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PODCAST

Growth In Reverse: Newsletter & Email Growth

Chenell Basilio and Dylan Redekop

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom,

business marketing

All Episodes

9:15

This 1 Change Doubled Katelyn's Digital Product Sales

Growth In Reverse: Newsletter & Email Growth ·

2026/04/22

Join 30 Days of Growth here: 30daysfogrowth.co

en

62:50

$9M with 50k subscribers: Sam Vander Wielen's...

Growth In Reverse: Newsletter & Email Growth ·

2026/04/15

We're launching 30 Days of Growth on April 20th! Sign up at 30daysofgrowth.co for free. Get 30 ways to grow and optimize your email list, from creators who have successfully done it. [This is a replay from our conversation with Sam Vander Wielen from September 2025]“All roads point to the email list." — Sam Vander Wielen, Sam's SidebarIn this episode, we interview Sam Vander Wielen—a lawyer-turned-creator who has sold over $9M in legal templates with a 50k-subscriber newsletter. Sam shares

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12:12

30 Top Creators Sharing Their Best Newsletter Growth...

Growth In Reverse: Newsletter & Email Growth ·

2026/04/09

We're launching 30 Days of Growth on April 20th! Sign up at 30daysofgrowth.co for free. Get 30 ways to grow and optimize your email list, from creators who have successfully done it. If 30 top creators handed you their best newsletter growth tactic, for free, would you take it? Of course you would! I'm excited to share that we are launching 30 Days of Growth (Part 2!) on April 20th. If you missed last year's event, you don't want to miss it again. Each day I'll be sending you 1 tip you can

en

42:14

The 3-Step Onboarding System Every Newsletter Needs

Growth In Reverse: Newsletter & Email Growth ·

2026/04/08

We're launching 30 Days of Growth on April 20th! Sign up at 30daysofgrowth.co for free. Get 30 ways to grow and optimize your email list, from creators who have successfully done it. Did you hear?? 30 Days of Growth is coming BACK. 30 Days. 30 Ways To Grow Your Newsletter. 30 Different Creators >> 30daysofgrowth.co --------------------------------------NOTE: This is a rerun of an episode we published in September 2025. But just because it's a rerun doesn't mean it ain't still a banger

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14:39

Why Your Best Work Is Invisible: The Hidden Genius...

Growth In Reverse: Newsletter & Email Growth ·

2026/04/01

Get the Growth Levers Library FREE >> growthinreverse.com/growth-levers-library

en

28:02

1000 Leads (per month!) with An Unconventional Lead...

Growth In Reverse: Newsletter & Email Growth ·

2026/03/25

Get Chenell's step-by-step breakdown of Jonathan Goodman's Lead Magnet Strategy: https://growthinreverse.com/jon-content-loops/We start the next round of 30 Days of Growth on April 20th, you can join to get access when it's live here: https://30daysofgrowth.co/?source=youtube ***Lead Magnet Episode (Part 1) >>

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32:16

Newsletter Growth Lessons from Top Creators (New...

Growth In Reverse: Newsletter & Email Growth ·

2026/03/18

Get the slides + the awesome bonuses → growthinreverse.com/nms-2026/

en

25:19

The Newsletter Retention Playbook Every Creator...

Growth In Reverse: Newsletter & Email Growth ·

2026/03/11

Get the Happy Subscribers Formula for more newsletter opens, clicks AND replies → growthinreverse.com/happy-subscribers/?ref=podcast-shownotes

en

28:55

The Underrated Growth Strategy That Beats Paid Ads...

Growth In Reverse: Newsletter & Email Growth ·

2026/03/04

Get the Collaboration Playbook and resources here → https://growthinreverse.com/collab-playbook/

en

38:30

5 Keys To Scale Growth with Lead Magnets

Growth In Reverse: Newsletter & Email Growth ·

2026/02/25

Get the FREE Lead Magnet Guide >> growthinreverse.com/leadmagnetGet Instant Access to the Growth Vault now >> growthinreverse.com/vault*** “Lead magnets definitely still work. I think they’re having a resurgence right now.” — Chenell BasilioIt took 60 episodes. But we finally dedicated a full episode to lead magnets — what they are, what’s actually working right now, and what’s quietly a waste of time.In this episode, we break down the three lead magnet formats we see winning,

en

53:55

The state of email in 2026, growing your list without...

Growth In Reverse: Newsletter & Email Growth ·

2026/02/18

Get Instant Access to the Growth Vault now >> growthinreverse.com/vault*** In this episode of the GIR Podcast, we're airing "cross-published" episode originally featured on Jay Clouse's Creator Science podcast. Check out the Creator Science podcast here >>***“If someone can Google what you wrote and get the same thing elsewhere, it’s not differentiated.” — Chenell BasilioChenell Basilio joins Jay Clouse on Creator Science to break down how she built Growth In Reverse into a

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47:14

He spends $1M per month on ads. And makes $50M per year.

Growth In Reverse: Newsletter & Email Growth ·

2026/02/04

Get the FREE Growth Levers Library: growthinreverse.com/growth-levers-library/***“Most people underestimate how long it takes for anything meaningful to happen.” — Matt Paulson, MarketBeat Matt Paulson is the founder of MarketBeat, one of the largest independent financial media brands on the internet. What started as a scrappy side project eventually turned into a multi-newsletter business serving millions of investors, driven primarily by search, disciplined publishing, and long-term

en

13:53

He Made $50K Launching a Paid Substack Newsletter...

Growth In Reverse: Newsletter & Email Growth ·

2026/01/29

This is a clip from the FULL GIR episode with Tom Orbach: SPOTIFY: https://open.spotify.com/episode/3LiScMzoSsoyASlymH8vC6YOUTUBE: https://www.youtube.com/watch?v=vD-xde5kQ4Q***How do you launch a paid Substack newsletter earning $50,000—without a long pre-launch, teaser campaign, or complicated funnel?And all this while working a full-time job?In this Growth In Reverse podcast clip, Tom Orbach breaks down exactly how he launched the paid version of his Substack newsletter after nearly two

en

46:05

The Newsletter Growth Playbook for 2026 with Matt...

Growth In Reverse: Newsletter & Email Growth ·

2026/01/21

Get Matt's 1,000 Email Subscriber Formula: https://growthinreverse.com/matt-yt-download/***"The way to monetize a small, niche audience is not sponsorships — it’s higher-ticket services." — Matt McGarry, GrowLetter Matt McGarry has helped grow some of the largest newsletters in the world — including The Hustle, Milk Road, and 1440 — to millions of subscribers. But in this conversation, he makes a contrarian case: you don’t need a massive email list to build a highly profitable newsletter

en

64:58

Live Creator Q&A: Real Strategies for Newsletters in...

Growth In Reverse: Newsletter & Email Growth ·

2025/12/03

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“Creators overinvest in subscriber count and under-invest in content quality.” — Chenell Basilio We went live on YouTube for the first time and opened up the floor for a full creator Q&A session! In this session, we answered audience questions about newsletters,

en

26:14

The Wildest Newsletter Growth Strategies From 3,000...

Growth In Reverse: Newsletter & Email Growth ·

2025/11/26

Get 30 proven strategies to grow and optimize your email list FREE >>This week, we're playin' the hits! Let's rewind the clock to December 2024. This episode was the very first episode we published—and it's been our most popular episode to date! In this very first episode, we dig into the 3,000+ hours of research Chenell has done into creators and uncovered some of the wildest ways successful newsletter creators have grown their newsletters. Get the full list and 75+ newsletter growth

en

40:31

The Top 6 Newsletter Tips from 2025

Growth In Reverse: Newsletter & Email Growth ·

2025/11/19

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“I think you are being financially irresponsible if you do not have a newsletter.” — Nathan May, The Feed Media The GIR Podcast is approaching it's 1st anniversary of publishing! To celebrate, we pulled six standout clips from some of the smartest newsletter

en

50:48

The "Elite" Newsletter Growth Flywheel (25k subs in 4...

Growth In Reverse: Newsletter & Email Growth ·

2025/11/12

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“The quiz brings them in, the newsletter builds the relationship, and the community closes the loop.” — Milly Tamati, Generalist WorldThis week on Growth In Reverse, we sat down with Milly Tamati, founder of Generalist World — a thriving online community for

en

51:02

Lessons From Building a $100M Newsletter Empire—with...

Growth In Reverse: Newsletter & Email Growth ·

2025/11/05

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“Organic needs to be your biggest channel if you want a real audience that feels connected to you.” — Sean Griffey, Industry DiveYou might not have aspirations of building a $100m newsletter empire. Neither did Sean Griffey.But 10 years after cofounding Industry Dive

en

55:48

How To Save Time While Doing More: Automations with...

Growth In Reverse: Newsletter & Email Growth ·

2025/10/29

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“People think automation sounds hard. But If you do automatic bill pay, direct deposit, an email autoresponder, you're automating.” — Joe Casabona, casabona.orgChances are all of us writing newsletters could benefit from some more automation. It can save us time and

en

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