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PODCAST

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly

business entrepreneurship

All Episodes

35:08

Behind the Scenes of My Group Coaching Program: The...

The Business Savvy Therapist: Marketing, Hiring &... ·

2026/02/03

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I'm sharing a behind-the-scenes look at my six-month coaching program, the Clinic Growth Map. If you're feeling stuck and wondering how to scale beyond solo practice, this one's for you. I break down what’s inside, how it works, and what to expect if you join us. Make sure to bring your paper and pen because this episode i...

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21:35

How to Handle Risk, Fear, and the Unknown When...

The Business Savvy Therapist: Marketing, Hiring &... ·

2026/01/27

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/xOkNBJA4xjQ In this episode, I share how I learned to navigate risk, fear, and uncertainty while growing and scaling my therapy practice. These feelings don’t go away, you just get better at managing them. I’ll walk you through the mindset shifts and ...

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28:23

The Dashboard You Need to Track Your Metrics

The Business Savvy Therapist: Marketing, Hiring &... ·

2026/01/20

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/nmtoAQflQKI In this episode, I sit down with Tory Krone, founder of Practice Vital, to break down the exact metrics every group practice owner needs to track in order to grow without micromanaging or burning out your team. We dive into why so many thera...

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21:45

CEO Leadership: How to Lead Without Being Your Team’s...

The Business Savvy Therapist: Marketing, Hiring &... ·

2026/01/13

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ In this episode, I dive into what it really means to lead your team without blurring the lines of friendship. I share some lessons from my own leadership journey, including the mistakes I’ve made and give you a framework for rewarding team members fairly and effectively. Make sure to bring your paper and pen because this episode is full of a...

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22:31

Your 2026 Roadmap for Practice Growth

The Business Savvy Therapist: Marketing, Hiring &... ·

2026/01/06

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I walk you through how to create your 2026 roadmap to grow your practice with intention. I share reflections from 2025 and help you plan out your ideal year, personally and professionally, so you can step into the CEO role with clarity and purpose. Make sure to bring your paper and pen because this episode is full of actionabl...

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12:51

Meditation: 2026 The Year You Receive with Ease

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/12/30

In this episode, I’m guiding you through a calming meditation to help you align with ease, abundance, and trust as you step into 2026. This practice is all about letting go of hustle and embracing a new chapter where receiving replaces striving. Find a quiet space, breathe deeply, and let yourself soften into the leader you’re becoming. Want more? Nicole has 10 Money Manifestation Meditations for Group Practice Owners → https://mccancemethod.com/money-manifestation-meditations/ F...

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21:01

Your Year-End Check-In: Lessons From 2025 to Allow...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/12/23

Want to learn more about the Holidays on Us? Book a Strategy Call → https://mccancemethod.com/strategy-call/ Want to watch this episode on video? Check it out here on YouTube → https://youtu.be/BGdM54NjIak In this episode, I take you through a reflective check-in to help you process the peaks and pits of 2025 so you can step into 2026 with more ease and clarity. I get personal about my own lessons, share what I’m letting go of, and guide you to think about what matters most moving...

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22:15

Double Your Impact (and Income) with Intensives

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/12/16

Want to learn more about the Holidays on Us? Book a Strategy Call → https://mccancemethod.com/strategy-call/ In this episode, I’m joined by Amanda Buduris, a business coach for therapists, to talk all about therapy intensives. Amanda shares how shifting to longer, focused sessions not only accelerates client breakthroughs but also significantly increases your income. This is a must-listen if you’ve been curious about adding intensives to your offerings! Make sure to bring your paper and...

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56:22

Success Stories: The Strategies Behind 6- and...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/12/09

Book a Strategy Call → https://mccancemethod.com/strategy-call/ Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/wTW3oE0Ih9U In this episode, I’m giving you exclusive behind-the-scenes access to my Success Panel, where four inspiring group practice owners share how they scaled to six and seven figures. From hiring their first clinic...

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17:53

How a Free Strategy Call Can Help You Grow Your...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/12/02

Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I sit down with our incredible Clinic Growth Map advisors, Mike and Hailey, to pull back the curtain on what really happens during our free strategy calls. We break down why these calls are so transformative, how they help you get clarity on your ne...

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21:09

3 Marketing Strategies That Are Working Right Now to...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/11/25

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/CX_KyduyN5o In this episode, I share the top three marketing strategies that are bringing in clients right now and guess what? They don’t include social media. From fixing your website to leveraging email and connecting with family doctors, these...

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20:55

How to Implement Change and Not Overwhelm Your Team

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/11/18

Sign up for the FREE Clinic Growth Map Program Open House → https://mccancemethod.com/open-house/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/yYC0XVpSmFM In this episode, I share how to roll out big changes in your practice without overwhelming your team. I know you're excited to implement everything all at once, but I walk you through exactly how to pace it out, get team buy-in, and avoid breaking what you've already built. Make sure to bring you...

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21:26

The Time I Almost Went Bankrupt

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/11/11

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2uL2Zko1jdU In this episode, I open up about one of the hardest chapters in my life—the time I nearly went bankrupt. I share the emotional and financial rollercoaster that taught me some of my most powerful mon...

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25:00

How to Keep Therapists Long-Term

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/11/04

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m joined by Joe Sanok from Practice of the Practice to dive into one of the biggest pain points for group practice owners—how to keep your therapists long-term. Joe shares what really moves the needle when it comes to therapist retention, including pay structure, employee mindset, and leadership development. Make sure to...

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26:31

The Holiday Party Playbook (2025 Updates)

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/10/28

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m sharing all the juicy updates to my Holiday Party Playbook for 2025! Whether you're planning a cozy get-together, a budget-friendly potluck, or a fun night out with your team, I've got tips to help you celebrate in style. I’m giving you the exact steps to create meaningful connection, thoughtful touches, and memories y...

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24:24

When to Make the Move to a Bigger Office

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/10/21

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/WYX-_yq6asg In this episode, I’m diving into one of the most common questions I get, when is the right time to upgrade to a bigger office? I share my own journey from one tiny office to a 24-room mega clinic and walk you through the steps so you can scale smart...

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22:05

How to Add Coaching to Your Private Practice

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/10/14

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I chat with Carly Hill about what it really takes to add coaching to your private practice. We break down the differences between therapy and coaching, how to do it ethically, and the steps to get started so you can scale your impact and income. Make sure to bring your paper and pen because this episode is full of actionable t...

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16:35

How to Confidently Raise Your Rates

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/10/07

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ Watch this Episode on Youtube: https://youtu.be/YI5CFc4-1z4 In this episode, I break down exactly how to raise your rates without feeling guilty or scared. I walk you through the mindset shift you need and share the step-by-step logistics so you know exactly what to do and when. Let this be your sign that it’s okay to charge your worth. Ma...

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20:29

How to Become a Magnet for Millions

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/09/30

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ Watch this Episode on Youtube: https://youtu.be/J366AyIOuNw In this episode, I’m diving into how to become a magnet for millions—not just financially, but emotionally and energetically too. I’ll walk you through how to get out of survival mode, ground yourself, and start manifesting the life and business you’ve been dreaming of. Make sure to...

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25:11

Virtual vs. In-Person Admin: What’s Best for Your...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/09/23

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I coach Gabriela, a member of my program, the Clinic Growth Map, through some big questions about staying connected to her vision and deciding on the right type of admin support. We dive into the pros and cons of virtual versus in-person admin roles, and I share my top hiring tips based on what worked in my own seven-figur...

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