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PODCAST

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly

business entrepreneurship

All Episodes

20:55

How to Implement Change and Not Overwhelm Your Team

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/11/18

Sign up for the FREE Clinic Growth Map Program Open House → https://mccancemethod.com/open-house/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/yYC0XVpSmFM In this episode, I share how to roll out big changes in your practice without overwhelming your team. I know you're excited to implement everything all at once, but I walk you through exactly how to pace it out, get team buy-in, and avoid breaking what you've already built. Make sure to bring you...

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21:26

The Time I Almost Went Bankrupt

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/11/11

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2uL2Zko1jdU In this episode, I open up about one of the hardest chapters in my life—the time I nearly went bankrupt. I share the emotional and financial rollercoaster that taught me some of my most powerful mon...

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25:00

How to Keep Therapists Long-Term

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/11/04

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m joined by Joe Sanok from Practice of the Practice to dive into one of the biggest pain points for group practice owners—how to keep your therapists long-term. Joe shares what really moves the needle when it comes to therapist retention, including pay structure, employee mindset, and leadership development. Make sure to...

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26:31

The Holiday Party Playbook (2025 Updates)

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/10/28

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m sharing all the juicy updates to my Holiday Party Playbook for 2025! Whether you're planning a cozy get-together, a budget-friendly potluck, or a fun night out with your team, I've got tips to help you celebrate in style. I’m giving you the exact steps to create meaningful connection, thoughtful touches, and memories y...

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24:24

When to Make the Move to a Bigger Office

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/10/21

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/WYX-_yq6asg In this episode, I’m diving into one of the most common questions I get, when is the right time to upgrade to a bigger office? I share my own journey from one tiny office to a 24-room mega clinic and walk you through the steps so you can scale smart...

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22:05

How to Add Coaching to Your Private Practice

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/10/14

Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/ In this episode, I chat with Carly Hill about what it really takes to add coaching to your private practice. We break down the differences between therapy and coaching, how to do it ethically, and the steps to get started so you can scale your impact and income. Make sure to bring your paper and pen because this episode is full of actionable t...

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16:35

How to Confidently Raise Your Rates

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/10/07

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ Watch this Episode on Youtube: https://youtu.be/YI5CFc4-1z4 In this episode, I break down exactly how to raise your rates without feeling guilty or scared. I walk you through the mindset shift you need and share the step-by-step logistics so you know exactly what to do and when. Let this be your sign that it’s okay to charge your worth. Ma...

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20:29

How to Become a Magnet for Millions

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/09/30

Sign up for the FREE Money Master Plan- For Therapists Scaling into a Group Practice → https://mccancemethod.com/master-your-money-mindset-organic/ Watch this Episode on Youtube: https://youtu.be/J366AyIOuNw In this episode, I’m diving into how to become a magnet for millions—not just financially, but emotionally and energetically too. I’ll walk you through how to get out of survival mode, ground yourself, and start manifesting the life and business you’ve been dreaming of. Make sure to...

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25:11

Virtual vs. In-Person Admin: What’s Best for Your...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/09/23

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I coach Gabriela, a member of my program, the Clinic Growth Map, through some big questions about staying connected to her vision and deciding on the right type of admin support. We dive into the pros and cons of virtual versus in-person admin roles, and I share my top hiring tips based on what worked in my own seven-figur...

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22:01

Are you Ready for Group Practice?

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/09/16

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Watch this Episode on Youtube: https://youtu.be/tYvERauTEpw In this episode, I dive into the emotional and practical sides of deciding to build a group practice. I share what made me take the leap, the fears that came up (because trust me, there were many), and how I worked through them, plus a few things I wish someone had told me b...

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15:09

Real Talk: My Startup Horror Stories

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/09/09

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/Fe23qMe8VSI In this episode, I’m getting real with you. I’m sharing some of the messy, imperfect, and downright wild stories from when I first started my group practice. From break in’s to mistaken identities—this episode is full of the behind-the-scenes chaos that led to big growth. Make sure t...

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25:48

Marketing for the Modern Therapist

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/09/02

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ In this episode I sit down with Felicia Keller Boyle, aka The Bad Therapist, to talk about marketing for the modern therapist. Felicia shares her expert insights on building a standout digital presence—from strategic websites and SEO to making Instagram work for your practice. Whether you're still in solo practice or navigating ...

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24:07

Who Should You Hire First? (or next) to Scale Into a...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/08/26

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ In this episode, I’m diving into one of the most common questions I get, who should you hire first (or next) when scaling into a group practice? I’m walking you through the exact hiring steps I used to scale to 55 therapists, and I’m giving you a peek behind the curtain into the data-driven decisions that keep your business grow...

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22:19

Where to Find the Best Therapists When Hiring

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/08/19

Book a Strategy Call → https://mccancemethod.com/strategy-call/ Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group → https://members.mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/oVDWEuE9hJ4 In this episode, I show you exactly where to find the best therapists when you're ready to hire. I share my tried-and-tested strategies, including the hiring ...

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34:05

The Secret to Successful Business Partnerships

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/08/12

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ In this episode, I’m doing something a little different. I'm sharing a full interview from Linzy Bonham’s podcast, Money Skills for Therapists. In it, Linzy chats with business partners Steph and Laura, who open up about how their partnership was born out of a crisis, how they’ve navigated difficult money conversations, and what’s helped them maintain a strong friendship while ...

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20:16

Your Scaling Questions Answered

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/08/05

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/l8ozqpEtgwI Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m answering your most pressing questions about scaling! From knowing when to move into a bigger office, to deciding who your next hire should be, to whether group therapy is a profitable option, this AMA-style...

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66:42

Scaling Stories: How Real Therapists Built 6- and...

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/07/29

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/M5PHrJrXVIo Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m sharing an inspiring panel discussion from my live event, where graduates of my program—the Clinic Growth Map—open up about their real-life scaling journeys. From maternity leaves to mindset shifts and marketing wins, these ...

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27:07

How to Grow Into a Group Practice

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/07/22

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I break down my proprietary five-step scaling method that took me from a solo practice to a thriving group practice of 55 therapists. If you’re stuck, overwhelmed, or simply ready to stop trading time for money, this episode will show you how to lay the foundation and scale in a way that supports both your income and your ...

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22:12

How to Improve Therapist Retention

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/07/15

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I’m joined again by Patrick Casale to tackle a key challenge for group practice owners—therapist retention. We share what’s worked in our own practices to build teams that stay, including how to balance profit with a positive culture, foster loyalty, and lead in a way that aligns with your values. If you’re ready to stop t...

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20:49

Master Your Cancellation Policy to Grow

The Business Savvy Therapist: Marketing, Hiring &... ·

2025/07/08

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ In this episode, I dive deep into a topic that makes many therapists uncomfortable - how to confidently enforce a cancellation policy. I walk you through how I implemented a clear and compassionate policy that helped my clinic grow while supporting both my therapists and their clients. Trust ...

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