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PODCAST

The Digital Shift™

Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.

business marketing

All Episodes

19:04

Episode 40 - DMs That Convert: 3 Steps to Build a...

The Digital Shift™ ·

2025/09/04

In this episode of The Digital Shift™, Natasha Roberson tackles one of the biggest frustrations entrepreneurs face on social media: posting without results. If you’ve ever felt like you’re “posting and praying” — spending hours creating content only to get a handful of likes, maybe a comment or two, and zero sales — this episode is your wake-up call. The truth is, it’s not your content that’s the problem. It’s the missing system behind it. And that’s exactly what Natasha unpacks with her sign...

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33:56

Episode 39: Midlife Badass: Building a Business...

The Digital Shift™ ·

2025/08/28

Episode 39: Midlife Badass: Building a Business That’s Bold, Connected, and Completely Automated Featuring: The Midlife Badass From Dream to Digital: How This Midlife Badass Built Her Business with Systems, Strategy & Sisterhood In this powerful episode of The Digital Shift™, Jessica Green sits down with one of the most inspiring entrepreneurs inside the Self Made Hub—The Midlife Badass—a coach, creative, and community builder who’s proving that midlife isn’t the end…it’s the beginnin...

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17:12

Inbox Gold: 5 Sequences Every Digital Business Should...

The Digital Shift™ ·

2025/08/21

In this episode of The Digital Shift™, Natasha Roberson reveals the 5 essential email and SMS sequences that turn your inbox into a 24/7 sales engine. If you’ve been relying solely on social media for leads and sales, you’re sitting on a ticking time bomb. Your inbox is the one digital asset you truly own — and with the right automations, it becomes a predictable, scalable revenue stream. You’ll walk away knowing exactly which 5 sequences to set up first, how they work together to nurture and...

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18:32

Before You Launch Anything—Build This First

The Digital Shift™ ·

2025/08/14

Welcome to The Digital Shift™ — I’m your host, Jessica Green — and today we’re talking about what has to come first if you want your business to make money consistently. I’m not talking about your logo, your website, your course content, or your Instagram aesthetic. I’m talking about the system that actually turns interest into income—the one thing most people don’t build, and then wonder why their launch falls flat. Let me take you behind the scenes… We created the Automated Money Machine fr...

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25:04

Start Simple: What Every Online Business Needs (And...

The Digital Shift™ ·

2025/08/07

Welcome to The Digital Shift™ — I’m Jessica Green, and if you’ve been stuck in startup limbo or feeling overwhelmed by “everything” you're supposed to have in place before launching… take a breath. In this episode of The Digital Shift™, I’m breaking down the bare minimum you need to launch your business online—without drowning in tech, overthinking your strategy, or wasting time on things that don’t move the needle. If you’ve ever stalled because you thought you “needed more,” this episode g...

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27:40

Automation Overwhelm? Start with This One System First

The Digital Shift™ ·

2025/07/31

Feeling overwhelmed by all the tools, tech, and to-dos when it comes to automation? You’re not alone—and this episode of The Digital Shift™ is here to cut through the noise. In this solo episode, Natasha Roberson breaks down the ONE system you should start with when building out automation in your business. Whether you’re brand new to tech or stuck in “automation avoidance,” this conversation will simplify the chaos and show you exactly where to begin to get fast wins and lasting results. If ...

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38:00

The Inbox Edge: Email Marketing That Cuts Through the...

The Digital Shift™ ·

2025/07/24

In this episode of The Digital Shift™, Natasha Roberson dives deep into one of the most powerful, overlooked, and ROI-packed tools in your entire business: your email list. If you think email is dead—this episode will wake you up. With inboxes more crowded than ever, most business owners either give up too soon or never use email to its full potential. Natasha breaks down the exact strategies to stand out, serve more, and sell more using story-driven subject lines, value-packed sequences, and...

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19:58

ClickFunnels, Kajabi, Skool & More: Why All-in-One +...

The Digital Shift™ ·

2025/07/17

In this episode of The Digital Shift™, Jessica Green takes a bold look at the “platform pile-up” plaguing online entrepreneurs. From ClickFunnels and Kajabi to Skool, Mailchimp, StanStore, Squarespace, SamCart, ManyChat, Flodesk and beyond—these tools promise to help, but often leave you stuck, frustrated, and alone. Jessica shares real stories (including her own) of trying to duct-tape together systems, only to realize the missing link was never the tool… it was the strategy + mentorship to ...

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26:21

Automation Isn’t Cold—It’s Consistent: How to Follow...

The Digital Shift™ ·

2025/07/10

In this episode of The Digital Shift™, Natasha Roberson challenges the biggest misconception about automation: that it’s cold, robotic, or impersonal. The truth? Automation done right is what allows you to show up more consistently, more authentically, and more human than ever—because it removes the overwhelm of remembering what to send, when to follow up, and how to stay top of mind with your leads and customers. Natasha walks through real-world examples of how automated email, SMS, and soci...

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16:00

Keep the Lights On: How Smart Businesses Win While...

The Digital Shift™ ·

2025/07/03

In this episode of The Digital Shift, Natasha Roberson breaks down what separates the entrepreneurs who slow down every holiday from those who keep scaling—without sacrificing family time. With the 4th of July holiday in full swing, many business owners hit pause… but should you? Natasha shares how automation allows your business to “stay open” and nurture leads, make sales, and build trust—even while you’re offline with your family. Whether you’re a solo social seller or leading a growing te...

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27:38

Are You Building a Hobby or a Business?

The Digital Shift™ ·

2025/06/26

In this episode of The Digital Shift™, Jessica Green challenges entrepreneurs to take a hard look at how they’re showing up in their business. Are you operating like a hobbyist—winging it, posting when you remember, and manually following up… or are you building a real business with systems, strategy, and structure? Jessica breaks down the key differences between hobby energy and CEO-level execution—and what it actually takes to step into business ownership with confidence, automation, and a ...

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23:37

Your Link in Bio Is Leaking Sales—Here’s How to Fix It

The Digital Shift™ ·

2025/06/19

In this episode of The Digital Shift™, Jessica Green exposes one of the biggest mistakes entrepreneurs are making right now—their link in bio is leaking sales. Whether you’re using Linktree, sending people to random websites, or relying solely on your DMs, you might be losing leads, conversions, and cash. Jessica breaks down what’s going wrong, what a high-converting link should actually do, and how to build a link in bio that works for you—automatically capturing, nurturing, and converting y...

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35:37

Mentorship, Mindset & Moving the Needle with Tech: A...

The Digital Shift™ ·

2025/06/12

In this episode of The Digital Shift™, Jessica Green interviews Lisa Stein—mentor, entrepreneur, and leader of The Mentor Membership community. Lisa opens up about the real-life lessons that shaped her business, the mindset shifts that helped her grow, and how embracing systems and automation through Self Made Hub completely changed the way she runs things. This is an inspiring, transparent look at what happens when mentorship meets tech—and how clarity, commitment, and courage can unlock tru...

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22:51

Summer Slowdown or Scale-Up? How to Use June to Build...

The Digital Shift™ ·

2025/06/05

In this episode of The Digital Shift™, Natasha Roberson delivers a powerful message for entrepreneurs tempted to hit cruise control this summer. While most businesses slow down in June, the savviest entrepreneurs are using this time to simplify, systematize, and scale smarter. Natasha shares how this “quiet” season can actually become your biggest setup season. Whether you’re a coach, creator, or network marketer, this episode will help you shift from reactive to proactive by leveraging autom...

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33:25

How to Scale Without Burnout and Why Automation is...

The Digital Shift™ ·

2025/05/29

In this episode of The Digital Shift™, Jessica Green unpacks the five must-have systems that every business needs in place to scale—without burning out. From lead capture to client retention and content automation, these systems aren’t just for big brands anymore. If you’re stuck manually responding to DMs, missing follow-ups, or duct-taping together 10 tools to make your marketing work—this episode is your wake-up call. Jessica shares real-life stats, personal stories, and automation t...

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27:25

From Likes to Leads: Automating the Social Media...

The Digital Shift™ ·

2025/05/22

Episode Summary: In this episode of The Digital Shift™, Natasha Roberson dives into one of the most powerful (and overlooked) tools for online entrepreneurs: social media follow-up automation. If you’re getting likes, comments, or DMs on your content—but struggling to convert them into customers—this episode will show you how to stop leaving money on the table. Natasha walks you through how to combine instant social triggers (like keyword comment replies and DM automations) with her signature...

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25:18

10 Reasons Why Your Business Needs to Digitally Shift

The Digital Shift™ ·

2025/05/15

In this episode of The Digital Shift™, Jessica Green breaks down 10 critical reasons why businesses must embrace digital systems right now. Social media is unreliable, manual follow-up doesn’t scale, and if you don’t own your list—you don’t own your business. Jessica shares real-world examples, including the time she lost her Facebook account for 9 months, and how it nearly crushed her business. Don’t wait for the next TikTok shutdown or another algorithm shift—take control of your audience, ...

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23:53

Save $$$ While Upgrading Your Tech Stack: Simplify,...

The Digital Shift™ ·

2025/05/08

In this episode of The Digital Shift™, Natasha Roberson exposes one of the biggest hidden expenses in your business: your tech stack. Are you juggling 6+ tools and hundreds of dollars a month trying to manage your email, text, funnels, CRM, scheduler, course platform, and social media? Natasha shows you how to simplify your systems, consolidate your tools, and save big while scaling fast. Whether you’re a coach, course creator, network marketer, or digital entrepreneur, you’ll learn how to au...

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40:23

Burnout to Boundaries: Protecting Your Energy While...

The Digital Shift™ ·

2025/05/01

In this episode of The Digital Shift™, Natasha Robertson pulls back the curtain on one of the biggest threats to entrepreneurs today: burnout. If you’ve ever felt like you’re doing all the things—but still dropping the ball—this one’s for you. Natasha shares how her lack of systems once led to stress, overwhelm, and near burnout… and how she turned it all around with automation, boundaries, and a proven 90-day time-blocking method. Whether you’re scaling a side hustle or running a six-figure ...

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44:22

From Military Service to Million-Dollar Leadership:...

The Digital Shift™ ·

2025/04/24

In this episode of The Digital Shift™, Jessica Green sits down with powerhouse network marketing leader Julia Thornhill to discuss how she built a global team across 20+ countries, created over 100 six-figure earners, and pioneered systems that have driven nearly $100 million in commissions. From serving in Iraq to leading a faith-based movement in business, Julia’s journey is nothing short of inspiring. We’ll dive into: How bold leadership and retention-focused systems changed the game.Why a...

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61 results

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