 different tactics to either grow or optimize your newsletter from creators like Jay Clouse, Amanda Goetz, Eddie Shleyner, and many others. Each one will be something you can implement in 24 hours or less. You can sign up to grab it at 30daysofgrowth.co.

en

41:19

The #1 Thing These 3 Newsletters Got Wrong (and How...

Newsletter & Email Growth: Growth In Reverse ·

2025/04/16

Three roasts are better than one!Our first Newsletter Roast was last month, and we only roasted ONE newsletter. Today we're bringing back the heat—but roasting THREE newsletters instead of just one. These newsletters are all in different phases of their journey but all share one common problem (you'll have to listen to find out). In this episode, we review each newsletter's sign-up page, their welcome email & onboarding, and one edition of their newsletters. While you *can* listen to

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25:43

How “IV Content” Fuels the Fastest-Growing...

Newsletter & Email Growth: Growth In Reverse ·

2025/04/09

This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February. Over the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscribers—and I noticed something interesting. There's one thing every single one of them has in common. It's not some sexy growth hack or a secret referral program. It’s something way more powerful and often overlooked

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45:33

From 40 Followers to $1m: Dave & Marsden Kline Built...

Newsletter & Email Growth: Growth In Reverse ·

2025/04/02

"Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT PlaybookDave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior experience on social media. But the real secret behind the success? His wife, Marsden (Mar). While Dave built a public-facing brand on Twitter and LinkedIn, Mar worked behind the scenes to shape the vision, voice, and strategy of their business.Then, she stepped into the

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44:15

One man. One newsletter. One Million subscribers: How...

Newsletter & Email Growth: Growth In Reverse ·

2025/03/26

Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter.Chenell has written a few deep dives on Lenny (How he reached 377k subscribers, and how he got 18k paid subscribers).So we thought it would be interesting to see what he's done to accelerate his growth to over 1M subscribers over the past few years—and share our biggest takeaways and reasons for his growth. → Take your newsletter to the next level with GIR Pro >>→ Get free

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34:41

Brutally Honest Newsletter Roast: What Works, What...

Newsletter & Email Growth: Growth In Reverse ·

2025/03/19

“The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.”(Watch this episode on YouTube -->)We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters. And today we're roasting the first one: Craftsman Films Shout-out to Daren Smith of Craftsman Creative and Craftsman Films for being our first guinea pig with this experimental episode. → Take your newsletter to the next level with GIR

en

41:59

The Future For Newsletters: Biggest Lessons from the...

Newsletter & Email Growth: Growth In Reverse ·

2025/03/12

"The future of newsletters isn’t just email." — Chenell BasilioMissed the Newsletter Marketing Summit in Austin? Well, Chenell didn't! She was there IRL—and she's sharing her biggest takeaways from the first annual summit. Not only did Chenell attend the event, she was a speaker! Listen in to find out more about her talk and the insights and trends she discovered while in Austin TX. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth

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44:55

From 0 to 100K: The Science of Writing, Learning &...

Newsletter & Email Growth: Growth In Reverse ·

2025/03/05

"I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness LabsAfter publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter.It was the tiny experiment that kickstarted her newsletter journey. But it was just the beginning. Today, her Maker Mind newsletter reaches over 100k subscribers' inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. But what's even more

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23:52

This Student Grew a Newsletter & Community to...

Newsletter & Email Growth: Growth In Reverse ·

2025/03/02

Anne-Laure got her first 6,000 subscribers by posting 100 articles in 100 days. But that was back in 2019.Today, her Maker Mind newsletter hits over 100k subscriber inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. So, in this deep dive walkthrough, I share how Anne-Laure went from 6k subscribers to 100k+. Then later this week, Dylan and I chat with Anne-Laure about her recent journey of getting her PhD in neuroscience and publishing a book, all while

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52:33

Building a $2M Newsletter While Getting Lazier with...

Newsletter & Email Growth: Growth In Reverse ·

2025/02/26

"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.” — Katelyn BourgoinChenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter. Fast-forward 18 months: Why We Buy is approaching

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32:13

The 7-Figure Newsletter Teaching People “Why We Buy”

Newsletter & Email Growth: Growth In Reverse ·

2025/02/23

Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone! She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology.And in this deep dive walkthrough, I'm giving you a rundown of how she's built and monetized her newsletter. And then later this week, Dylan and I have Katelyn on the show talking all about how she's pivoting her consulting business to a full-on newsletter business. Get 75+ Growth Levers used by

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37:57

Beyond Sponsorships: The Most Unique Newsletter...

Newsletter & Email Growth: Growth In Reverse ·

2025/02/19

What are the most popular revenue streams for newsletters?And how many revenue streams do most newsletters have? Chenell & Dylan review the revenue stream stats from the 66 Deep Dives that Chenell's published for Growth In Reverse. They reveal what the 3 most common revenue streams are—but then they unearth the lesser-known revenue streams that newsletter creators are sleeping on. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth

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