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PODCAST

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly

business entrepreneurship

All Episodes

22:01

Are you Ready for Group Practice?

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/09/16

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Watch this Episode on Youtube: https://youtu.be/tYvERauTEpw In this episode, I dive into the emotional and practical sides of deciding to build a group practice. I share what made me take the leap, the fears that came up (because trust me, there were many), and how I worked through them, plus a few things I wish someone had told me b...

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15:09

Real Talk: My Startup Horror Stories

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/09/09

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/Fe23qMe8VSI In this episode, I’m getting real with you. I’m sharing some of the messy, imperfect, and downright wild stories from when I first started my group practice. From break in’s to mistaken identities—this episode is full of the behind-the-scenes chaos that led to big growth. Make sure t...

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25:48

Marketing for the Modern Therapist

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/09/02

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ In this episode I sit down with Felicia Keller Boyle, aka The Bad Therapist, to talk about marketing for the modern therapist. Felicia shares her expert insights on building a standout digital presence—from strategic websites and SEO to making Instagram work for your practice. Whether you're still in solo practice or navigating ...

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24:07

Who Should You Hire First? (or next) to Scale Into a...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/08/26

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I’m diving into one of the most common questions I get, who should you hire first (or next) when scaling into a group practice? I’m walking you through the exact hiring steps I used to scale to 55 therapists, and I’m giving you a peek behind the curtain into the data-driven decisions that keep your business grow...

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22:19

Where to Find the Best Therapists When Hiring

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/08/19

Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/oVDWEuE9hJ4 In this episode, I show you exactly where to find the best therapists when you're ready to hire. I share my tried-and-tested strategies, including the hiring ...

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34:05

The Secret to Successful Business Partnerships

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/08/12

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ In this episode, I’m doing something a little different. I'm sharing a full interview from Linzy Bonham’s podcast, Money Skills for Therapists. In it, Linzy chats with business partners Steph and Laura, who open up about how their partnership was born out of a crisis, how they’ve navigated difficult money conversations, and what’s helped them maintain a strong friendship while ...

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20:16

Your Scaling Questions Answered

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/08/05

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/l8ozqpEtgwI Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m answering your most pressing questions about scaling! From knowing when to move into a bigger office, to deciding who your next hire should be, to whether group therapy is a profitable option, this AMA-style...

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66:42

Scaling Stories: How Real Therapists Built 6- and...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/07/29

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/M5PHrJrXVIo Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m sharing an inspiring panel discussion from my live event, where graduates of my program—the Clinic Growth Map—open up about their real-life scaling journeys. From maternity leaves to mindset shifts and marketing wins, these ...

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27:07

How to Grow Into a Group Practice

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/07/22

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I break down my proprietary five-step scaling method that took me from a solo practice to a thriving group practice of 55 therapists. If you’re stuck, overwhelmed, or simply ready to stop trading time for money, this episode will show you how to lay the foundation and scale in a way that supports both your income and your ...

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22:12

How to Improve Therapist Retention

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/07/15

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m joined again by Patrick Casale to tackle a key challenge for group practice owners—therapist retention. We share what’s worked in our own practices to build teams that stay, including how to balance profit with a positive culture, foster loyalty, and lead in a way that aligns with your values. If you’re ready to stop t...

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20:49

Master Your Cancellation Policy to Grow

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/07/08

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I dive deep into a topic that makes many therapists uncomfortable - how to confidently enforce a cancellation policy. I walk you through how I implemented a clear and compassionate policy that helped my clinic grow while supporting both my therapists and their clients. Trust ...

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24:30

5 Tools to Reduce Overwhelm and Stay Organized

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/07/01

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I’m diving into five of my absolute favorite tools that help me reduce overwhelm and stay incredibly organized in my business. These aren’t just theoretical tips - I use these daily to stay on top of everything from managing reminders and urgent tasks to keeping team communic...

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22:10

How to Become the Empowered Financial Leader of Your...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/06/24

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I sat down with money coach Lindsay Bonham to talk about something every group practice owner needs but few feel confident about - becoming the empowered financial leader of your practice. We dive into the mindset shifts, financial habits, and tracking tools that will allow you to stop avoiding your numbers and start using...

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21:58

I Made 7 Figures Doing This…

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/06/17

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I get vulnerable and share the exact mindset and daily habits that helped me scale my therapy business to seven figures. While I usually focus on actionable strategies, today I’m talking about the powerful principles that truly moved the needle in my success: clarity, commitment, and consistency. This is the episode I wish...

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23:45

The #1 Fear When Hiring Your First Therapist (And How...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/06/10

Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m diving into one of the biggest fears therapists face when transitioning from solo to group practice: what if I can’t get enough clients for my new hire? I know that fear intimately because I’ve been there myself. Today, I walk you through how to over...

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62:54

How They Did It: Real Success Stories of Group...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/06/03

Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this special episode, we dive into the success stories of four inspiring Clinic Growth Map graduates who have scaled their businesses from solo practices to thriving group practices. You’ll hear how they overcame their fears, implemented smart strategies, and found re...

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22:09

Summer Slump Marketing series: Magnetic Marketing

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/05/27

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this fourth installment of my Summer Slump Marketing Series, I'm diving into one of the most powerful tools in your marketing toolkit: your mindset. In this episode, I’m getting personal and practical about how your energy and visualization can magnetize your ideal clients, even during the slow season. I’ll walk you through h...

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24:02

Summer Slump Marketing Series: Cold Outreach Mastery

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/05/20

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I take you into part three of my Summer Slump Marketing Series where we tackle the art of cold outreach. If the idea of picking up the phone to connect with a family doctor makes you sweat—don't worry, you're not alone! I’m walking you through step-by-step how to reach out, what to say, and why targeting doctors...

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19:43

Summer Slump Marketing Series: Warm Outreach Mastery

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/05/13

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I’m diving deep into part two of our Summer Slump Marketing Series! Today, we’re talking about "Warm Outreach Mastery"—how to leverage your existing relationships to drive more referrals during the slower summer months. I’ll be sharing personal stories (yes, even the time I injured myself at Atlantis!) and powerful strategies that h...

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20:41

Summer Slump Marketing Series: Is Your Website Ready...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/05/06

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I kick off the Summer Slump Marketing Series by helping you make sure your website is ready to attract new clients even during the slowest season. I share why investing in your website is a game-changer, the most common mistakes therapists make with their sites (hello, empty couches and sad faces!), and practical, easy-to-impl...

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