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PODCAST

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly

business entrepreneurship

All Episodes

24:30

5 Tools to Reduce Overwhelm and Stay Organized

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/07/01

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I’m diving into five of my absolute favorite tools that help me reduce overwhelm and stay incredibly organized in my business. These aren’t just theoretical tips - I use these daily to stay on top of everything from managing reminders and urgent tasks to keeping team communic...

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22:10

How to Become the Empowered Financial Leader of Your...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/06/24

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I sat down with money coach Lindsay Bonham to talk about something every group practice owner needs but few feel confident about - becoming the empowered financial leader of your practice. We dive into the mindset shifts, financial habits, and tracking tools that will allow you to stop avoiding your numbers and start using...

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21:58

I Made 7 Figures Doing This…

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/06/17

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I get vulnerable and share the exact mindset and daily habits that helped me scale my therapy business to seven figures. While I usually focus on actionable strategies, today I’m talking about the powerful principles that truly moved the needle in my success: clarity, commitment, and consistency. This is the episode I wish...

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23:45

The #1 Fear When Hiring Your First Therapist (And How...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/06/10

Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m diving into one of the biggest fears therapists face when transitioning from solo to group practice: what if I can’t get enough clients for my new hire? I know that fear intimately because I’ve been there myself. Today, I walk you through how to over...

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62:54

How They Did It: Real Success Stories of Group...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/06/03

Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this special episode, we dive into the success stories of four inspiring Clinic Growth Map graduates who have scaled their businesses from solo practices to thriving group practices. You’ll hear how they overcame their fears, implemented smart strategies, and found re...

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22:09

Summer Slump Marketing series: Magnetic Marketing

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/05/27

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this fourth installment of my Summer Slump Marketing Series, I'm diving into one of the most powerful tools in your marketing toolkit: your mindset. In this episode, I’m getting personal and practical about how your energy and visualization can magnetize your ideal clients, even during the slow season. I’ll walk you through h...

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24:02

Summer Slump Marketing Series: Cold Outreach Mastery

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/05/20

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I take you into part three of my Summer Slump Marketing Series where we tackle the art of cold outreach. If the idea of picking up the phone to connect with a family doctor makes you sweat—don't worry, you're not alone! I’m walking you through step-by-step how to reach out, what to say, and why targeting doctors...

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19:43

Summer Slump Marketing Series: Warm Outreach Mastery

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/05/13

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I’m diving deep into part two of our Summer Slump Marketing Series! Today, we’re talking about "Warm Outreach Mastery"—how to leverage your existing relationships to drive more referrals during the slower summer months. I’ll be sharing personal stories (yes, even the time I injured myself at Atlantis!) and powerful strategies that h...

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20:41

Summer Slump Marketing Series: Is Your Website Ready...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/05/06

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I kick off the Summer Slump Marketing Series by helping you make sure your website is ready to attract new clients even during the slowest season. I share why investing in your website is a game-changer, the most common mistakes therapists make with their sites (hello, empty couches and sad faces!), and practical, easy-to-impl...

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50:51

Grow with Me: Inside my Business Coaching Program

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/04/29

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/ Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m pulling back the curtain and giving you an exclusive behind-the-scenes look at what it’s like to be inside my six-month coaching program, the Clinic Growth Map. If you’ve ever wondered what kind of support, tools, and transformation yo...

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28:01

Why You Should Keep at Least 40% of the Session Fee

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/04/22

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m diving deep into why it's not just okay but essential to keep at least 40% of the session fee in your group practice. I know this topic can bring up some discomfort, but I want you to walk into interviews with absolute conviction about the value you're offering. This isn’t just about money—it's about the incredible inf...

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17:04

Content Marketing that Converts Clients

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/04/15

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ Are you struggling with content marketing that actually converts? In this episode, I break down my Counseling Commitment Pyramid, a strategic framework that helps you create content that speaks directly to your ideal client at every stage of awareness. I’ll walk you through how to craft emails, blogs, and social media posts that attract clients, keep them engaged, and move them...

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21:11

From Therapist to CEO: Unlocking Growth by Hiring an...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/04/08

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I get to do one of my favorite things—live coaching with one of you, my amazing listeners! I sat down with Tara, a group practice owner from Michigan, to dive deep into the challenges she's facing as her practice grows. From chart audits to hiring her first admin, we explore ...

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27:09

The Hidden Ingredient To Wealth

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/04/01

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/ Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I’m diving into a game-changing secret that can transform not only your wealth but also your entire life. And guess what? You already have it. Your energy is the key ingredient to success. Th...

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24:49

Should You Market or Hire First? The 90-Day Rule

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/03/25

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/ Sign up for the FREE Master Your Money Mindset Masterclass - For Therapists Expanding into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ In this episode, I break down the biggest question for practice owners looking to scale: should you market or hire first? If you’ve been stuck in analysis paralysis, not knowing whether to bring in more clients or hire a therapist firs...

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21:50

From Call to Client: The Anatomy of a High-Converting...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/03/18

Sign up for the FREE Master Your Money Mindset Masterclass - For Therapists Expanding into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ In this episode, I break down the exact script you and your team should be using on consult calls to convert more potential clients into paying clients. Mastering this process is key to growing your practice. I’ll walk you through my high-converting consult call script and teach you how to train your team to increase c...

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25:34

Unlocking the Key to Practice Success

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/03/11

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ In this episode, I reveal the real key to practice success—and it’s not just attracting more clients. The true secret lies in LTV (long-term value), which means focusing on retention and maximizing the revenue each client brings into your practice. I walk you through how to calculate your LTV, why it's the hidden driver behind successful businesses (like Starbucks!), and actionable s...

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25:25

My 3 Manifestation Hacks

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/03/04

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I dive into my top three manifestation hacks that have helped me create the life and business I have today. As therapists, we tend to be analytical, but what if there was another way to tap into success? I’ll walk you through my daily practices for raising my energy, attracting abundance, and shaping my reality—...

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19:21

Mastering Money Decisions

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/02/25

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I dive into how to make smarter money decisions in your practice using a cost-benefit analysis. I walk you through why investing in your business is essential, how to determine whether taking out a loan makes sense, and what steps you can take to build long-term wealth. If making financial decisions feels overwh...

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28:08

How to Make More Money Fast

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/02/18

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I share my secrets to making more money quickly in your therapy practice by doing what others won’t. From overcoming fears of risk to breaking through perceived “brick walls,” I discuss how thinking differently and acting boldly can help you stand out and achieve faster results. This is a mindset and strategy-pa...

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137 results

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