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PODCAST

The Digital Shift™

Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.

business marketing

All Episodes

19:02

Podcast Episode 66 — What Running Free Workshops...

The Digital Shift™ ·

2026/03/05

In this episode of The Digital Shift™, Jessica Green pulls back the curtain on what happened after Self Made committed to running free one-hour workshops multiple times per month—consistently, intentionally, and with the right systems behind them. Since October, workshops have become one of the most powerful growth levers inside Self Made—creating trust faster, stabilizing sales, and removing the emotional rollercoaster that so many entrepreneurs experience with sporadic launches. Jessica bre...

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37:55

Podcast Episode 65 — Member Spotlight: From...

The Digital Shift™ ·

2026/02/26

In this special testimonial interview episode of The Digital Shift™, Tami Russaz sits down with Tammy Carter, founder of All Squared Away, for a real, honest conversation about business growth, confidence, and building systems that finally make things feel manageable. Tammy shares how she went from manually answering DMs, juggling multiple platforms, and feeling scattered… to running automated follow-up, hosting challenges, building a thriving community, and watching her engagement and sale...

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18:11

Episode 64 — The Trust Recession: Why Your Audience...

The Digital Shift™ ·

2026/02/19

If your audience is watching, engaging, and nodding along—but not buying—you’re not doing anything wrong. We’re officially in what many experts are calling the Trust Recession. In this episode of The Digital Shift™, Jessica Green breaks down why trust has matured (not disappeared), why traditional marketing tactics are failing faster than ever, and what entrepreneurs must do in 2026 to rebuild confidence, credibility, and conversions. Jessica explains why trust is no longer built by what ...

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16:17

Episode 63: Love Your Business Again: Reignite...

The Digital Shift™ ·

2026/02/12

It’s mid-February — and let’s be honest, that New Year energy is wearing off. The vision board is collecting dust, the calendar is chaotic, and you’re wondering, “Didn’t I promise myself this year would feel different?” In this episode of The Digital Shift™, Natasha Roberson helps you hit the reset button — without scrapping everything. She walks you through how to pause, assess, and rebuild your momentum using the 4 Systems Quadrant™ method that helps entrepreneurs clean up the chaos and sim...

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14:10

Episode 62: Stop Guessing Your Way Through Business —...

The Digital Shift™ ·

2026/02/05

If your business only works when you remember everything — following up, replying to DMs, tracking leads, and holding it all together — this episode is for you. In this episode of The Digital Shift™, Jessica Green breaks down one of the most common (and costly) problems entrepreneurs face: guessing. Guessing what to post. Guessing who to follow up with. Guessing why sales feel inconsistent. Guessing instead of operating from systems. Jessica explains why guessing feels productive but ac...

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14:17

Episode 61: Duct Tape Doesn’t Scale: What Real...

The Digital Shift™ ·

2026/01/29

It’s January. The energy is high. The resolutions are loud. But behind the scenes? Most entrepreneurs are still duct-taping their business together with freebies, hacks, YouTube tutorials, and random advice from a dozen different sources. In this episode of The Digital Shift™, Natasha Roberson is calling out the chaos — and walking you through what it actually takes to scale in 2026. Because here’s the truth: Duct tape doesn’t scale. And hustle doesn’t either — not without infrastructur...

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16:21

Episode 60: Businesses That Win in 2026 Will Play a...

The Digital Shift™ ·

2026/01/22

2026 is not a “same strategy, new calendar” year. In this episode of The Digital Shift™, Jessica Green breaks down why the businesses that win in 2026 won’t be louder, busier, or posting more — they’ll be built differently. Jessica unpacks the widening divide she’s seeing between businesses that feel calm, predictable, and scalable… and businesses that feel chaotic, fragile, and stuck in hustle mode. The difference isn’t effort — it’s infrastructure. You’ll learn the 3 Do’s and 3 Don’ts...

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21:03

Episode 59: Before You Burn Out, Build This: The 3...

The Digital Shift™ ·

2026/01/15

2026 isn’t about adding more to your plate — it’s about subtracting the chaos and finally building systems that give you your time, energy, and freedom back. In this episode of The Digital Shift™, Natasha Roberson gets real about why the hustle you started the year with isn’t sustainable… and why infrastructure is the answer. If you’re already tired three weeks into the year, this episode is your reset button. She breaks down the 3 core systems every entrepreneur must install to stop burn...

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25:52

Episode 58: The Digital Shift Every Entrepreneur Must...

The Digital Shift™ ·

2026/01/07

2026 isn’t just another year — it’s a line in the sand. In this episode of The Digital Shift™, Jessica Green breaks down the one digital shift every entrepreneur must make in 2026 if they want to stay relevant, scalable, and sane. The online space is louder. Attention is shorter. Trust is harder to earn. And “posting more” is no longer a strategy. Jessica calls out why the old way of building businesses — manual follow-up, hustle-based marketing, and creator-first thinking — is breaking down ...

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14:00

Episode 57: Your Business Needs a Brain in 2026:...

The Digital Shift™ ·

2026/01/01

Welcome to the first episode of 2026 — and the year we officially enter what experts are calling The Trust Recession. People are more skeptical, burned out, and hesitant than ever… but the entrepreneurs who win this year won’t be the loudest or the most charismatic. They’ll be the ones with the strongest systems. In this episode of The Digital Shift™, Natasha Roberson breaks down why trust has shifted away from marketing promises and toward business processes — and why every entrepreneur need...

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14:16

Episode 56 — Your 2026 Game Plan: How to Design a...

The Digital Shift™ ·

2025/12/25

Before you rush into 2026 with new goals and big dreams, pause and clean the slate. In this final 2025 episode of The Digital Shift™, Jessica Green walks you through the ultimate Year-End System Reset — what to automate, what to delete, and what to double down on — so you can design a year that runs like a system instead of one that runs you. She’ll guide you through her Delete → Duplicate → Delegate framework, a quick automation audit, and the three data points to track monthly for predictab...

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14:14

Episode 55: You Don’t Need More Leads—You Need THIS:...

The Digital Shift™ ·

2025/12/18

Think the reason your sales are inconsistent is because you don’t have enough leads? Think again. In this episode of The Digital Shift™, Natasha Roberson delivers a must-hear reality check: more leads won’t fix your broken sales system. Before you run another ad, boost another post, or stress about your follower count—press play on this. You’ll learn: Why chasing traffic without a system is like pouring water into a leaky bucket The 3 invisible holes in most entrepreneurs’ sales process H...

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69:05

Episode 54: Behind the Curtain: Our 2025 Lessons,...

The Digital Shift™ ·

2025/12/08

Before you sprint into another year of systems, funnels, and scaling—it’s time to pause, reflect, and pull back the curtain. In this transparent, tell-it-like-it-is episode of The Digital Shift™, Jessica Green and Natasha Roberson get real about what 2025 actually looked like behind the scenes at Self Made. From joining a paid-ads mastermind and sharpening their sales game inside Sales Girl Bootcamp, to hosting three virtual summits, building their marketplace, and prepping for their f...

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19:08

Episode 51: Why You Need a Nurture Sequence, Not a...

The Digital Shift™ ·

2025/12/04

If your DMs, funnels, or social posts are pitching before connecting, this episode’s your wake-up call. Jessica Green calls out one of the most common marketing mistakes: asking for the sale too soon. From “DM me to join” posts to aggressive opt-ins that feel like proposals on the first date, Jess breaks down how rushing the relationship burns your leads, kills your confidence, and convinces you your offer doesn’t work — when it actually does. You’ll learn how to slow the process, bu...

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27:34

Episode 53: Mentorship Math: The Fastest Way to 10X...

The Digital Shift™ ·

2025/12/04

You can’t Google your way to success—and you definitely can’t scale by doing it all alone. In this episode of The Digital Shift™, Jessica Green breaks down the real equation behind exponential growth: Mentorship + Machine = Momentum. Jessica shares how proximity to the right mentors collapses years of trial and error into months of traction, how to spot the difference between genuine mentorship and marketing hype, and why every entrepreneur needs a “board of growth” built around strategy, sys...

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9:30

Episode 52: Your Business Will Grow As Fast As Your...

The Digital Shift™ ·

2025/11/17

On this special Thanksgiving episode of The Digital Shift™, Natasha Roberson hits pause on the hustle to spotlight something that truly fuels long-term success: gratitude. In a world that constantly pushes us to chase the next win, Natasha reminds us why slowing down to appreciate what we already have—our clients, our progress, our capacity to grow—isn’t just feel-good fluff. It’s a business strategy. You’ll hear: Why gratitude is a powerful frequency that attracts aligned opportunitie...

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9:35

Episode 50: Don’t Launch Anything New Until You Do...

The Digital Shift™ ·

2025/11/13

Before you build another funnel, run another promo, or launch a new offer—there’s one thing that could make every launch more profitable, every post more impactful, and every lead more likely to buy… In this powerful episode, Natasha Roberson breaks down the one foundational system most entrepreneurs skip—and how skipping it silently costs you time, money, and momentum. If you’ve been stuck in the launch-and-chase cycle, showing up online but not seeing consistent conversions, this episode wi...

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10:36

Episode 49 - Don’t Do These 4 Things If You Want...

The Digital Shift™ ·

2025/11/06

If your sales feel inconsistent, unpredictable, or exhausting — this episode is your wake-up call. Natasha breaks down the four most common mistakes that keep entrepreneurs stuck in hustle mode and shows you exactly what to shift to unlock consistent sales on autopilot. These are the silent sales killers — and if you're doing even one of them, you're likely blocking the flow of clients, cash, and confidence. Expect mindset shifts, tactical advice, and real talk from a mentor who’s helped thou...

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24:51

Episode 48 - Before Ya Die: Building a Business (and...

The Digital Shift™ ·

2025/10/30

What would you do differently if you lived like your time mattered? That’s the heart of Before Ya Die, the unforgettable brand built by Self Made Hub member and Accelerator graduate Katrina Parrish. In this episode of The Digital Shift™, Jessica Green interviews Katrina about the story behind Before Ya Die, her experience inside Accelerator 1.0, and how building funnels, nurture systems, and a content strategy gave her the freedom to focus on impact. Katrina’s message will challenge you...

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31:02

Episode 47 - From a 25-Foot Fall to Building an AI...

The Digital Shift™ ·

2025/10/23

Sometimes life cracks you open so you can rebuild stronger. For Lisa Howell, a 25-foot fall off a zip line changed everything—but instead of giving up, she anchored herself in hope, resilience, and faith. In this episode of The Digital Shift™, Jessica Green sits down with Lisa, a Self Made Hub member and Accelerator graduate, to talk about her journey from trauma to transformation. Lisa shares how she went from a wheelchair to running, how the Accelerator gave her the roadmap to launch ...

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67 results

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