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PODCAST

Newsletter & Email Growth: Growth In Reverse

Chenell Basilio and Dylan Redekop

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom,

business marketing

All Episodes

64:58

Live Creator Q&A: Real Strategies for Newsletters in...

Newsletter & Email Growth: Growth In Reverse ·

2025/12/03

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“Creators overinvest in subscriber count and under-invest in content quality.” — Chenell Basilio We went live on YouTube for the first time and opened up the floor for a full creator Q&A session! In this session, we answered audience questions about newsletters,

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26:14

The Wildest Newsletter Growth Strategies From 3,000...

Newsletter & Email Growth: Growth In Reverse ·

2025/11/26

Get 30 proven strategies to grow and optimize your email list FREE >>This week, we're playin' the hits! Let's rewind the clock to December 2024. This episode was the very first episode we published—and it's been our most popular episode to date! In this very first episode, we dig into the 3,000+ hours of research Chenell has done into creators and uncovered some of the wildest ways successful newsletter creators have grown their newsletters. Get the full list and 75+ newsletter growth

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40:31

The Top 6 Newsletter Tips from 2025

Newsletter & Email Growth: Growth In Reverse ·

2025/11/19

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“I think you are being financially irresponsible if you do not have a newsletter.” — Nathan May, The Feed Media The GIR Podcast is approaching it's 1st anniversary of publishing! To celebrate, we pulled six standout clips from some of the smartest newsletter

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50:48

The "Elite" Newsletter Growth Flywheel (25k subs in 4...

Newsletter & Email Growth: Growth In Reverse ·

2025/11/12

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“The quiz brings them in, the newsletter builds the relationship, and the community closes the loop.” — Milly Tamati, Generalist WorldThis week on Growth In Reverse, we sat down with Milly Tamati, founder of Generalist World — a thriving online community for

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51:02

Lessons From Building a $100M Newsletter Empire—with...

Newsletter & Email Growth: Growth In Reverse ·

2025/11/05

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“Organic needs to be your biggest channel if you want a real audience that feels connected to you.” — Sean Griffey, Industry DiveYou might not have aspirations of building a $100m newsletter empire. Neither did Sean Griffey.But 10 years after cofounding Industry Dive

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55:48

How To Save Time While Doing More: Automations with...

Newsletter & Email Growth: Growth In Reverse ·

2025/10/29

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“People think automation sounds hard. But If you do automatic bill pay, direct deposit, an email autoresponder, you're automating.” — Joe Casabona, casabona.orgChances are all of us writing newsletters could benefit from some more automation. It can save us time and

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38:06

14k+ Followers in 30 Days: Recapping the GIR Growth...

Newsletter & Email Growth: Growth In Reverse ·

2025/10/22

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.Quick note: We ran a 30-day Social Growth Challenge that we opened to the public for a $100 fee to join. But all purchasers of The Growth Vault were able to join for FREE ;) --------------------------------------“I love the concept of a challenge—I just don’t know that social media is the goal anymore.”

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27:15

This Newsletter Sold For $150m (And Why It Matters)

Newsletter & Email Growth: Growth In Reverse ·

2025/10/15

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“If you’re not exceptional at one of the Big 3 — it’s impossible to build a content business.” — Dylan quoting Matt McGarry We're sharing the biggest stories, trends, and lessons from the newsletter space over the past few weeks. From Bari Weiss’s $150M Substack

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42:41

9 Things Beginners Should Ignore When Starting a...

Newsletter & Email Growth: Growth In Reverse ·

2025/10/08

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“Stop wasting time picking the ‘perfect’ newsletter tool. Just start publishing. You can always switch later." — DylanWe're breaking down the most common mistakes newsletter creators make in the early days — from obsessing over tools and automations to focusing on

en

43:36

The #1 Newsletter Metric You Need To Pay More...

Newsletter & Email Growth: Growth In Reverse ·

2025/10/01

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“I sent this short email—and got over 200 replies—when I usually get maybe 8 to 15. It was wild." — ChenellIn this episode, we're digging into the art (and science) of getting more replies to your newsletter. Why replies?Because we believe (and we're not alone) that

en

40:40

3 Steps To A Perfect Subscriber Onboarding

Newsletter & Email Growth: Growth In Reverse ·

2025/09/24

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here! The Growth Vault is filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“One of the worst things you can do is send new subscribers to a dead-end thank you page. That kills engagement immediately." — ChenellWe're breaking down the most overlooked (yet critical) part of growing a newsletter: onboarding new

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39:14

7 Ways To Make a 'Good' Newsletter GREAT

Newsletter & Email Growth: Growth In Reverse ·

2025/09/17

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here! The Growth Vault is filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“Sometimes less is more. Cut the clutter and highlight the one thing that matters." — ChenellIt's newsletter roast time 🔥🔥 We're putting the spotlight on Hobby Card Life: a newsletter covering sports cards and collectibles. We roast and review

en

61:17

$9M with 50k subscribers: Sam Vander Wielen's...

Newsletter & Email Growth: Growth In Reverse ·

2025/09/10

Get 30+ video lessons and ideas for optimizing your newsletter: https://growthinreverse.com/vault--------------------------“All roads point to the email list." — Sam Vander Wielen, Sam's SidebarIn this episode, we interview Sam Vander Wielen—a lawyer-turned-creator who has sold over $9M in legal templates with a 50k-subscriber newsletter. Sam shares how her motto of "All roads point to the email list" has helped her earn over $9M in total revenue since starting her business in 2017. And

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44:08

Recapping CEX 2025: Un-hyping AI, Community Moats,...

Newsletter & Email Growth: Growth In Reverse ·

2025/09/03

The Growth Vault is LIVE: Chenell's brand-new product —The Growth Vault— is here. Filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“If content is king, AI is storming the castle." — Darren Vesterfelt, Mighty Networks Chenell was just in Cleveland for the annual CEX conference. And she wasn't *just* in attendance—she was also a speaker! So we're recapping the biggest lessons and takeaways from

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60:22

His private newsletter with 1.5k subs earns $1M ARR

Newsletter & Email Growth: Growth In Reverse ·

2025/08/27

Join our September Social Growth Challenge: https://growthinreverse.com/social --------------------------“You have to be first—or you have to be best. That's how you win at paid content." — Nathan May, The Feed MediaIn this episode, we interview Nathan May, founder of The Feed Media. Nathan shares how he turned a small, private newsletter into a $1M ARR business in under a year, and how his agency helps some of the biggest creators and media companies scale their audiences with paid

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39:10

How Chenell Got 11k Subs in 6 Months

Newsletter & Email Growth: Growth In Reverse ·

2025/08/20

>> Join the 30-Days of Growth Social Challenge: https://growthinreverse.com/social--------------------------------------“The first 6 months taught me that consistency beats everything — even if you’re not perfect."In this episode of the Growth In Reverse podcast, Dylan and Chenell rewind the clock to when Chenell was just starting her newsletter. She breaks down the two strategies that fueled her early growth to 11,000 subscribers in six months: creating insanely valuable content and

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41:59

5 Newsletter Growth Lessons From 2.5 Years of Publishing

Newsletter & Email Growth: Growth In Reverse ·

2025/08/13

“If you spend 80% of your time making incredibly good content, you probably only have to spend 20% marketing it." In this special episode, we’re bringing you Chenell’s conversation with Darrell Vesterfelt, VP of Growth at Mighty Networks, for a recent Creator Summit. In the chat, Chenell talks about why she started a newsletter — and why she chose a newsletter — way back in December 2022. Chenell and Darrell also dive into the art and science of growing a newsletter from scratch — from

en

53:43

How CJ Gustafson Grew Mostly Metrics to 60k+...

Newsletter & Email Growth: Growth In Reverse ·

2025/08/06

The Growth Vault is LIVE: https://growthinreverse.com/vault----------------------------------------------------------------“During my last year as a CFO, I made more money from my newsletter and podcast than my full-time job." — CJ Gustafson, Mostly MetricsWe sit down with CJ Gustafson, former tech CFO and now full-time creator of two newsletters—Mostly Metrics and Looking For Leverage—and a podcast called Run The Numbers. CJ is masterful at taking financial and business concepts and

en

61:21

Turning a Niche Newsletter of 30k Subs Into a...

Newsletter & Email Growth: Growth In Reverse ·

2025/07/30

The Growth Vault is LIVE: https://growthinreverse.com/vault----------------------------------------------------------------“You don’t need to create for everyone. You need to create for the people who value you most — and they’ll carry your newsletter further than you think." — Matt Johansen, Vulnu.comWe sat down with Matt Johansen, creator of the Vulnerable U newsletter (nearly 30,000 subscribers), to unpack how he’s grown a must-read in the cybersecurity space. Matt has successfully

en

36:28

How to Turn 1 Subscriber into 10: Get More Referrals...

Newsletter & Email Growth: Growth In Reverse ·

2025/07/23

The Growth Vault is LIVE: https://growthinreverse.com/vault----------------------------------------------------------------“This is the underrated growth strategy every newsletter should be using.” What if every subscriber could turn into 10 more?In this episode of the Growth In Reverse podcast, Dylan and Chenell unpack one of the most underrated newsletter growth levers: referrals.They explore how to turn one subscriber into ten, without even needing a full-blown referral platform. From

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