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PODCAST

PR in the Real World

PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR"s UK Small PR Consultancy of the Year.The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.The podcast highlights Viva"s ethos that PR should be impact-driven, and guests offer

business marketing

All Episodes

39:08

Strategy, AI and Regional Powerhouses with Sarah...

PR in the Real World ·

2025/06/09

In this powerhouse episode of PR in the Real World, host Tony Garner welcomes Sarah Waddington - interim CEO of PRCA and co-founder of Socially Mobile - for a rich discussion on the current and future state of PR. Sarah shares her journey from regional agency leader to national advocate for professional standards, diversity and regional inclusion.We delve into the impact of geopolitical and technological changes, the role of AI in communications, and how initiatives like PitchForward and Socially

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54:57

The Truth About AI – with Ben Verinder

PR in the Real World ·

2025/06/02

These days it seems you can’t escape AI discourse. Despite this, it’s rare for someone to cut through the noise and distil what’s really going on. This instalment of PR in the Real World with AI expert Ben Verinder is an exception. Hosted on Acast. See acast.com/privacy for more information.

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46:36

A creative campaign masterclass with Mark Perkins

PR in the Real World ·

2025/05/26

What makes a campaign cut through? In this episode of PR in the Real World, we speak to one of the UK’s most respected creative strategists, Mark Perkins. From the award-winning 'Missing Type' campaign for NHS Blood and Transplant to the infamous 'Christmas Tinner' for GAME, Mark has built a career on finding bold, behaviour-changing ideas in the most unexpected places.We explore how a love of tabloid news and an eye for the absurd led him to a career creating stories that travel far and wide. Mark

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56:17

How to Build Branding Without Burnout – with Ann Rimmer

PR in the Real World ·

2025/05/19

In her career Ann Rimmer has reckoned with building an agency from the ground up, business mergers in the millions, and making her own way as a consultant. From adopting hybrid working before it was trendy, to proving her agency’s strong jaw in rebuilding their client base after a 70% dip. Ann has insights worth listening to about what’s at the heart of branding, cultivating your own work culture and partnering with clients that fit. If you want to know what makes good branding good – make sure you

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51:24

From Crisis Comms to Care: A Story of Resilience –...

PR in the Real World ·

2025/05/12

From the murder of Jo Cox to cases of child neglect, this episode tackles the heavy stories head on – both professional and personal. This week’s is guest Dee Cowburn, who as a journalist turned comms pro, has navigated some of the UK’s most high-pressure stories.Dee also opens up about her daughter’s rare life limiting condition, and how navigating this alongside a demanding comms role led her to start her own consultancy. It’s a powerful conversation – one that challenges assumptions about

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38:20

Strategic Bravery: Mastering B2B Marketing – with ...

PR in the Real World ·

2025/05/05

Sarah is the Marketing Director at steel door manufacturer, Strongdor. Sarah takes what could be a dry, technical industry and has turned it into a platform for bold, people-first ideas that deliver impact. This episode is a masterclass in how creativity, strategic thinking, and bold decisions can cut through – even in the most unexpected sectors. Whether you’re working in B2B, managing a brand expansion, or just looking for ways to inject life into marketing, this one’s worth your time. Hosted on

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36:11

Why You Should Go Into PR – with Daniel Flynn

PR in the Real World ·

2025/04/28

This episode of PR in the Real World has a different kind of guest in the hotseat. It’s the man behind the curtain, Viva’s own ‘producer Dan’. From landing work experience to launching this podcast from scratch, Dan’s story is one of experimentation and learning on the job. It’s a reminder that sometimes, the most valuable lessons don’t come from training courses or textbooks, but from just jumping in headfirst. Whether you’re early in your PR career or want to cultivate junior talent, this episode

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50:29

Creative Comms on a Shoestring – with Ginette Unsworth

PR in the Real World ·

2025/04/22

This episode of PR in the Real World is a masterclass in stretching budgets, earning trust, navigating crises, and creating standout campaigns that drive genuine change. Whether you’re managing an internal comms machine, or trying to spark cultural shifts on minimal spend — this one’s for you. Hosted on Acast. See acast.com/privacy for more information.

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48:27

When the Worst Happens – Lessons in Crisis Leadership...

PR in the Real World ·

2025/04/14

Amanda Coleman’s cut her comms teeth on the front lines. Having a dealt with crises that would make other comms professionals dizzy, she knows a thing or two about how to handle communications when you’re under pressure. Amanda’s approach is one that was forged in fire. From managing comms around some of the UK’s most difficult public incidents for the Manchester Met Police, to carving out her own path as a self-employed consultant – lessons from a seasoned pro like Amanda should be taken onboard by

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47:21

Comms-led change in the NHS – with Neil Greaves

PR in the Real World ·

2025/04/07

This week's guest, Neil Greaves currently leads the communications strategy for Lancashire and South Cumbria ICB, managing a substantial £5 billion healthcare budget for 1.8 million residents. Neil highlighted the pivotal role of communications in understanding community needs and influencing NHS decision-making, stressing the importance of engaging with the right audience. He discussed the ongoing changes within the NHS, advocating for proactive communication to enhance public trust and the

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52:55

I Nearly Quit PR – with CIPR President: Advita Patel

PR in the Real World ·

2025/03/31

Advita Patel is a big hitter in the comms world. As the founder of CommsRebel, CIPR president, a fighter for inclusivity and a northerner boot – she really is the ideal podcast guest. From a working class BAME background in Bolton to leading national conversations in comms, Advita’s story is one of resilience and finding your voice. Her insights into how to build inclusivity through effective comms and the importance of confidence in PR are worth listening to. Tune in, this one’s a home run! Hosted

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40:12

How to Create a Podcast Hit – with Stewart Townsend

PR in the Real World ·

2025/03/25

In this episode, we explore how to use podcasts as a powerful PR and marketing tool with Stewart Townsend, founder of Podcast Hawk — a platform that helps you find the right shows to pitch. Learn how to pitch yourself as a guest, build brand authority, and leverage podcasting for media exposure, audience growth, and content strategy. Hosted on Acast. See acast.com/privacy for more information.

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57:55

The Changing Face of Business Journalism – with Chris...

PR in the Real World ·

2025/03/18

Chris Maguire is a towering figure in the North-West media world. He has his finger on the pulse with everything from journalism and media relations to new tech in the business world. Anyone who claims to be curious about trends seriously needs to tune into this episode. Hosted on Acast. See acast.com/privacy for more information.

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37:07

Cracking the Code on End Users – with Katharine Topham

PR in the Real World ·

2025/03/11

Katharine Topham’s unconventional career has made her a guru in understanding end users. This episode delves into the art of connecting meaningfully with end users and driving impact—even when you have no direct levers to pull. If you work in PR and comms and want to truly nail your end user strategy, this one’s a must-listen. Here are some key lessons from the latest PR in the Real World. Hosted on Acast. See acast.com/privacy for more information.

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54:54

Employee Comms: The Authentic Way - with Paul Earnshaw

PR in the Real World ·

2025/03/04

Paul is a seasoned comms professional — though he didn’t start out in comms. He joined the air sector of BAE Systems in Lancashire— then British Aerospace in the 1990s. It was quickly apparent he had a gift for comms, and he was given a role in the function. Today he is Head of Employee Communications. Over the years Paul has developed a deep understanding of the company’s unique culture. He’s also got a clear-eyed view of what works in employee comms.During his appearance on PR in the Real World,

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45:18

PR from the Other Side: A Business Leader’s...

PR in the Real World ·

2025/02/25

Andrew is a business powerhouse, having co-founded ESP Play at the age of 19 and turning it into the multimillion-pound business it is today, he knows a thing or two about what makes a business sink or swim. Additionally, as if Andrew’s credentials weren’t impressive enough, he salvaged a struggling firm, Quest Electrical, and made it into a healthy competitive enterprise. Whilst Andrew doesn’t have a PR or comms background, climbing the business ladder like this means you know effective PR when you

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49:48

The PR Data Revolution Starts Here - with Alex...

PR in the Real World ·

2025/02/18

Alex of Whetstone Communications cut his teeth in journalism before shifting to PR and comms. At first glance it seems like a conventional path, but he’s recently pivoted back into journalism - this time with a focus on data. Enter data journalism. Put simply, it’s one of the many arenas where data is shaking things up.With vast datasets at our fingertips, and AI models hungry to analyse them, the storytelling potential is rife. Whether in journalism, PR, or comms, data-led storytelling is a

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22:58

Employee Ownership Done Right with Caroline Noblett

PR in the Real World ·

2025/02/11

When Viva started looking at becoming an Employee Owned business (an EOT), we wanted to talk to people who had been there and understood the journey. One of those was Granby Marketing. They passed on loads of useful tips, but one of the key insights was this: get the communication right — with colleagues, suppliers and customers. Now, a year on since we became an EOT, we sat down with Caroline Noblett, the MD at Granby once again. In this episode of the podcast, we discuss how businesses can

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37:24

Securing Broadcast Coverage with Phil Caplin

PR in the Real World ·

2025/02/04

When it comes to getting first class broadcast coverage – Phil’s your man. As the founder of Broadcast Revolution, he is the go-to for everything from media training to getting you a platform with broadcast’s biggest hitters. Everyone can benefit Phil’s expertise and 20 years of insider knowledge. If you want to know how to make broadcast work for you, tune in for this episode ofPR in the Real World. Hosted on Acast. See acast.com/privacy for more information.

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56:58

Redefining the PR Playbook with Nigel Sarbutts

PR in the Real World ·

2025/01/28

Nigel Sarbutts is one of the UK PR industry’s most respected figures. With a CV that includes MD ofConnectpoint PR and later Burson-Marsteller – Communique,he has plenty of knowledge to share. Not one to rest on his laurels Nigel has now built a PR freelance network from the ground up. The PR Cavalry is a freelance PR matchmaking platform. His advice is refreshing and practical — this is his appearance on PR in the Real World. Hosted on Acast. See acast.com/privacy for more information.

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47 results

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