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PODCAST

The PRovoke Media Podcast

Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.

business marketing

All Episodes

37:24

Agency Leaders Podcast: Edouard Fillias

The PRovoke Media Podcast ·

2025/06/30

The founder of French digital agency Jin says future shareholders might prefer to have their companies led by an artificial intelligence rather than a “very impetuous, not predictable CEO.”

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22:09

Radical Compassion as a Catalyst for Innovation

The PRovoke Media Podcast ·

2025/06/27

In this episode of the PRovoke Media podcast, Adam Pawluk, head of Labs at JPA Health, breaks down the concept of “radical compassion” and its increasing importance in organizational leadership. Pawluk shares why empathetic leaders are better positioned to cultivate psychological safety, a necessary condition for creativity, risk-taking, and sustained innovation. With data showing that employees with compassionate senior leaders are nearly five times more likely to report being innovative, Pawluk

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36:36

Agency Leaders Podcast: Susan Howe

The PRovoke Media Podcast ·

2025/06/11

In the second of our CEO Podcast series, Paul Holmes talked with Susan Howe, chief executive of The Weber Shandwick Collective, for a wide-ranging conversation that included the challenges of maintaining a cohesive culture across one of the world's largest agencies, the importance of creativity, the changing media landscape, AI, and the impending merger between Interpublic and Omnicom.

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30:10

Fight or Flight On The Individualist Era

The PRovoke Media Podcast ·

2025/05/20

Fight or Flight discusses the growth of employee power.

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27:16

Building Out Golin’s Vision To Be The First Fully...

The PRovoke Media Podcast ·

2025/04/28

Golin chief AI officer Jeff Beringer joins the PRovoke Media podcast to discuss his vision for being a fully AI-integrated PR agency.If all goes as planned, Golin by 2026 will be the first fully AI-integrated PR firm, transforming everything from workflow and jobs to the nature of client relationships. In this episode of the PRovoke Media podcast, Jeff Beringer, Golin’s first chief AI officer, and PRovoke Media’s Diana Marszalek discuss what being “fully AI-integrated” means in practical terms and

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54:16

Doomscrolling, Disinformation and DOGE – Survival...

The PRovoke Media Podcast ·

2025/04/11

This year has already seen rapid and significant disruption in the media, policy and business landscape. Meanwhile, the increasing sophistication of disruptive technologies are leading to further confusion. Finn Partners partner David Krejci – a pioneer in media forensics, and an expert on misinformation, disruptive technologies, and bad faith actors – and managing partner of global public affairs Jessica Ross – an expert in issues management, crisis communications and the intersection of policy and

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46:31

CCO Podcast 3: Michael Gonda (McDonald's)

The PRovoke Media Podcast ·

2025/03/13

In a candid conversation with Paul Holmes, chief impact officer Michael Gonda discussed the past year at McDonald's from inflation to the election, from E.coli and DEI.

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34:52

How PR Pros Can Tackle AI Agents, Trump 2.0 And The...

The PRovoke Media Podcast ·

2025/02/21

FleishmanHillard's head of digital reputation for EMEA, Peter Wilson, joins Maja Pawinska Sims in the Markettiers studio to talk about the emergence of AI agents and the impact that automated processes, reports and analysis 'with the human in the loop' could have on many areas of PR practice, including public affairs and policy monitoring, and getting the balance right between off-the-shelf AI and developing and investing in proprietary tools. Wilson also outlines new corporate affairs thought

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43:39

A New Blueprint for Civil Society Engagement from Zeno

The PRovoke Media Podcast ·

2025/02/19

Building on Zeno Group’s recent report on “Allies & Advocates,” which provides a new blueprint for civil society engagement in an increasingly polarized world, Paul Holmes sat down with Sarah Ogden, chief client officer for Zeno in London, and Georg Schmitt, former head of stakeholder engagement for the World Economic Forum and now a member of Zeno’s reputation advisory board, to discuss the report’s recommendations.Looking at corporate engagement with civil society issues on a continuum that

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34:21

Agency Leaders Podcast: #1, Richard Edelman

The PRovoke Media Podcast ·

2025/01/31

In the first of a series of interviews with the leaders of agencies around the world, Paul Holmes sat down with Richard Edelman, CEO of Edelman.In a conversation that covered the firm’s history, the reasons it has remained committed to its independence, its Trust Barometer research, and the challenges Richard sees ahead as the competitive landscape evolves. Future editions of this podcast will feature a wide variety of leaders, from giant multinational agencies to small specialist boutiques, from

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41:49

Balancing Lead Gen and Brand-Building in B2B Marketing

The PRovoke Media Podcast ·

2025/01/14

Research from UK agency Brands2Life found business-to-business marketers struggling to balance the immediate payoff of lead generation with the long-term imperative of building brand equity.PRovoke Media's Paul Holmes sat down with Emily Thomas of B2L and Coopervision senior global brand director Chris Carter to discuss how marketers can strike the right balance.

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39:16

CCO Podcast: PMI’s Moira Gilchrist on the “Fifth Estate”

The PRovoke Media Podcast ·

2025/01/02

Moira Gilchrist, chief communications officer at Philip Morris International, joins Paul Holmes to discuss the “Fifth Estate,” and the changing face of activism.

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34:26

Podcast: PRophet's Aaron Kwittken On What's Next In AI

The PRovoke Media Podcast ·

2024/12/20

Aaron Kwittken discusses how he sees the PR using AI in the year ahead.

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43:19

Lonely at the top? Female agency founders in...

The PRovoke Media Podcast ·

2024/12/18

Fine Lines founder Kat McGettigan and Goldbug founder Lara Gould join Maja Pawinska Sims on the PRovoke Podcast to talk about their career journeys and their experiences as female agency founders and leaders. The duo also dive into the Lonely Female Founders Club, which McGettigan recently launched to support women entrepreneurs in the PR industry and beyond.

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42:51

PRovokeMedia CCO Podcast: 1. Charlotte West and...

The PRovoke Media Podcast ·

2024/12/04

In the first of a series of podcasts for and featuring chief communications officers, PRovoke Media founder discussed the various roles that CCOs play in supporting their executive leadership team at the World Economic Forum in Davos. Lenovo's Charlotte West discusses her experience at Davos earlier this year, while former WEF communications chief Adrian Monck drew on his vast experience helping to manage the gathering.

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29:14

Hunter’s Heddy DeMaria On Influence In America

The PRovoke Media Podcast ·

2024/11/21

Hunter chief insights & strategy officer Heddy DeMaria joins the PRovoke Media podcast to discuss the findings of the agency’s Influence in America study, which looks at which information sources play the biggest roles in influencing purchase choices.

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42:35

Protecting corporate reputation in a cybersecurity...

The PRovoke Media Podcast ·

2024/11/15

Cyber breaches – like the recent DDOS attacks on archive.org and 23&Me – are making headlines more frequently, and the way they are handled in comms terms can have a lasting impact on corporate reputation. In this episode of the PRovoke podcast, Maja Pawinska Sims is joined by Flora Haslam, European technology practice leader at Finn Partners, Richard Hummel, director of threat intelligence at cybersecurity firm Netscout, and Kevin Curren, professor of cyber security at Ulster University, to

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35:24

2024 PRovoke Global Summit Recap

The PRovoke Media Podcast ·

2024/11/13

In the wake of our PRovokeGlobal Summit, Paul Holmes got together with Drew Warren and Rachel Caggiano from Ogilvy to discuss the dominant themes of the event, from the future of purpose in a politicized environment to the impact of AI on newsrooms and PR agencies—as well as Ogilvy’s big night at the Global SABRE Awards, where it was crowned Global Creative Agency of the Year

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44:56

Navigating purpose & ESG in the B2B tech industry

The PRovoke Media Podcast ·

2024/11/11

In this episode of the PRovoke Media podcast, Maja Pawinska Sims is joined by Richard Smith, co-founder and CEO of fintech Payen, and MikeWorldWide director Conrad Arnavutian, to talk about humanising B2B technology, purpose- and values-driven B2B communications, and how brands and communicators in this sector can navigate the future of sustainability and ESG.

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27:52

"Korean-ness” in PR

The PRovoke Media Podcast ·

2024/10/24

Christina Kim, a former Freuds exec and now corporate PR manager at travel technology firm Yanolja, joins Maja Pawinska Sims on the PRovoke Media podcast to talk about how a blend of speed, quality, and trust has helped Korean brands rise on the global stage. As a Korean who now lives and works in New York, Kim shares how this cultural identity has shaped not just her career in PR but also the global success of Korean brands such as Samsung, Hyundai, LG and K-beauty products.

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